联想的国际化战略英文lenovosinternationalstrategy.docx
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联想的国际化战略英文lenovosinternationalstrategy.docx
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联想的国际化战略英文lenovosinternationalstrategy
Lenovo’sInternationalStrategy
Step1:
Abstract:
Inthe21stcentury,theglobalizationhasbecomeanunconvertibleobjectiverealityand“globalthinking,globalacting”hasalreadybeenaruleformultinationalcompaniestoobserve.FormostChinesecompaniesthathavebeenorisgoingtobeinternationalcompanies,thereisonlyonewaytobecomea“visionarycompany”andgainlastingcompetitiveness:
thatistoinvolvethemselvesintheglobalizationtrendandfacethechallengeinthefuturepositively.TheLenovoGrouphasbeenanvanguardfortheChineseITcompanies,andafteritsacquisitionofIBMPCdivision,LenovohasbecomeanimportantPCmanufacturer.
ThepurposeofthispaperistorevelatoryandindicativetotheNewLenovoandothercompaniesthatdesiretobecomegreatglobalcompaniesthroughdeepstudyofthesuccessandfailureofLenovo’sinternationalpracticesduringthepasttwentyyears.
Introduction:
Origins:
Thecompanywasfoundedin1984byagroupofelevenengineers,headedbyLiuChuanzhi,inBeijing.OriginallyknownasLegendGroupLtdandNewTechnologyDeveloperIncorporated,thelistedholdingcompanywasincorporatedin1988inHongKong.ThecompanyhadbecomethebiggestPCmanufacturerofdomesticanddistributedthirdpartyproductsthroughitswholesalebusiness.
Thecompanyunderwentrestructuringandseparatedintotwoentities.TheywereLenovoandDigitalChinaHoldingsLimited.LenovobecamethepersonalcomputermanufacturerandDigitalChinatookonthewholesaleanddistributionofITproductsandservices.
In2005LenovopurchasedIBM'sPCDivisionwhichtransformeditintoamajorinternationalpersonalcomputermanufacturer.Lenovopaid$1.27billiontoIBMwhichconsistedof$655millionincashand$600millioninLenovostock.Asaresultoftheacquisition,LenovogainedtherightstotheproductlinesaswellaslicensedtrademarkssuchasThinkVision,ThinkPad,ThinkVantage,ThinkCentre,Aptiva,andNetVista.AsofMay1,2005,IBMowned19.9%ofLenovo.
development:
1980s
1981:
IBMPCDintroducesitsfirstpersonalcomputer,theIBMPC.
1984:
IBMPCDintroducesitsfirstportablecomputer,theIBMPortablePC,weighing30pounds.WithaninitialcapitaloutlayofonlyRMB300,000(US$30,000)Lenovo’sfoundingchairmanLiuChuanzhi,togetherwith10like-mindedcolleagues,launchestheNewTechnologyDeveloperInc.(thepredecessoroftheLegendGroup)fundedbytheChineseAcademyofSciences.
1986:
IBMPCDannouncesitsfirstlaptopcomputer,thePCConvertible,weighing12pounds.
1987:
IBMPCDannouncesthePersonalSystem/2personalcomputer.LegendsuccessfullyrollsouttheLegendChinese-charactercard.
1988:
Legend’sChinese-charactercardreceivesthehighestNationalScience-TechnologyProgressAwardinPeople'sRepublicofChina.LegendHongKongisestablished.
1989:
BeijingLegendComputerGroupCo.isestablished.
1990s
1990:
TheveryfirstLegendPCislaunchedinthemarket.Legendchangesitsrolefromthatofanagentforimportedcomputerproductsintothatofaproducerandsellerofitsownbrandedcomputerproducts.LegendPCsareratifiedandacceptedbytheChinaTorchProgram.
1992:
IBMPCDintroducesThinkPadseries,theindustry’sfirstnotebookwitha10.4inchcolorThinFilmTransistor(TFT)displayandaTrackPoint(redball)pointingdevice.LegendpioneersthehomePCconceptandLegend1+1homePCsentertheChinesemarketplace.
1993:
LegendentersthePentiumera,producingPeople'sRepublicofChina’sfirst“586”PC.Legendestablishes1+1retailnetwork.
1994:
IBMPCDintroducestheindustry’sfirstnotebookwithintegratedCD-ROM,theThinkPad755CD.LegendislistedontheHongKongStockExchange.TheLegendPCbusinessdivisionisformallyestablished.
1995:
IBMPCDintroducesthe“butterfly”keyboard.LenovomovesfromBocaRaton,Florida,toRaleigh,NorthCarolina.LegendintroducesthefirstLegend-brandserver.
1996:
LegendbecomesthemarketshareleaderinChinaforthefirsttime.LegendintroducesthefirstLegendbrandlaptop.
1997:
IBMPCDintroducestheindustry’sfirstnotebookequippedwithaDVD-ROM,theThinkPad770.LegendsignsanIntellectualPropertyagreementwithMicrosoft,themostvaluabledealevermadeinChinaatthetime.Legendlaunchesthefirstmulti-functionlaserprinter.
1998:
IBMPCDintroducestheThinkLight,asmalllightthatilluminatesthekeyboardforuseinlow-lightworkenvironments,suchasaboardanairplane.ThemillionthLegendPCcomesofftheproductionline.IntelChairmanAndyGroveattendstheceremony,andtakesthePCforIntel’smuseumcollection.LegendestablishesthefirstLegendShop.
1999:
IBMPCDintroducestheindustry’sfirstsub-notebook,weighingunderthreepounds,withstandardportsandakeyboardthatis95percentthesizeoffull-sizekeyboards.Lenovo
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- 联想 国际化 战略 英文 lenovosinternationalstrategy