工商导论runyourownbusiness课后题.docx
- 文档编号:9909269
- 上传时间:2023-02-07
- 格式:DOCX
- 页数:16
- 大小:22.22KB
工商导论runyourownbusiness课后题.docx
《工商导论runyourownbusiness课后题.docx》由会员分享,可在线阅读,更多相关《工商导论runyourownbusiness课后题.docx(16页珍藏版)》请在冰豆网上搜索。
工商导论runyourownbusiness课后题
Chapter1SettingUpaBusiness
1.Inwhichfieldwillyousetupyourbusiness?
Withthedevelopmentofthescienceandtechnology,manytraditionalgoodshavebeendisplacedbyelectricalapparatus.Almostlywedoanythingbyusingelectricity,suchaselectriccookers,cellphones,computersandairconditioners.
Westronglyrealizeitwhenthere’ssomethingwrongwithelectricity.SoIwanttosetupmybusiness,buildingasupermarket,inthefieldofelectricalapplianceandelectronicgoods.
2.Willyourbusinessbeasoleproprietorship,apartnership,oracorporation?
Mybusinesswillbeasoleproprietorship.Theadvantagesofsole
proprietorshipsaremanyfold.Thefollowingaretheirmajorappeals.
Firstofall,it’ssimpletoestablish.Justpayasmallfee,getthenecessarystateandlocallicensesorpermits.
Secondly,it’smorefreerindecision-making.Asasoleproprietor,Ican
makemyowndecisionsonbusinesspoliciesandoperations,suchasthetypeof
goodsorservicesIwanttoofferatthepriceIfeelappropriate.
Thirdly,it’seasytokeepoperationalandfinancialsecrecy.Idon’thavetoreporttoshareholdersorboarddirectors.
Fourthly,it’slesstaxburden.Thetaxratesforsoleproprietorsareoftenonlyhalfofthoseforcorporations.
Lastbutnotleast,it’sexclusiveuseofIworkhardandmakeasmall
fortune,Icantakealltheprofitsanddon’thavetosharethemwithanyoneelse.Chapter2Marketing:
AnOverview
1.Howwouldyourbusinessofferadvantagesovercompetitivefirms?
Theadvantagesofmybusinessaremanyfold.Thefollowingarethemajorappeals.
a.Guaranteedauthenticgoodsofhighqualityandreasonableprice.Theelectricalapplianceandgoodsweofferareofhighqualityandreasonableprice.Anysecond-handgoodsorcopycatcellphonescannotbefoundinmysellguaranteedauthenticgood.
b.Somepromotionalactivities.Wecanoffersomekindsoffreegiftswhenconsumersbuymygoods.Iftheyconsumeacertainamountofmoney,theycanregisterformembershipcards.
c.Betterafter-saleservice.Wewillofferbetterafter-saleservicefreeof
chargetoensurethesatisfactionofmyconsumers.
2.Doesyourbusinesshavefactorswhichcouldmakeyourrevenuelowerorexpenseshigherthanwhatyouexpect?
a.Lowreputationofanewbrand.Mybusinessasanewcomertothisfieldlackshighreputationandbrandeffect,therearenotmanyconsumersatfirst.
b.Somecopycatelectronicgoodsofcheeperpriceandpoorqualityinothercompetitivefirms.Thesegoodswillattractconsumersalotatverylow
priceatfirst,mybusinesswillbeinapoorsituationwhichmakesmyrevenuelower.
Chapter3ProductsandPricing
1.Howistheproductsyouplantoofferisdifferentfromthoseofferedbyyourcompetitors?
a.Guaranteedauthenticgoodsofhighqualityandreasonableprice.Theelectricalapplianceandgoodsweofferareofhighqualityandreasonableprice.Anysecond-handgoodsorcopycatcellphonescannotbefoundinmysellguaranteedauthenticgood.
after-saleservice.Wewillofferbetterafter-saleservicefreeofchargetoensurethesatisfactionofmyconsumers.
2.Howwillthepricingofyourproductsbedeterminedcomparedwiththoseofcompetitiveproducts?
First,marketingresearch.Collectingandanalyzingthepriceofcompetitive
productstoidentifyconsumers’purchasingpowerandbuyingabilities.Thendecidethepricethatthecustomerscanaccept.
Alsowecansetthepricethesameasthoseofcompetitiveproducts,besideswewilloffersomelittlegiftsfreeofchargetoattractmorecustomers.
3.Couldtheuniquefeaturesofyourproductbeprotectedfromcompetitors?
Theuniquefeaturesofmyproductscouldbeprotectedfromcompetitors.
Theelectricalapplianceandgoodsweofferareofhighqualityandreasonableprice.Anysecond-handgoodsorcopycatcellphonescannotbefoundinmy
sellguaranteedauthenticgood.Alsowewillofferbetterafter-saleservicefreeofchargetoensurethesatisfactionofmyconsumers.Theuniquefeaturesofmyproductscouldbeprotectedfromcompetitors.
Chapter4ChannelsofDistribution
1.Howwillyourbusinessdistributetheproductstothecustomers?
a.Virtualstores.We’llalsorepresentmygoodsontheInternetbysettingupvirtualstores.Myconsumerscanmakeinquiries,checkspecifications,compareprices,placeordersandmakepayment,allthroughtheInternet,thusmakingmygoodsshoppingmuchefficientthanthetraditionalmodes.
b.Directselling.Homeappliancesandelectricalgoodscanbesolddirectly,whichinvolvessellingtoconsumersintheirhomesorworkplaces.Thisapproachcanfullydemonstratethefeaturesoftheproductsandenabledirectandone-to-oneconsultationtoprospectivebuyers.
c.Multilevelmarketing.MLMhasbeenpopulararoundthewouldinsellingawidevarietyofproducts.Hundredsofdownliners,thecommissionscanbequitesizable.
d.Supermarketsarelargestoresfeaturinglowprices,self-serviceandfastmovingmerchandisesuchasgroceries.
2.Couldyourproductsbedistributedmoreefficientlyandatlowercosts?
Myproductscouldbedistributedmoreefficientlyandatlowercosts.We’llrepresentmygoodsontheInternetbysettingupvirtualstores.Myconsumerscanmakeinquiries,checkspecifications,compareprices,placeordersand
makepayment,allthroughtheInternet,thusmakingmygoodsshoppingmuchefficientthanthetraditionalmodes.
Andhomeappliancesandelectricalgoodscanbesolddirectly,whichinvolvessellingtoconsumersintheirhomesorworkplaces.Thisapproachcanfullydemonstratethefeaturesoftheproductsandenabledirectandone-to-oneconsultationtoprospectivebuyers.
Alsoconsumerscanbuymygoodsinmymyproductscouldbedistributedmoreefficientlyandatlowercosts.
3.Whetherthecostofdistributionofyourproductswillbeaffectedsubstantiallyifpriceofutilitiesortransportationgoupbyabigmargin.
Thecostofdistributionofyourproductswillbeaffectedsubstantiallyifpriceofutilitiesortransportationgoupbyabigmargin.Thenumerousfunctionstheutilitiesortransportationperform,physicaldistributionaccountsforalmost30%ofthetotalcostsofmarketing,ifpriceofutilitiesortransportationgoupbyabigmargin,thecostofdistributionofyourproductswillbeaffectedsubstantially.
Chapter5Promotion
1.Describethepromotionalmixforyourproducts.Advertising:
productadvertisingandinstitutionaladvertising.
a.Internet.We’llrepresentmygoodsontheInternetbysettingupvirtualstores.Myconsumerscanmakeinquiries,checkspecifications,compare
prices,placeordersandmakepayment,allthroughtheInternet,thusmakingmygoodsshoppingmuchefficientthanthetraditionalmodes.
b.Newspapersandtelevision.Putmygoods’informationonthe
newspapers.ADsinthenewspaperscanbeclippedandsaved,alsotheyarelowincostandcanbepreparedandplacedwithinminimumtime.Televisionscanreachavastcaptiveaudienceofalltypeswithcolorfulandeye-catching.
c.Outdoorsalespromotion.Billboards,posters,tradeshowpublicityandelectricdisplaysarethemajorformsofoutdooradvertising.
2.Estimatetheamountofmoneythatwillbeallocatedforpromotionduringthefirstyear.
Wewillspend30%ofthemoneyonadvertisementsonthenewspapersInternetandtelevisions.Then40%ofthemoneywillbepayedforthesales-promotion,especiallyoutdoorpromotion,suchasbillboards,posters,trade
showpublicityandelectricdisplays,toincreasecustomerawarenessandthe
salesofafirm’sproductorservice.Allofthesalespromotioncanreachavastcaptiveaudienceofalltypeswithcolorfulandeye-catching.
Chapter6MoneyandBanking
1.Ithinkplasticmoneyisreallymoney.Moneyisakeyelementineconomicandbusinessactivitiesandhasbeenthethemeofmanywittyremarks.Tous,moneyisnothingbutthecurrencyofacountry.Toeconomists,money
isasubjectforstudyand,forsomethingtobemoney;itmustatleasthavethe
followingcharacteristics:
portability,divisibility,stability,durabilityandacceptability.
Firstofall,moneymustbelightinweightandeasytocarry.
Second,itmustbeeasilydivisibleintosmallerpartswithafixedvaluefor
eachunit.
Third,moneymustbestableinvalue,andthisisbestunderstoodintimesof
inflation.
Fourth,moneymustbeabletostandthewearandtearofrepeatedtransactionsduringitslifeincirculation.
Last,formoneyofacountrytofunctionatall,itmustbemadelegaltenderforthatcountrybyitsgovernmentandbeacceptabletothepublic.Asplastic
moneyhasallthecharacteristicsofmoney,thoughit
stillcanbecallerreallymoney.
2.Easytocarryandconvenient.
’snotmadeofpap
Creditcardhas"VISA"or"MasterCard"logo,inaforeigncountrycanbedirectlybrushcalorieofconsumption,andacashorcashwillfirstexchange;Inaddition,bycreditcardbookingtheticketandhotel,telephoneorInternetshoppingandrentacarandsoonisalsoveryconvenient,andmightnothavethecashbenefits--becausecreditcardinadditiontodirectthebrushhasa"preliminarylicense"function;Andthereisnonochangeinembarrassment.
Safe,Cleanandhealthy.
Asweallknowthatcashflowisbiggerandbigger,coinofbacteriaisonecanimagine,butinadditiontotheircreditcardisafewcashiertouched-evenifthecreditcarddirty,stillcancleandisinfection.
Facilitatefinancial
Creditcardbillinthefuturewewillreceiveapaperorelectronicmailformsofconsumptiondetailedbill,fromthebill,wecancleartheir
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 工商 导论 runyourownbusiness 课后