剑桥商务英语高级128.docx
- 文档编号:7143786
- 上传时间:2023-01-21
- 格式:DOCX
- 页数:17
- 大小:20.01KB
剑桥商务英语高级128.docx
《剑桥商务英语高级128.docx》由会员分享,可在线阅读,更多相关《剑桥商务英语高级128.docx(17页珍藏版)》请在冰豆网上搜索。
剑桥商务英语高级128
剑桥商务英语高级-128
(总分:
84.00,做题时间:
90分钟)
一、Exercise1(总题数:
1,分数:
15.00)
A.marketresearchB.packagingC.subsidiary
D.mail-ordercompanyE.retailingF.packing
G.quantitydiscountH.promotionI.creditfacilities
J.chainstoreK.brandingL.co-operative
M.themediaN.consumerdurablesO.bulkbuying
(分数:
15.00)
(1).Moneywhichisdeductedforalargeamountofgoodsbeingbought.(分数:
1.00)
填空项1:
__________________ (正确答案:
G.quantitydiscount)
解析:
(2).Acompanywhichbelongstoalargergroupcontrolledbyonemaincompany.(分数:
1.00)
填空项1:
__________________ (正确答案:
C.subsidiary)
解析:
(3).Anorganizationwhereallcustomersreceivedividendsandshareholdersonlyhaveonevotenomatterhowmanysharestheyhave.(分数:
1.00)
填空项1:
__________________ (正确答案:
I.co-operative)
解析:
(4).Awarehousewhichsuppliesgoodsthroughagentsordirecttocustomerswhoselectfromcatalogues.(分数:
1.00)
填空项1:
__________________ (正确答案:
D.mail-ordercompany)
解析:
(5).Goods,whichwilllastalongtime,likerefrigeratorsandradios.(分数:
1.00)
填空项1:
__________________ (正确答案:
N.consumerdurables)
解析:
(6).Offeringsmallgiftsorhomingcompetitionstosellaproduct.(分数:
1.00)
填空项1:
__________________ (正确答案:
H.promotion)
解析:
(7).Allowingcustomerstimetopayforpurchases.(分数:
1.00)
填空项1:
__________________ (正确答案:
I.creditfacilities)
解析:
(8).Newspapers,magazines,periodicals,radioandTV.(分数:
1.00)
填空项1:
__________________ (正确答案:
M.themedia)
解析:
(9).Researchingthepossibilitiesforsales.(分数:
1.00)
填空项1:
__________________ (正确答案:
A.marketresearch)
解析:
(10).Buyingmassquantities.(分数:
1.00)
填空项1:
__________________ (正确答案:
O.bulkbuying)
解析:
(11).Givingaproductaname.(分数:
1.00)
填空项1:
__________________ (正确答案:
K.branding)
解析:
(12).Designingaproductsothatitwillbeattractive.(分数:
1.00)
填空项1:
__________________ (正确答案:
B.packaging)
解析:
(13).Wrappingaproductuptosend.(分数:
1.00)
填空项1:
__________________ (正确答案:
F.packing)
解析:
(14).Sellingproductsdirecttoconsumers.(分数:
1.00)
填空项1:
__________________ (正确答案:
E.retailing)
解析:
(15).Groupofstorestradingunderonename.(分数:
1.00)
填空项1:
__________________ (正确答案:
J.chainstore)
解析:
二、Exercise2(总题数:
13,分数:
13.00)
1.opportunity
(分数:
1.00)
填空项1:
__________________ (正确答案:
opportunities)
解析:
2.information
(分数:
1.00)
填空项1:
__________________ (正确答案:
information)
解析:
3.advice
(分数:
1.00)
填空项1:
__________________ (正确答案:
advice)
解析:
4.supply
(分数:
1.00)
填空项1:
__________________ (正确答案:
supplies)
解析:
5.fruit
(分数:
1.00)
填空项1:
__________________ (正确答案:
fruit/fruits)
解析:
6.production
(分数:
1.00)
填空项1:
__________________ (正确答案:
productions)
解析:
7.furniture
(分数:
1.00)
填空项1:
__________________ (正确答案:
furniture)
解析:
8.equipment
(分数:
1.00)
填空项1:
__________________ (正确答案:
equipment)
解析:
9.organization
(分数:
1.00)
填空项1:
__________________ (正确答案:
organisations)
解析:
10.salary
(分数:
1.00)
填空项1:
__________________ (正确答案:
salaries)
解析:
11.prestige
(分数:
1.00)
填空项1:
__________________ (正确答案:
prestige)
解析:
12.amalgamation
(分数:
1.00)
填空项1:
__________________ (正确答案:
amalgamations)
解析:
13.traffic
(分数:
1.00)
填空项1:
__________________ (正确答案:
traffic)
解析:
三、Exercise3(总题数:
1,分数:
1.00)
14.consumer,production;transport;dollar;money;cutlery;barter;commerce;interest(thecostofborrowingmoney);brand;capital(money);advertisement
(分数:
1.00)
填空项1:
__________________ (正确答案:
'a'/'an':
consumer;dollar;barter;brand;advertisement
'some'/'any':
production;transport;money;cutlery;commerce;interest;capital)
解析:
四、Exercise4(总题数:
1,分数:
12.00)
February12,2007
DearSir/Madam,
IamaChinesestudent
(1)theUniversity
(2)GuangzhoudoingaMaster'sCourse(3)BusinessStudies,andIintendtospendsixmonths(4)England,(5)Junethisyear,preparing(6)theBusinessEnglishCertificateHigher.
Yourcollegewasrecommended(7)me(8)afellowstudentandIwouldlikedetails(9)theBusinessEnglishCertificateHighercourse,includingfeesanddates.
Couldyoualsoletmeknowifyoucanprovideaccommodation(10)me(11)Brighton(12)anEnglishfamily.
Thankyouforyourattention,andIlookforwardtohearingfromyousoon.
Yoursfaithfully,
ZhangLulu
(分数:
12.00)
填空项1:
__________________ (正确答案:
at)
解析:
填空项1:
__________________ (正确答案:
of)
解析:
填空项1:
__________________ (正确答案:
in)
解析:
填空项1:
__________________ (正确答案:
in)
解析:
填空项1:
__________________ (正确答案:
from)
解析:
填空项1:
__________________ (正确答案:
for)
解析:
填空项1:
__________________ (正确答案:
to)
解析:
填空项1:
__________________ (正确答案:
by)
解析:
填空项1:
__________________ (正确答案:
of/about)
解析:
填空项1:
__________________ (正确答案:
for)
解析:
填空项1:
__________________ (正确答案:
in)
解析:
填空项1:
__________________ (正确答案:
with)
解析:
五、Exercise5(总题数:
1,分数:
1.00)
15.sellingthroughshops2.reply3.setup4.conditions5.besorry6.up-to-date7.range8.extremely
July11,2006
DearMr.Franklin:
Thankyouforyourenquiryof6JulyinwhichyouexpressedaninterestinretailingaselectionofourproductsinyourshopsinAmerica.Pleasefindenclosedourcurrentbrochureandpricelist.
Inresponsetoyourrequestfora20%tradediscount,weregretthatwecannotoffermorethan15%.However,wedogivea5%quantitydiscountonordersover$50,000.
Wearesurethatyouwillagreethatthesetermsarehighlycompetitive.Weareconfidentthatwecandeliverwithintwomonthsasyourequire,butwishtoemphasizethatpaymentwillhavetobebysightdraftuntilwehaveestablishedabusinessrelationship.
Thankyouforyourinterestandwehopetohearfromyousoon.
Yourssincerely,
MarkJwin
Salemanager
(分数:
1.00)
填空项1:
__________________ (正确答案:
1.retailing2.response3.established4.terms5.regret6.current7.selection8.highly)
解析:
六、Exercise6(总题数:
10,分数:
10.00)
16.Consumerspurchasingconveniencegoodswillshoparoundandcomparequalityandpriceofsimilarproducts.
(分数:
1.00)
A.正确
B.错误 √
解析:
17.Asnewconsumerneedsareidentified,firmstendtoexpandboththeirproductlinesandproductmix.
(分数:
1.00)
A.正确 √
B.错误
解析:
18.Demographicscanbeusedtoidentifyatargetmarket.
(分数:
1.00)
A.正确 √
B.错误
解析:
19.Duringarecession,thedemandforspecialtygoodstendstoincrease.
(分数:
1.00)
A.正确
B.错误 √
解析:
20.Priceskimmingisastrategycommonlyusedinhighlycompetitivemarkets.
(分数:
1.00)
A.正确
B.错误 √
解析:
21.Achangeininterestratescanhaveamajorimpactonconsumerdemand.
(分数:
1.00)
A.正确 √
B.错误
解析:
22.E-marketingishighlysuccessfulindomestic(U.S.)markets,butthehighcostofshippinghaspreventedU.S.companiesfromusingitsuccessfullyinforeignmarkets.
(分数:
1.00)
A.正确
B.错误 √
解析:
23.Achangeincredittermscanaffectafirm'ssales.
(分数:
1.00)
A.正确 √
B.错误
解析:
24.Warrantiescanbeusedtoachieveproductdifferentiation.
(分数:
1.00)
A.正确 √
B.错误
解析:
25.Firmsshouldusepenetrationpricingiftheirproductsareprice-inelastic.
(分数:
1.00)
A.正确
B.错误 √
解析:
七、Exercise7(总题数:
12,分数:
12.00)
26.Pricesfirmspayforsuppliesormaterialsdirectlyinfluencetheir______
A.operatingexpenses.
B.operatingrevenues.
C.dividends.
D.stockholders'equity.
E.economicassets
(分数:
1.00)
A. √
B.
C.
D.
E.
解析:
27.Anincreaseinthegenerallevelofpricesofproductsandservicesoveraspecifiedperiodoftimeiscalled______
A.inflation.
B.stagflation.
C.unemployment.
D.disinflation.
E.equilibrium.
(分数:
1.00)
A. √
B.
C.
D.
E.
解析:
28.Atypicaldemandscheduleshowsthat______
A.aspricedecreases,quantitydemandedwillalsodecrease.
B.aspricedecreases,quantitydemandedwillincrease
C.quantitysuppliedcanneverbelessthanquantitydemanded.
D.thetotalquantityofgoodsconsumerswanttobuywillfallduringperiodsofinflation.
E.afirmcanalwaysincreaseitsrevenuebyincreasingthepricesitchargesforitsproducts.
(分数:
1.00)
A.
B. √
C.
D.
E.
解析:
29.Asupplyscheduleshows______
A.therelationshipbetweenquantitysuppliedandquantitydemanded.
B.howthequantityfirmssupplyinthemarketaffectstheirtotalprofits.
C.thequantityfirmsarewillingtosupplyateachpossibleprice.
D.theaveragecostofsupplyingvariousquantitiesofagood.
E.therelationshipbetweentheamountoflaborandotherinputsthefirmemploysandthequantityofoutputthefirmcanproduce.
(分数:
1.00)
A.
B.
C. √
D.
E.
解析:
30.Attheequilibriumpriceforaproduct,the______
A.firmsinthemarketaremaximizingtheirtotalrevenue.
B.consumersinthemarkethavespentalloftheirincome.
C.firmsinthemarketaremaximizingtheirtotaloutput.
D.firmsinthemarketarejustbreakingeven.
E.quantitydemandedbyconsumersequalsthequantitysuppliedbyfirms.
(分数:
1.00)
A.
B.
C.
D.
E. √
解析:
31.Ifthemarketpriceofagoodisabovetheequilibriumprice______
A.asurpluswillexist,whichwillputdownwardpressureontheprices.
B.thesupplycurvewillshifttotherightasfirmsrushtotakeadvantageofthehighprice.
C.thedemandcurvewillshifttotheleftasconsumersdecreasethequantitytheybuy.
D.thegovernmentwillintervenetoforcethepricedownward.
E.ashortagewillexist,whichwillforcethepriceevenhigher.
(分数:
1.00)
A. √
B.
C.
D.
E.
解析:
32.Ifthemarketpriceofagoodisbelowtheequilibriumprice______
A.quantitydemandedHillexceedquantitysupplied,resultinginashortage.
B.quantitydemandedHillexceedquantitysupplied,resultinginasurplus.
C.quantitysuppliedwillexceedquantitydemanded,resultinginashortage.
D.quantitysuppliedwillexceedquantitydemanded,resultinginasurplus.
E.thesupplycurvewillshifttotheleftandthedemandcurvewillshifttotheright.
(分数:
1.00)
A. √
B.
C.
D.
E.
解析:
33.Anincreaseinthedemandforaproductislikelytocause______
A.amatching
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 剑桥商务英语 高级 128