BEC高级第9讲讲义.docx
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BEC高级第9讲讲义.docx
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BEC高级第9讲讲义
BEC高级精讲班第9讲讲义
Homeworkreview
Homework1
Aproposalonimprovementofcompany’swebsite
Introduction
WithE-businessexpandingrapidly,companywebsitesbecomemoreandmoreimportant.However,ourcompany’swebsitedoesnotshowustothebestadvantage.Weneedtoimproveit.
Situationsofourcurrentwebsite
Generallyspeaking,mostaspectsofourcurrentwebsitearesuccessfulasfollows:
n Ourcurrentwebsiteisdesignedbeautifullyandeye-catching.
n Allproductsofourcompanyhavebeenlistedonthewebsiteandcanbedealtwiththroughourwebsite.
n Theintroductionofourcompanyiswrittenperfectly,whichcanmakeourcustomerswellrealizeourcorporatehistoryandculture.
However,therearealsosomeweaknessesinvolvedinourwebsite.
n Thespecificationsandfunctionsofourproductsarenotelaboratedsufficiently.
n Thelayoutofourwebsiteissomethingmessed,whichinconveniencesourcustomersfindingtheirintendedproducts.
n Thereisnoroomforourcustomerstodiscussourproductsandgivefeedbacktous.
Newservicesandinformation
Somenewservicesandinformationshouldbeprovidedsoastostrengthenourwebsite.Forexample,
n Asearchenginewillbeaddedtothewebsite.
n Allproductswillbegivendetailedandattractivedescriptions.
n Anewunit,aforum,willbecreatedtofacilitateourcustomerstogivecommentsonourproductsandcontactus.
Benefits
Withtheaboveimprovements,thecustomerscanfindneededproductsconvenientlyandquickly.Moreover,theycanacquiredetailsofallproductsandplaceordersduly.Inaddition,wecanrealizethecustomers’requirementsandimproveourproductstimelyandefficientlytomaintainanddevelopourmarketshares.
Conclusions
Aperfectwebsitecanhelpusobtainunexpectedsuccess,suchasreducingourcostandattractingmorecustomers.Moreimportantly,wecangetthesupportfromourcustomers.Therefore,improvementsarenecessary.
Recommendations
Wehadbettercooperatewithexpertsinwebsitetoimproveours.Atthesametime,eachdepartmentshouldparticipateandcollaborateactively.Furthermore,thelanguageusedonthewebsiteshouldbeconciseandexact.
LiQingrong
ManagementDepartment
Homework2
ProposalonImprovementofthewebsite
Introduction
Thisproposalaimstoevaluatethestrengthsandweaknessesofthecurrentwebsiteandrecommendanimprovementplanandelaboratethebenefitsitwillbring.
Existingwebsite
Asarenownedmultinational,ourcompanyhasabeautifulwebsitewithagreatdealofgraphsandpictures.Theframeworkofthewebsiteisreasonablydesignedanditincludesalmostallnecessaryaspects.
Bycontrast,thecontentofthesiteisnotthatsatisfactoryatall.Thereisonlyabriefintroductionofourcompanyonitwithoutanyupdatedinformation.Besides,thesecurityofthewebsitealsodeservesimprovement.
Improvementstobemade
Ithasbeenprovedthatwebsiteswithabundantinformationandservicesgetmorepagehitsthanthosewhichareappearance-oriented.Consequently,thecontentofthewebsiteshouldbeenrichedviaaddinglatestnewsorstoriesofourcompany.
Thesecuritysystemofthewebsitealsoneedsoptimizingsothatitcanoperatenormallywhensufferingvirusattack.
Benefits
Afterincreasingthecontentofourwebsite,ourcustomerscanknowmoreaboutthecompanyandkeepabreastwiththelatestevents.Thatwilldefinitelyenhancetheirloyaltytoourcompanyandwillenlargeourcustomerbaseatthesametime.
Amoresecuresystemcanensurethesafetyofthedatabaseoftheserverandalsopreventhostilehackingefficiently.
Conclusion
Ourexistingwebsitehassomedefectsandneedimprovementurgently.Appropriateimprovementswillbringconsiderablebenefitstoourcompany.
Recommendation
Itisstronglyrecommendedthatthecontentofthewebsitebeincreasedandthesecuritysystembeoptimized.
Homework3
Reportonimprovingourwebsite
Theproposalaimstoraisesomeissuesaboutourwebsiteandprovidesomerecommendationstoimproveit.
Situations
Thewebsiteofourcompanywassetupin2000.Ithasbeenrunningforfiveyears.Thewebsiteshowedhowourcompanyruns,ourmissionstatementandourstructure,tonamebutafew.ItalsohasaBBSandmanagerboxwhichimprovecommunicationsbetweenstaffandtopleaderseffectively.Butthehomepageofthewebsiteneedsupdatingandcannotreflectourcompany’sstatusquoandthedevelopmentwearemaking.
Moreinformation
Inresponsetotheexpansionofourcompany,addingsomenewinformationisnecessary,suchasaddingupdatednews,settingupnewdatabasecentre,renewalofthewebintoamorecustomer-friendlyway.Aself-servicesystemforcustomersisalsoagoodideatoimproveourcustomerrelationships.Thenewwebsiteshouldbeacentreofcompanyinformation,andeveryemployeecanhearthevoicefromtopleadersthroughtheweb.Itmustbealearningcentrefromwhichstaffcandownloadthenewesttechnologiesandskillstolearn.SinceourproductsenterSpainandJapanmarketsandsalesrosedramatically,theSpanishandJapaneseversionsarealsoneeded.
Conclusions
Theimprovementofourwebsitewillgivebothcompanyandstaffstrongerbackup,andraisetheproductivity.Themulti-languageversionswebsitewillbemoreeffectiveforourimaginationandprovidestrongerafter-salesserviceforourforeignmarkets.
Recommendations
Itissuggestedthatthewebsiteshouldberebuiltassoonaspossible.Weshouldhireaprofessionalteamtoachievetheend.
其他观点
onlineservice,mailboxforcomplaints
u 请听一段报纸介绍德国汽车厂商如何通过建立儿童网站获取客户源的报道
2.
ReportOnChangesinthesalesofproductinJapan,IndonesiaandFranceduringtheperiodJune1994toJanuary1997
InJune1994,Japanesesaleswere$20,000.TheyfellsharplyfortwelvemonthstonosalesatallinJune1995,whenanewmarketingstrategywasintroduced.Salesrocketedto$90,000bylate1996.
Indonesiansales,inJune1994,were$50,000,androsesteadilyto$70,000inJune1995.Salesdroppedslightlyto$60,000inearly1996,butroseagainalmostto$70,000byJune1995.Salesdroppedslightlyto$60,000inearly1996,butroseoncemoreto$70,000inJanuary1997.
InJune1994,salesinFrancewere$50,000,buttheyplungedto$10,000inJanuary1996,andvariedslightlyaround$10,000toJanuary1997.
ThenewmarketingstrategyintroducedinJune1995apparentlyworkedwellonlyinJapan.
Vocabularystudy
II.VocabularyStudy
(1)learningwords---缺少
lacknoun[singular,uncountable]whenthereisnotenoughofsomething,ornoneofit
ᅳsynonymshortage
lackof
newparentssufferingfromlackofsleep
Toomanyteachersaretreatedwithalackofrespect.
commentsbasedonatotallackofinformation
Doestheirapparentlackofprogressmeantheyarenotdoingtheirjobproperly?
toursthatarecancelledforlackofbookings
Therewasnolackofwillinghelpers.
lack verb
1[transitive]tonothavesomethingthatyouneed,ornothaveenoughofit
Alex'srealproblemisthathelacksconfidence.
lackingadjective[notbeforenoun]
1nothavingenoughofsomethingoranyofit
lackingin
Hewaslackinginconfidence.
Sheseemstobeentirelylackinginintelligence.
Thenewdesignshaveallbeenfoundlackinginsomeimportantway.
2ifsomethingthatyouneedorwantislacking,itdoesnotexist
Financialbackingfortheprojectisstilllacking.
Thesequalitiesaresadlylackingtoday.
Whatmotivesstaff?
III.Whatmotivatesstaff?
motivateverb[transitive]
1tobethereasonwhysomeonedoessomething促使,驱使
ᅳ同义词drive
Wouldyousaythathewasmotivatedsolelybyadesireforpower?
你的意思是说他完全只被追逐权利的愿望驱使着吗?
motivatesomebodytodosomething
Wemayneverknowwhatmotivatedhimtokillhiswife.是什么驱使他杀了他的妻子,我们对此不得而知.
2tomakesomeonewanttoachievesomethingandmakethemwillingtoworkhardinordertodothis激励
Agoodteacherhastobeabletomotivateherstudents.一个好教师应该是有能力激励她的学生.
motivatesomebodytodosomething
Theprofit-sharingplanisdesignedtomotivatethestafftoworkhard.这个利润分享计划就是要激励员工勤奋地工作。
---motivationn.
1. Speaking.
stemfromsomething phrasalverb
---todevelopasaresultofsomethingelse来源于
Hisheadachesstemmedfromvisionproblems.他的头疼是由视力问题造成的。
Theexactdateofitsoriginalbuildingisdisputedbutitprobablystemsfromthelatefifthorearlysixthcentury.人们对原来这个建筑的具体修建日期还在争论,但是可能是在五世纪晚期,六世纪早期。
2. Reading.
Thewriterisskeptical.Heseesso-called‘new’motivationaltechniquesasoldideasrepackaged.Healsoquestionswhetherthesetechniquesareeverputintopracticesuccessfully.
scepticaladjective
BritishEnglishskepticalAmericanEnglish
tendingtodisagreewithwhatotherpeopletellyou怀疑的
scepticalabout/of
I'mextremelyscepticalaboutwhatIreadinthepress.我对从报界读到的消息持完全怀疑的态度。
Environmentalgroupsarescepticalofthegovernment'sclaims.环保团体对于政府的声明持怀疑态度。
highly/deeplysceptical
Heishighlyscepticalofthereforms.他对改革持强烈的怀疑态度。
Meetingthecompany’smotivationalchallenge
thornyadj.充满荆棘的,令人苦恼的
---athornyquestion/problem/issueetc
aquestionetcthatiscomplicatedanddifficult
e.g.thethornyquestionofimmigrationpolicy
bewilder:
totallyconfused迷惑,糊涂
---abewilderedexpressiononhisface
severv.切断,断绝
1[intransitiveandtransitive]tocutthroughsomethingcompletely,separatingitintotwoparts,ortobecomecutinthisway
Martin'shandwasseveredintheaccident.
2[transitive]toendarelationshipwithsomeone,oraconnectionwithsomething,especiallybecauseofadisagreement
severties/relations/connections/linksetc(with
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