体验英语任务型设计 BOOK2 unit 3.docx
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体验英语任务型设计 BOOK2 unit 3.docx
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体验英语任务型设计BOOK2unit3
UnitThreeAdvertising
Task-basedDesignforSixContactHours
SessionNo.
UnitContentInvolved
FocalPoints
Task-basedactivities
Session1
(90-100min)
1.ListenandTalk
Leadin
Passagelisteningpractice
DialogueSamples
CommunicativeTasks
1.Thekindofadvertising.
2.Keywordsandexpressionsrelatedtothetopic
advertising;forsale;;completefor;variety;brand,appealto;deceptive;identify;makedecisions;refineone’schoice;publicservice;raiseawarenessof;respondto;
Expressionsandsentencesfortalkingaboutapublicserviceadvertisementandasalesadvertisement(SeeCommunicativeTasks)
Thesameastheabove.
Talkingabouttheadvertisingshownafterthelisteningpassage.
Doingthecommunicativetasksaccordingtothesituationprovided.
2.Readandexplore
PassageA
TheVictim
Lexicalpreparation
Keywordsandexpressions
ad/advertisement;victim;affect;attractive;concerned;consumption;define;fashion;foster;image;insecurity;item;name-brand;necessity;dressup;feedoff;turnto;questfor;
PickingoutsentencesfromPassageAcontainingthekeywordsandexpressionsintheleftcolumnandmakingupnewsentenceswiththem.
Session2
(90-100minutes)
2.Readandexplore
PassageA
TheVictim
Reading
Passageunderstandingonthebasisoftheanalysisofthepassagestructure
Speaking
Reasonpresentation
Writing
Givingreasons
1.Analyzingthepassage
structure
2.Discussingquestionsofeachpart.
3.Understandingofthenotestothetext.
4.Summaryofthetext.
Talkingaboutthereasonswhypeopleturntoadvertisementsinpurchasingclothes.
Writingaparagraphofaround80wordsexplainingwhypeoplefallvictimtoadvertising.
Session3
(90-100minutes)
2.ReadandExplore
PassageB
TheAdCouncilataGlance
3.WriteandProduce
GeneralWriting
PracticalWriting
Reading
Passageunderstanding
ReadingSkills
ReadingMeaningClusters
Wordconsolidation
Inspire;testify;launch;category;bond;press;mission;abuse;
ConjunctionsandConnectiveWords
Theformatofpersonalads.
DoingfastreadingofPassageBanddiscussingthequestionsinEx.10&11ingroups.
Discussingthedefinitionoftheskillingroups.
Makingupsentenceswiththewordsontheleftcolumnwiththehelpoftherelatedsentencesinthepassage.
Writeasentencewithacoordinatingconjunctionsintroducedbyand,but,yet,for,so,or.
Makingapersonaladaccordingtotheheadlinesprovided.
UnitGroupproject:
Talkingaboutafamousad,usingPPT
III.Suggestedteachingproceduresandclassactivities
Session1(90-100min)
ListenandTalk
1.Leadin
Task1Listentothefollowingpassageandtrytofillthemissingwordsintheblanks.
Step1Lead-inquestions
1.Whatisadvertising?
2.Whatarethecategoriesofads?
Step2Listeningpractice
Thestudentslistentothepassageforthreetimesandfillinthemissingwordsintheblanks.
Teacher:
Listentothepassageforthreetimesandfillinthemissingwordsintheblanks.
Step3Wordstudy
Theteacherlaysemphasisonthefollowingwordsandexpressionsrelatedtothetopic:
advertising;forsale;;completefor;variety;brand,appealto;deceptive;identify;makedecisions;refineone’schoice;publicservice;raiseawarenessof;respondto;
Teacher:
Canyoupickupthewordsandexpressionsrelatedtothetopic?
Whatarethey?
Task2Picturedescription
ThestudentstalkaboutthepicturesshownonPPTwiththewordsandexpressionstheyhavelearnedfromthelisteningpassageingroups.
Teacher:
Workingroupstotalkaboutthepictureswiththehelpofthewordsandexpressionsyou’velearnedfromthelisteningpassage.Fiveminuteslateryouwillbeexpectedtodoclasspresentation.
2.DialogueSamples
Dialogue1:
TalkingaboutaPublicServiceAdvertisement.
Step1Leadinquestions
1.Doyouknowhowtostarttalkingaboutpublicserviceadvertisement?
2.What’sthefunctionofapublicserviceadvertisement?
Step2DialogueSamplesstudy
Thestudentsreadthefirstdialogueinpairsandspeakoutthefollowingsentencesfortalkingaboutapublicserviceadvertisementinthedialogue.
Teacher:
Pleasereadthefirstdialogueinpairsandspeakoutthesentencesfortalkingaboutapublicserviceadvertisement.
Severalminuteslater.
Teacher:
Canyouspeakoutthesentencesyou’vesummarized?
Haveyouseenthispublicserviceadvertisementon…?
Idon’tbelieveI’veseenit.Wheredidyoufindit?
Ihadnoideathisproblemevenexisted.
Well,theadvertisementprovides…
Theadvertisementsaysthat…
I’mreallygladyousawthatpublicserviceadvertisement.
Itfeelsgoodhelpingothersinneed.
Weneedmoreofthesekindsofeffortshelpingsociety.
Step3Listeningpractice
Thestudentslistentothedialogueandthenreaditinpairs.
Teacher:
Pleaselistentothedialoguefortwotimesandthenreaditinpairs.
Dialogue2:
TalkingaboutaSalesAdvertisement
Step1Lead-inquestion
Teacher:
Doyouusuallybuysomethingwhenit’sonsale?
Haveyoueverbeencheatedbyasalesadvertisement?
Step2DialogueSamplesstudy
Thestudentsreadtheseconddialogueandspeakoutthefollowingsentencesthatareusedfortalkingaboutsalesadvertisementinthedialogue.
Teacher:
Pleasereadtheseconddialogueinpairsandspeakoutthesentencesthathelpyoutotalkaboutasalesadvertisementandbeingcheatedbyit..
Severalminuteslater.
Teacher:
Now,canyouspeakoutthesentencesyou’vesummarized?
Isurefeelcheated.
It’sreallymyownfault.
Isawasalespromotionadvertisementinthenewspaperlastweeksayingthat…
ManyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.
Soundslikeyougotsomegreatdeals!
Sowhydoyoufeelcheated?
IguessIwassocaughtupintheexcitementofgettingsuchagooddiscountthatIdidn’tbothertonoticetheexpirationdatesonsomeoftheproducts.
Ijustnoticedtodaythatitwasduetoexpiretomorrow?
Ilearnedthesamelessonthehardwaymyself.
NotonlydidInotsave59%,Ilostmoney.
Wethinkwe’regettingareallygooddiscountwheninfactwe’rejustgettingalowerqualityproduct.
Shoppershavetobeonguardagainstthose“beautifultraps”ofadvertising.
Step3Listeningpractice
Thestudentslistentothedialogueandthenreaditinpairs.
Teacher:
Pleaselistentothedialoguefortwotimesandthenreaditinpairs.
3.CommunicativeTasks
Task1:
Talkingaboutapublicserviceadvertisementaboutwastedisposal
Roles:
BrianandXiaohong
Situation:
BrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewaste.
Thestudentsaregiven5minutestoworkinpairsaccordingtothesituationgivenandthen
role-playthetask.Somestudentsmakecommentsontheirperformance,whichshouldinvolvetheirpresentationofthereal-lifesituationandtheEnglishtheyusefortalkingaboutapublicserviceadvertisement.
Teacher:
WorkinpairstodoTask1.Fiveminuteslatersomepairsofyouareexpectedtorole-playthetask,andthentheotherswillbeinvitedtomakecommentsonyourperformance.Thecommentsshouldinvolvethepresentationofthereal-lifesituationandtheEnglishyouusefortalkingaboutapublicserviceadvertisement.
Task2:
Talkingaboutbeingcheatedbyasalesadvertisement
Thestudentsdothetaskafterclassinpairs.
4.ReadandExplore
LexicalpreparationforPassageA
Step1Wordstudy
Keywordsandexpressions:
ad/advertisement;victim;affect;attractive;concerned;consumption;define;fashion;foster;image;insecurity;item;name-brand;necessity;dressup;feedoff;turnto;questfor;
Studentsaregiven7minutestopickupthesentencescontainingthewordsandexpressionsfromPassageAwhicharedisplayedonPPT.Theteachermayassigneachgrouptwoorthreewordsorexpressions.
Teacher:
PleasedofastreadingofPassageAandpickupthesentencescontainingthewordsandexpressionsdisplayedonPPT.Group1areresponsibleforthefirsttwowords,Group2…
Sentencestobepickedup:
1.But,asIlearnmoreaboutmyfuturefield,marketing,IrealizethatIamavictimofadvertising.(Para.1)
2.IneverquestionedhowIlooked,butIlikedtodressup.(Para2)
3.Theclothinginhighschoolbecamesomethingthatdefinedyou;itidentifiedyouwithacertaingroup.(Para3)
4.YetmyfriendsandIstillturntoadvertising,nownotonlytostayinfashionbutmoresotofindourownstyle.(Para4)
5.Inmyquestforidentity,thestyleofclothingIchoosereflectsme.(Para4)
6.AlthoughIlooktoadsfortheupcomingstyles,Iamstillaffectedbytheunderlyingimagesbehindthem.(Para5)
7.Advertisingfeedsoffhumaninsecuritiesandmakesuswanttobelikethesebeautifulpeople.(Para5)
8.Societyfostersthefascinationthatweshouldnotbewhoweare,andadvertisersusethistoinfluenceustobelievecertainmessages.(Para5)
9.Howwillweeverknowunlesswestepbackandstopreadingmagazinesandwatchingtelevision?
(Para6)
10.Abercrombie,Guess,JCrewandRalphLaurenarejustafewofthename-branditemsthatcluttermyroom.
11.Inmiddleschool,Ibecamemoreconcernedwithmyappearance,likemostgirls.
12.Itisveryeasytousehumaninsecuritiesasameansoftargetingconsumption,butisitright?
13.AlthoughIlooktoadsfortheupcomingstyles,Iamstillaffectedbytheunderlyingimagesbehindthem.
14.Theycanalsobeasimplenecessity.
15.Ourins
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