人力资源管理论文之培训员工.docx
- 文档编号:9711761
- 上传时间:2023-02-06
- 格式:DOCX
- 页数:9
- 大小:20.82KB
人力资源管理论文之培训员工.docx
《人力资源管理论文之培训员工.docx》由会员分享,可在线阅读,更多相关《人力资源管理论文之培训员工.docx(9页珍藏版)》请在冰豆网上搜索。
人力资源管理论文之培训员工
HENANUNIVERSITYOFTECHNOLOGY
河南工业大学
BachelorofBusinessAdministration
AssignmentCover
工商管理学士学位课程
作业封面
MODULECODEANDNAME
科目代码及名称
ModuleCode科目代码:
___107914________
ModuleName科目名称:
___人力资源管理_
Lecturer讲师:
___崔颖
SectionCode专业班级:
___会计0810______
StudentID学生证号码:
__200848991011
StudentName学生姓名:
__周政阳___
Announcement:
IdeclarethatthisassignmentisENTIRELYmyindependentworkexceptwherereferenced.IhavemarkedanyReferencesourcesandamawareofprogrammerregulationsconcerningplagiarismandreferencing.
声明:
除了标明出处的引用资料之外,此作业是我独立调查完成的。
文内所有引用的资料已经详细标明出处,并且我了解课程中有关抄袭及引用方面的规定。
Signature签名:
LecturerComments讲师评语
Score分数:
ReceiveDateYear/Month/Day收到日期:
TableofContents
Introduction:
3
1.FeasibilityofReplacement3
1.1ThebasicsituationofBloomfieldCentral3
1.2ThedisadvantagesofReplacement3
2PossibilityofTraining4
2.1Thesalespeople’sproblems4
2.2Theadvantagesoftraining4
3TrainingMethods5
3.1Lecture5
3.2Audiovisualinstruction5
3.3Roleplaying6
3.4Caseanalysismethod6
4DeterminetheEffectivenessofTrainingProgram6
5TrainingProgramOutlinefortheSalesStaff7
5.1Needsassessment7
5.2Trainingprogram8
5.3EffectEvaluation9
Conclusion:
9
References10
Introduction:
Asaretaillumberandhomeimprovementoperation,Centrallumbercompanywantstoimprovecustomerserviceandsalesperformance.SoitintendstouseBloomfieldCentralasamodeloperation.Butthesalespeople’sbehavioratBloomfieldCentralisobstructivetoimplementtheplan.Nowadays,theprimarytaskofBloomfieldCentralistosolvethisproblemassoonaspossible.Afterweighingtheadvantagesanddisadvantages,totraintheexistingsalespeoplebecomethemethodtodealwiththedifficultposition.ThispapermakesaconcreteanalysisofthepresentsituationofBloomfieldCentralandintroducessometrainingmethodssuitedtosolvingthisproblem.Atlast,thepapercomesupwithatrainingprogramoutlineforthesalesstaff.
1.FeasibilityofReplacement
1.1ThebasicsituationofBloomfieldCentral
Justlikeeachlumberhassomeroughedges,don'texpectanyonetobeperfect.Neverarosewithoutaprick,youknow.ThesalespeopleintheBloomfieldCentralknowtheirstuff.Theyarejustalittlerougharoundtheedges----sameasthesalesstaffatalloutoutlets.Inmyopinion,Ann’ssuggestionofreplacementofworkersisnotreasonableandpractical.Asisknowntoall,themanagementstateofourcompanyappearstobedonewell.Everyaspectoftheoperationrunssmoothly.
1.2ThedisadvantagesofReplacement
Inviewofexistingsituation,ourcompany'sgoalistoimprovecustomerserviceandalloutlets’salesperformance.It’snotawisemethodtoreplacethesalespeopleblindly.Itwillnothelpustoimproveoursalesperformance.Onthecontraryitmayhaveanadverseeffectuponoursalesperformance.Firstofall,thenewsalespeople’sweakpointisthattheyareshortofworkexperience.Asalesmanmusthaveagoodunderstandingoftheapplications,designfeatures,specialadvantagesandalmosteverythingoftheproductthecompanyproduces.Sotheymustreceivingtrainingbeforetheyareequippedwithenoughabilityforthejob.Secondly,hiringnewemployeeswouldliketobeabigexpense.Finally,itwillbringseriouspsychologicalburdentootheremployeesinourcompanyifwedismissamassofemployees.Itisboundtohaveanadverseaffectontheirworkingefficiency.
2PossibilityofTraining
2.1Thesalespeople’sproblems
First,thesalespeopletreatcontractorsmuchbetterthantheytreatdo-it-yourselfers.Second,thesalespeopleleavetheservicecountertocarryonanextendedconversationwithotherpeople.Third,thesalespeopleusecrudeandvulgarlanguageinfrontofcustomers.
2.2Theadvantagesoftraining
Inmyopinion,thelongeroneworksinafield,themoreskillfulhebecomes,andtheresultishebecomessuchapersonwithadvancedskills.Althoughthereisalong-standingproblemthattheexistingsalespeoplemaybeinsolenttosomecustomers,theyhavesomeadvantagesoverthenewsalespeople.
Inthefirstplace,marketingisachallengingwork.Anexcellentsalesmanshouldbeeasygoingandhavegoodabilityofspeakingandcoordination.Inaddition,professionalknowledgeisindispensable.Howeverallhiscannotbeachievedinashorttime.TheexistingsalespeoplehaveworkedintheBloomfieldCentralformanyyears.Someofthemhadbeenwithourcompanyformorethan10years.Thereisnodoubtthattheirrichexperienceisahugepreciousresource.Secondly,theexistingsalespeoplehaveagoodknowledgeofourcompany.Theycanthrowthemselvesintoworksolongastheyarewillingtochangeworkingattitude.Butthenewsalespeoplehavetoadaptthemselvestothenewjobandbefamiliarwiththeprocessofthework.Sotheexistingsalespeopleareefficiencythanthenewsalespeoplework..Thirdly,theexistingsalespeoplearemoreloyaltous.Fourthly,theexistingsalespeoplehaveworkedinthefieldmanyyears.Theyshouldhaveownedalargescaleofoutstandingcustomergroups.Howeverthenewsalespeoplecan’testablishgoodrelationalwiththecustomerswithinalimitedtime.Finally,themanagementofBloomfieldCentralknowsalltheexistingsalespeopleverymuch.Asaresult,theycanmakeaproperassignmentofpersonneltoraiseworkingefficiencyandimprovesalesperformance.Generallyspeaking,inordertosolvethepresentproblemandmakesureourcompanycandevelopstabilityinalongtime,it’sbettertocarryoutaseriesofpertinenttrainingfortheexistingsalespeoplethantohirenewsalespeople.
3TrainingMethods
Therearealotofdifferenttrainingmethodsfortheenterprisetomakeachoice.Forexample,teachingmethod,roleplaying,caseanalysis,audio-visualinstruction,lecture,programmedlearningandsoon.Accordingtothecompany’sproblem,Ithinklecture,roleplaying,caseanalysisandaudio-visualinstructionwillbeeffectivetothesituation.Nextthepaperwillintroducethesemethods.
3.1Lecture
Lectureisthatthelecturertransmitsinformationtothetraineebywords.Themethodismainlyunidirectionalcommunication,justfromthelecturertothetrainees.Maybethismethodisslightlydulloritcouldn’tattractthetrainees’attention,butitcouldprovidetrainingforalargenumberoftraineesinashorttime.Withintheshortesttimeandatthelowesttotalcost,thismethodcangetagoodeffect.Nomatterhowthenewtechnologydevelops,lectureisthemorepopularoptioninallareas.
3.2Audiovisualinstruction
AccordingtothetheoryofGary(2001,p280),Audiovisual-basedtrainingtechniqueslikefilms,PowerPoints,videoconferencing,audiotapes,andvideotapescanbeveryeffectiveandarewidelyused.TheFordMotorCompanyusesvideosinitsdealertrainingsessionstosimulateproblemsandsamplereactionstovariouscustomercomplaints,forexample.Audiovisualsaremoreexpensivethanconventionallecturesbutoffersomeadvantages.
3.3Roleplaying
Roleplayingisakindofsituationalsimulations.Itarrangesthetraineesinasimulativeandverisimilarworkenvironmentandletsthemdealwithallkindsofproblemswhichmayhappen.Thismethodprovidesanopportunityforthetraineestomakeaccessibletosomeactioninthedailywork.Bythisway,thetraineescanunderstandthemselvesbetterandmaketheirworkbetter.Astheformandcontentofroleplayingisvarious,itcanarousetheenthusiasmofthetraineesandmakethetraineesmorelikelytotakepartinthetraining.Inadditionthetraineescanlearnfromeachotherduringtheprocessoftraining.
3.4Caseanalysismethod
Caseanalysismethodisthatthetraineeanalysesthecasewhichhasalreadyhappenedinthedailywork.Byanalyzingthecases,thetraineesthinkthingsoutforthemselvesandfindsolutionstotheprobleminallthedifferentcases.Theadvantageofthismethodisthatitisveryeasyforthetraineestobecomeawareoftheproblemsintheirwork.Sotheycancomeupwithasolutiontotheproblem.
Asfarasweknow,everycoinhastwosides.Soeachmethodhasbothadvantagesanddisadvantages.AccordingtothepresentconditionsofBloomfieldCentralandtheaimthatthehomeofficewouldliketoachieve,Ithinkthepowerfulmethodiscaseanalysis.
4DeterminetheEffectivenessofTrainingProgram
Thispartwillintroducethestandardsofselectingthemethod.
Inthefirstinstance,thehomeofficeintendstouseBloomfieldCentralasamodeloperation.Wehaveonlythreemonthstoreachtherequired.Wemusttrytochangethepresentsituationassoonaspossible.Sotimefactoriswhatwemustfirsttakeintoconsideration.Wewouldliketogetabettereffectwiththelesslossoftime.Amongthesetrainingmethods,lecturemaybecosttheleasttimebuttheresultisnotverywell.Althoughaudiovisualinstructionandroleplayingcanworkefficiently,itwilltakeusalottimetopreparethem.Caseanalysismethodcouldmeettheneedsofaccomplishingthegoalsinashorttime.
Secondly,thehomeofficewantstoimproveserviceanditsoutlets’salesperformance.InaccordancewiththeactualconditionsofBloomfieldCentral,themainproblemisthatthesalesforce’sattitudetowardcustomerservice.Wemustcometogripswiththeproblem,atthesametimewemustalsokeepthesalesperformance.Sothetrainingcan’tdisturbthenormalfunctionofBloomfieldCentral.Caseanalysiswillbethebestchoice.Audiovisualinstructionandroleplayingneedsomehardwarefacilitiesorproperties.Itwillcausesomeunnecessaryandunforeseentrouble.
Thirdly,it’simportantforustocontrolthecost.Ingeneral,reducingcostsisequal
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 人力资源 管理 论文 培训 员工