BEC中级口试历年真题PART2及答案汇总.docx

BEC中级口试历年真题PART2及答案汇总.docx

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BEC中级口试历年真题PART2及答案汇总

BEC中级口试历年真题PART2及答案汇总

真题二Whatisimportantwhenentertainingclients?

•typesofactivities

•Cost

Firstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandar&nterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert・Ifheorsheisasportsfantakehimorhertothesportsevent.

Secondly,Costisnotalwaystheessentialthing・Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue・Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients・Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone・Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed・

Whatisimportantwhenchoosingretailpremisestorent?

•Locationofsite（transportation）

•Lengthofcontract

•Demandforproductsorservices

•Laborcosts

•Competition

•Localworkforceavailable

Firstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit'sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherifseasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherifsconvenientforstafftogotowork・

Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappenfsuchas,assignment,servicecharges・

Whatisimportantwhendecidingonpackagingforproducts?

•Image

•productionprocess

Thepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts.Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythrough

thepackaging.

Besidestheproductionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?

Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging・Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging・Asformetalproductsanti-wetandanti-rustpackagingisnecessary・Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery・

Whatisimportantwhenpackaging?

•image

•productionprocess

•convenience

Firstofall,whenpackaging,ifsveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinetfromothersandattractconsumers1attention.

Second,productionprocessisalsoimportanttheproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.（weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.

Apartfromthistwoaspects,it'salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct

Whatisimportantwhenselectingstaffforpromotion?

•Attitudetowork

•Currentperformance

•Personalqualities

Attitudetowo「k工作态度：

Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted・Ifapersonlikeshisjobhewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem・Thecompanyneedssuchkindofspirit・

Currentperformance（Qualityofperformanee/work-relatedqualities）专业素质：

Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon1tbeconvinced・Currentperformaneecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion・Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.

Personalqualities人品:

Relevantpersonalqualitiesareimportantaswellsuchasloyaltytothecompany,responsibilityandsoonfsincethesequalitiesca

nestablishcredibilityandintegrityamongcolleagues.Theselectingstaffshouldbeasacontributortothecompanyandasapersonofhighpersonalstandingwithacapacityforleadership.

Communicationskills.Cooperationskills

Whatisimportantwhenconsideringacareerchange?

•Furtherstudyortraining

•Opportunitiesforfuturepromotion

•Salary

•Location

•Companyreputation

Firstly,furtherstudyortrainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-datedthusmakingthemmorecompetitivethroughouttheirlives・

Secondly,futurepromotionnormallyprovidesanincreaseinpayandstatusandbringsyouasenseofcareerachievement

Thirdly,Salaryisnotthemostimportantthingintheworld・Idothinkso.Butwithoutmoney,wefllbeindifficulties・Whenwecan'tsupportourfamilies,wewillnaturallyconsidercareerchange・

Locationmustbetakenintoaccountespeciallyforonewhoismarriedandhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itcanbeagreatthreattoonersfamilylife,andvariousproblemswillarise,suchaschildren'seducationretc・Besides^peoplehavetoconsiderwhetherthecli

mat巳foodandtheculturetherefitthemornot.

Whatisimportantwhenplanninganadvertisingcampaign?

•Marketresearch

•Selectingappropriatemedia

Marketresearch:

Itenablesyoutoknowwhatispopularinthemarketandwhatpricescustomerscanaccept.Alltheaboveareverycrucialforyoutodecidewhen,whereandwhomyoucangiveyouradvertisement.

Selectingappropriatemedia:

ForexamplerifyournewproductaimstoreachyoungpeoplejtisawisechoicetoputanadvertisementoneitherTVorInternetfortheyoungareusedtogettingnewsthere・Oritwillbeawasteofmoney.

Pricing:

Aftercarryingoutmarketresearch,wecanknowwhatthemostrationalpriceofanewproductis.

Whatisimportantwhenchoosingtransportforbusinesstrip?

•Convenience

•Cost-effectiveness

•Comfort

Firstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientandfreefromfatigue・

Secondly,Itisadvisablenottochooseatransportwhosecostisbeyondyourbudgetsinceexpensivetransportcanevenstopyoufrommeetingyour

targets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.

Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefromworriesandunhappiness・Withcomfortabletransport,youcanarrivewellrestedandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness・Whatisimportantwhenexportinggoodsorservicesforthefirsttime?

•Culturaldifferences

•Professionaladvice

Whenexportinggoodsorservicesforthefirsttimejtisveryimportanttoconsiderculturaldifferences.Culturaldiffersfromcountrytocountry・Peopleindifferentcountrieshavedifferenttastesandneedsforgoodsorservices・Inordertocatertothetastesandneedsofpeopleinforeigncountries,acompanyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoodsorservicesforthefirsttime.Otherwise,thegoodsorserviceswon'tsellwell.

Professionaladviceisalsoimportant.Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceofexportinggoodsorservices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisasterswhichmayleadtobiglosses.Inaddition,it'salsoimportantforthecompanytolocateagoodexportingfirmwhichcanprovidegreatassistanceinsellinggoodsorservicestoforeigncountries.

Whatsimportantwhendealingwithcomplaintsfromclients?

•Offeringanapology•suggestasolutiontotheproblem

Offeringanapologyistheverybasiclevel.Whentheclientsthinkthattheyhavereceivedunfairtreatments,thefirstthingthatthecompanyshoulddoistocalmthemdownandtrytokeeptheclientAnapologyisthefirststepandausefulmethodtomaintaincontrolofthesituation・Offeringanapologyisanimportantgesturetoshowthatthehostingcompanyisfullyawareofthesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattentionandmaythereforebehappytoproceedtothetransactionwiththehostingcompany・

Itisnecessarytosuggestasolutiontotheproblemaswell.

Theclientswanttoenterintothetransactioninagoodmoodandwithareliableandtrustworthybusinesspartner.Apartfromanapology,theclientwouldwanttohavetheproblemsandmisunderstand!

ngsolvedbeforetheircommunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefusedtosuggestasolutionfitssincerityofenteringintothetransactionwouldbeputintodoubt.

Whatisimportantwhensettingpricesfornewproducts?

•Productioncosts

•Competitors1prices

•Demand•Quality

ThefirstthingwemusttakeintoaccountisProduct!

oncostswhensettingpricesfornewproducts・Pricesshouldcovert