BEC Topics.docx
- 文档编号:8676490
- 上传时间:2023-02-01
- 格式:DOCX
- 页数:19
- 大小:32.63KB
BEC Topics.docx
《BEC Topics.docx》由会员分享,可在线阅读,更多相关《BEC Topics.docx(19页珍藏版)》请在冰豆网上搜索。
BECTopics
BECTopics
GeneralProcedure
Examiners’greetingandself-introduction
Candidate’snamesandhometowns
Marksheetsrequired
Questionsforreference
Canyoutellmeaboutyourself?
Canyoutellmeaboutyourhometown?
Canyoutellmeaboutyourfriends?
Couldyoutellmeaboutthefacilitiesinyourhometown?
CouldyoutellmeaboutyourreasonsforlearningEnglish?
Couldyoutellmeaboutyourinterestsoutsidecollegeorwork?
Couldyoutellmeaboutyourambitionsforthefuture?
Couldyoutellmewhyyouchosethistypeofwork?
/thesestudies?
CouldyoutellmehowmuchyouuseEnglishatwork?
/inyourstudies?
Couldyoutellmewhatyoulikebestaboutyourwork?
/studies?
Couldyoutellmewhatyoulikeleastaboutyourwork/studies?
CouldyoutellmehowimportantyouthinkEnglishisinbusinesslifeinChina?
CouldyoutellmehowimportantyouthinkimportsandexportsaretoChina?
CouldyoutellmewhateffectyouthinktechnologyishavingonbusinesslifeinChina?
CouldyoutellmewhateffectyouthinkadvertisinghasonpeopleinChina?
CouldyoutellmehowworkinglifeischanginginChina?
CouldyoutellmehowimportantyouthinkthetouristindustryistoChina?
Canyoutellmeaboutyourreasonsforchoosingyourprofessionorstudies?
Canyoutellmewhatyouhopetoachieveprofessionallyinthenextfiveyears?
Canyoutellmehowimportantaforeignlanguageistoyouinyourworkorstudies?
Canyoutellmehowyourelaxfromyourworkorstudies?
Canyoutellmewhatyouwouldliketochangeaboutyourworkorstudies?
Canyoutellmewhetheryouwouldliketoworkorstudyinaforeigncountry?
CanyoutellmewhichforeignlanguageyouthinkwillbemostimportantinthefutureforbusinessinChina?
CanyoutellmewhatyouthinkisthebiggestchangeinworkinglifeinChina?
CanyoutellmehowimportantyouthinkitisforpeoplewhoworkinbusinessinChinatobefamiliarwithinformationtechnology?
CanyoutellmewhichprofessionsaremostusefulforChina?
Canyoutellmehowpeople’sattitudestoworkarechanginginChina?
CanyoutellmewhichyouthinkarethemostimportantnewcommercialactivitiesinChina?
Generalprocedure
Achoiceofthreedifferenttopics
Oneminutepreparationwhilemakingnotes
A/Bstartswiththeotherlistening---oneminute
Questionasked
1.Customerrelation:
theimportanceofofferingincentivestocustomers
Offeringincentivestocustomerscanhelpyoutostrengthenyourcustomerbaseandenhancecustomerloyalty.Ifyouofferincentivessuchasvouchers,complementarytickets,miles,giftsinthepromotionorsales,youwillattractmorecustomersandgetthembuyyourproductsorservices.Atthesametimetheimageofyourcompanywillbeimprovedandyourbrandsaremorelikelytobeknownbycustomers.
2.Productpromotion:
howtoensurethatproductsarepromotedeffectivelyatinternationaltradefairs
Youshouldsendaprofessionalteamofexpertstoarrangethepromotionatthetradefair.Theymustbefamiliarwiththeproductsyouwanttopromoteatthefair.Meanwhiletheymustbegoodatdealingwithclientsespeciallyforeignclients.
Youshoulduseadvancedtechnologytodisplayyourproductsatthefair.NecessaryequipmentssuchasDVD,overheadprojector,high-definitionscreencanhelpyoudemonstratethequality,functionandspecificationofyourproducts.
Youshoulddesignyourshowroomandstandcarefullytoattractmorecustomers.Yourstandshouldbeputupatanobviousplacesothateverycustomercangetaneasyaccesstoyourproducts.
3.Howtoreducelaborturnoverrates
Inordertoreducelaborturnoverrateswemusttakethefollowingeffectivemeasures:
Setupaclearstaffappraisalprocesstomakesurethattheperformanceofeverystaffcanbeevaluatedopenlyandhonestlyandtheirpromotionisbasedontheircontributiontothecompany.Thusnoonewillcomplaintaboutunfairpromotionwhichonceforcedsomeofyourstafftoleavetheirjobs.
Ifpermitsenhancethestaffbenefitsincludingtheirbasepayannualbonusandotherbenefits.Anincentivesystemshouldalsobenecessarytoencouragethestafftoworkwiththecompanylonger.
Improvetheworkenvironmentofyourcompanyorfactory.Trytofosteraspiritofmutualhelpamongyourstaffandletthemunderstandthatthecompanyorfactoryisfarmorethanjustaworkplace.It’safamilywhereallmembersaresupportedandvalued.
4.Careerdevelopment:
theimportanceofbeingwillingtoacquirenewskillsthroughoutyourcareer
Withtheunceasingdevelopmentofscienceandtechnologytheworkplaceisnowundertakingprofoundchanges.Thewayyoudoyourworkandtheequipmentyouuseinyourworkwilldefinitelychangeorupgradeinthefuture,whichmeansyouhavetolearnnewskillstodealwiththesechanges.Remember:
youarenevertoooldtolearn.Newskillswillmakeyoukeepupwiththelatesttechnologyandhelpdevelopyourselfthroughoutyourworklife.
5.Internationalsales:
howtoresearchforeignmarketseffectively
Youshouldnoticethedifferencebetweenforeignanddomesticmarketandsetyourtargetaccordingtospecificsituationofforeignmarket.Forexample:
giventhedifferentstateoflivingstandardthepurchasingpowerofyourtargetmarketmaybehigherorlowerthanthedomesticmarket.Ifyouignorethedifferenceyouarelikelytomakemistakesinproducts’pricinginforeignmarket.
Youshouldensurethatyourresearchteamisexcellentatcarryingoutresearchinaforeigncountry.Thatmeanseverymemberoftheteamshouldmaterthenativelanguageandbefamiliarwiththespecificcultureofthetargetmarket.
6.Productionmanagement:
howtoimplementaneffectivejust-in-timesystem
WhatisaJITproductionsystem?
JITisanapproachtoachievingexcellenceinamanufacturingcompanybasedonthecontinuingeliminationofwaste(wastebeingconsideredasthosethingsthatdonotaddvaluetotheproduct).
Arepetitiveproductionsysteminwhichboththemovementofgoodsduringproduction,anddeliveriesfromsuppliers,arecarefullytimedsothatateachstepoftheprocess,thenext(usuallysmall)batcharrivesforprocessingjustasneeded.
ThelogicbehindJIT:
Nothingwillbeproduceduntilitisneeded.
7.Travel:
theimportanceofbeingabletospeakforeignlanguagesininternationalbusiness
8.Marketing:
howtoassesswhetherthereisamarketforanewproduct
Youshouldcarryoutaresearchonthecustomerdemandstoseeifthereisareadneedinthemarketforyournewproduct.Thefeedbackorresultwillhelpyoutodecidewhethertolaunchthenewproductonthemarket.
Youshouldpayspecialattentiontoyourcompetitors.Detectwhethertheyaregoingtolaunchtheirnewproductontothemarket.iftheanswerifyesthatprobablymeansthereisademandinthemarketforsomenewproduct.Thenbequickandputonyourrivalproducttocoincidewiththem.
9.Humanresources:
howtousestaffappraisalschemes
Youshouldseetoitthatthestaffappraisalschemesbeachanceformanagementandemployeestocometogetherandexchangeideas,setjointtargetsandimprovethewaydecisionsarereached.
Theschemeshouldhaveaclearappealprocessandanynegativefeedbackshouldbeaccompaniedbyevidencesuchasdates,timesandoutcomes.Mostimportantlyratingsshouldreflectmeasurableelementofthejobrequirements.
10.Advertising:
theimportanceoftelevisionandcinemaadvertisement
Infacttelevisionandcinemaadvertisingbothfunctionasakindofmediawhichtellsorevenguidespeopletobuyproductsorservices.WiththedevelopmentofthetelecommunicationtelevisionhasbecomethemostimportantcarrierofadvertisementandasaresultofthatTVadvertisinghasthelargestamountofaudienceallovertheworld.Theyhavepenetratedintopeople’sdailylifeandpersuadedthemtobuywhenevertheyturnonthem.Ontheotherhandthepopularityofthemoviemakeeveryaudiencebeundertheinfluenceofcinemaadvertisingatthebeginningandendofthemovie.
11.Staffmanagement:
howtoensureeffectivelinesofcommunicationbetweentheworkforceandmanagement
Astheleaderofthecompanyyoushouldopenupachannelfortheworkforceandmanagementtocommunicatedirectly.Forexampleyoucanholdamonthlymeetingwithinthecompany,whichisattendedbyboththerepsfromworkforceandmanagement.Theyareallowedtotalkwitheachotheropenlyandfreelytoexchangeviewsandopinions.Theycanalsosetcommonobjectives.
Youshouldachievethiseffectivenessbymakinguseofup-to-datetechnologies.Forexampleyoucansetupaforumontheintranetofyourcompanysothateverymembercanairandexchangetheirviewsontheforum.Inthiswayaeffectivelineofcommunicationwillbesetup.
Youshouldsetupanincentivesystemtomakeyourstafftalkwiththeirlinemanagers.
12.Finance:
howtoensureaccuratecashflowforecasts
youshouldestablishamonitorsysteminthefirstplacetodetectanypossiblecashflowgapwhichwilloccurduringyourproductionandoperation.Thissystemcancalculatethebalancebetweenyourincomeandexpenditureonadailybase.Andshouldtherebeanysignofcashflowproblemsthesystemwillwarnyourstafftodosomethingaboutitbeforehand.
Inordertoachievetheaccuracyyoumustsetupareportsystemwhichdemandseverymanagerreportthecurrentfinancialstatusofhisorherdepartments.Theinformationwillbecollectedeverydayforyoutotakeconsideration.
13.Internationalsales:
howtodecidewhichsalesincentivestoofferanewforeigncustomer(本题做为思考题,请大家考虑一下。
我们下次课将要学到。
)
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- BEC Topics