BEC中级口试历年真题PART2和答案汇总.doc

BEC中级口试历年真题PART2和答案汇总.doc

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BEC中级口试历年真题PART2及答案汇总

真题二Whatisimportantwhenentertainingclients?

·typesofactivities

·Cost

Firstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.

Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed.

Whatisimportantwhenchoosingretailpremisestorent?

·Locationofsite（transportation）

·Lengthofcontract

·Demandforproductsorservices

·Laborcosts

·Competition

·Localworkforceavailable

Firstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.

Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.

Whatisimportantwhendecidingonpackagingforproducts？

·Image

·productionprocess

Thepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts. Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.

Besides,the productionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?

Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery. 

Whatisimportantwhenpackaging?

·image

·productionprocess

·convenience

Firstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers’attention.

Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.（weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.

Apartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.

Whatisimportantwhenselectingstaffforpromotion?

·Attitudetowork

·Currentperformance

·Personalqualities

Attitudetowork工作态度:

Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.

Currentperformance（Qualityofperformance/work-relatedqualities）专业素质:

Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.

Personalqualities人品:

Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrity