世纪商务英语综合教程3四版ppt课件Unit8InternationalRetailing.ppt
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世纪商务英语综合教程3四版ppt课件Unit8InternationalRetailing.ppt
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世纪商务英语综合教程3(第四版),Internationalretailingistheprovisionofawidevarietyofgoodsandservicestothecustomersovertheworld.Internationalretailingapproachesthecustomersandmakesprofitsbyitsdifferentkindsofretailoutletssetupindifferentcountries,suchassupermarkets,shoppingcenters,chainstoresandsoon.Aretailoutletistheplacewherecustomerscanbuygoods.Retailersplayaveryimportantroleininternationalretail.Theybuygoodsinlargequantitiesdirectlyfromthemanufacturerorthroughawholesalerandmaketheirincomefromthemargin,ordifference,betweenthepricetheypayforthegoodsandthepricetheysellthegoodsattothecustomer.,Unit8InternationalRetailing,Unit8InternationalRetailing,1ListeningPart1ListentothedialogueanddecidewhetherthefollowingstatementsareTrueorFalse.,Unit8InternationalRetailing,Lead-in,1.Customerscoulddeposittheirbagsatthecheckroomonthethirdfloor.2.heairfreshenerwhichthecustomerwantedtobuyisthediscountableitem.3.Thesupermarketdidnthavethatkindofairfreshenerallthetime.4.Thesalesladysuggestedthatthecustomerbuyanothertypeofairfreshener.5.Thequalityofthediscountablegoodshasnoguarantee.,T,(),T,(),T,(),F,(),F,(),TipScript,Part2AreporterisinterviewingawomanaboutshoppingatWal-Mart,aninternationalretailer.Listentothedialogueandchoosethebestanswertoeachquestion.,Unit8InternationalRetailing,Lead-in,1.HowoftendoesthewomanvisitWal-Mart?
A.Onceaweek.B.Twiceaweek.C.Threeorfourtimesaweek.D.Everyday.2.ThewomanthinkstheproductssoldatWal-Martare_.A.regularcommoditiesB.niceandenjoyableC.fullofvarietiesD.oflowquality3.Whatdoesthewomanthinkabouttheshoppingenvironment?
A.Therearemanyroomsinthestore.B.Itiscrowdedandnoteasytowalkaround.C.Therearetoomanyproductsandtheroomisnotbigenough.D.Itisspaciousandconvenient.,C,(),C,(),D,(),TipScript,Part2AreporterisinterviewingawomanaboutshoppingatWal-Mart,aninternationalretailer.Listentothedialogueandchoosethebestanswertoeachquestion.,Unit8InternationalRetailing,Lead-in,4.Itcanbeinferredthatthewomanwillbuythefollowingthingsexcept_atWal-Mart.A.clothesB.chocolateC.shampooD.cups5.WhataspectofshoppingatWal-Martdoesntthewomanlike?
A.Theattitudeofthesalesmenisnotfriendly.B.Therearetoomanypeoplesoittakesmuchmoretimetopayforthegoodsatthecashier.C.Shehastowaitinlongqueuestogointothestoreonweekend.D.Thegoodssoldtherearenotpopular.,A,(),B,(),TipScript,2SpotDictationListentothepassageaboutretailingandfillinthemissinginformation.,Unit8InternationalRetailing,Lead-in,RetailingRetailinginvolvesselling1toconsumersfortheirpersonalorfamilyuse.Departmentstores,likeBurdinesandMacys,2storeslikeWal-MartandK-Mart,and3storeslikeTheGap,ZalesJewelersandToysRUs,areallexamplesofretailstores.4,likedentists,hotelsandhairsalons,and5,likeA,arealsoretailers.Manybusinesses,likeHomeDepot,areboth6andretailersbecausetheysellto7andbuildingcontractors.Otherbusinesses,likeTheLimited,areboth8andretailers.Regardlessofotherfunctionsthesebusinesses9,theyarestillretailerswhentheyinteractwiththe10oftheproductorservice.,productsandservices,discount,specialty,Serviceproviders,onlinestores,wholesalers,consumers,manufacture,perform,finaluser,Unit8InternationalRetailing,TextA,InternationalRetailing1Internationalretailingisaglobalbusinesssoitisverycompetitive.Nowadays,thegrowthofretailoutletsinmarketsismoreandmoresignificant.Manycountriesaretakingothercountriesbystorm.Undersuchcircumstances,manyretailersarerushingtopartner,merge,orsellout.Inordertosurviveinsuchasharpcompetition,retailershavetoworkoutaneffectivestrategyallovertheworld.Thekeypointsindevelopingaretailstrategyareaimingatatargetmarket,developingaproductoffering,creatinganimageandapromotionalstrategy,choosingalocation,andsettingprices.2Thefirstandforemosttaskistodefinethetargetmarket.Targetmarketsinretailingareoftendefinedbyage,gender,geography,social-economicgroup,oranyothercombinationofdemographics,whichwillinfluencethemarketingoftheproductsandservices.Forexample,retailerssellingexpensivejewelries,cosmeticsandclothesmaytarget30-to-50-year-oldwomen.Becausethisgroupofwomenhassatisfactoryincomeortheyhavestrongeconomiccapacity.,译文,Unit8InternationalRetailing,TextA,InternationalRetailing3Thesecondfactorindevelopingaretailstrategyistheproductoffering,whichisalsocalledtheproductassortment.Thatisthecollectionofproducts.Retailerswilldecidetheirretailplanorretailproductsbasedontheirtargetmarket.Inordertomakeitsuccessful,retailerswilldependonmarketresearch,pastsales,fashi
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