XX动漫人才培训实训基地市场推广策划计划书.docx
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XX动漫人才培训实训基地市场推广策划计划书.docx
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XX动漫人才培训实训基地市场推广策划计划书
XX动漫人才培训实训基地市场推广策划计划书
封面....................................................................................................................................1
目录....................................................................................................................................2
市场形势分析
一、产品(PRODUCT).....................................................................................................4
1.明德实训动漫师专业培训………………………………………….……….…….4
2.市场………………………………………………………………….……….…….5
3.动漫培训市场竞争对手分析…………………………………………….….…….6
4.产品定位...................................................................................................................9
二、目标客户(PEOPLE)...............................................................................................9
1.目标客户细分...........................................................................................................9
2.北京地区目标客户特点...........................................................................................9
三、渠道(PLACE).............................................................................................................9
1.传统媒体………………………………………………………………….………..9
2.招生代理………………………………………………………………….………..9
1)地方培训基地建设……………………………………………………….………..9
2)代理招商渠道建设……………………………………………………….…….....10
3)联合办学……………………………………………………….…………...….....10
4)战略合作…………………………………………………………………….…….11
四、推广(PROMOTION)................................................................................................11
1.推广手段。
...............................................................................................................11
2.推广的落实...............................................................................................................11
3.推广渠道选择...........................................................................................................11
4.推广的渠道-网吧.....................................................................................................12
5.推广的渠道-校园.....................................................................................................12
6.推广的渠道-动漫城、艺术区.................................................................................12
五、应对策略..................................................................................................................12
1.目标用户定位...........................................................................................................12
2.宣传策略...................................................................................................................12
3.推广策略..................................................................................................................13
4.推广手段..................................................................................................................13
推广计划方案
一、校园宣传活动...........................................................................................................13
1.活动意义............................................................................................................13
2.校园宣传活动....................................................................................................13
3.兼职推广人员招募会........................................................................................14
4.校园巡回公益讲座............................................................................................14
5.费用预估............................................................................................................14
6.效果预估............................................................................................................15
二、终端(超市、商场)宣传计划...............................................................................15
1.活动目的………………………………………………………………..………15
2.活动内容…………………………………………………………………..……15
3.费用预估..............................................................................................................15
4.效果预估.............................................................................................................16
三、终端(电脑城、网吧)宣传计划...........................................................................16
1.活动目的..................................................................................................................16
2.网吧宣传..................................................................................................................16
3.电脑城宣传..............................................................................................................16
4.效果预估..................................................................................................................17
5.费用预估..................................................................................................................17
四、明德实训基地动漫主题网吧...................................................................................17
1.选择标准..............................................
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