ALevelBusiness商务研究关键考点KeyTerms.docx
- 文档编号:9586184
- 上传时间:2023-02-05
- 格式:DOCX
- 页数:23
- 大小:89.81KB
ALevelBusiness商务研究关键考点KeyTerms.docx
《ALevelBusiness商务研究关键考点KeyTerms.docx》由会员分享,可在线阅读,更多相关《ALevelBusiness商务研究关键考点KeyTerms.docx(23页珍藏版)》请在冰豆网上搜索。
ALevelBusiness商务研究关键考点KeyTerms
A-Level-Business---商务研究关键考点Key-Terms
KeyTerms
直接考定义、定义加content、只考相关content
Consumerproducts1消费品
Capitalandintermediategoods1资本物品/中间物品
Addedvalue12014附加值
Entrepreneur2企业家
Socialenterprise32015社会企业
Primarysector62015第一产业
Secondarysector6第二产业
Tertiarysector6第三产业
Privatesector7私人部门/私营企业
Publicsector72015公共部门
Privatisation8私有化
Internalgrowth152015内部成长
Externalgrowth15外部成长
Corporateaim20公司宗旨
Corporateobjectives202015公司经营目标
Missionstatement20实名陈述
Divisional/Departmentalobjectives20分部门目标
Strategies20策略
Managementbyobjectives21目标管理
Ethics222014企业道德规范
Ethicalcode222014企业道德章程
Stakeholder252015利益相关者
Stakeholderconcept25
Corporatesocialresponsibility(CSR)2720152014企业社会责任
Socialaudit28社会责任审核
Informationtechnology33IT信息技术
ComputerAidedDesign(CAD)33计算机辅助设计
ComputerAidedManufacturing(CAM)33计算机辅助制造
Environmentalaudit34环境审核
Pressuregroup34环境压力团体(环保组织)
Economicgrowth38经济增长
GrossDomesticProduct(GDP)38国内生产总值
Businesscycle38经济周期/商业周期
Recession38经济衰退
Incomeelasticityofdemand38收入需求弹性
Inflation382014通货膨胀
Unemployment38失业
Cyclicalunemployment38周期性失业
Structuralunemployment38结构性失业
Frictionalunemployment38摩擦性失业
Fiscalpolicy39财政政策
Equilibriumprice82均衡价格
Marketsize83市场规模
Marketgrowth83市场规模增长率
Marketshare832015市场份额
Marketshare%83市场份额百分比
Nichemarketing842014细分市场
Massmarketing842015大众市场
Marketsegmentation852014市场划分
Marketsegment85市场分区
Consumerprofile85消费者概况
Marketresearch882014市场调查
Primaryresearch88第一手调查
Secondaryresearch88第二手调查
Qualitativeresearch88定性调查
Quantitativeresearch88定量调查
Focusgroup89目标群体
Sample89抽样
Randomsample89随机抽样
Systematicsample89系统抽样
Stratifiedsampling89分层抽样
Quotasampling89定额抽样
Clustersampling89分组抽样
Openquestions90开放式问题
Closedquestions90封闭式问题
Range92区间范围
Interquartilerange92四分间距
Marketingmix9420152014销售计划
Customerrelationshipmarketing95客户关系营销
Productlifecycle96产品生命周期
PriceElasticityofDemand(PED)962015需求价格弹性
Promotion101促销
Abovethelinepromotion1012015线上推广
Belowthelinepromotion1012015线下推广
Promotionmix101推广手段组合
Advertising1012015广告
Salespromotion1012015促销
Promotionalbudget102促销预算
Viralmarketing103病毒式营销
Channelofdistribution104分销渠道
Integratedmarketingmix104整合营销组合
Marketingplan107营销计划
AIDA(Attention-Interest-Desire-Action)109艾达公式
DAGMAR(DefiningAdvertisingGoalforMeasuredAdvertisingResults)109广告效果评估体系
NewProductDevelopment(NPD)109新产品开发
Generatenewproductideas110产生新产品创意
Ideascreening110创意筛选
Conceptdevelopmentandtesting110概念开发和测试
Businessanalysis110业务分析
Producttesting110产品检测
Testmarketing110市场投放测试
Commercialisation110商业化(全面投放)
ResearchandDevelopment(RandD)110新产品的调研与改进
Globalisation114全球化
Multinationalcorporations114跨国公司
Internationalmarketing1142014国际市场营销
Pan-globalmarketing115全球营销
Globallocalisation115产品本地化
Addedvalue119附加值
Production119生产
Levelofproduction119生产水平
Efficiency1192015效率
Productivity119生产能力
Labourintensive1192015劳动力密集型
Capitalintensive119资本密集型
Effectiveness12020152014有效性(生产经营的有效性)
Operationsplanning1232014运营计划
Operationalflexibility123运营的灵活性
Jobproduction1232014定制化生产
Batchproduction12320152014分批生产/间歇式生产
Flowproduction123流水线生产
Masscustomisation1232014大规模定制
Processinnovation1232015流程创新
Optimallocation125最佳位置
Quantitativefactors125定量因素
Qualitativefactors125非定量因素
Offshoring125海外建厂
Multinational125跨国企业
Tradebarriers125贸易壁垒
CAD125计算机辅助设计
CAM125计算机辅助制造
Scaleofoperation126经营规模
Economiesofscale1262015规模经济
Diseconomiesofscale1262015规模不经济
Enterpriseresourceplanning127企业资源计划
Supplychain127供应链
Inventory(stock)13120152014存货
Economicorderquantity132经济订货批量
Bufferstocks132调节性库存储备
Re-orderquantity132再订购量
Leadtime132订货到交货的时间
Just-inTime132即时生产
Capacityutilisation1372015产能利用率
Excesscapacity137闲置产能
Rationalisation138减支
Fullcapacity138极限产能/充分产能
Capacityshortage138产能不足
Outsourcing138外包
BusinessProcessOutsourcing(BPO)138经营流程外包(局部外包)
Coreactivity138核心业务
Leanproduction142精益生产
Simultaneousengineering142并列工序
Cellproduction142单元生产
Kaizen143不断改进提高
Qualityproduct144优质产品
Qualitystandards144品质标准
Qualitycontrol144品控
Qualityassurance144品质保证
TQM(TotalQualityManagement)144全面质量管理
Internalcustomers144内部顾客
Zerodefects144零瑕疵
ISO9000144国际标准体系
Benchmarking144标杆学习
Project147项目
Projectmanagement147项目管理
Criticalpathanalysis148关键路径
Networkdiagram148网络图
Criticalpath148关键步骤
Node148节点
EST(EarliestStartTime)148最早开始时间
LFT(LatestFinishTime)148最晚完成时间
TotalFloat1482015总机动时间
FreeFloat148自由浮动时间
Startupcapital152启动资本
Capitalexpenditure152资本性支出
Revenueexpenditure152收益性支出
Workingcapital153营运资本
Liquidity15320152014流动性/流动资金
Liquidation153清算
Overdraft1552015透支
Factoring155保理/托收保付
Longtermloans155长期贷款
Equityfinance155权益融资
Longtermbonds/debentures155长期债券
Rightsissue155增股
Venturecapital155VC风险投资
Businessplan156商业计划书
Cash159现金
Cashflow1592015现金流入量
Cashinflows159现金流入
Cashoutflows159现金流出
Liquidation159清算
Insolvent159破产
Cashflowforecast1602015现金流量预测
Overtrading161过度交易
Debtors163债务人;借方
Creditors163债权人;贷方
Creditcontrol164信用控制
Baddebt164坏账
Directcosts16620152014直接成本
Indirectcosts166间接成本
Fixedcosts166固定成本
Variablecosts166可变成本
Break-evenpointofproduction16720152014生产的盈亏平衡点
Marginofsafety167安全边际
Costcentre168成本中心
Profitcentre168利润中心
Overheads168杂项开支;日常管理费用
Incomestatement1742015损益表
Balancesheet175资产负债表
Budget181预算
Budgetholder181预算负责人
Delegatedbudget181委派预算
Incrementalbudgeting182增量预算
Zerobudgeting182零基预算
Flexiblebudgets182弹性预算
Variance183变动
Favourablevariance183有利差异(顺差)
Adversevariance183不利差异
Goodwill185商誉
Intellectualproperty185知识产权
Marketvalueofcompany185公司市值
Capitalexpenditure185资本性支出
Revenueexpenditure186收益性支出
Depreciation186折旧;贬值
Netrealisablevalue186可变现净值
Straightlinedepreciation187直线折旧法
Netbookvalue187NBV账面净值
Investmentappraisal195投资估价
Forecastednetcashflows196预测现金净流入量
Criterionrate196
Criterionlevel196
NetPresentValue(NPV)1972014净现值
Internalrateofreturn198内部收益率
Corporatestrategy201公司战略
Tacticaldecision202战术决策
Strategicmanagement202战略管理
Competitiveadvantage203竞争优势
SWOTanalysis206SWOT分析
PESTanalysis207PEST分析
Visionstatement208愿景陈述
Missionstatement208使命陈述
BostonMatrix208波士顿矩阵
Corecompetence210核心竞争力
Coreproduct210核心产品
Ansoff’sMatrix213安索夫矩阵
Force-fieldanalysis214力场分析
Decisiontree215决策树
Strategicimplementation219战略实施
Businessplan219商业计划书
Corporateculture2212014企业文化
Changemanagement2222015变革管理
Projectgroups223项目组
Projectchampions223项目负责人
Contingencyplanning223应急计划
2015
PAPER1
Styleofbusinessleadership2015
Businessrelocation2015
Financeexpansion2015
Franchise2015
Benefitsofbecomingafranchisee2015
Cashflowvs.Profit2015
Usingoverdraftasawayofmanagingitscashflow2015
Nichemarketingandmassmarketing2015
Marketing2015
Socialenterprise2015
Emotionalintelligence2015
Howabusinesscouldimproveitscashflow2015
Publiclimitedcompany2015
Usefulnessoftheincomestatementforapubliclimitedcompany2015
Usefulnessofaccountingratiosforassessingbusinessperformance2015
Productdifferentiation2015
Importanceofhavinganeffectivesystemofrecruitmentforabusiness2015
Externalrecruitmentvs.Internalpromotion2015
Stakeholder2015
Twowaysapubliclimitedcompanyisaccountabletoitsstakeholders2015
Processinnovation2015
Twowaysamanufacturingbusinesscoulduseprocessinnovationtoimproveefficiencyandeffectiveness2015
Howcostdatacanbeusedtomonitorandimprovebusinessperformance2015
Management2015
Rolesofmanagement2015
‘abovetheline’and‘belowtheline’methodsofpromotion2015
Importanceofbrandingforeffectiveproductpromotion2015
Factors2015
Factorsthatcouldaffectthedecisiononhowtofinancethisinvestment2015
Whyabusinessmighthaveahighrateoflabourturnover2015
Howtosolvetheproblemofpassengercomplaintsaboutpoorcustomerservice2015
PAPER2
Internalgrowth2015
Internalrecruitment2015
Forecastcurrentratio2015
Liquidityforecast2015
Factorsthatshouldbeconsideredwhenchoosingnewdirector2015
Marketingmix2015
Marketshare2015
Efficiency2015
Closingbalance2015
Usefulnessofcashflowforecasting2015
Benefitsofsettingbusinessobjectivesfortheshort,mediumandlongterm2015
Inventorycontrol2015
Directcost2015
Equity2015
Breakeven2015
Portfolioanalysis2015
Externalfinance2015
Inventory2015
Labourturnover2015
Disadvantagesofhighlabourturnover2015
Howtosolvehumanresourceproblems2015
Importanceofcorporateresponsibility2015
Economiesofscale2015
Inventorycontrol2015
Priceelasticityofdemand2015
Usefulnessofpriceelasticityofdemand2015
Financialproblems2015
Importanceofapplyingtheconceptsofthe4Cstoimprovetherelationshipbetweencompanyandcustomers2015
Unitcost2015
Labourintensive2015
Calculationaboutbreakeven2015
Usefulnessofbreak-even2015
Analysethefactorsthatmightinfluencethesuccessofthecompany2015
PAPER3
Evaluationofanextensiveproductportfolio2015
Calculategearingratio2015
Currentdividend2015
Proposeddividend2015
Sourcesoffinanceusedtopayforthenewfactory2015
Howtochoosesitesforthenewfactory2015
Importanceofcorporate
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- ALevelBusiness 商务 研究 关键 考点 KeyTerms