Bill Gates and Jeff RaikesUnified Communications Launch.docx
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Bill Gates and Jeff RaikesUnified Communications Launch.docx
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BillGatesandJeffRaikesUnifiedCommunicationsLaunch
BillGatesandJeffRaikes:
UnifiedCommunicationsLaunch
RemarksbyBillGates,Chairman,MicrosoftCorporationandJeffRaikes,President,BusinessDivision,MicrosoftCorporation
UnifiedCommunicationsLaunch
SanFrancisco,Calif.
Oct.16,2007
ANNOUNCER:
Ladiesandgentlemen,pleasewelcomeChairman,MicrosoftCorporation,BillGates.
BILLGATES:
Thankyou.Well,it'sexcitingtobeherethismorning.WelcometoourUnifiedCommunicationsLaunch.What'sthisallabout?
Well,Microsoftisallaboutthemagicofsoftware,takingsoftwareandlettingpeoplebemoreproductive,andmorecreative.Andwhattoday'sannouncementisaboutistakingthemagicofsoftwareandapplyingittophonecalls.Wedon'tjustsayphonecallsbecause,ofcourse,onceyougetsoftwareinthemix,thecapabilitiesgowaybeyondwhatanybodythinksoftodaywhenwethinkofphonecalls.Butreallythemilestonethatwe'reatisthatwe'refinallybringingtothisideaoftryingtogetincontactwithsomebody,knowingwhatnumbertocall,knowinghowtoconnectmanypeopletogether,knowingwhenthey'reavailable,we'rebringingthemagicofsoftware.
Infact,thisisacompletetransformationofthebusinessofthetraditionalPBX.ThePBXinsomewaysisalmostlikethemainframewasmanyyearsagowhereallofthefunctionalitywasthereinthatonepiece.Andthewaythatyouhadflexibilitytoaddvalue,tocustomize,tobringinthirdpartiestodonewthings,itjustisn'tthereinthatstructure.AndsobymovingphonecallsontotheInternet,usingthepowerfulindustrystandardservers,we'vegotaverydifferentwayofbeingabletodothings.Andthatcanleadnotonlytolowercost,butfarmoreeffectivenessinhowyouremployeesworkwithinyourcompany,orwithcustomersandpartnersoutsideyourcompany.
Sowhatarethefactorsthataredrivingthisforward?
Well,wehavesomeverybigmegatrends.Wehavetheincredibleperformanceimprovementsinhardware,themagicofMoore'sLaw,thatexponentialimprovementwherethechipsgettwiceasmanytransistorsevery18months.Itmeansthatthespeedofyournetworkcontinuestogoup.Infact,thepeoplewhoputinformationonopticfiberseenolimitinsighttotheconstantimprovementtheymake.Soyou'vegotthecapacityinthenetwork.
Theperformanceofthecomputersintermsofdoingthingsliketakingandprocessingthevideo,orprocessingtheaudio,wenowhavethefullcapacitytodothat.Sohardwareisnotholdingusbackatall.Infact,you'veseentheexplosionofaudioandvideoessentiallybeinganessentialpartofexperiencingtheInternet.TheInternetinthebeginningwasabouttext,slowlybutsurelypicturescamein.Peoplewithdial-updidn'tlikethat,buttherewerelessandlessofthosepeople.Thatcametobetakenforgranted.Andnow,music,videoareastandarddatatype,andthat'stheperformanceinbandwidththatwe'vegotavailablehere.
Thedigitizationoftheeconomymeansthatasacompanyyou'vegotdigitalrecordsaboutyourcustomersandwhat'sgoingon.Whentheycallin,ofcourse,thatshouldjustshowuponthescreen.Ifyoupassthecallaroundtheinformationaboutwhoisdoingwhat,whattheissueis,allofthatshouldjustpassaround.Soaswedigitize,theideathatthephonecallisoutsideofthatstructurebecomesmoreandevidentthatitreallyistheonethingthathasn'tbeenpulledinandsubjecttothesoftwareandhardwarerevolution.
Theadvancesinsoftwareareveryimportanthere.Thewaythatwedothisredundancytomakethesesystemsincrediblyhighquality.Thewaythatwecantake,evenwhentheconnectionsaren'thappening,findnewwaystomakethoseconnections,sowegetextremereliability.Andthenfinallytheenddevicesthemselves,theportablecomputersyoutakeeverywhere.PCsalesaregrowing,butportablePCsalesaregrowingasashareofPCsales.Sonotonlythephonesthemselvesbeingfar,farbetter,buttheWindowsPCthatyou'vegotwithyouontheroadalsobeingfarmorepervasiveandfarbetterthanitwas.Sothesearethetrendsthatwebuildoninordertobeabletosaythatnowisthetimewhencommunicationswillberevolutionized.
Sostartingwiththephonecall,butbringinginscreensharing,bringinginvideo,bringingincollaboration,bringingintheabilitytoputeveninabusinessapplicationtherichnessofthisunifiedcommunication.
Wecanlookaroundourofficeandsay,there'salotofchangesthathavetakenplace.Ifyougoback30years,thecomputerof30yearsagowaseitherhiddenawayinthedatacenter,oritwasakitcomputer.I'veshowntheretheAltair,that'sthecomputerthatgotmetodropoutofschool.Looksgood,it'sgotswitches,andlights,andithadpapertape.Veryimpressive.Soyou'dhavetosaythatevenevery10yearsorsowhatyouthinkaboutthatpersonalcomputerhasbeenverydifferent.In1987,bythentheIBMPCstylewithMS-DOSwasstandard,socalled16-bitcomputing.By1997,thegraphicuserinterfacehadcomein,andtheInternetwasstartingtobecentralphenomena.Andherein2007,we'restartingtogetspeechandvideoandinkandthingsthatgowaybeyondevenjust10yearsago.
Likewisewithyourmobilephone,30yearsagoonlyafewpeoplehadthesehugebriefcasethings.Tenyearslater,thefirstbigdevicecameout.Andthenin1997,youcouldsaythingsliketheMotorola(Starpack?
)reallybroughtmobiletelephonyintothemainstream.Andtodaywehavedevicesthathavelittlekeyboards,andcameras,andthat'sprettyphenomenalthesoftwarerevolutionthat'stakingplaceonthosemobilephonedevices.Infact,thekeyplayersinthatmobilephonebusinessovertimearemorelikelytobepeoplewhoaregreatatdoingsoftware.It'snotjustthehardwareofconnectingupavoicecall,it'salotmorebecausethat'sthedeviceyoucarrywithyou.
Incontrasttothegreatinnovationwe'veseenwiththePCinthatmobilephone,considerthebusinessphonethatyou'vegotinyouroffice.Itstilllooksprettymuchthesame.Mostofthemhave,iftheyhaveanydisplayatall,it'safairlysmalldisplay.Theydohavealotofbuttons,andyoulookatthosebuttonsandsay,wow,Iwonderwhousesthosebuttons?
Thesethings,becauseit'ssoopaquewhat'sgoingon,andbecauseyoudon'tlikedroppingaphonecall,peoplereallydon'tevenusethefeaturesthat'sthere.It'skindoffrozen,andthere'snothingathirdpartycoulddotomakeitricher,ortomakeitbetter.Soitreallyjumpsoutastheelementinourlifeofrichdigitalcommunicationsasthethingthatneedstobechanged,anditcanbechanged.
Wesurveyedpeoplerecentlyabouthowtheythinkaboutthatdeskphone,andwefoundthatoneinthreehavesuccessfullytransferredaphonecall.Nowthat'sthemostbasicfunctionalityyoucanimagine.Evenlesspeoplehavebeensuccessfulatsettingupastandardkindofconferencecall.Sothebuttons,addingthebuttons,andallthat,that'sjustnotgoingtowork.InthePCworld,withthingslikeExchangeandActiveDirectory,theideaofknowingwhoanemployeeis,theirrelationshiptootherpeople,beingabletofigureoutwhatinformationthey'regrantedaccessto,thisideaofadirectoryasanimportanttoolinthecompany,havinggroupsandthingslikethat,hasbecomemainstream.WhilethePBXhasstoodoutbyitself,wherethatdirectory,intermsofkeepingituptodate,managingit,hasbeenvery,verydifferent.Sothishasbeeninitsownworld,nottouchedbythemagicofsoftware.Sothatcentralpowerofinnovation,softwareinnovationisbeingbroughttothebusinessphoneexperience.
Now,thisisalsonotjustatechnologicalchange,butit'sachangeinthebusinessstructuresothattheopportunityforpeopletocomeinanddonewthingsismuchlarger.Intheolderworldeverythingchangedinakindofverticallyintegratedcommunicationsstack.Thepersonyouboughttheserverfrom,thepersonyouboughtthedirectorysoftwarefrom,thepersonyouboughttheapplicationsfrom,thepersonyouboughtthehardwaredevicethatsatonthedesk,thatwasonecompany.Andthatmodelworkedjustfine,becausethepiecesworkedtogether,andthiswasafairlylargemarket.
But,itmeantthatonceyoupickedoneofthosePBXvendors,thatwasit.And,infact,oftenthebusinessmodeltherewasthateveniftheydidn'tmakealotofmoneyonthatinitialsale,thingshavingtodowith,oh,youwanttomoveaphone,nowwe'retalking,nowwecanmakesomemoneyoffofyou,becauseyouwanttomovethatphone.ForMicrosoftjusttosetup,say,anewofficewithaphonewasoverUS$700,andtheleadtimewasaboutaweek.
Sothatactuallybecameacriticaltask.Wemovepeoplearoundalot,aswe'regettingpeopleworkingtogetherindifferentgroupsandthingslikethat,it'sarealpointoffrustration,becausewethinkofitasjust,hey,it'sanentryinthedirectory.Youtypeintheirnewofficenumber,andtellthemtowalkoverthere,andthatshouldjustbedone.But,becauseofthewaythishaditsownnetwork,itsowndirectory,itsown evenwiring,thewayitwasconnectedtogether,therewasn'tmuchyoucoulddo.Andsopeoplejustaccepteditinthatform.
Sohowisthatgoingtochangeawayfromaverticalmodel?
Well,theansweristhatwe'veseenthisbefore.Thisisjustlikethecomputerindustrywasbeforethepersonalcomputercamealong.AndthechangeagentstherewereMicrosoft,asasoftwareplatform,Intelandtheotherchipcompaniesthattookthemagicofdoingthehardwarepieceandbroughtthatdowntothechiplevel,didafantasticjobonthat.Soitbecameahorizontallyorientedstructure.
Sowecantakethatverticalapproachandturnitonitsside,andnowsay,oka
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