商务英语论文768261.docx

商务英语论文768261.docx

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商务英语论文768261

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Thecharacteristicsoftheworldtop500enterprisesanditsenlightenmenttoChineseenterprises

A,thedefinitionofus-fundedenterprisesintheworld

Worldus-fundedenterprisesthatadoptdiversifiedbusiness,implementthestrategyofglobalization,assets,strong,thedevelopmentofworldeconomyandstabilityoftheworld'sleadingmultinationalcompanies.

Second,theworldaus-fundedenterprisefeatures

1）abilitytoinnovate

Everythingintheworld,developmentanddeclineoflifecycle.Enterpriseaseconomicactorsalsoundergoesastart-upperiod,risingperiod,thelifecourse.Enterpriseisthekeyofthelengthofthelifecycleafterastart-upperiod,itsnotyetenterthedeclinephase,theotheroneorseveralproducts2004,in"fortune"theworld"ofthe"top500enterprisesinthe21st,annualrevenuesof$80.501billionofSiemenstoreveala"longevity"enterprise:

thesecretoftechnologyinnovation.Aftermorethanacenturyandaconstantly,constantlydevelopinnovativeproducts,alwaysallisgivenprioritytowithinventionoftechnologyinnovationintheworkfirst,attachesgreatimportancetoscientificresearchanddevelopmentwork,andconstantlyputscientificresearchachievementsintorealisticproductivityassoonaspossible.Cansay,Siemensisthebirthanddevelopmentofenterprisesintechnologicalinnovation.Technologyinnovationofenterpriseculture,isthesourceofcontinuouslyimproveenterprisecorecompetitiveness.

2）theimplementationofthestrategyofdifferentiation

3）Differentiationstrategyistheproductorserviceprovidedbyenterprisesimplementdifferentiation,toestablishenterprisesomethinguniqueintheindustry,istobuildenterprisecorecompetitiveability.Theimplementationofdifferentiationstrategytomaketheenterprisethemanagementintheindustrycompetitionsuperiorandobtainistoprovidecustomerswithuniqueproductandindustrycompetitionisverydifferentandsuperservice,bycustomerrequirementandenterprisecompetenceofmatchingtodeterminethepositioningoftheenterprise,astheessenceofthedifferentiationstrategy.

4）PorscheasGermany'ssmallandmedium-sizedautomobilecompany,inawidevarietyofautomotiveindustry,onlychoosesportsasmainproducts,with,uniquepricepositioning,aswellastomeettheneedsofcustomersandconstantinnovationoftechnology,uniqueintheworldofitsown,astheworld'slargestspecialautomobilemanufacturingcompany,Germany'sfamoussportscarproductionenterprises,becomethemodelofimplementingdifferentiationstrategy.

5）thebrandadvantage

6）Theworldfamousbrand,referstotheworldmarketwithoutstandingperformance,getcustomerrecognitionandfavor,.Second,.Third,.Fifth,brandcultureandproduct.

7）Inanincreasinglyturbulentandchangeablemarketeconomy,brand2004,in"fortune"theworldranked70thinthe"top500"enterprises,theannualbusinessincomeis48.318billiondollarsinunileverastheworld'stopconsumergoodsmanufacturers,intheprocessofitsdevelopment,successfulformorethaninternationalbrandacquisitionoperation,andgoodatwouldbuylocalbrandspromotedtointernationalbrand,tobecometheworld'smostimportantsoap,LengDongPin,icecreamandteamaker.

8）corporateculture

9）Nokia'ssuccessliesinittofinditsowncorevalues,andsticktotheirowncorevaluesintheoperation,toformthenokiadistinctivemanagementthoughtandbusinessphilosophy,tocrystallizeitscorporateculture.

10）thecorecompetitiveness

11）Enterprisecorecompetitiveabilityistheenterpriseinthelongtimedevelopment,formedintheprocessofimplicationintheessenceofenterprise,enterpriseuniqueforenterprisetobringthevalueofsex,supportenterprisesinthepast,presentandfuturecompetitiveadvantage,andinternalcompetitionenvironmentforalongtimeintheenterprisecanobtaintheactiveabilityofcompetition.

Third,China'stop500withtheworldtop500

WiththerapiddevelopmentofChina'seconomy,Chinesecompaniesareatanunprecedentedratethesprintworld500strongreclinedatthetable.Intherecentlyreleasedbythefortunemagazinerankedinthetop500globallatestannual,with500ofthe18Chinesecompanies.Sinopecandpetrochinaatsprintspeedkillintothetop50,ranked31stand46threspectively.Ranking46thnationalgridlineupgradelastyear,thisyearranked40th.

However,comparedtothelistoftop500Chinaandtheworldtop500,schoolworkandthegapstillexistsobviouslyjiaotonguniversity.Thecomparisonofthegaponboththepuredigital,alsoincludesomeotherdeepergap.

Example1:

thetotaloperatingincomegapisbig

In2005Chinatop500operatingincomeisequivalentto8.9%ofthetotalamountofworldtop500operatingincome.TopofChina'stop500Chinapetrochemicalgroupco