Feasibility Study Template.docx
- 文档编号:8636976
- 上传时间:2023-02-01
- 格式:DOCX
- 页数:4
- 大小:19.18KB
Feasibility Study Template.docx
《Feasibility Study Template.docx》由会员分享,可在线阅读,更多相关《Feasibility Study Template.docx(4页珍藏版)》请在冰豆网上搜索。
FeasibilityStudyTemplate
FeasibilityStudyTemplate
FEASIBILITYSTUDYTEMPLATEThisFeasibilityStudyTemplateisfreeforyoutocopyanduseonyourprojectandwithinyourorganization.Wehopethatyoufindthistemplateusefulandwelcomeyourcomments.PublicdistributionofthisdocumentisonlypermittedfromtheProjectManagementDocsofficialwebsiteat:
FEASIBILITYSTUDYPROJECTNAMECOMPANYNAMESTREETADDRESSCITY,STATEZIPCODEDATEFeasibilityStudyTemplate1TABLEOFCONTENTS1.EXECUTIVESUMMARY..........................................................................................................22.DESCRIPTIONOFPRODUCTSANDSERVICES..........................................................................23.TECHNOLOGYCONSIDERATIONS...........................................................................................24.PRODUCT/SERVICEMARKETPLACE.......................................................................................35.MARKETINGSTRATEGY........................................................................................................46.ORGANIZATIONANDSTAFFING.............................................................................................47.SCHEDULE.............................................................................................................................58.FINANCIALPROJECTIONS......................................................................................................59.FINDINGSANDRECOMMENDATIONS.....................................................................................6FeasibilityStudyTemplate21.EXECUTIVESUMMARYTheexecutivesummaryprovidesanoverviewofthecontentcontainedinthefeasibilitystudydocument.Manypeoplewritethissectionaftertherestofthedocumentiscompleted.Thissectionisimportantinthatitprovidesahigherlevelsummaryofthedetailcontainedwithintherestofthedocument.AlansBestChocolates(ABC)isaleaderinthesalesofchocolatesandconfectionsthroughouttheUnitedStates.ABCsproductsaresoldfrom50storesthroughoutthecountryandmaintainareputationforsuperiortasteandquality.WhileABCssaleshavegrownoverthepast10years,therateofgrowthhasslowedsignificantly.Onekeyfactorforthisslowinggrowthrateistheshiftinthemarketplacetopurchasingchocolatesandconfectionsonline.WhileABCmaintainsawebsite,itisnotcapableofhostingane-commerceplatformforonlinesales.ABCssalesoccuronlyinitsbrickandmortarfacilitiesandthecompanyislosingpotentialcustomerstocompetitorswhoprovideonlinesales.Thechocolateandconfectionsmarketplaceishealthyandshowsacontinuedgrowthtrajectoryoverthenextfivetotenyears.ABCisinapositiontocapitalizeonthisonlinemarketplacebyleveragingexistingtechnologies,industrybestpractices,andanaggressivemarketingandsalescampaigntorampupthecompanysgrowthprojectionsfortheforeseeablefuture.2.DESCRIPTIONOFPRODUCTSANDSERVICESThissectionprovidesahighleveldescriptionoftheproductsand/orserviceswhicharebeingconsideredaspastofthefeasibilitystudy.Thepurposeofthissectionistoprovidedetaileddescriptionsofexactlywhattheorganizationisconsideringsothisinformationcanbeappliedtothefollowingsectionsofthedocument.Itisimportantthatthisdescriptioncapturesthemostimportantaspectsoftheproductsand/orservicesthattheorganizationisconsideringaswellashowitmaybenefitcustomersandtheorganization.ABCisconsideringamovetocreateandprovideanonlineplatformfromwhichtosellitsexistingproductline.UntilnowABChasonlysolditsproductsfromitschainofbrickandmortarfacilitiesandhasbeenlimitedtosaleswithinthegeographicalregionswhereitsstoresreside.Bydoingso,ABChasnotbeenabletocapitalizeonthegrowingtrendofonlinesaleswithinthechocolateandconfectionsmarketplace.Byofferingitsproductsthroughanonlineplatform,ABCcanmarketitsproductstoanentirelynewmarket,increaserevenueandgrowthprojections,andallowcustomerstopurchaseourproductsfromtheconvenienceoftheirownhomes.TherearenoproposedchangestoABCscurrentproductofferingsasaresultofthisstudy.Onlinesaleswillincludeonlycurrentproductsandanychangestothisproductlinemustbeconsideredoutsideofthepurposeofthisdocument.3.TECHNOLOGYCONSIDERATIONSThissectionshouldexplainanyconsiderationstheorganizationmustmakewithregardstotechnology.Manynewinitiativesrelyontechnologytomanageormonitorvariousbusinessfunctions.Newtechnologymaybedevelopedinternallyorcontractedthroughaserviceproviderandalwaysresultincostswhichmustbeweighedindeterminingthepathforward.FeasibilityStudyTemplate3UpgradedtechnologicalcapabilitywillberequiredforABCtomovetowardofferinganonlinemarketplacefromwhichcustomersmaypurchaseourproducts.Customersdemandasimpleandeasywaybywhichtoconductonlinetransactionsanditisimperativethatalltransactionsareconductedinasecuremanner.WhileABCmaintainsawebsitewithproductlistsanddescriptions,itdoesnotcurrentlyallowforpurchasingtobedoneonline.Thisfunctionalitymustbeintegratedwithourcurrentwebsitetoallowforsecurepurchasestobemade.Additionally,newonlinemarketingfunctionalitymustbeconsideredinordertotargetexistingandpotentialcustomersthroughmethodssuchase-mailinglists,promotionaladvertisements,andloyaltydiscounts.WhileABCmaintainsasmallinformationtechnology(IT)group,theexpertisedoesnotcurrentlyexistinternallytodesign,build,andimplementthesortofextensiveonlineplatformrequiredforthiseffort.Therefore,therecommendationistocontractthisworkouttoaninternetmarketplaceproviderwhocanworkwithABCtomeetitsneedswithinthedeterminedtimeframeandbudget.ItshouldbenotedthatwhileABCdoesnothavethisexpertiseinternally,thetechnologyexistsandisinusethroughoutthemarketplacewhichlowerstheriskofthisconceptconsiderably.ABCcurrentlymaintainsahighspeedinternetconnection,webserver,andthelatestsoftware.Withtheadditionofane-commerceportalitisexpectedthattherewillbeanoverallcostincreaseof5-10%forwebserveroperationsandmaintenancecosts.4.PRODUCT/SERVICEMARKETPLACEThissectiondescribestheexistingmarketplacefortheproductsand/orservicestheorganizationisconsidering.Itmaydescribewhothetargetmarketconsistsoffortheseproductsorservices,whothecompetitorsare,howproductswillbedistributed,andwhycustomersmightchoosetobuyourproducts/services.Mostmarketplacesaredynamicenvironmentsinwhichthingschangeconstantly.Toenteranewmarketplaceblindlywillusuallyresultinanorganizationnotfullyunderstandingitsroleandnotmaximizingitsresultingbenefits.Theonlinemarketplaceforchocolatesandconfectionshasbeenthrivingformanyyears.InFY20xxonlinechocolatesalesaccountedforapproximately$20millionor20%oftotalchocolatesalesworldwide.Whilechocolatesandconfectionsareavailableinalmosteverystore,ourprimarymarketplaceconsistsofspecialtychocolatesandconfections.AllofABCscurrentmajorcompetitorsalreadyhaveanestablishedonlinepresenceofatleast3-5years.Thetop3competitorsarecurrently:
SmithsChocolates,WorldwideCandy,andChocolateInternational.AlargemajorityofABCscustomerbasearereturningcustomersandreferralsfromexistingcustomers.Byprovidingamoreconvenientmeansofpurchasingourproductsonlineitisexpectedthatwewillretainthesecustomerswhileconductinganonlinemarketingcampaignfornewcustomersaswell.ABCwilldistributeonlinepurchasesviadirectshippingfromtheneareststorelocation.ThiswillallowABCtoprovidetimelyshippingandeliminatetheneedforacentralwarehouseorFeasibilityStudyTemplate4facilityfromwhichtostoreandshipitsproducts.Suchafacilitywouldrequireasignificantcapitalinvestmentaswellasincreasedoperationandmaintenancecosts.However,basedonanticipatedgrowthprojections,ABCmustensurethatallstorelocationsmaintainadequateinventoriesonhandtosatisfycustomerdemand.5.MARKETINGSTRATEGYThissectionprovidesahighleveldescriptionofhowtheorganizationwillmarketitsproductorservice.Sometopicswhichshouldbeincludedare:
howdoesanorganizationdifferentiateitselffromitscompetitors;typesofmarketingtheorganizationwillutilize;andwhotheorganizationwilltarget.Marketingeffortsmustbefocusedontherighttargetgroupsinordertoyieldthegreatestreturnoninvestment.Inordertobesuccessful,ABCmustdifferentiateitselffromcompetitorsinordertoappealtocustomersintheonlinemarketplace.Todothis,ABCwillutilizeitspracticeofpersonalizingitsproductpackagingwhichitcurrentlyoffersin-storecustomers.Currentcompetitorsdonotcurrentlyprovideanypersonalizationofpackaging.Customerswillhavetheabilitytopersonalizemessagesonorinsideofproductpackaging,requestspecificcolor-basedthemes,ortailorpackagingforspecialoccasionsorevents.ABCwillimplementacustomeremailinglistinordertosendproductpromotions,salesadvertisements,andotherspecialofferingstocustomerswhoregister.Additionally,ABCwillofferreferralincentivestocustomerswhoreferourproductstofriendsandfamilyinordertoprovideadditionalincentives.ABCwillalsomaintainacustomerdatabaseinordertodetermineitstargetcustomergroupsandgeographicalregions.ABCwillresearchmarketingintelligenceproviderstodeterminethebenefitsandcostsofpurchasingcustomerinformationfor
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Feasibility Study Template