商业计划书英文范文.docx
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商业计划书英文范文.docx
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商业计划书英文范文
商业计划书英文范文
篇一:
商业计划书提纲写作(中英文)
BusinessPlanOutline-23PointChecklistForSuccess
DaveLavinsky,Contributor
Ifyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.
Yourbusinessplanoutlineisthefirststepinorganizingyour
thoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.
Inthebusinessplanoutlinebelow,youwillseetheten(10)sectionscommontobusinessplans,andthetwenty-three(23)sub-sectionsyoumustcomplete.
SectionI–ExecutiveSummary
1–ExecutiveSummary
TheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.
StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyis
uniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?
Doyouhaveanypatents?
Areyouthefirstmoverinyourmarket?
Doesahuge,unmetmarketopportunityexist?
Etc.
Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.
SectionII–CompanyOverview
2–CompanyOverview
TheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.
Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegalentityyouare,andaccomplishmentstodate.
Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysis
YourIndustryAnalysissectionhastwosub-sectionsasfollows:
3–MarketOverview
TheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors(,fastfoodversusfinedining)andmarkettrends.
4–RelevantMarketSize
Therelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1)thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2)theamountthesecustomersmightbewillingtospend,onanannualbasis,onyourproductsand/orservices.
SectionIV–CustomerAnalysis
YourCustomerAnalysissectionhastwosub-sectionsasfollows:
5–TargetCustomers
YourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.
6–CustomerNeeds
Inthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?
SectionV–CompetitiveAnalysis
YourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:
7–DirectCompetitors
Directcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.Forexample,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.
8–IndirectCompetitors
Indirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.
Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.
9–CompetitiveAdvantages
Importantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete(andwin)againstbothdirectandindirectcompetitors.
SectionVI–MarketingPlan
YourMarketingPlansectionhasfoursub-sectionsasfollows:
10–Products&Services
Hereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.
11–Pricing
Detailyourpricinghere.Inparticular,discusshowyourpricing
relatestocompetition.Forexample,areyouthepremiumbrand?
Thelowcostbrand?
Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlan
Yourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,or
onlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.
13–DistributionPlan
YourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,
perhapsatyourphysicallocationorwebaddress.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.
SectionVII–OperationsPlan
YourOperationsPlansectionhastwosub-sectionsasfollows:
14–KeyOperationalProcesses
YourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?
Ifso,whatspecificrolewillitfill?
Bycompletingthissection,you’llgetgreatclarityontheorganizationyouhopetobuild.
15–Milestones
Inthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.
Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.
SectionVIII–ManagementTeam
YourManagementTeamsectionhasthreesub-sectionsasfollows:
16–ManagementTeamMembers
Thissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.
17–ManagementTeamGaps
Particularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilllater.Identifysuchroleshere,andthequalificationsofthepeopleyouwillseeklatertofillthem.18–BoardMembers
IfyoumaintainaBoardofAdvisorsorBoardofDirectors,detailyourBoardmembersandtheirbiosinthissection.
SectionIX–FinancialPlan
YourFinancialPlansectionhasfoursub-sectionsasfollows:
19–RevenueModel
Assimpleasitseems,thissectionofyourbusinessplangivesclarityonhowyougeneraterevenues.Doyousellproducts?
Doyouselladvertisingspace?
Doyousellby-products,likedata?
Doyousellalloftheabove?
20-FinancialHighlights
Yourfullfinancialmodel(incomestatement,balancesheetandcashflowstatement)belonginyourAppendix,butinthissectionyou’llincludethehighlights.Forinstance,includeyourrevenues,keyexpenses,andprojectednetincomeforthenextfiveyears.21–FundingRequirements/UseofFunds
Ifyouareseekingfundingforyourcompany,detailtheamounthere,andimportantlyforwhatyouwillusethefunds.
篇二:
商务英语写作(商业计划书写作格式)
商务英语写作:
商业计划书写作格式
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08来源:
爱词霸资讯官网
封面(Titlepage)
企业的名称和地址Nameandaddressofbusiness
负责人的姓名和地址Name(s)andaddress(es)ofprincipals
企业的性质Natureofbusiness
报告机密性的陈述Statementofconfidentiality
目录(Tableofcontents)
1.概述/总结(Executivesummary)
2.行业及市场分析(Industryanalysis)
对未来的展望和发展趋势(Futureoutlookandtrends)
竞争者分析(Analysisofcompetitors)
市场划分(Marketsegmentation)
行业预测(Industryforecasts)
3.企业的描述(Thedescriptionoftheventure)
企业的宗旨和目标(Missionstatementandobjectives)
产品或服务的描述(Descriptionoftheproductorservice)
企业的规模(Sizeofbusiness)
产品的进一步开发(Futurepotential/productdevelopment)
竞争优势(Competitiveadvantage)
办公设备和人员(Officeequipmentandpersonnel)
创业者的背景(Backgroundsofentrepreneurs)
4.生产计划(Productionplan)
制造过程/被分包的数量(Manufacturingprocess/amountsubcontracted)
选址(Location)
厂房(Physicalplant)
机器和设备(Machineryandequipment)
原材料的供应情况(Sourcesofrawmaterialstobesupplied)
生产能力和提高的可能性(Outputlimitations,ifany,andscale-uppossibilities)
质量控制计划(Qualitycontrolplans)
5.营销计划(Themarketingplan)
定价(Pricing)
分销(Distribution)
促销(Promotion)
产品预测(Productforecasts)
预见的涨价(Anticipatedmark-up)
竞争对手的反应(Competitors’response)
市场份额预测(Marketshareprojection)
控制(Controls)
6.组织计划(Organizationalplan)
所有权的形式(Formofownership)
合作者或主要股权所有人的身份(Identificationofpartnersorprincipalshareholders)
负责人的权利(Authorityofprincipals)
管理层成员的背景(Managementteambackground)
组织成员的角色和责任(Rolesandresponsibilitiesofmembersoforganization)
7.风险与对策分析(Assessmentofrisks)
企业弱点的评价(Evaluateweaknessifbusiness)
新技术(Newtechnologies)
应急计划(Contingencyplan)
8.财务计划(Financialplan)
各种业绩比率和投资回报(Summaryofperformanceratios,ROIetc.)
销售预测(Salesforecasts)
财务预测的假
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