北语 18秋《英语商务通论》 作业1234.docx

北语 18秋《英语商务通论》 作业1234.docx

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北语18秋《英语商务通论》作业1234

18秋《英语商务通论》作业_1

一、单选题（每题4分,共15道小题,总分值60分）

1.___variablesarefactorslikeattitudes,motives,activitiesandopinions.

A.Geographic

B.Demographic

C.Psychographic

D.Product-use

答案：

C

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2.___variablesarefactorslikeage,gender,ethnicbackground,race,religion,educationandincome.

A.Geographic

B.Demographic

C.Psychographic

D.Product-use

答案：

B

3.Whentradecreditisofferedintheformof___,itisbasedonmutualtrust.

A.openaccount

B.promissorynote

C.tradedraft

D.bankloans

答案：

A

4.___meansaperson＇snaturalpotentialforacertainkindofwork.

A.Aptitude

B.Interest

C.Personality

D.Attitude

答案：

A

5.Whenindividualsorfirmsapplyforinsurance,itisthe___whostudytheapplications,checkdocumentsanddecidewhetherthecompanyshouldtaketheriskandinsure.

A.underwriters

B.fieldagents

C.insurancebrokers

D.claimrepresentative

答案：

A

6.Thecombinationofthepromotionaltoolsiscalled___.

A.thepromotionmix

B.thedouble-edgesword

C.themarketingmix

D.thewhiteelephant

7.___isaprogrammainlyusedtoassistmanagersinsettingandcarryingouttheirplans.

A.Managementbyobjectives（MBO）

B.Participativemanagement

C.OperationalManagement

D.InstructionalManagement

8.Somemembersofapartnershipmaybeveryactiveinthemanagementofthefirmandthereforetakeunlimitedliability.Theyarereferredtoas___.

A.generalpartners

B.limitedpartners

C.longpartners

D.unlimitedpartners

9.Sometimebothspecificandadvaloremdutiesarestipulatedforaproduct,butonlyoneisapplied.Suchdutiesarecalled___.

A.specificduties

B.advaloremduties

C.compoundduties

D.alternativeduties

10.___iswrittenbytheappraiserintheformofanessayabouthisorhergeneralimpressionsoftheemployees.

A.ratingscale

B.employeecomparison

C.freeformessay

D.critical-eventessay

11.___wouldfinanciallyprotectasurgeonshouldhecutofftheleftlegofapatientratherthantherightwhichsuffersfrombonecancer.

A.Personalliabilitycoverage

B.Professionalliabilitycoverage

C.Premisescoverage

D.Productcoverage

12.___endorsementisthesimplestandthemostcommonlyusedformofendorsement.

A.blank

B.restrictive

C.special

D.qualified

13.___istherecording,classifying,summarizingandinterpretingoffinancialeventsandtransactionsthataffectabusinessfirm.

A.Accounting

B.Marketing

C.Financing

D.Banking

14.___arechargedonthevalueorthepriceoftheproductsandapplymainlytosmaller,valuableitemssuchaswatches,consumerelectronics,jewelry,bullion,precisionequipmentandworksofart.

A.specificduties

B.advaloremduties

C.compoundduties

D.alternativeduties

15.___endorsementistoendorseaninstrumentspeciallyforaspecificindividual.

A.blank

B.restrictive

C.special

D.qualified

二、判断题（每题4分,共10道小题,总分值40分）

1.Publicrelationsisatoolwithwhichafirmbuildsgoodwillamongthepublicandmaintainsapositiveimageofitself.

2.Therearethreetypesofauthorityrelations.

3.Determining“whowilldowhatjob”and“howpeopledoingthejobsaregroupedtogether”isthefirststepinorganizingabusinessenterprise.

4.Acommitteewhichisestablishedonapermanentbasisisknownasanadhoccommittee.

5.VISAandMasterCardaretwoofthemostpopularbankcreditcards.

6.Businesslawreferstothebranchoflawwhichconsistsofrules,statutes,codesandregulationsestablishedtoprovidealegalframeworkwithinwhichbusinessmaybeconducted.

7.Foroperationalandsupervisorymanagers,technicalskillsaremoreimportantbecausetheyarethepersonswhousesuchskillsmostoften.

8.AbondisactuallyanIOU,awrittencontractwhichstipulatestheparvaluethematuritydateandtherateofinterestpaidbytheissuingcompanytothebondholdersquarterly,semi-annuallyorannually.

9.Franchisingisalicensingagreement,underwhichthefranchisorgrants　thefranchiseetherighttosellorusetheformer＇sproduct,serviceormethodinreturnforaroyaltyfromthelatter.

10.Acorporationisdefinedas“anassociationoftwoormorepersonstocarryonasco-ownersofabusinessforprofit.”

18秋《英语商务通论》作业_2

一、单选题（每题4分,共15道小题,总分值60分）

1.Middlemencreate___utilitytomakesurethattheconsumersgetwhattheyneedwheretheywantit.

A.timeutility

B.placeutility

C.informationutility

D.formutility

2.___meansnotonlyfullutilizationofacountry＇shumanresources,butalsodignitytothosewhowanttohaveajob.

A.Fullemployment

B.Frictionalemployment

C.Seasonalemployment

D.Cyclicalemployment

3.___rankstheemployeesaccordingtotheirperformanceandcontributiontothefirm.

A.ratingscale

B.employeecomparison

C.freeformessay

D.critical-eventessay

4.___aretypicallyfoundinbusinessessuchaslawfirms,accountingfirms,anddentalclinicswhichprovideprofessionalservicesinspecializedareas.Insurancefirms.

A.Partnerships

B.soleproprietorship

C.corporation

D.franchising

5.___isamajorsourceofequityfinancingforcorporations.

A.Stock

B.Bond

C.Equity

D.Loan

6.___gradestheemployeesintheirqualitiesorcharacteristics.

A.ratingscale

B.employeecomparison

C.freeformessay

D.critical-eventessay

7.___goodsarethosethatconsumerswouldspendtimecomparingagainstcompetingcommoditiesintermsofprice,quality,suitability,style,etc.

A.conveniencegoods

B.shoppinggoods

C.specialtygoods

D.industrialgoods

8.___don’thavetopayforlargeshoppingspacesandthusareabletoselltheirgoodsatlowerprices.

A.Mail-OrderHouses

B.Door-To-DoorSellers

C.SpecialtyStores

D.GeneralStores

9.___meansthatincaseofaloss,theinsurediscompensatedforthelossandrestoredtothepositionhewasinatthemomentthatlossoccurred.

A.insurableinterest

B.utmostgoodfaith

C.indemnity

D.contribution

10.Atariffisataxchargedon___products.

A.domestic

B.foreign

C.imported

D.exported

11.___issimilartowholelifeinsuranceexceptthattheinsuredpayspremiumforonlyalimitednumberofyears.

A.termlifeinsurance

B.wholelifeinsurance

C.limitedpaymentlifeinsurance

D.endowmentlifeinsurance

12.___areownedbytheirdepositorsandtheprofitsorlossesaresharedamongtheownersinproportiontotheirdeposits.

A.MSBs

B.ATMs

C.POSs

D.VISAs

13.Theprincipleof___saysthat,nomatterhowmanypoliciesaretakenouttocoverarisk,theamountofcompensationthatcanbeclaimedintotalisstillonlytheindemnityfigure.

A.utmostgoodfaith

B.indemnity

C.contribution

D.subrogation

14.___goodshaveuniquecharacteristicsorbrandidentification.

A.conveniencegoods

B.shoppinggoods

C.specialtygoods

D.industrialgoods

15.___isanagreementwherebythesellerprovidesgoodsorservicestothebuyerwithoutaskingthelatterforimmediatecashpayment.

A.tradecredit

B.bankloans

C.commercialpaper

D.factoringaccountsreceivable

二、判断题（每题4分,共10道小题,总分值40分）

1.Thekeytosurvivalinmonopolisticcompetitionliesinproductdifferentiation.

2.Corporationscangetfinancingonlyfrombanks.

3.Asthenamesuggests,agrouplifeinsurancepolicycoversallindividualsinabusinessfirm.

4.Aquotaisaquantitativerestrictionimposedbyonecountryonimportsofacertaintypefromanothercountry.

5.Onceabusinessisproperlyorganized,leadingitsemployeestowardsitsgoalsbecomesanimportantmanagementfunction.

6.Adsoverradioareinexpensiveintermsofpreparationandspotsandareparticularlyeffectiveforcertaintypesofaudiences.

7.Institutionaladvertisingfocusesonindividualproductswhileproductadvertisingisusedtocreateapositiveimageforanorganization.

8.Inadditiontoinsurance,firmscanalsousefidelityandsuretybondstoprotectthemselves.

9.Cafeteriabenefitsisaflexiblearrangementinwhicheachemployeeisallocatedacertainsumtocoverbenefitsofhisorherownchoice.

10.Themajordisadvantageofon-lineadsisthat,duetothelimitedscreenspaceofcomputermonitors,manyofthemaretoosmall.

18秋《英语商务通论》作业_3

一、单选题

1.___aregoodsandservicespurchasedbybusinessestoproduceconsumerorotherindustrialproducts.

A.consumerproducts

B.industrialproducts

C.tangibleproducts

D.intangibleproducts

2.Salesvolumeormarketshareisthemajorconcernfor___.

A.profit-orientedobjectives

B.sales-orientedobjectives

C.follow-the-leaderobjectives

D.quality-orientedobjectives

3.___recordsonlythoseeventswhichareconsideredbytheappraiserasespeciallygoodorbadabouttheemployees.

A.ratingscale

B.employeecomparison

C.freeformessay

D.critical-eventessay

4.___arelargestoresfeaturinglowprices,self-serviceandfastmovingmerchandisesuchasgroceries.

A.departmentstores

B.supermarkets

C.specialtystores

D.vendingmachines

5.___isthefunctionorprocessinwhichthemanagementgathersinformation,comparesactualperformancewithexpectedresults,andtakesnecessarymeasurestocorrectsignificantdeviations.

A.Controlling

B.Leading

C.Organizing

D.Planning

6.___meansthat,ifitisdesirable,theinsurancecompanyhastherighttoreplacetheinsuredperson.

A.utmostgoodfaith

B.indemnity

C.contribution

D.subrogation

7.___referstolawscreatedbydecreeofgovernmentagenciesandthereforeisalsocalledadministrativelaw.

A.commonlaw

B.statutorylaw

C.regulatorylaw

D.speciallaw

8.Lawsmadebyjudgesarecalled___.