最新剑桥商务英语中级模拟15.docx
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最新剑桥商务英语中级模拟15.docx
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最新剑桥商务英语中级模拟15
Test2
READING1hour
READING
PARTONE
Questions1—7
·Lookatthestatementsandthecompanynewsreportsbelow.
·Whichnewsreport(A,B,CorD)doeseachstatement1-7referto?
·Foreachsentence1-7,markoneletter(A,B,CorD)onyourAnswerSheet.
·Youwillneedtousesomeofthelettersmorethanonce.
1.Badpeoplealsogothereaswellasshoppers
2.Crimesareveryserious.
3.Mostviolencehappensinparkingareas.
4.Almostnomerchantspublicizethecrime.
5.Crimesarerampantinmalls.
6.Peopleusuallyarerobbedwhenparking.
7.Manycrimeshappenatthesameplace.
A
Littlewonderthataffluentshopperscomeindroves.Littlewonderthatotherscomeaswell,mugger,carthieves,childmolesters,drugpeddlers,pickpockets,shoplifters.
CriminalsarefindingalucrativestampinggroundinthesprawlingemporiumsthatdotU.Ssuburbs.
"Mallsarelikegreatbigjarsofhoney,"saysPoliceChiefJosephDelaneyofParamus."Lotsofbeescomebuzzingin,stingersattheready."Paramus,aNewYorkCitysuburbof26000whosesixmallsdrawnearly200000peopleonatypicalSaturday,reported8.9milliondollarsinshoppingentercrimelosseslastyear.
B
Itiscrimesofviolencethatarecausingthemostalarm.
Vastparkinglotsandmazesofstoresoffergoodworkingconditionsforcriminals.Victimsandbootyarereadilyaccessible,escaperoutesplentiful.
C
Justhowmanyvictimsareclaimedbyshoppingentercrime,nooneknows.Butmanybusinesspeoplearetakingthethreatseriously.
Whetheroffencesarebigorsmall,itisclearthatmerchantshavelittleinterestinpublicizingthetrend.CommentsAnthonyPotter,asecurityconsultant:
"Ifshoppingcentresstartedreportingallthecrimesthattakeplace,nobodywouldshopthere."
D
Hamilton,Ohio,lawyerDavidGreen,whowon2milliondollarsonbehalfofawomanabductedfromamallparkinglotandshotinthehead,foundthat43seriouscrimeshadoccurredatthesamesite."Badguysknowthisiswheretofindwomenwithmoney—vulnerableandalone."hesays.Indeed,mostviolencehappensinparkingareas,whereshopperscaneasilybetakenbysurprise.ReportsAlbertSussmanoftheInternationalCouncilofShoppingCentres:
"Peopleparktheircarsandarerobbedbymuggers,whocanquicklyfindaplacetohide."
PARTTWO
Questions8—12
·Readthearticleaboutinterviewbelow.
·Choosethebestsentencetofillineachofthegaps.
·Foreachgap812,markoneletter(A-G)onyourAnswerSheet.
·Denotuseanylettermorethanonce.
·Thereisanexampleatthebeginning.
HaveaSuccessfulInterview
Theaimofajobinterviewistoestablishwhetheryouarelikelytodowellinaparticularjobinaspecificorganization.Thisisnotonlyamatterofhavingthenecessarytechnicalknowledgeandskills.Youmustalsohavethemotivation,theabilitytoadapttonewwaysofworkingandtoanewworkenvironment,andthepersonalitytodothejobandfitintoanewteam.Theabilitytocopewithstressandgetonwithpeopleisessential.Theseincludegettingonwithpeople,oralandwrittencommunication,teamworking,problemsolvingandgoodtimemanagement.
Mostpeoplethinkthatinterviewersknowwhattheyarelookingforandwillrecogniseitwhentheyseeit.(8).Thisappliestorecruitersasmuchasanyoneelse.Infact,aformerheadofselectionatonebigfirmusedtosaythat"someinterviewersaresopoorthattheywoulddobettertorelyonchance."
Incompanieswhichrecognisethis,variousmethodsareusedtotrytofindtherightperson.(9).Researchhasshownthatthisapproachismorereliablethantheordinaryjobinterview,thoughnotaseffectiveasusingpersonalitytestsorassessmentcentres.
Inastructuredinterviewtheinterviewergroupsthequalitieslistedinthejobspecificationundervariousheadings.Therearetwowell-establishedstructuresforthis:
theNationalInstituteofIndustrialPsychology'sSeven-PointPlanandtheFive-FoldGradingSystem.Boththesesystemscoverfactorssuchasphysicalappearance,qualifications,generalintelligence,motivationandpreviousexperience.(10).
However,theyshouldnotgiveequalweighttoeachone.Somefactorsaremoreimportantinonejobthananother.Forexample,physicalappearanceandmannerwillbemoreimportantinasalespositionthaninaresearcherwhoworksbehindthescenes.Itisalsoafactthattheimpactthecandidatemakesinthefirstthreeorfourminutesofaninterviewisofmajorimportance.(11).Adecisionnottohireisoftenmadeduringthosefirstfewminutes.
Itisnotalwayspossibletotellwhetherstructuredinterviewtechniquesarebeingusedifinterviewersaskquestionssystematically,usingsomekindofchecklist,andoccasionallymakeabriefnote,theyprobablyare.Ontheotherhand,iftheinterviewergoesthroughyourapplicationformtoconfirmwhatyouhavealreadysaid,orasksirrelevantquestions,orjumpsfromonetopictoanother,theinterviewisunlikelytobestructured.Beforeyouattendanyinterview,lookagainatthejobdescriptionandthepersonalspecification.(12).Ifyoualreadyhaveamentallistofthekeypointsthatyouneedtomention,youareunlikelytowastetimegivingirrelevantinformationortoomitimportantpointsinyourfavour.
AStudythemcloselyandassesswhatyourinterviewerwillbelookingfor.
BHowever,peopleareactuallynotverygoodatassessingoneanother.
Cestablishwhetheryouarelikelytodowellinaparticularjobinaspecificorganization.
DAlthoughafavourableimpressionmaybereversedlaterintheinterview,anegativeimpressionisrarelychanged.
EThemostcommonisthestructuredinterview.
FTheeffectivenessoftheinterviewercanbeimprovedbytraining.
GForeachoftheseareastheinterviewersscorecandidatesagainsthowwelltheyfitthejobspecification.
PARTTHREE
Questions13—18
·LookatthearticleaboutCocaColaandthequestionsbelow.
·ForeachquestionmarkoneletterA,B,C,DonyourAnswerSheet,fortheansweryouchoose.
ABriefHistoryofCoke
Nowadays,Coca-Cola'strademarkiswellknownaroundtheworldanditsproductsaverageastaggering400millionservingsperdayinmorethan155countries.Accordingtolegend,itbeganinathree-leggedkettleinthebackyardofAtlantapharmacistDr.JohnStythPermbertonwhocarriedajugofhisconcoctiondownthestreettoJacob'sPharmacyywhereitwassoldatthesodafountainfor5centsaglass.FrankRobinson,Pemberton'spartnerandbookkeeperthoughttwo"C"swouldlookgoodinadvertisingandwrote"Coca-Cola"inthefloweringscriptsofamoustoday.
ItissignificantthatPermbertonspentalmosttwiceasmuchmoneyonadvertisingduringthefirstyearsofoperationashemadeinprofits,forthegrowthofCoke'spopularityisasmuchduetotheadvertisingandmarketingstrategyasitistothequalityofitsproduct.Bycontinuallymonitoringchangesinconsumerattitudesandbehaviour,theCoca-ColaCo.hasbecomeawidelyrecognizedleaderinadvertising.
Pembertoncouldnotforeseethegreatestfutureawaitinghissoftdrinkandsoldout.AsaGriggsCandlerboughtthebusinessandorganizedtheCoca-ColaCo.intoaGeorgiacorporation.In1893,heregisteredCoca-Colaasatrademark.
UnderCandler'sleadership,thecompanybegantogrowquickly.Inordertoinstigateademandfortheproduct,hespentheavilyonadvertising.Signswereputupfromcoastandappearedoncalendars,servingtraysandothermerchandisingitems,urgingpeopletodrinkCoke.Candler'scampaignpaidoff.
Candlerwasacreativetalentatadvertising,butshowedlittleimaginationinunderstandingCoke'smarketingpotential.In1899,hesoldtherighttobottleCokethroughoutmostoftheUnitedStatefor$1,whichheneverbotheredtocollect.CandlersawCokeprimarilyasasoda-fountaindrink.Buttwofar-sightedbusinessmenfromChattanooga,Tennessee,BenjaminFranklinThomasandJosephBrownWhitehead,understoodthepotential,and,fortheunpaiddollar,boughtafranchisethatbecameworthmillions.
TheiragreementwithCandlerbeganthefranchisingbottlingsystemthatstillremainsthefoundationoftheCoca-ColaCo.'ssoftdrinkoperations.ThomasandWhiteheadsoldtherightstobottleCoketofranchisersineverypartofthecountryinreturnforthebottler'sagreementtoinvestinthenecessaryresourcesandefforttomakethefranchiseasuccess.Duringthefollowingdecade,779bottlingplantswentintooperation.
Intheearly20th(上标)century,Cokeblazedtheadvertisingtrail,developinginnovativeconceptsthatbecameacceptedpracticesinthefiled.Oneofthemosteffectivewasthedistributionandredemptionofcomplimentarytickets,entitlingtheholdertoaglassoffreeCokeatthesodafountainofadispenser.
13.ThetrademarkCoca-Colawasoriginallycoinedby______.
A.Pemberton
B.abookkeeperworkingforPemberton
C.FrankRobinson
D.AsaGriggsCandler
14.Themainpurposeofthisarticleis______.
A.tointroducethesoftdrinkCoca-Colatoreaders.
B.totracethehistoryofthecompany'sfirsthundredyears.
C.tosumupthecausesofCoca-Cola'sSuccess
D.bothBandC.
15.Pembertonsoldouthisdrinkbecause______.
A.hewasinbadneedofmoney
B.hefailedtoseethegreatpotentialoftheproduct
C.hequarreledwithhispartner
D.Noneoftheabove
16.Coke'spopularitygrowssteadilybecauseof______?
A.itshighqualityoftheproduct
B.itsadvertising
C.itseffectiveadvertisingandmarketingstrategy
D.BothAandC
17.Allofthefollowingwerethecompany'ssuccessfulexamplesofadvertisingexceptthat______.
A.thecompanydistributedcomplimentaryticketsforpeopletodrinkaglassofCokefreeofcha
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