Ch0.docx
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Ch0.docx
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Ch0
ElectronicCommerce,7thEdition
Chapter1Solutions
ReviewQuestions
1.Describethreefactorsthatwouldcauseacompanytocontinuedoingbusinessintraditionalwaysandavoidelectroniccommerce.
2.
Answer:
Traditionalcommerceisabetterwaytoselltheitemsorserviceswhenpersonalsellingskillsareafactor,asincommercialrealestatesales;orwhentheconditionoftheproductsisdifficulttodeterminewithoutmakingapersonalinspection,asinthepurchasesofhigh-fashionclothing,antiques,orperishablefoodproducts
3.Figure1-5listsroommate-matchingservicesasatypeofbusinessthatiswell-suitedtoacombinationofelectronicandtraditionalcommerce.Inoneparagraph,describetheelementsofthisservicethatwouldbebesthandledusingtraditionalcommerceandexplainwhy.
4.
Answer:
Responseswillvary,butmaysuggestthatcustomersaregenerallyconcernedaboutlifestyleandpersonalityfactors,andasaresultwouldwanttomeetanypotentialroommate.
5.Chooseonemajordifferencebetweenthefirstwaveandthesecondwaveofelectroniccommerce.WriteaparagraphthatdescribesthisdifferencetoapersonwhoisnotfamiliarwitheitherbusinessorInternettechnologies.
6.
Answer:
TheInternettechnologiesusedinthefirstwave,especiallyinB2Ccommerce,wereslowandinexpensive.MostconsumersconnectedtotheInternetusingdial-upmodems.Theincreaseinbroadbandconnectionsinhomesisakeyelementinthesecondwave.Althoughtheseconnectionsaremoreexpensive,theyareupto20timesfasterandcanalterthewaypeopleusetheWeb.
7.Whataretransactioncostsandwhyaretheyimportant?
8.
Answer:
Transactioncostsarethetotalofallcoststhatabuyerandsellerincurastheygatherinformationandnegotiateapurchase-saletransaction.
9.Provideoneexampleofhowelectroniccommercecouldhelpchangeanindustry’seconomicstructurefromahierarchytoanetwork.
10.
Answer:
Whentransactioncostsarehigh,concentratedhierarchiesreduceunitcostbytakingadvantageofspecializationandeconomiesofscale.Networkedeconomicstructureswiththeinformationtechnologytocoordinatetheirstrategies,resources,andskillsarecapableofgreatereconomicefficienciesbytakingthebusinessactivityintothemarketplace.Aclosercooperationbetweenpartnerfirmsandcustomerswillreducetransactioncosts.
11.HowmightamanageruseSWOTanalysistoidentifynewapplicationsforelectroniccommerceintheirstrategicbusinessunits?
12.
Answer:
InSWOTanalysisyouliststrengthsandweaknessesofthebusinessunitandthenidentifyopportunitiespresentedbythemarketsofthebusinessunitandthreatsposedbythecompetitorsofthebusinessunit.Thisisaccomplishedbyanalyzingallthebusinessoperationsintovalueaddingactivitiesandsupportingactivities.
13.Inabout200words,explainthedifferencebetweenlanguagetranslationandlanguagelocalization.
14.
Answer:
Languagetranslationistheprocessofrestatingsometextwritteninonelanguageinadifferentlanguage.Inotherwords,totranslateisexaminesomeoriginaltext,writteninwhatiscalledthesourcelanguage,andtowriteacorrespondingtextindifferentlanguage,calledthetargetlanguage,withthegoalofpreservingthetoneandmeaningoftheoriginaltext.
Languagelocalizationisatranslationthatconsidersmultipleelementsofthelocalenvironment,suchasbusinessandculturalpractices,inadditiontolocaldialectvariationsinthelanguage.Theculturalelementisveryimportantsinceitcanaffect—andsometimescompletelychange—theuser’sinterpretationoftext.
15.Inaparagraph,describetheadvantagesofaflat-ratetelecommunicationsaccesssystemforcountriesthatwanttoencourageelectroniccommerce.
16.
Answer:
Inaflat-rateaccesssystem,theconsumerorbusinesspaysonemonthlyfeeforunlimitedtelephonelineusage.AlthoughmanyfactorscontributedtotherapidriseofU.S.electroniccommerce,manyindustryanalystsagreethatflat-rateaccesshasbeenoneofthemostimportantfactors.AsmoreEuropeantelecommunicationsprovidershavebeguntoofferflat-rateaccess,electroniccommerceinthosecountrieshasincreaseddramatically.
Exercises
1.Youhavedecidedtobuyanewlaserprinterforyourhomeoffice.Listspecificactivitiesthatyoumustundertakeasyougatherinformationaboutprintercapabilitiesandfeatures.UsetheCompUSA,,OfficeDepot,OfficeMax,andStaplesWebsitestogatherinformation.Writeashortsummaryoftheprocessyouundertooksothatotherswhoplantoundertakeasimilartaskcanuseyourinformation.
2.
Answer:
Answerswillvary,butshouldincludethefollowing:
Identifyasearchengine
VisitWebsitesforinformationonfeatures,attributesandbenefits
InterrogateWebsitesforadditionalinformation
Placeanorder
Inquireaboutshipping/paymentterms
3.ChooseoneoftheWebsiteslistedinthepreviousquestionandidentifythreewaysinwhichthecompanyhasreduceditstransactioncostsbyusingaWebsitetoprovideinformationaboutprinters.Listthesethreetransactioncostreductionelementsandwriteaparagraphinwhichyoudiscussonetransactioncostreductionopportunitythatyoubelievethecompanymissed.
4.
Answer:
Answerswillvary,butmayincludethefollowing:
Descriptionoftheitem
Employeesnolongerhavetosearchforprices
Deliveryoptions
couldincludeinformationallinkssuchas:
laserprinterbuyingguideorlaserprintermaintenance.
5.Readthefollowingbusinessmessagesandcomeupwithalistofwordsorphrasesineachmessagethatyoubelievemightbetroublesomeforautomatedtranslationsoftware.ThenuseeithertheAltaVistaTranslationWebsiteortheFreeTranslationWebsitetotranslatethemessagesfromEnglishtooneoftheforeignlanguagesavailableonthatsite.TranslateeachmessagebackintoEnglish.Writeashortmemothatcomparestheproblemsyouanticipatedwiththosethatoccurredintheautomatedtranslation.Thebusinessmessagesare:
Theflighthasbeendelayedforseveralhoursandyourshipmentofcomponentswillnotarriveasscheduled.
Wewouldbehappytobidonyourproposal;however,wewillneedthedrawingsofsubassembly#24andthesupervisingmechanicalengineer’squalitycontrolreportbynextThursday.
Ourcompanyoffersthelatestandgreatesthotdealsonwheels.Wewouldlovetosendyouabrochurethatexplainswhyourbrakes,wheels,andsuspensioncomponentswilldothejobforyoueffectivelyandeconomically.
Answer:
Phrasesthatmightposeaprobleminclude:
Hotdealsonwheels
Subassembly#24
Shipmentofcomponents
6.Createadiagram(similartothediagraminFigure1-10)thatdescribestheindustryvaluechainfortheretailbookbusiness.YoucanusetheOnlineCompanionlinksforthisexercisetoexaminetheWebsitesfor,Barnes&Noble,Books-A-Million,eCampus,InternetBookshop,andPowell’sBooks.
7.
Answer:
Responsesshouldincludesomeofthefollowing:
a.authorwritesbook
b.publishingcompanymanufacturesandreleasesbook
c.publisherpartnerswithtoadvertiseonAmazon’swebsite
d.reader/studentisaskedtofindsaidbook
e.reader/studentgoesonlinetotomakepurchase
f.reader/studentnolongerneedsbookandsellsitbacktoAmazonatusedprice
Cases
Case1:
1.Answerswillvarydependingonwhenthecaseisresearched.Atthetimeofthiswriting,atrialinthematterwasactiveinNewJerseySuperiorCourt.ThecurrenttrialbeganinSeptember2005andisexpectedendsometimeinNovember.
2.Answerswillvary,butsomepossibleadvantagesanddisadvantagesarelistedhere.Onepossibleadvantagewouldbevastlyincreasingproductbaseandpotentialwithouthavingtorecreatethee-commercecodeAmazonhasdeveloped.Also,AmazoncouldseeapotentialincreaseincrossoversalesfromconsumerswhogotoAmazontobuytoysanddiscoverotherproducts.
3.
4.PossibledisadvantagesincludethatAmazonwouldberestrictedfromenteringintopotentiallymorelucrativepartnershipswithothertoyretailers.Also,thefinancialsuccessandreputationofAmazonwouldbetiedtoanothercompanytheyhavenocontrolover.
5.Answersmayvary,butonepossiblerecommendationisthatAmazoncouldoffertoonlyallowzShopsthatselltoysnotavailablefromToysRUs.ThisscenariowouldallowAmazontohonortheexclusivityagreementwithToysRUs,butcontinuetorealizeprofitsfromspecialtytoyretailers.ToysRUswouldbenefitfromthisscenariobecausezShopswouldnotbeabletoundersellonidenticalproducts.Also,consumerswhogotoAmazonsearchingforaspecialtytoymayenduporderingatoyfromToysRUsinstead.
6.Answersmayvary,butonepossiblereasonfollows:
duringthefirstwaveofelectroniccommerceconsumersmayhavebeenmorelikelytotrustarelativelymoreestablishede-commercecompanysuchasAmazonformakingonlineorders.Also,Amazon'sstatusasapopulare-commerceportalmayhaveprovidedCircuitCitywithaccesstoalargervolumeofonlineconsumers.However,asconsumersbecamemorecomfortablewithe-commerceandtheCircuitCitybrandbecamemoreestablishedthesebenefitsmayhavebeenminimized.
Case2:
Hal’sHardware,Inc.
1.ElementsincludedinstudentSWOTanalysismayvary.Severalpossibleelementsarespecifiedbelow:
2.
3.STRENGTHS
4.-Establishedstrongreputationintheirgeographicarea
5.-Communityconnections/gatheringplace
6.-Focuseddedicationtocustomerservice
7.-Pre-existingcollectionofworkshopsandseminars
8.-Web-ready,robustinventorycontrolsystem
9.
10.
11.WEAKNESSES
12.-Lessbulkbuyingpowerthanlargerchains
13.-Nonationalbrandreputation
14.-F
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