联合利华企业分析.docx
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联合利华企业分析.docx
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联合利华企业分析
ⅠABriefOverviewoftheCompany
IntroductiontoUnilever
Lifepartners
Withmorethan400brandsfocusedonhealthandwellbeing,nocompanytouchessomanypeople’slivesinsomanydifferentways.
Ourportfoliorangesfromnutritionallybalancedfoodstoindulgenticecreams,affordablesoaps,luxuriousshampoosandeverydayhouseholdcareproducts.Weproduceworld-leadingbrandsincludingLipton,Knorr,Dove,Axe,Hellmann’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,PureitandSuave.
Responsiblebusiness
SinceUnileverwasestablishedinthe1890s,brandswithasocialmissionhavebeenatthecoreofourbusiness,andnowcorporateresponsibilityunderpinsourstrategy.
In2010welaunchedtheUnileverSustainableLivingPlan–asetoftargetsdesignedtohelpusdeliverourobjectiveofgrowingourbusinesswhileminimisingourimpactontheenvironment.
Toembedsustainabilityintoeverystageofthelifecycleofourproducts,we’reworkingwithoursupplierstosupportresponsibleapproachestoagriculture.We’realsolearningfromNGOsandotherorganisations,recognisingthatbuildingatrulysustainablebusinessisnotsomethingwecandowithoutexpertadvice.
Webelievethatasabusinesswehavearesponsibilitytoourconsumersandtothecommunitiesinwhichwehaveapresence.Aroundtheworldweinvestinlocaleconomiesanddeveloppeople’sskillsinsideandoutsideofUnilever.Andthroughourbusinessandbrands,werunarangeofprogrammestopromotehygiene,nutrition,empowermentandenvironmentalawareness.
Impact &innovation
Werealiseinnovationiskeyto ourprogress,andthroughcutting-edgesciencewe’reconstantlyenhancingourbrands,improvingtheirnutritionalproperties,taste,fragrance,orfunctionality.
Weinvestnearly€1billioneveryyearinresearchanddevelopment,andhaveestablishedlaboratoriesaroundtheworldwhereourscientistsexplorenewthinkingandtechniques,applyingtheirexpertisetoourproducts.
Consumerresearchplaysavitalroleinthisprocess.Ourunrivalledglobalreachallowsustogetclosertoconsumersinlocalmarkets,ensuringweunderstandtheirdiverseneedsandpriorities.
Aboutourbrands
Fromlong-establishednameslikeLifebuoy,SunlightandPond’stonewinnovationssuchasthePureitaffordablewaterpurifier,ourrangeofbrandsisasdiverseasourworldwideconsumerbase.
Unileverhasmorethan400brands,12ofwhichgeneratesalesinexcessof€1billionayear.
Manyofthesebrandshavelong-standing,strongsocialmissions,includingLifebuoy’sdrivetopromotehygienethroughhandwashingwithsoap,andDove’scampaignforrealbeauty.
We’vealsowonawealthofadvertisingindustryhonoursattheprestigiousCannesAdvertisingAwards,includingbeingnamed2010’sAdvertiseroftheYear.
ⅡTheBusinessStrategiesoftheCompany
Supplierpartnercode
TheCode
Unilever’sSupplierCodestatesthat:
∙Thereshallbecompliancewithallapplicablelawsandregulationsofthecountrywhereoperationsareundertaken.
∙Thereshallberespectforhumanrights,andnoemployeeshallsufferharassment,physicalormentalpunishment,orotherformsofabuse.
∙Wagesandworkinghourswill,asaminimum,complywithallapplicablewageandhourlaws,andrulesandregulations,includingminimumwage,overtimeandmaximumhoursinthecountryconcerned.
∙Thereshallbenouseofforcedorcompulsorylabour,andemployeesshallbefreetoleaveemploymentafterreasonablenotice.
∙Thereshallbenouseofchildlabour,andspecificallytherewillbecompliancewithrelevantInternationalLabourOrganization(ILO) standards.
∙Thereshallberespectfortherightofemployeestofreedomofassociationandrecognitionofemployees’rightstocollectivebargaining,whereallowablebylaw.
∙Safeandhealthyworkingconditionswillbeprovidedforallemployees.
∙Operationswillbecarriedoutwithcarefortheenvironmentandwillincludecompliancewithallrelevantlegislationinthecountryconcerned.
∙Allproductsandserviceswillbedeliveredtomeetthequalityandsafetycriteriaspecifiedinrelevantcontractelements,andwillbesafefortheirintendeduse.
∙Businesswillbeconductedwithintegrity.Therewillbenopayments,services,gifts,entertainmentorotheradvantagesofferedorgiventoanyUnileveremployeeorthirdpartywhichareintendedtoinfluencethewayinwhichtheUnileveremployeeorthirdpartygoesabouthisorherduties.Similarly,Unileverwillnotofferorgivesuchpayments,services,gifts,entertainmentorotheradvantagestoanysupplierwhichareintendedtoinfluencethewayinwhichthesuppliergoesabouthisorherduties.Therewillbenoactualorattemptedmoneylaundering.
∙Unilever'sdirectsupplierswilltakeresponsibilitytorequireadherencetotheprincipalsofthisSupplierCodefromtheirdirectsuppliersandexercisediligenceinverifyingthattheseprinciplesarebeingadheredtointheirsupplychains.
ⅢTheCompanyandChina
Unilever'sglobalR&DCenter(Shanghai)
AstheUnileversixglobalR&Dcenters,UnileverResearchCentre(Shanghai)coversanareaofabout30000squaremeters,investmentamountedto50000000euros,appointmentfrom15countriesaroundtheworldmorethan450R&Dpersonnel.
Unilever'sglobalR&DCenter(Shanghai)wasincorporatedintotheUnileverglobalconsumptionsystem,sothatitsfoodandpersonalcareproductdevelopmentcansupplementeachother,promote"ChinaR&D"resultsintheglobalfocusofstrategicmarketapplication.TheR&DcenterfallstobecomeChinatobecomeUnilever'sglobalR&Dbaseandregionalmanagementcentertolayasolidfoundation,butalsofullyillustratedUnilevertoChinatobecomeitsinnovationcenterofconfidence.
UnileverShanghaiR&DcenterbroadenstheUnileverinfood,householdandpersonalcareproductsinthefieldofbusinessscope.Byidentifyingthedirection(Define),ingredientsfound(Discover),formuladesign(Design)andproductdevelopment(Deploy)"4D"modeofresearchanddevelopmenttocompletetheentireprocess.Toestablishthemolecularstructureofthematerial,organicchemistryandtraditionalChinesemedicinemainlytotheresearchdirection,focusonthedevelopmentofChineseherbalmedicineandnaturalactivityofbasicresearch,thegoalistonaturalactivematterintotheUnileverproductionoffood,beverages,condimentsandpersonalcareproducts,inordertoenhancetheirhealthcarefunctions,andinproductinnovationatthesametimeensureitssecurityandstability.
Benefitfromdifferentscientificculture,Unileverresearchcentersaroundtheworldtoestablishawiderangeofscientificresearchnetwork.AsUnilever'sglobalR&Dsystemsixonlyhavebasicresearchdevelopmentcenter,UnileverShanghaiR&Dcenter'sgoalisforChinaandtheworld,tocreateabetter,morepeoplecanreallyimprovethelifeoftheproduct.
UnileverShanghaiR&Dcenterisavibrantinnovationcenter.Here,broughttogethertheworld'stalentandthelatest,mostadvancedtechnologyresearchanddevelopment,havegreatoriginality"openstudy"mode,"ChinaR&D"productstopeopleallovertheworldtake"lifevitality"
ⅣTheProspectoftheCompany
Ourprinciples
Codeofbusinessprinciples
Standardofconduct
Weconductouroperationswithhonesty,integrityandopenness,andwithrespectforthehumanrightsandinterestsofouremployees.Weshallsimilarlyrespectthelegitimateinterestsofthosewithwhomwehaverelationships.
Obeyingthelaw
Unilevercompaniesandouremployeesarerequiredtocomplywiththelawsandregulationsofthecountriesinwhichweoperate.
Employees
Unileveriscommittedtodiversityinaworkingenvironmentwherethereismutualtrustandrespectandwhereeveryonefeelsresponsiblefortheperformanceandreputationofourcompany.Wewillrecruit,employandpromoteemployeesonthesolebasisofthequalificationsandabilitiesneededfortheworktobeperformed.Wearecommittedtosafeandhealthyworkingconditionsforallemployees.Wewillnotuseanyformofforced,compulsoryorchildlabour.Wearecommittedtoworkingwithemployeestodevelopandenhanceeachindividual’sskillsandcapabilities.Werespectthedignityoftheindividualandtherightofemployeestofreedomofassociation.Wewillmaintaingoodcommunicationswithemployeesthroughcompanybasedinformationandconsultationprocedures.
Consumers
Unileveriscommittedtoprovidingbrandedproductsandserviceswhichconsistentlyoffervalueintermsofpriceandquality,andwhicharesafefortheirintendeduse.Productsandserviceswillbeaccuratelyandproperlylabelled,advertisedandcommunicated.
Shareholders
Unileverwillconductitsoperationsinaccordancewithinternationallyacceptedprinciplesofgoodcorporategovernance.Wewillprovidetimely,regularandreliableinformationonouractivities,structure,financialsituationandperformancetoallshareholders.
Businesspartners
Unileveriscommittedtoestablishingmutuallybeneficialrelationswithoursuppliers,customersandbusinesspartners.Inourbusinessdealingsweexpectourpartnerstoadheretobusinessprinciplesconsistentwithourown.
Communityinvolvement
Unileverstrivestobeatrustedcorporatecitizenand,asanintegralpartofsociety,tofulfilourresponsibilitiestothesocietiesandcommunitiesinwhichweoperate.
Publicactivities
Unilevercompaniesareencouragedtopromoteanddefendtheirlegitimatebusinessinterests.Unileverwillco-operatewithgovernmentsandotherorganisations,bothdirectlyandthroughbodiessuchastradeassociations,inthedevelopmentofproposedlegislationandotherregulationswhichmayaffectlegitimate
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