外文翻译网站设计风格与色彩.docx
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外文翻译网站设计风格与色彩.docx
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外文翻译网站设计风格与色彩
外文翻译---网站设计风格与色彩
附录
附录1:
英文原文
WebsiteDesignStyleandColors
Withtheincreasingpopularityofthenetwork,networkisaffectingpeople’sliveswithanunprecedentedimpactandmoreandmorepeoplebegantousenetwork,inworking,communication,learningactivities,etc.WhenpeoplegetaccesstotheInternet,avirtualworld,throughthebrowser,awiderangeofwebpagegetintheireyes,sohowtodesignaninnovativenew,beautifullydesigned,well-structuredwebsitetoattractalargenumberofpeoplehasbecomesitedesigners’increasinglyconcern.
PartOne:
WebsiteDesignStyle
“Style”referstothecomprehensivefeelingstheoverallimagegivestobrowsers.The“overallimage”includesCI(logo,colors,fonts,andslogans),pagelayout,navigation,interactivity,text,tone,contentvalueandmanyotherfactors.Styleishumane.Whethercolors,technology,text,layout,orinteractivity,aslongasbrowserscanclearlyrecognizethattheyareuniquetothiswebsite,thisformedthesite's“style.”Generalrequirements:
pureandsimple,cleartheme,appropriatecontentandreasonablearrangements,acertainsenseofart,beautiful,practical,normalrelevantlinks,toreflectthewebsite'sbasicfunctions.Wecandesignauniquestyleforawebsitefromthefollowingaspects.
1.WebsiteLogo(LOGO)
LOGO,awebsite'ssymbol,canbeChinese,Englishlettersandalsocanbeasymbols,andpatterns.Logodesignoriginalityshouldcomefromthenameandcontentofthewebsite.Therepresentativefigures,animals,plantsforexample,canbeusedasdesignblueprintsandthenbecartoonedorbeautified;professionalwebsitecanberepresentedbytherepresentativethinginthatfield.ThemostcommonandmostsimplewayistousetheEnglishnameofawebsiteasitssitelogowithdifferentfonts,letters’deformationandthecombinationofletters.Thiscaneasilymakeagoodlogoofyourown.
2.WebsiteColors
Websitegivespeoplethefirstimpressionfromthevisualimpact,fordifferentcolors’collocationshavedifferenteffects,andtheymayaffectthemoodofvisitors.Colorcollocationisthekeytoembodythestyle."Standardcolors"referstothosecanreflecttheimageandextendingconnotationsofthewebsite,whichmainlyusedinthewebsitelogos,titles,mainmenusandthemainblocksofcolorandgivingtheoverallfeelingofunity.Asfortheothercolors,theycanalsobeusedonlyasdecorationsandfoilbutcannotbetheleadingrole.Forexample,IBM'sdeepblueandKFC’sredstrips.Generallyspeaking,awebsitehasnotmorethanthreekindsofstandardcolorsoritmaybetoodazzling.Threeseriesofcolorssuitableforwebsitestandardcolorsare:
blue,yellow/orange,black/gray/white.Ingeneralbackgroundpageofwhiteandblackiseasiesttodoneandthemostconvenienttomatchwithothercolors;brightcolorsanddarktiearemostlikelyhighlightthepicture,suchasblackandwhite,redandblack,yellowandpurple;andtheapproximatecolormatchcangiveakindofsoftfeeling,suchasinkblueandlightblue,darkgreenandlightgreen.It’sbesttogiveapredominantcolortohomepageanddon’tgetittoobrightlycolored.
3.DesignofWebsiteFonts
Likethestandardcolor,standardfontreferstouniquefontsusedforlogos,titles,andmainmenus.Generally,websitedefaultfontisTimesNewRoman.Inordertoreflectthesite's"specialty"anduniquestyle,specialfontcanbeselectedaccordingtoourneeds.Producersaccordingtowebsitecontentmaychooseamoreappropriatefont.Itmustbespeciallyexplainedthattheuseofnon-defaultfontscanonlyappearintheformofpictures,becauseitislikelythattherearenospecialfontsinstalledinvisitors’computers.Whatheseesmayonlybeunrecognizablecodes,andthenthepainfuldesigncomestonothing.
4.UsingofRefinedandEffectiveLanguage
Accelerationofthepaceofmodernlife,peopleoftenhavenotimetoreadlongarticles.Tosavetimeandobtainthemaximumamountofinformationintheunittime,peopleneedrefinedinformationthatisinformationessence,whichusinginformationlanguagetoexpressitscontents.Theso-calledinformationlanguageisthefollowingformula:
informationequalsbasicfactplusdatadescriptionandexperts’opinions.
Informationlanguageabandonsalladvertisementwordsandphrases,literarypolishingwordsanddon’twelcomealltheexaggerateddescriptionsonmeaningandimportance.Alsoitmaximizestheuseofdigitalspeech,welcomesthequantitativedescriptionbutagainsttoomuchqualitativedescription,especiallythatcannotformtheaccurateconcept.Usinginformationlanguagetodescriberequiresanyinformationshouldhavesource,timeandaccurateclassification.Ofcourse,theinformationshouldincludeinherentcharacteristics:
timeliness,accuracy,completeness,concisenessandsoon.Weshouldpayspecialattentionsthatdonotappeartyposandwrongsentences.
5.WebsitePromotionLanguageDesign
Websitepromotionlanguagecanalsobesaidthespirit,theme,centerofawebsiteorthetarget,usingawordoraphrasewithhighdegreeofgeneralization.Usingpowerfulwordsorphrasestopromoteawebsiteyoucanreceivebetterresults.
PartTwo:
ColorsCollocationsinWebsiteDesign
Whenweenterawebsite,it’snotrichcontentandreasonablelayoutbutthesite'scolorsthatleavefirstimpressiontovisitors.Theroleofcolorsinvisualeffectisveryobvious.Whetherawebsitedesignissuccessful,tosomeextentdependsontheuseandcollocationofcolors.Sodesignersmatchthecolorsintoprofessionalcolorsystemsandaccordingtothesesystemsmakethewebsiteshavetheirowncolorsystems.Thewebsitecolorsystemistheoverallvisualimpressionofthevisitors.Ifawebsitehascolorconsistency,itwillnotonlymakethewebsitelookbeautiful,butalsomakevisitorsuneasilyconfusedbythecontent,whichincreasingthesimplicityandconvenienceinbrowsingcontents.Thewebsite'scolorsystemscanbetterbringoutthethemeofthewebsite.Thatthecolorsystemcanbereasonablymatchedwiththethemewillincreaseaccessibilityofcontentstovisitors.Websitecolorsystemscontainpages’backgroundcolor,textfont,pictures’colorsystems,colors,etc.,perfectnessisnotjustmatchappropriatecolors,butalsomatchwitheachcontent,andwebsitethemes.
1.Webpage’sBackgroundColor
BackgroundcolorisanimportantindicatorofthewholeWebsite.Takeawebpagewithblackasbackgroundforexample,forthecolorblackwillresultinableakfeelinginvisualsense,soitisnotsuitableifblackbeingusedinalivelychildren'swebsite.Becausechildrenareinnocent,lively,andvigorous,butblacksymbolizescalmnessanddarkness,itisdifficulttoassociatethemtogether.Ofcourse,thedifferenceineveryone'saesthetictastemaycausedifferentviewsofrepresentationsofcolors.However,sincethewebsiteisnotonlydesignedforoneitshouldnotemostpeople’sviewsandthenbasedonmostpeople’spointofviewtodesignthewebsite.
2.TextFont
Onthedesignoftextfont,thebestwebsitemainlyusesthefontallvisitorscansee.It’susuallystrangetoseealotofwebsitesrequirevisitorstodownloadaspecifiedfonttoachievethebestbrowsingeffect.Afterall,visitorsjustcometosearchinformationorreadthecontentsofthewebsiteandit’snotlikelytodownloadtherequiredfontstoachievetheso-calledbestbrowsingeffect.Whentherequiredfontisnotdownloaded,andwillnotaffectvisitingthecontentsofthewebsite,thentherequirementstothevisitorshavenoeffectonvisitors.Ifsoit’sapityandawasteoftimeforwebsitedesigner,becausetheoriginaldesignfailedtogetvisitorstoseeitall.
3.Pictures’ColorSystems
Simpledistinctionincolorscience,colorcanbedividedintocoolcolorandwarmcolor,andthenalittlemorespecificdistinction,colorcanbedividedintovariouscolorsystemsofvariouscolors.Distinctionofcolorsystemsliesinthedifferentsubjectivesenseinbrowsing.Howtomakethecolorsystemofapicturecorrespondtothewebsiteasawholeismoredifficult.Todrawapictureisnoteasy,letalonetodrawonesuitableforthestylewebpage.Mostofthewebpageproducersarenotabletouseimageprocessingsoftwareorgraphicssoftwarefreely;thereforewebsitesofwebpagematerialsbegintoprevail.Ofcourse,can’tusegraphicssoftwaredoesnotmeanwecannotdesignexcellentwebpage,ifwecanmakegooduseofmaterialresourcesontheinternet,thewebsitealsocanhaveitsownstyle.Astohowtochoosepicturessuitableforawebsiteisagreatknowledge.
Astothecontentsofpictures,it’sbesttomeetthewebsite’stheme,ifnot,donothavetoomanydifferences.Likecolor,ifapagehasbluebackground,butthewholewebpagepicturesareinsuchamessthatavarietyofcolorsemerge,evenworse,theblueisacoolcolor,ifawebsiteisfullofbrightred,orangepictures,itwillmakethewholewebpagelookslikegarbage,inastageofdisorder.So,wecansimplysumupthatcolorsofwebpageandpicturescorrespondorhavethesamevisualeffectwillmakewebpagelookmorebeautifulandhaveitsownstyle.
4.WebpageColors
Webpagecolorsarenotbasedonthechartpaper,textcolors,orbackgroundcolor,butintheperspectiveofthevisitors,Whichseemstoleantowardtheoverallpagecolor.Weoftenseemanywebsiteswithgoodcolorsystem,butwithoutitsownstyle.Thepopularsoftcolorsystemandpinksystemhavelosttheirownuniquestyles.Sincewebsitesusingpinksystemisnothingmorethanhavethesamecharacteristics:
textinlightcolor,lightbackgroundcolor.Inthiswaybesidesdonothavetheirstyles;thelookwasnotcomforta
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