Leisure Review.docx
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Leisure Review.docx
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LeisureReview
LeisureReview-UK-June2005
LeisureIntelligence:
UK-Pursuits,LeisureIntelligence:
UK
Aboutthisreport
Aboutthemarket:
SinceMintellastreportedontheleisuresectorinAugust2003,theUKleisureindustryhassustainedimpressivelevelsofgrowth.Britonshaveincreasinglevelsofdisposableincometospendondiscretionaryitemsandborrowingsincreaseasinterestratesremainstable.AstheUKincreasinglybecomesacash-richsociety,leisureproductsofferedas‘experiencepackages’areattractingmoreinterest.Moreshortbreaksarenowbeingtakenathomeandabroadinadditiontoannuallongholidays,andmorevisitorsarecomingintotheUKcontributingsignificantlytoleisureexpenditurefigures.
Theindustryfacesvariousthreatsandchallengeshowever,asitcontinuestoexpand.Theseincluderisingcostsassociatedwithachangingregulatoryframeworkandstaffrecruitment/training,increasingcompetitionfortheleisurepoundandcompetitionfromin-homeleisureactivities.Thenumberofadmissionsatnightclubsfellby1%between1999and2004,whiletenpinbowlinghasbeenonanincreaseduringthesametimeperiodbutisnowalsoshowingaslowdowningrowth.
AboutMintel’sresearch:
Drawingtogetherthelatestmarketsizeandtrenddata,alongwiththemosttellingfindingsfromresearchintoconsumerleisurehabits,Mintel’sreportprovidesavitalassessmentofthemajorfactorssettorestrictorgenerategrowthintheUK’sleisuremarkets.Mintel’sresearchoffersyouauniqueoverviewofthefront-of-mindissuesanddynamicsofallthemajorindustrysectors,including
∙Cinema
∙Nightclubs
∙Pubsandbars
∙Healthandfitness
∙Concertsandthearts
∙Bingo
∙Tenpinbowling
∙“Daysout”
UseMinteltomonitorandadapttochangingconsumerleisurebehaviour,establishfreshtargetgroupsforadvancedandfocusedmarketingcampaigns,understandsectorsupplystructuresandmeasuregrowthpotentialintheleisureindustry.
Intriguingfindings:
Thecinemasectorisbuoyantwithadmissionsrisingby2.4%to171millionin2004,andboxofficetakingsupby5%onthepreviousyear.
Fivebilliondayvisitsweretakenin2004atamarketvalueof£71billion
Contents
IntroductionandAbbreviations
Thevalueoftheout-of-homeUKleisureindustryhassteadilyincreasedoverthepastfewyearsandsignsareencouragingforfuturegrowth.Theindustryhasbenefitedfromabenigneconomicclimate,favourabledemographics,growthofshortbreaksandtourism,anincreasedinterestinhealth,relaxationandwellbeing,animprovedproductoffer(fundedbybothpublicandprivatesector)andmoretargetedmarketing.
Theindustryfacesvariousthreatsandchallengeshowever,asitcontinuestoexpand.Theseincluderisingcostsassociatedwithachangingregulatoryframeworkandstaffrecruitment/training,increasingcompetitionfortheleisurepoundandcompetitionfromin-homeleisureactivities.Thenumberofadmissionsatnightclubsfellby1%between1999and2004,whiletenpinbowlinghasbeenonanincreaseduringthesametimeperiodbutisnowalsoshowingaslowdowningrowth.
MintellastexaminedthissubjectinAugust2003.Otherreportsofrelevanceinclude:
∙HealthandFitnessClubs–UK,SpecialReport,April2005
∙Golf–UK,LeisureIntelligence,February2005
∙CoffeeShops–UK,LeisureIntelligence,February2005
∙TheFootballBusiness–UK,LeisureIntelligence,December2004
∙SportsClothing–UK,LeisureIntelligence,November2004
∙Multichannelvs.TerrestrialHouseholdLifestyles–UK,SpecialReport,July2004
∙LeisureontheInternet–UK,LeisureIntelligence,June2004
∙LeisurePromotion–UK,LeisureIntelligence,January2004
andtheforthcoming:
∙SportsParticipation–UK,SpecialReport,July2005
∙EatingOutReview–UK,LeisureIntelligence,July2005
∙TheSportsMarket–UK,SpecialReport,July2005
∙SatelliteandCableTV–UK,LeisureIntelligence,August2005
∙DogandHorseRacing–UK,LeisureIntelligence,September2005
∙LateLicensing–UK,LeisureIntelligence,September2005
∙ExtremeSports–UK,LeisureIntelligence,October2005
∙LiveEntertainment–UK,LeisureIntelligence,December2005.
Definitions
Forthepurposesofthisreport,Minteldefinesaleisurebusinessasfollows:
acompanyororganisationwhichoperatesafacilityoramenitywhereconsumersspendmoneyoutsideofnormalworkinghours(unlesstheyareretired,studentsorunemployed).
Onlyout-of-homeleisurepursuitsareconsidered,andthemarketdefinitionofleisure(forthisreport)alsoexcludeseatingoutandholidays.Thelatteraretwoverylargeareasofconsumerspendingwiththeirownpeculiarcharacteristicsandmarketstructures.Furtherexclusionsareofminormarketswhicharedifficultorimpossibletomeasure.Asaguidetotheincludedmarkets,thefollowingwillbelistedbymarketsize:
Pubs–mealsanddrinks
Sports/fitnessparticipation,interestandwatching–healthandfitnessclubs(private),leisurecentres,othersportsparticipation,interestinsports,payingtowatchsports
Entertainmentandculture–nightclubs,cinema,bingo,spectatorsports(liveevents),livemusicconcerts,theatre,plays,ballet,contemporarydance,tenpinbowling,anddaysout.
Themarketsareevaluatedasserviceindustriesandmostspendingestimatesexcludeanypurchasingofgoods.Inparticular,sportsgoodsarenotincluded.
Consumerresearch
Inadditiontothestandardbreaks,Mintelhasanalysedtheconsumerresearchinthefollowingmanner.
Lifestagesarederivedfromprofileoftheexclusiveconsumerresearchandaresplitintofourmaingroups:
%ofpopulation
Pre-/nofamily
Agedunder45whoarenotparents
28
Family
Anyagewithatleastonechildagedunder16stillathome
28
Thirdage
Aged45-64withnochildrenagedunder16
25
Retired
Agedover65withnochildrenagedunder16
20
Abbreviations
AHRSE
AlcoholHarmReductionStrategyforEngland
ALVA
AssociationofLeadingVisitorAttractions
APR
AnnualPercentageRate
CRM
CustomerRelationshipManagement
GDP
GrossDomesticProduct
ITC
IndependentTelevisionCommission
NOP
NationalOpinionPolls
PDI
PersonalDisposableIncome
SMS
ShortMessageService
TGI
TargetGroupIndex.Forfurtherdetailsconcerningthisinformation,includingdataonreadershippatternsofusers/purchasersanddetailsofbrands,pleasecontactPhilGreensladeatBMRBInternationalon02085665000orviaemailatphil.greenslade@bmrb.co.uk
SummaryofKeyReportFindings
Theleisureindustryisexperiencingcontinuedgrowth
SinceMintellastreportedontheleisuresectorinAugust2003,theUKleisureindustryhassustainedimpressivelevelsofgrowth.Britonshaveincreasinglevelsofdisposableincometospendondiscretionaryitemsandborrowingsincreaseasinterestratesremainstable.Theproportionofyoungerandmoreaffluentoldermembersofthepopulationhasincreased,whilethefamilymarkethasdeclinedgradually.Moreshortbreaksarenowbeingtakenathomeandabroadinadditiontoannuallongholidays,andmorevisitorsarecomingintotheUKcontributingsignificantlytoleisureexpenditurefigures.
TheUKisincreasinglyacash-richsocietyandleisureproductsofferedas‘experiencepackages’areattractingmoreinterest.Thelong-termvalueofmaintaininghealthandwellbeingisincreasinglyapparentinanageingpopulation.ChangesinownershippatternsofmanyleisureventureshavesecuredadditionalfundingfromprivateequityinvestorswhilepublicsectorfundingintheformoftheNationalLotteryschemeshasalsogreatlycontributedtothedevelopmentandrefurbishmentoffacilities.
Individualleisuresectors
Cinema
Thissectorisbuoyantwithadmissionsrisingby2.4%to171millionin2004,andboxofficetakingsupby5%onthepreviousyear.Increasedinvestmentisexpectedoverthenextfewyearsasmarketleadersseektodifferentiatethroughstrongerbrandidentities.Themarketisdominatedbyfivebrands–Odeon,UGC,Vue,CineUKandUCI,howeverconsolidationisexpectedtoreducethisnumbertotwoorthreemajoroperators.
Pubsandbars
Followingthebreakupofthenationalbreweries,morepubsarerunasfreehousesoraspartofnon-brewingpubcompanies.Asaresult,thenumberofpubshasdeclinedoverthelastfewyearsbutrevenuecontinuestoincrease(estimatedat£23.4billionin2004).Foodsalesareaccountingforahigherproportionofrevenue.ThesectorfacesnewchallengesduetoaraftofrecentlegislationincludingtheLicensingAct,theAlcoholHarmReductionStrategy,theDisabilityDiscriminationActandapossiblesmokingbantobeintroduced.
Nightclubs
Althoughthesectorwasestimatedtobeworth£1,798millionin2004,inrealtermsthisrepresentsareductionbyalmostathirdsince1999.Thenightclubsectorhasstruggledrecentlyduetoincreasedcompetitionfromotherleisuresectors,suchaslate-nightbars,andwillfacethesamelegislativechallengesasthepubsectoroverthenextcoupleofyears.
Healthandfitness
Thehealthandfitnessclubsectorcontinuestogrow,achievingincreasinglevelsofspend(worth£1.8billionin2004)andhigherratesofmembership.However,futuregrowthisnotexpectedtobeasrapidasthatexperiencedsincethelate1990sduetofewernewsitesbeingopened.Nevertheless,furthergrowthisexpectedbothinpublicandprivatesectorfacilities.Operatorsareexpectedtoconvertmoreofthosewhocurrentlyparticipateinsportintoclubmembers.Furtherconsolidationisexpectedtotakeplacewithinthissector,leavingfourorfivemainplayer
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