演讲词.docx
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演讲词.docx
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演讲词
ReadingComprehension
Directions:
Thereare3passagesinthispart.Eachpassageisfollowedbysomequestions.Foreachquestion,therearefoursuggestedchoicesmarkedA),B),C)andD).Youshoulddecideonthebestchoice.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.
Questions16to20arebasedonthefollowingpassage
PassageOne
Packagingisaveryimportantformofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.Forexample,alittlechildmightaskforabreakfastfoodcontainedinaboxwithapictureofaTVcharacter.Thechildismoreinterestedinthepicturethaninbreakfastfood.Picturesforchildrentocolororcutout,gamesprintedonapackage,orasmallgiftinsideaboxalsomotivatemanychildrentobuyproducts-ortoasktheirparentstobuyforthem.
Somepackagessuggestthatabuyerwillgetsomethingfornothing.Foodproductssoldinreusablecontainersareexamplesofthis.Althoughasimilarproductinplaincontainermightcostless,peopleoftenprefertobuytheproductinareusableglassordish,becausetheybelievethecontainerisfree.However,thecostofthecontainerisaddedtothecostoftheproduct.
Thesizeofapackagealsomotivatesabuyer.Maybethepackagehas“EconomySize”or“FamilySize”printedonit.Thissuggeststhatthelargersizehasthemostproductfortheleastmoney.Butthatisnotalwaystrue.Tofinditout,abuyerhastoknowhowtheproductissoldandthepriceofthebasicunit.
Theinformationonthepackageshouldprovidesomeanswers.Buttheimportantthingforanybuyertorememberisthatapackageisoftenanadvertisement.Thewordsandpicturesdonottellthewholestory.Onlytheproductinsidecandothat.
1.“Abuyerwillgetsomethingfornothing”inparagraph2mayprobablymean________.
A)abuyerwillnotgetwhathepaysfor
B)abuyerwillgetmorethanwhathepaysfor
C)abuyerwillgetsomethingusefulfreeofcharge
D)abuyerwillgetmorebutpayless
2.Fromthepassageweknowthebuyerpaysmoreattentionto________.
A)thesizeofacontainer
B)acontainerwithattractivepicture
C)awell-designedcontainer
D)aplaincontainerwithlowcost
3.Whatsuggestiondoesthewritergiveinthepassage?
A)It'snotgoodtobuytheproductwhichissoldinaglassordish.
B)Thequalityofacontainerhasnothingtodowiththequalityoftheproduct.
C)Thebestchoiceforabuyeristobuyaproductinaplainpackage.
D)Abuyershouldbuywhatheneedsmostratherthanawell-designedpackage.
4.WhichofthefollowingsentencesisNOTtrueaccordingtothepassage?
A)Infactglassesordishesusedforpackagingdonotcostmoneyatall.
B)“FamilySize”printedonthepackagemeansthatitisrathereconomic.
C)Toachild,eventoanadult,theformisfarmoreimportantthanthecontent.
D)Wordsandpictureswrittenonthepackagearethoughttobeanadvertisement.
5.Whatdoyouthinkisthebesttitleforthepassage?
A)HowtoPackageaProduct.
B)HowtoMakeanAdvertisement.
C)HowtoSellProduct.
D)HowtoAttractMoreBuyers.
包装是广告的一个非常重要的部分。
一个好的包装有时会促使人们购买某种产品,例如,一个小孩子可能会因为包装盒子上印有一个电视演员的图片而要买那份早餐食品,小孩子对图片的兴趣远远大于他对早餐的兴趣。
一些供小孩子涂色或者剪切的图片,包装上印刷的游戏,盒子中装着的小礼物同样会促使许多小孩购买产品——或者叫他们的父母为他们买。
有些包装显示,有的购买者买一件东西,却什么也不图。
那些包装在可重复使用的容器中的食物产品就是例证。
尽管装在一个普通容器中的同样的产品价钱要低一些,但是,因为人们认为包装是免费的,所以他们通常还是更喜欢购买装在可重复利用的玻璃器皿中的产品。
然而,包装的成本是计算在产品的成本中的。
包装的尺寸同样也会促使人购买。
包装上可能印有“经济型”或者“家庭型”,这表明大号的包装产品最多,而价格最低。
但是事实上这并不总是对的,要看是否真是这样,买者要知道该产品是怎么出售的,每单位卖多少钱。
包装上的信息应该可以提供一些答案。
但是对于任何一个买家来说,最重要的事情是要记住,包装就是广告。
包装上的词和图片并不是事情的全部,只有里面的产品才是。
答案及精解
1.【答案精解】A。
推理题。
这句话的意思是“有的购买者买一件东西,却什么也不图。
”隐藏的意思是他们只看包装不看实物,是物非所值的购物方式。
只有选项A是表达的这种意思,其他几个选项意思近似。
2.【答案精解】C。
推理题。
整篇文章讲的是包装就是广告。
包装诱惑人进行购买,为什么人们会购买呢,主要是因为人们对好的包装感兴趣,通常认为他们是免费的。
3.【答案精解】D。
推理题。
最后一段,作者提示读者Thewordsandpicturesdonottellthewholestory.OnlytheproductinsideCalldothat.也就是说不要太相信广告词和图,要看产品本身。
4.【答案精解】A。
判断题。
第二段最后一句However,thecostofthecontainerisaddedtothecostoftheproduct,说明所有包装的成本都是算入产品价格的,选项A说包装的玻璃碟子不花钱,这是不正确的。
5.【答案精解】A。
主旨题。
本文是讲包装让购物者产生购物冲动的问题,它包含了两层意思,一是对于消费者来说,要注意不要只看包装不看内容;二是对于卖家来说,就是要注意如何包装产品了。
因此A更符合这篇文章的标题。
Questions21~25arebasedonthefollowingpassage.
PassageTwo
Inrecentyearsmanycountriesoftheworldhavebeenfacedwiththeproblemofhowtomaketheirworkersmoreproductive.Someexpertsclaimtheansweristomakejobsmorevaried.Butdomorevariedjobsleadtogreaterproductivity?
Thereisevidencetosuggestthatwhilevarietycertainlymakestheworkers'lifemoreenjoyable,itdoesnotactuallymakehimworkharder.Asfarasincreasingproductivityisconcerned,thevarietyisnotanimportantfactor.
Otherexpertsfeelthatgivingtheworkerfreedomtodohisjobinhisownwayisimportantandthereisnodoubtthatthisistrue.Theproblemisthatthiskindoffreedomcannoteasilybegiveninthemodernfactorywithitscomplicatedmachinerythatmustbeusedinafixedway.Thuswhilefreedomofchoicemaybeimportant,thereisusuallyverylittlethatcanbedonetocreateit.Anotherimportantconsiderationishowmucheachworkercontributestotheproductheismaking.Inmostfactoriestheworkerseesonlyonesmallpartoftheproduct.Somecarfactoriesarenowexperimentingwithhavingmanysmallproductionlinesratherthanonelargeone,sothateachworkercontributesmoretotheproductionofthecarsonhisline.Itwouldseemthatnotonlyisthedegreeofworkers'contributionanimportantfactor,therefore,butitisalsoonewecandosomethingabout.
Towhatextentmoremoneyledtogreaterproductivity(生产力)?
Theworkersthemselvescertainlythinkthisisimportant.Butperhapstheywantmoremoneyonlybecause
theworktheydoissoboring.Moneyjustletsthemenjoytheirsparetimemore.Asimilarargumentmayexplaindemandsforshorterworkinghours.Perhapsifwesucceedinmakingtheirjobsmoreinteresting,theywillneitherwantmoremoney,norwillshorterworkinghoursbesoimportanttothem.
21.Whichofthesepossiblefactorsleadingtogreaterproductivityisnottrue?
A)Tomakejobsmorevaried.
B)Togivetheworkerfreedomtodohisjobinhisownway.
C)Degreeofworkcontribution.
D)Demandsforlongerworkinghours.
22.Whyworkerswantmoremoney?
A)Becausetheirjobsaretooboring.
B)Inordertoenjoymoresparetime.
C)Tomaketheirjobsmoreinteresting.
D)Todemandshorterworkinghours.
23.Thelastsentenceinthispassagemeansthatifwesucceedinmakingworkers'jobsmoreinteresting,______.
A)theywillwantmoremoney
B)theywilldemandshorterworkinghours
C)moremoneyandshorterworkinghoursareimportantfactors
D)moremoneyandshorterworkinghourswillnotbesoimportanttothem
24.Inthispassage,theauthortellsus______.
A)howtomaketheworkersmoreproductive
B)possiblefactorsleadingtogreaterefficiency
C)towhatextentmoremoneyleadstogreaterproductivity
D)howtomakeworkers'jobsmoreinteresting
25.Theauthorofthispassageisprobablya______.
A)teacher
B)worker
C)manager
D)physicist
Questions26~30arebasedonthefollowingpassage.
PassageThree
Themostimportantuseofdriftingbottlesistofindoceancurrents.Whenthepositionanddirectionofcurrentsareknown,shipscanusetheforwardmovementofacurrentorstayawayfromcurrentsthatwouldcarrythemofftheircourse.BenjaminFranklinwasoneofthefirsttousebottlesinthestudyofcurrents.HewonderedwhyBritishmailshipsneededaweekortwolongerthanU.S.shipsneededinordertocrosstheAtlanticOcean.FranklinthoughttheGulfStreammightexplainthisdifference.
FranklintalkedwithU.S.captains.HefoundthattheykneweachturnoftheGulfStream.Theyusedthecurrentineverypossibleway.FromhistalkswiththeU.S.seacaptains,FranklinmadehisfirstmapoftheGulfStream.Thenhecheckedhismapbyusingsealedbottles.Themapthathefinallymadeisstillused,withonlyafewchanges,today.
26.Driftingbottlesareused______.
A)toknowthemovementofships
B)tofindoceancurrents
C)tolearnwhyBritishmailshipsneededaweekortwolongerthanU.S.shipsneeded
D)tolearntheweathermayhaveaninfluenceonoceancurrents
27.______willbetrueifthepositionanddirectionofcurrentsareknown.
A)Shipscanusetheforwardmovementofacurrent
B)Shipscanstayawayfromcurrentsthatwouldcarrythemofftheircourse
C)IttakesU.S.shipslesstimetocrosstheAtlanticOcean
D)Alloftheabove
28.U.S.shipsneededlesstimethanBritishmailshipsneededtocrosstheAtlanticOceanbecause______.
A)U.S.shipswerebetterequippedthanBritishmailshipswere
B)captainsofBritishmailshipslackedexperiences
C)captainsofU.S.shipsknewhowtomakeuseofthecurrentineverypossibleway
D)Britishmailshipshadn’trightmaps
29.BenjaminFranklin______inordertomakeanaccuratemap.
A)checkedhismapbyusingsealedbottles
B)talkedwithU.S.captains
C)learnedeachturnoftheGulfStream
D)didn’tknowhowtodo
30.Thebesttitleofthepassagewouldbe______.
A)TheFirstMapoftheGulfStream
B)TheUseofDriftingBottles
C)TheGulfStream
D)TheUseofCurrents
PartIIICloze(10%)
Directions:
Thereare20blanksinthefollowingpassage.ForeachblanktherearefourchoicesmarkedA),B),C)andD).YoushouldchoosetheONEthatbestfitsintothepassage.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.
There 1 akingwhohadtwelvebeautifuldaughters.They2 intwelvebedsallinoneroomandwhentheywenttobed,the3 wereshutandlockedup. 4,everymorning 5shoeswerefoundtobequitewornthroughasiftheyhadbeendanced
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