4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案.docx

4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案.docx

《4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案.docx》由会员分享，可在线阅读，更多相关《4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案.docx（66页珍藏版）》请在冰豆网上搜索。

4套衡水卷普通高等学校招生全国统一考试英语模拟试题及答案

【4套衡水卷】

2016年普通高等学校招生全国统一考试英语模拟试题及答案

衡水卷2016好题精选模拟卷一

第I卷

第二部分阅读理解（共两节，满分40分）

第一节（共15题；每题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

A

Thisstorytookplacealongtimeago.Butithasbeenrepeatedtimeandtimeagain.Everyoneismovedbythetruestory.

  Anoldmanwasknockeddownbyacarandwastakentohospital.Hewasbadlyhurt,andduringhisfewreturnstoconsciousness,herepeatedlycalledforhisson.

  Noneknewwherehissonwas.Adirtyletterwasfoundinhispockets.Thenurselearnedthathissonwasasoliderin NorthCarolina.

  ThehospitalcalledtheRedCrossofficestofindtheyoungman.Theyoungsoliderwasrushedtotheairportintimetocatchtheplane.

  Itwaseveningwhentheyoungsoliderwalkedintothehospital.Anursetookhimintothebedsidesoftheoldman.

  “Yoursonishere,”shesaidtotheman.Shehadtorepeatthewordsseveraltimesbeforetheoldman’seyesopened.Hedimlysawtheyoungmanandgotgreatcomfort.Hereachedouthishand.Theyoungsoliderheldtheoldman’shandandofferedwordsofhope.

  Allthroughthenighttheyoungsolidersatbesidesthebed.Thenurseofferedtowatchinsteadofhimforawhile.Herefused.

  Atdawntheoldmandied.Thenursestartedtocomforthimbutthesolideraskedher,“Whowasthatoldman?

”

  “Hewasyourfather,”sheanswered.

  “No,hewasn’t.Ineversawhimbefore.”

  “Iknewrightawaytherewasamistake,butIalsoknewheneededhisson,andhissonjustwasn’there.IrealizedIwasneeded.SoIstayed.”

21.Whatistrueabouttheoldman?

A.Hewasseriouslyinjuredandwoulddiesoon.

B.Heknewquitewellwhathadhappenedtohim.

 C.Heonceandagainwantedtocallhisson.

 D.Hewasknockeddeadnearahospital.

22.Howdidpeoplegettoknowsomethingabouthisson?

 A.Theyguessedfromtheoldman’sanxiousexpressionontheface.

 B.Theyfoundhimfromtheaddressontheletter.

 C.Theyfoundsomeonewhoknewthefatherandson.

 D.TheyaskedforthehelpfromtheRedCross.

23.Whentheoldmanandtheyoungmanmet,________.

 A.theoldmanwishedtheyoungmangoodluckinthefuture

 B.theyoungmansaidsomethingtocomforttheoldman

 C.thedoctorsandnursesfeltithopefultosavetheoldman

 D.theybothrecognizedeachotheratonce

24.Weknowfromthispassage________.

 A.theRedCrossissomethingforpeopletofindpersons

 B.theyoungmanknewhewaswronglycalledwhenhegotontheplane

 C.thehospitalhadmeanttosavetheoldmanwiththeyoungman’scomingbutfailed

 D.theyoungmanmighthavethesamenameastheoldman’sson

B

ChiefExecutiveOfficeLahoreStockExchange

LahoreStockExchange（LSE）isthe2ndlargestexchangeofthecountrywithaworkforceofalmost150employees.TheExchangesofPakistanarecurrentlyunderstandingamajorreformprograminvolvingdemutualization（使成为股东制）inordertodevelopthecapitalmarketsfurther.

  Weseekadynamic,forward-thinkingChiefExecutivewithabilitytoprovidestrongleadershipandeffectivemanagementtodeliveritsorganizationalgoalsandstrategicplan.Thesuccessfulcandidateshouldhavethebusinessbothpreandpostdemutualizationwithaprovenrecord.

   Thecandidateshouldhaveminimumof7yearsofexperiencealongwithabusinessrelateddegreeorotherprofessionalqualifications.However,astrongrecordofachievement,excellentcommunicationandteambeambuildingskillareequallyimportant.Internationalqualifications/experiencewillbeanaddedadvantagetogetherwiththeknowledgeofthelocalcorporateenvironment.

 Compensation packagewillbehighlyattractiveandmatchtheposition.Ifyouareinterestedinastrategicleadershiproleandbepartofanorganizationtomakeadifference,pleasewriteto:

 HeadofHumanResources,LahoreStockExchange（Guarantee）Ltd.19Knayaban-e-Aiwan-Iqbal, Lahore, Pakistan,togetherwithyourCurriculumVitaeandlatestpassportsizedphotograph.

25.WhatisnottrueaboutLSE?

A.It’sLahoreStockExchange.

B.It’soneofthelargestexchangesin Pakistan.

C.It’sdeveloping Pakistan’scapitalcity.

D.It’slocatedinKnayban-e-Aiwan–Iqbal, Lahore, Pakistan.

26.Whatiswantedaccordingtothisadvertisement?

A.LahoreStockExchange               B.AChiefExecutive

C.HeadofHumanResources           D.Acandidate

27.Whatdoestheunderlinedwordcompensationprobablymean?

A.Salary       B.Job    C.Workingconditions        D.Food

C

MediaSelectionforAdvertisements

　　Afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:

television,newspapers,radio,magazines,out-of-home.Internet,anddirectmail.

　　Television

　　Televisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?

youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.

　　Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance.

　　iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous（具有共同特点的）thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.

　　Newspaper?

　　Aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation（发行量）by40%andisnowavailableforhomedeliveryinionciues.Locally,newspapersarethelargestadvertisingmedium.

　　Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.Newspapersareofenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.

　　Radio

　　AdvertisingonradiocontinuestogrowRadioisoftenusedinconjunctionwithoutdoorbill-boards（广告牌）andiheInternettoreachevenmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepealtheiradsoften.Internetcompaniesarealsoturning10radioadvertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.

　　Twomajorchanges—satelliteandInternetradio—willforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthe

　　localstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.

　　Magazines

　　Newsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsportsillustrated,forexample,youhavemuchincommonwiththemagazine’sotherreaders.Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.

　　Advertiserusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchanges.First,theinternetwillbringlargeraudiencestolocalnewspapers,thesesecond.Advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.

　　Out-of-homeadvertising

　　Out-of-homeadvertising.Alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelevision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.

　　Usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausethey.

　　Canchangetheirmessagesmorequickly.

　　Internet

　　Asconsumersbecomemorecomfortablewith