开店项目计划书案例.docx
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开店项目计划书案例.docx
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开店项目计划书案例
开店项目计划书案例
篇一:
创业计划书案例
创业技术书案例——咖啡店创业
1、咖啡行业历史背景及现状分析
咖啡――世界三大饮料之一,一个西方的舶来品,在中国确是家喻户晓,有着极为深远的历时背景和现实意义。
咖啡、西餐的真正兴起,应该是从20世纪90年代末开始的。
其发展速度之快,在短短十来年时间内,达到了前所未有的行业繁荣。
现在随着改革开放经济蓬勃的发展,有着大批的外商和白领长期处在高节奏、高效率的工作和生活加之于受西方文化的种种因素,造成了这个咖啡销量不断上升。
故咖啡消费主要群体也就是外商、白领、旅游者和居家百姓。
XX年的调查表明:
咖啡终端销售市场一依次为:
咖啡及西式快餐连锁店、星级酒店、西餐厅。
其中咖啡馆及西式快餐连锁店主要由上岛咖啡、星巴克咖啡、真锅咖啡,麦当劳、必胜客,这些连锁店平均每月销量在21.18吨,占30.18%,其次星级酒店每月平均销量在16.47吨,占23.47%,西餐厅平均每月销量13.53吨,占19.28%。
随着时代的发展和人们生活理念的进一步改变,咖啡业也在以一种迅猛的速度发展。
2、企业说明----大学生群体分析
年龄:
18—25
特点:
在中国,大部分大学生经济来源主要来自于父母,他们拥有较高的知识文化水平,有区别于其他群体独有的价值观。
他们追奇求新,尊重个性,紧跟潮流,渴望独立,寻求刺激,却又带有些许怀旧,希望获得成就感、归属感和安全感。
价格定位
精准企划在做咖啡产品价格测试时并没有界定每瓶咖啡的容量,目的就是要了解消费者认为每瓶咖啡产品最适合的价格定位是在哪个价格区间,从而为咖啡产品的价格定位提供消费者需求的数据支持。
调查结果显示,消费者认为每瓶咖啡价格在31-50元的选择比率最高,达到39.0%;其次是认为每瓶咖啡的价格在51-100元最适合的比率为28.6%;选择在30元以下的占18.7%;认为每瓶咖啡的价格在101-150元的消费者选择比率为9.8%;选择其它价格区间的消费者比率很少。
从调查数据中我们可以得出,消费者认为每瓶咖啡价格定在31-100元之间都是适合的。
该项消费者需求的调研数据是咖啡生产企业为每瓶咖啡产品进行价格定位的重要依据。
18-25岁消费者认为每瓶咖啡产品最合适的价格
在18-25岁的消费者中,有44.0%的比率认为每瓶咖啡的价格定在31-50元之间是最适合的;认为每瓶咖啡价格定在51-100元最适合的消费者比率为26.8%;认为每瓶咖啡价格定在30元以下最适合的消费者比率为18.5%;其它价格区间的消费者选择较少。
收入越高的消费者对咖啡产品价格的接受程度相对也越高。
价格定位符合消费者需求才是硬道理
不管是咖啡产品还是其它产品,价格定位的正确方式是根据消费者对该类产品的价格接受程度来定价。
比如每瓶咖啡定价多少钱的策略是要先了解消费者认为每瓶咖啡最适合的价格,再根据消费者对每瓶咖啡价格的接受程度来确定每瓶咖啡的容量;而不是根据每瓶咖啡产品的容量来决定产品的价格。
咖啡产品的价格定位既不是越高越好,也不是越低越好。
价格定位只有符合消费者需求才是硬道理。
3、部门设置与职责
3.1店长:
1.负责咖啡厅成败责任的经营者。
2.对外为咖啡厅的代表人。
3.参与营业活动的执行者。
4.甄选、训练、激励咖啡厅人员的领导者。
5.维持咖啡厅营运正常运作的管理者。
6.了解顾客与竞争者动向的信息收集者。
7.传递总部和分店之间信息的传播者。
8.推动组织学习与知识管理的教练。
9.解决咖啡厅危机与人员冲突的问题处理者。
10.寻求市场机会与创新的企业家。
3.2行政人事部负责人:
活动:
安排在校艺术设计等专业大学生来做兼职,每周五晚安排一名绘画专业的学生给客人免费画肖像;每周六晚安排钢琴、小提琴演奏;每周日晚安排业余模特走秀。
薪水按小时计算。
F7咖啡店设有:
篇二:
创业计划书案例
编号:
云南省鼓励创业贷免扶补
创业计划书
企业名称:
创业者姓名:
联系电话:
云南省就业再就业工作领导小组鼓励创业贷免扶补工作办公室
印制
201年月日
填表说明
1.《创业计划书》所填写内容是承办单位对你个人及所创办企业真实性的掌握,并据此进行创业项目的考察,请真实、完整地填写。
2.《创业计划书》是你争取立项获得“贷免扶补”小额贷款的基础材料,请务必详细填写有关内容。
3.承办单位将以《创业计划书》中的内容为依据,对你及所申报创业项目进行评估论证。
4.创业者类别分别为大学毕业生、农民工、复转军人、留学回国人员等创业人员。
篇三:
创业计划书-标准经典案例
金鼎国际货运代理有限公司创业计划书
团队成员:
杨梦菲、杨文嘉、周雨秋
陈保华、褚丽梅、江海娇
二零零九年十二月
上海泰和家具货运代理有限责任公司
目录
一、执行总结··············································································································3
(一)执行总结····································································································3二、产业背景和公司概述··························································································4
(一)产业背景····································································································4
(二)公司概述····································································································5
1、公司经营策略··························································································62、相对价值增值··························································································73、公司设施·································································································7
三、业务描述··············································································································8
(一)公司经营业务范围····················································································8
(二)业务项目····································································································8(三)业务优势····································································································9四、市场调查和分析··································································································································9
1、产业背景··································································································9
2、市场特征·································································································9
3、发展前景·································································································94、目标市场·······························································································106、市场进入和开发·····················································································10
五、企业竞争分析······································································································································11六、公司战略················································································································································12
(一)发展战略········································································································12
(二)营销计划·······································································································13(三)合作伙伴········································································································13(四)定价策略···································································································14-15七、投资分析················································································································································16
股本结构与规模··································································································16
资金来源与运用··································································································
16投资收益与风险分析··························································································16投资净现值··········································································································17投资回收期··········································································································17内含报酬率··········································································································17项目敏感性分析·································································································`17盈亏平衡分析······································································································18
投资回报·················································································································19八、财务计划····················································································································································20
1
上海泰和家具货运代理有限责任公司
投资预算···············································································································20
财务预算基本假设························································································21-22预计财务报表······································································································23赢利情况分析································································································24-26九、附件···························································································································································27
货运代理市场调查表(出口企业)··································································27团队人员简介······································································································28
一、执行总结
台州金鼎国际货运代理有限公司是经中华人民共和国外经贸部和国家工商局批
2
上海泰和家具货运代理有限责任公司
准,集国际货运与咨询服务于一体的综合型企业。
是经中国交通部批准的无船承运人(NVOCC),且正在申请成为FIATA(国际货运代理协会联合会),IATA(国际航空运输协会)两大著名国际性专业协会的成员。
公司注册资金500万元,具备完善的服务功能和高素质的员工队伍。
年发送10000多个标准箱,运往世界120多个国家和地区。
本公司拥有6000平米外贸仓库,并配备先进的仓库设备。
金鼎国际以台州中国为依托,充分满足客户在国际货运方面的需求和期望,公司自成立以来,与海关,检验检疫,船代,港区及相关行业保持持久密切的联系。
与多家船公司,国际性货运代理机构建立长期互为代理关系。
本公司管理和操作的电脑化信息化,可保证为客户提供安全、方便、经济、周到、可靠的国际物流综合服务。
为了使您的货物更及时有效的运抵目的地,金鼎国际在保证服务效率的提高中将永无止境,急客户所急,想客户所想,尽全力满足您在进出口贸易及运输方面的所有要求,呈现给中外客商一个崭新的行业形象。
公司主要经营空运与海运的国际货运进出口业务,以及相关的报关,商检,保险等业务的代理。
有自营的物流仓库及车队,提供完善的全方位的物流服务。
公司短期在台州,杭州,宁波,上海设立自己的分支机构,并在大连,南京,厦门,青岛,香港等有专业的代理相配合,业务涉及到中国所有口岸。
同时通过多年的业务合作,公司长期目标将建立完善的全球网络,利用成熟的国际网络使得公司建立了完备的全球物流供应链。
使金鼎国际货运代理的服务能到达世界的各个角落。
3
上海泰和家具货运代理有限责任公司
二、产业背景和公司概述
1、产业背景
台州市拥有医药化工、汽摩及配件、塑料模具、家用电器、服装机械、阀门泵类、电力能源等七大支柱企业,以及工艺礼品、食品、服装鞋帽等三大传统企业,建成国家级塑料模具基地、缝纫机出口基地和工艺品出口基地,逐步建立国家级浙江化学原料药生产出口基地、汽车摩托车及其零配件生产基地、服装机械出口基地,家电、泵类、水暖配件、新型建材等产品生产基地,华东电力能源基地。
在此基础上,积极培育发展生物工程、海洋工业、纳米技术、信息产业以及新医药、新材料、环保型等新型工业门类,拓展工业领域。
我市还有一批市场占有率较高的产品:
浙江水晶集团电子原材料石英棒产量世界第一;仙居制药有限公司“含珠停”市场占有率为30%,列国内第二;浙江天皇野生的铁皮枫斗晶占100%;黄岩罐头厂的桔子罐头占世界的30%,列第1位;星星集团的冷冻箱占25%,列第1位;浙江德仁的胶合板占19%;钱江集团的摩托车占8.8%,列第1位。
据海关统计,XX年1-8月份全市外贸自营进出口942272万美元,增长30.9%,高于全省平均水平4.6个百分点,比去年同期回落个百分点。
其中出口797506万美元,增长30.3%,高于全省平均水平6.0个百分点,比去年同期回落6.3个百分点;进口144766万美元,增长34.0%,高于全省平均水平2.2个百分点,比去年同期高6.6个百分点。
1-8月份出口与进口差额为652740万美元。
XX年1-8月各县(市、区)和台州经济开发区进出口均保持增长,同比进出口增幅依次是:
黄岩46.6%、路桥46.0%、天台39.8%、玉环36.5%、台州经济开发区32.7%、三门32.4%、临海27.9%、椒江26.8%、仙居24.3%、温岭22.9%。
XX年1-8月全市有进出口实绩的企业为2941家,比去年同期增加434家。
出口实绩的企业2837家,比去年同期增加415家。
其中加工贸易出口家数为249家,比去年同期增加5家。
全市进出口1000万美元以上企业有201家,进出口5000万美元以上企业有18家。
全市出口1000万美元以上企业有161家,出口5000万美元以上企业有14家。
XX年1-8月外贸企业出口119940万美元,同比增长3.5%;三资企业出口188441万美元,同比增长17.7%;生产企业出口489125万美元,增长45.5%。
外贸企业进口43169万美元,同比增长26.5%;三资企业进口52532万美元,同比增长15.5%;生产企业进口49065万美元,同比增长72.3%。
XX年1-8月全市进出口国家和地区为206个,比去年增加4个;出口国家和地区为204个,比去年增加4个。
进口国家和地区为91个,比去年增加9个。
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