剑桥商务英语中级全真模拟试题三.docx
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剑桥商务英语中级全真模拟试题三.docx
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剑桥商务英语中级全真模拟试题三
一、Reading
PARTONE
·Lookatthestatementsbelowandthetextonmobileadvertisingontheoppositepage.
·Whichsection(A,B,CorD)doeseachstatement1-7referto?
·Foreachstatement1-7,markoneletter(A,B,CorD)onyourAnswerSheet.
·Youwillneedtousesomeoftheselettersmorethanonce.
MobileAdvertisingTheNextBigThing
A
Advertisingonmobilephonesisatinybusiness.Lastyearspendingonmobileadswas$871millionworldwideaccordingtolnformaTelecoms&Media,aresearchfirm,comparedwith$24billionspentoninternetadvertisingand$450billionspentonalladvertising.Butmarketersarehailingthemobilephoneasadvertising'spromisedland.Itisdestined,somesay,toreplacenotonlyinternetadvertising,thelatestfad,butalsotelevision,radio,printandbillboards,thefourtraditionalpillarsofthebusiness.
B
The2.5billionmobilephonesaroundtheworldcanpotentiallyreachamuchbiggeraudiencethantheplanet'sbillionorsopersonalcomputers.Thenumberofmobilephonesinuseisalsogrowingmuchfasterthanthenumberofcomputers,especiallyinpoorercountries.Furthermore,mostpeoplecarrytheirmobilewiththemeverywhere”somethingthatcannotbesaidoftelevisionorcomputers.
C
Yetthebiggestsellingpointofmobileadsiswhatmarketingtypescall'relevance'.Advertisersbelievethatabouthalfofalltraditionaladvertisingdoesnotreachtherightaudience.Butmobileadvertisingthroughtextmessagesisthemostfocused:
ifmarketersusemobilefirms'profilesoftheircustomerscleverlyenough,theycantailortheiradvertisementstomatcheachsubscriber'shabits.
D
InSeptember,Blyk,anewmobileoperator,launchedaserviceinBritainthataimstodojustthat.Itofferssubscribers2]7freetextmessagesand43freeminutesofvoicecallspermonthaslongastheyagreetoreceivesixadvertisementsbytextmessageeveryday.Tosignupfortheservice,customersmustfilloutaquestionnaireabouttheirhobbiesandhabits.Soadvertiserscantargettheirmessagesveryprecisely.'Britainisthelargest,butalsothetrickiestEuropeanadmarket,soifitworkshereitwillworkeverywhere,'saysPekkaAla-Pietila,chiefexecutiveandoneofthefoundersofBlyk.
1Customersarerewardedinreturnfortextmessageadvertisementsontheirmobilephones.
2Atpresent,mobileadstakeasmallshareoftheadvertisingindustry.
3Somepeopleareveryoptimisticaboutthefutureofmobileadvertising.
4Mobilephonesaremoreaccessibletopeoplethancomputersare.
5IfmobileadsturnoutsuccessfulinBritain,otherEuropeanmarketswillbeencouragedtodothesamething.
6Mobileadvertisinghasaremarkableadvantageoftargetingexactlyitscustomers.
7Internetisthenewestmeansofmakingadvertisements.
PARTTWO
·ReadthearticlebelowabouttheshortageoftalentinAsia.
·Choosethebestsentencefromtheoppositepagetofilleachofthegaps.
·Foreachgap1-5,markoneletter(A-G).
·Donotuseanylettermorethanonce.
·Thereisoneextraletterwhichyoudonotneedtouse.
Asia'sSkillsShortage
Itseemsodd.Intheworld'smostpopulousregionthebiggestproblemfacingemployersisashortageofpeople.
Asiahasmorethanhalftheplanet'sinhabitantsandishometomanyoftheworld'sfastest-growingeconomies.Butsomebusinessesarebeingforcedtoreconsiderjusthowquicklytheywillbeabletogrow,becausetheycannotfindenoughpeoplewiththeskillstheyneed.
Inarecentsurvey,600ChiefexecutivesofmultinationalcompanieswithbusinessesacrossAsiawereinterviewed.
(1)Itwastheirsecond-biggestheadacheinJapan(afterculturaldifferences)andthefourth-biggestinIndia(afterproblemswithinfrastructure,bureaucracyandwageinflation).Acrossalmosteveryindustryandsectoritwasthesame.
OldAsia-handsmayfinditeasytounderstandwhythereissuchconcern.Theregion'srapideconomicgrowthhasfishedoutthepoolofavailabletalent,theywouldsay.
(2)RecentgrowthinmanypartsofAsiahasbeensogreatthatithasrapidlytransformedthetypeofskillsneededbybusinesses.Schoolsanduniversitieshavebeenunabletokeepup.
Thisisespeciallytrueforprofessionalstaff.Airlinesareoneexample.Manynewcarriersaresettingupandairlinesareofferingmoreservicestomeetdemand.(3)AccordingtoAlteonTraining,thecommercial-pilottrainingarmofBoeing,Indiahasfewerthan3000pilotstodaybutwillneedmorethan12000by2025.Chinawillneedtofindanaverageof2200newpilotsayearjusttokeepupwiththegrowthinairtravel,whichmeansitwillneedmorethan40000pilotsby2025.Inthemeantime,withbiginternationalairlinestrainingonlyafewhundredpilotsayear,Asianairlineshavetakentopoachingthem,oftenfromeachother.
(4)ChinahasbeentryingtolurepilotsfromBrazil,amongotherplaces.
WithsuchamismatchbetweensupplyanddemandinAsia'slabourmarkets,companieswillhavetobecomebetterathiringgoodstaffandkeepingthem.Thefirstpriorityistorealizethatretentionismoreimportantthanrecruitment.Butassomecompanieswillalwaysbebetteratthisthanothers,thejob-hoppingandpoachingaresettocontinueformanyyears,untileducationandtrainingcatchup.(5)Withouttalentedrecruitingpolicies,somefirmsmayendupscalingbacktheirboldAsiangrowth-plans.
A、However,thereisalsoafailureofeducation.
B、PhilippineAirlines,forinstance,lost75pilotstooverseasairlinesduringthepastthreeyears.
C、Asitturnedout,theyrankedashortageofqualifiedstaffastheirbiggestconcerninChinaandSouth-eastAsia.
D、Thereisalsoasevereshortageofgoodmanagers.
E、Theconsequencesofthataredepressingandwilllimitthegrowth.
F、But,inthemeantime,thereisadreadfulshortageofpilots.
G、Asiahasmorethanhalftheplanet'sinhabitantsandishometomanyoftheworld'sfastest-growingeconomies.
PARTTHREE
·Readthearticlebelowaboutcorporatecultureontheoppositepage.
·Foreachquestion1-6,markoneletter(A,B,CorD)onyourAnswerSheetfortheansweryouchoose.
Thetermcorporateculturereferstoanorganization'svaluesystem.Managerialphilosophies,workplacepractices,andorganizationalnetworkareincludedintheconceptofcorporateculture.TysonFood'scorporatecultureisreflectedinthefactthateveryone”evenCEODonTysonwearsclothesofayellowishbrowncoloronthejob.
Theleaderswhodevelopedthecompanyandthecorporateculturetypicallyshapethecorporateculture.Onegenerationofemployeespassesonacorporateculturetoneweremployees.Sometimesthisispartofformaltraining.NewmanagerswhoattendMcDonald'sHamburgerUniversitymaylearnskillsinmanagement,buttheyalsopickupthebasicsoftheorganization'scorporateculture.Employeescanabsorbcorporateculturethroughinformalcontactsaswell,bytalkingwithotherworkersandthroughtheirexperiencesonthejob.
Corporateculturehasamajorimpactonthesuccessofanorganization.Inorganizationswithstrongcultures,everyoneknowsandsupportstheorganizations'objectives.Inthosewithweakcultures,noclearsenseofpurposeexists.Infact,theauthorsoftheclassicbookInSearchofExcellenceconcludedthepresenceofastrongcorporateculturewasthesinglecommonthreadamongmanydiversebuthighlysuccessfulcompaniessuchasGeneralElectricandMcDonald's.
Asyoucanimagine,changingacompany'scorporateculturecanbeverydifficult.Butsomemanagerstrytodojustthatwhentheyfeelthecurrentcultureisweak,orwhentheorganization'sobjectiveschangeandtheoldculturenolongerfits.Sometimesthecompetitivesituationofacompanychanges.Forinstance,electricutilities,whichoncehadtheirprofitsguaranteedbypublicregulation,nowfacemorecompetitionthanever.FirmsthatwerecomfortablecompetingagainstotherAmericancompaniesnowfindthemselvesfightingcompetitorsfromoverseas,too.
ManagementexpertPeterDuckersfeelsthat,ratherthantryingtochangeculture,managersshouldfocusonchangingemployeesandcorporatepractices,asfollows.
·Definewhatresultsareneeded.Specifyinmeasurabletermswhattheorganizationordepartment,oroffice)needstoachieve.
·Determinewheretheseresultsarealreadybeingachievedwithinthecurrentorganization.Analyzethedepartmentsthatarealreadyeffectiveandfindoutwhattheyaredoingdifferentlyfromtherest.
·Determinewhattopmanagementcandotoencouragethesegoodresults.Duckerssuggeststhatexecutivesopenlyaskwhattheycandotohelp,andthendoit.
·Changetherewardsystem”ordevelopanewone”torecognizetheseeffectivepractices.Whenemployeesrealizethattheorganizationreallydoesrewardthenewapproach,theywilladoptitmuchmorequickly.Whetheronewantstochangeanorganizationcultureornot,itisimportanttochoosemanagersandemployeeswhosepersonalstylesfittheorganization'sgoals.
13Accordingtothepassage,corporateculture
A、meanstheculturalatmosphereinacompany.
B、isestablishedbytopleadersandcan'tbechanged.
C、involvesthecorevaluesofacompany.
D、haslittleinfluenceontheperformanceofacompany.
14InMcDonald'sHamburgerUniversity,newmanagers
A、learnthecompany'scorporatecultureatlength.
B、areonlyinterestedinlearningmanagementskills.
C、learnallthenecessaryskillsandpracticesofthecompany.
D、havechancestoknowaboutthecompany'scorporateculture
15Ifanorganizationhasastrongcorporateculture.
A、itcanbesureofachievinggreatsuccess.
B、itwillbeassuccessfulasGeneralElectricandMcDonald's.
C、itss
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