SI品牌春夏产品经营计划.docx
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SI品牌春夏产品经营计划.docx
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SI品牌春夏产品经营计划
SI品牌2008春夏产品经营计划(SI08-320计划)
目录
1.SI品牌07春夏产品经营情况················································································································································2
1.1开发情况·············································································································································································2
1.2男、女装投产款销售情况·······················································································································································3
1.2.1女装棉服投产款销售情况····················································································································································3
1.2.2女装单衣投产款销售情况···················································································································································4
1.2.3男装棉服投产款销售情况····················································································································································5
1.2.4男装单衣投产款销售情况····················································································································································5
2.SI品牌08春夏产品经营计划····················································································································································6
2.1产品开发计划·········································································································································································6
2.2产品销售计划········································································································································································6
2.3产品成本计划········································································································································································7
2.4销量客户分布计划································································································································································8
2.4.1主要客户08春夏女装预计销售情况····································································································································8
2.4.2主要客户08春夏男装预计销售情况···································································································································9
2.4.3主要客户08春夏男女装总销售量情况及与07春夏总销售情况的对比················································································10
2.5买手调查会···········································································································································································11
2.5.1市场调研指导书及产品规划书计划····································································································································11
2.5.1.1国外调研计划··································································································································································11
2.5.1.2国内(含港澳台地区)调研计划········································································································································12
2.5.1.3展会调研要求··································································································································································12
2.5.1.3产品规划书·····································································································································································12
2.6内部合作协议签订计划·······················································································································································13
2.708春夏产品季节清算计划····················································································································································13
2.8市场拓展计划·······································································································································································13
3.管理及配套措·········································································································································································14
SI品牌2008春夏产品经营计划(SI08-320计划)
1.SI品牌07春夏产品经营情况:
1.1开发情况:
类别
风格类型
款式类型
开发款数量
投产款数量
有效投产率
占总投产量比例
男装棉服
商务休闲
长款
0
0
0%
5.69%
中款
8
1
12.5%
短款
11
4
36.37%
都市休闲
长款
0
0
0%
9.09%
中款
14
1
7.15%
短款
13
7
53.85%
男装单衣
商务休闲
长款
0
0
0%
6.82%
中款
7
2
28.58%
短款
9
4
44.45%
都市休闲
长款
0
0
0%
10.23%
中款
7
1
14.29%
短款
13
8
61.54%
女装棉服
时尚运动
长款
4
0
0%
9.09%
中款
0
0
0%
短款
16
8
50%
时尚休闲
长款
18
5
27.78%
11.37%
中款
13
1
7.7%
短款
36
4
11.12%
优雅华贵
长款
13
0
0%
12.5%
中款
9
3
33.34%
短款
24
8
33.34%
女装单衣
时尚运动
长款
15
5
33.34%
15.91%
中款
3
1
33.34%
短款
27
8
29.63%
时尚休闲
长款
8
0
0%
5.69%
中款
5
0
0%
短款
19
5
26.32%
优雅华贵
长款
7
3
42.86%
13.64%
中款
5
1
20%
短款
17
8
47.06%
总计
321
88
27.42%
100%
1.2男、女装投产款销售情况(以销售量作排名参照标准)
1.2.1女装棉服投产款销售情况:
(单款平均销量:
5824)
序号
款号
类属
投产(件)
销量(件)
销售额(美元)
库存量
特点说明
1
sic-0717
时尚运动
14280
14208
325191.36
72
2
sic-0707
时尚休闲
11400
11400
287573.28
0
3
sic-0714
优雅华贵
9840
9816
206323.2
24
4
sic-0735
时尚休闲
10416
9648
197994.24
768
5
sic-0708
时尚休闲
8640
8640
156824.64
0
6
sic-0715
时尚运动
9480
8208
155791.68
1272
7
sic-0710
时尚休闲
7320
7320
144546.72
0
8
sic-0739
优雅华贵
7200
7176
243434.88
24
9
sic-0720
时尚休闲
7080
7080
170378.88
0
10
sic-0741
时尚运动
6960
6936
189035.52
24
11
sic-0718
时尚运动
6600
6600
150745.92
0
12
sic-0738
优雅华贵
6360
5856
180239.04
504
13
sic-0737
优雅华贵
5760
5760
113049.6
0
14
sic-0726
时尚休闲
4800
4800
100235.52
0
15
sic-0740
时尚运动
4800
4800
133923.84
0
16
sic-0702
优雅华贵
5160
4416
91720.32
744
17
sic-0706
时尚休闲
3480
3480
70424.64
0
18
sic-0705
时尚休闲
3480
3456
70037.76
24
19
sic-0736
时尚运动
3600
3192
53203.2
408
20
sic-0701
时尚休闲
3120
3120
61448.64
0
21
sic-0704
时尚休闲
3000
2856
58832.16
144
22
sic-0731
优雅华贵
3120
2784
62412.48
336
23
sic-0733
优雅华贵
2880
2784
44560.32
96
24
sic-0716
优雅华贵
3360
2592
60120
768
25
sic-0709
优雅华贵
2520
2280
38544
240
26
sic-0712
时尚运动
2280
2280
42192
0
27
sic-0711
优雅华贵
3000
2184
33023.52
816
28
sic-0703
优雅华贵
3120
2088
46149.12
1032
总计
163056
155760
3487956
7296
1.2.2女装单衣投产款销售情况:
(单款平均销量:
4599)
序号
款号
类属
投产(件)
销量(件)
销售额(美元)
成品库存量
特点说明
1
sij-0703
时尚休闲
12000
9216
199641.6
0
2
sij-0721
时尚休闲
10160
8976
199544
16
3
sij-0734
优雅华贵
9200
8048
183688.96
1152
4
sij-0705
优雅华贵
6560
6304
147493.44
256
5
sij-0728
时尚运动
7040
5648
124552
1136
6
sij-0725
时尚休闲
6640
4800
97122.56
832
7
sij-0704
优雅华贵
5120
4784
101491.2
336
8
sij-0742
时尚运动
7600
4464
94172.16
800
9
sij-0716
时尚休闲
3520
3472
63052.8
48
10
sij-0717
时尚休闲
4720
3392
73520
1328
11
sij-0701
时尚休闲
3040
2528
101347.2
512
12
sij-0723
时尚休闲
3840
2512
47597.44
1328
13
sij-0707
时尚休闲
3280
2464
43680
800
14
sij-0741
优雅华贵
4320
2304
41880.96
2016
15
sij-0744
优雅华贵
3120
2048
34579.2
1072
16
sij-0745
时尚休闲
4000
1872
49927.36
192
17
sij-0712
时尚运动
3760
1856
30947.2
1088
18
sij-0739
时尚休闲
6448
1760
40160.64
32
19
sij-0738
时尚休闲
3920
1712
35473.92
1632
20
sij-0718
优雅华贵
2560
1680
27918.72
576
21
sij-0724
时尚运动
3280
1616
27974.4
1280
22
sij-0714
优雅华贵
2080
1408
22112.64
672
23
sij-0736
时尚休闲
1680
1408
27349.76
272
24
sij-0706
优雅华贵
3120
1296
33052.8
1824
25
sij-0727
优雅华贵
2880
976
15412.8
48
26
sij-0708
时尚运动
3120
560
9272
2464
27
sij-0743
优雅华贵
1120
448
12380.16
672
28
sij-0733
优雅华贵
640
288
4487.04
352
总计
128768
87840
1889833
22736
1.2.3男装棉服投产款销售情况:
(单款平均销量:
3664)
序号
款号
类属
投产(件)
销量(件)
销售额(美元)
库存量
特点说明
1
sicm-0704
商务休闲
5328
5256
114405.12
72
2
sicm-0711
都市休闲
4680
4632
95683.68
48
3
sicm-0701
都市休闲
4560
4536
116316
24
4
sicm-0719
都市休闲
4200
4152
83661.12
48
5
sicm-0709
都市休闲
3480
3456
112475.52
24
6
sicm-0705
商务休闲
4800
3408
74407.68
1392
7
sicm-0710
商务休闲
3360
3360
98810.88
0
8
sicm-0714
都市休闲
3360
3312
59635.2
48
9
sicm-0707
都市休闲
2760
2736
57065.76
24
10
sicm-0703
都市休闲
2640
2520
55572
120
11
sicm-0706
商务休闲
3000
2016
57185.28
984
12
sicm-0718
都市休闲
1800
1776
35122.56
24
总计
43968
41160
960340.8
2808
1.2.4男装单衣投产款销售情况:
(单款平均销量:
3182)
序号
款号
类属
投产(件)
销量(件)
销售额(美元)
成品库存量
特点说明
1
sijm-0715
商务休闲
5520
3872
59856.32
1424
2
sijm-0704
都市休闲
4400
3600
62560
0
3
sijm-0716
商务休闲
3440
3360
72660.48
64
4
sijm-0703
都市休闲
4080
3040
77998.4
880
5
sijm-0706
商务休闲
2480
2480
67603.2
0
6
sijm-0707
都市休闲
3680
2320
46471.04
400
7
sijm-0701
商务休闲
2320
2304
47517.12
0
8
sijm-0714
都市休闲
3360
2032
37676.8
1328
9
sijm-0710
商务休闲
2960
1904
33644.8
1056
10
sijm-0702
都市休闲
2080
1712
37594.88
304
11
sijm-0711
商务休闲
2880
1664
31148.8
1216
12
sijm-0708
都市休闲
2160
1424
27272.96
560
13
sijm-0705
都市休闲
2000
1136
29066.24
0
总计
41360
30848
631071
7232
2.SI品牌08春夏产品经营计划:
2.1产品开发计划:
2.1.1原定计划:
类别与风格类型
自主研发(占总开发量82%)
成采款式数量(占总开发量18%)
自主设计款式(40%)
外购款式(60%)
类别
风格类型
开发款
(个)
销售款
(个)
成功率(%)
开发款(个)
销售款(个)
成功率(%)
成采款(个)
成采销款(个)
成采成功率(%)
男装棉服
商务休闲
4
2
50%
3
2
67%
3
1
30%
时尚运动
4
1
50%
1
1
100%
0
0
30%
都市休闲
6
3
50%
7
6
86%
3
1
30%
男装单衣
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