bec第四辑口语答案 剑桥BEC真题集第四辑中级口语修正版答案.docx

bec第四辑口语答案 剑桥BEC真题集第四辑中级口语修正版答案.docx

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bec第四辑口语答案剑桥BEC真题集第四辑中级口语修正版答案

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剑桥BEC真题集第四辑（中级）口语修正版答案WhatisimportantwhenPlanningapresentation？

Audience

Equipmentneeded

Firstly，Youneedtoknowwhoisgoingtobethetargetaudience.Whethertheaudienceknowanythingaboutthetopicofyourpresentation,Whattheyareinterestedin,andWhytheycometoyourpresentation.Onceyouhavefoundoutsomethingaboutthetargetaudience,youneedtokeepinmindtheirinterestsandneedssoastomakeyourpresentationinterestingandmeaningfulforthetargetaudience.

Secondly,youneedtodecidewhatkindofequipmentwillbeneededforthepresentation,e.g.over-headprojector;cleartransparencies;computer;microphone,acousticforthevenuewherethepresentationwilltakeplace.Also,Youneedtomakesurethattheequipmentneededwillbeavailableonthedaywhenthepresentationwilltakeplace.what’smore,youneedtocheckthatalltheequipmentisingoodconditionandworkswell.

Whatisimportantwhenselectinganinterpreterforameetingwithforeignclients

Experience

Reliability

Firstly,youneedtoselectaninterpreterwhoisexperiencedininterpretingforsuchmeetings,theinterpretershouldhaveawideknowledgeaboutbusinessmanagementandfamiliarwiththespecialtermsandjargonsforcommercialnegotiations,finance,law,etc.inaddition,abackgroundknowledgeaboutthetargetcountryisalsoimportanttoo.

Secondly,theinterpreterforameetingwithforeignclientsshouldbereliableinthefollowingaspects:

beingpunctualforthemeetings,keepinginformationlearnedatthemeetingsconfidentialandinterpretingaccuratelywhatisbeingdiscussed

Whatisimportantwhenintroducinganewproductrangeontothemarket

Timing

advancepublicity

Firstly,theintroductionshouldbemadeatanappropriatetime,i.e.whenthemarketismaturedforhavingthisnewproductrange,inotherwords,therewillbeprospectivecustomerstobuytheproducts.Ifthereareanycompetitorswhoareplanningtointroducesimilarproductsontothemarket,thenitisnecessary

thattheintroductionshouldbemadeaheadoftheirintroductionsoastograbasmuchmarketshareaspossible.

Secondly,advancepublicityisimportantinthatitwillpavethewayfortheintroduction,i.e.tomakeitknowntothegeneralpublic.Therearedifferentwaystoimplementadvancepublicity.--tohaveanewsconferencetodeclaretheintroduction--toadvertiseonTV/radio,innewspaper/magazines

--todeliversamplesofthenewproduct（deliverycanbemadeinthestreets,insupermarkets,topeople’shomesetc.）

Whatisimportantwhenaimingtoimprovecareerprospects（职业规划）?

Whenaimingtoimprovecareerprospects,Iwouldtakethreefactorsintoaccount,agoodreadinghabit,agoodcommandofforeignlanguages,afurthereducationandorganicframeoftheworld

Tostartwith,agoodreadinghabitcanenrichyourknowledge.Whenyouarereadingbusinessarticles,thelatestbusinesseventswillgiveyouaclueofwhattodoonyourownopinions.

Secondly,foreignlanguagelearningisbecomingincreasingly（有意识的替换moreandmore）popularincompaniesbecauseit

guaranteeseffectivecommunicationwithoverseasbusinesspartners.

Thirdly,furthereducationhelpsyoutostepforward.Withmoretraining,yourproficiencywillbeimproved.Lastbutnotleast,anorganicknowledgesystemalsoplaysanimportantpartinthecareerdevelopment.Abroadenedhorizon（开阔眼界）wouldenhanceyourprofessionalskills.

Whatisimportantwhenaimingtoimprovecareerprospects?

Readingbusinessarticles

Learningaforeignlanguage

Training

Firstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.

Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.

Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.

Whatisimportantwhendecidinghowtotransportgoods?

Destination

Speed

deliveryandloadingofthegoods

price

Whenyouaredecidinghowtotransportgoods,thedestinationofthedeliveryistheprimeelementtobeconsidered

Forthesakeof（为了）convenience,variousmeansoftransportationshouldbeadoptedwithregardtodifferentdistanceofthedelivery.

Furthermore,wecannotoverlookspeed（论点2）.Amorepromptdeliverymeansafasterturnover（此处意为流通量，注意它的其他两种意思：

营业额及turnoverrate员工的离职率）.

Ontheotherhand,deliveryandloadingofthegoodsshouldnotbeneglected.Ifthegoodsarenottakencareof,therecouldbedamageseitherintransitorduringtheloadingandunloadingprocessorbyotherreasons.Ifthepercentageofthedamagedportionistoohighandthegoodsareinabadcondition,the

companycansufferfromahugeloss.

Andnowitcomestothelastpoint:

price.Otherthingsbeingequal,aslongasthetransportcompanycanhandletheitemsproperly（可以用专业术语“野蛮装卸”roughhandling表示）,wewoulddefinitelychoosetheonethatgrantsusthebestoffer.

Whatisimportantwhenpurchasingnewmachinery?

thelevelofautomation

thelevelofautomation

quality

safety

firstly,Whenpurchasingnewmachineryforproductionline（生产线）,thelevelofautomationshouldbeconsideredfirst.Justimaginehowmuchlaboritwillsaveifthewholeprocessiscomputerizedandfullyautomatic,thatisexactlythereasonwhywebuynewmachineries:

tosavelaborandraiseefficiency.

Secondly,,weshouldbeawareofthemaintenancerequirementofthemachinerieswebought.Itshouldbestatedcrystalclearinthepaymenttermswhetheritistheresponsibilityofthebuyerorthesellertogetthemaintenancecovered（意为“负责”）.Furthermore,qualityshouldbeviewedbeforethepurchase

Finally,ifIwereinchargeofthepurchase,myinterestwillbetowardssafety.Thevisualofsomeworkergettingcaughtintheblade（刀片）ofthemachineryishorrifying.Ifwedon’ttakethisseriously,thisimagewillnotbeahypotheticalcase

whatisimportantwhenselectingaretailsalesassistant?

previousexperiences

appearance

somebasicskillsandqualities

Whenselectingaretailsalesassistant,severalfactorsshouldbetakenintoconsideration.Firstly,Ithinkifthecandidatehassomepreviousexperiences,heorshemaygetapriorityorprivilege（优先权，特权）fortheposition,becauseasmanyotheremployers,Iattachgreatimportancetoitforthatmatter.

Secondly,Iwouldpayattentiontothepersonalappearancesoftheapplicants.Agoodappearancecanmakethepublicityofthecompanybetterandeasier,andtheclientsandcustomerswillhavedeepimpressionofadecent,neatlydressedsalesassistant.Thirdly,somebasicskillsandqualitiesarenecessary,suchascommunicationskillsandanalysisskills.Andalso,tokeepcontactwithourcustomersisveryimportant（论点4）.Itcanhelpusto

improveourachievementsandmakesurewehavesustainableresourcesforthefuturedevelopment.

补充词汇：

salesmanager销售经理salespromotion促销salespotential销售sellingprofit销售利润

Whatisimportantwhencontactingclientsbytelephone?

callingattherighttime

listencarefully

positiveandenthusiastic

Whencontactingclientsbytelephone,wehavetocoverthewholerangeofbusinessmasterinalimitedtime,sowehavetobeverybriefandefficientineveryminuteavailable（论点1：

在已给出的提示中：

callingattherighttime比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效）.Asamatteroffact,wetalkallday,buthowtotalkisobviouslyasomewhatneglectedart.

Tobespecific,youshouldmakesurethatyouthatyoucallyourclientsattherighttime,becauseitisimpropriate,impoliteandveryannoyingtodisturbyourclientswhentheyareinthemiddleofsomething.Toputitinanotherway,theperfecttimingisthekeypoint.

Secondly,whencontactingclientsbytelephoneyoushouldlisten

carefully,becauseoneofthebestwaystoshowyourrespectstoyourclientsistobecomeagoodlistener

Thirdly,youneedtohaveapositiveattitudeandtoletyourclientsfeelthatyouarepositiveandenthusiastic.Also,youcankeepaharmoniouscircumstancebetweenyouandtheclients.Ofcourse,thereareotherdetailsthatyoushouldpayattentionto（论点4）,suchasdonothangupfirst.Weoftensaythatthedetailsdeterminewhetheryouwillsucceedorfail（细节决定成功还是失败）.Notethatthedetailscanhelpalottosolvetheproblemseffectively.

Whatisimportantwhenmanagingchange?

clearobjective

communication

technologyandqualifiedpersonnel.