剑桥商务英语完全版 001.docx

剑桥商务英语完全版 001.docx

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剑桥商务英语完全版001

学习重点

1．    HomeworkReview

2．    Marketingdisasters

3．    Promotionsthatfailed

4．    Vocabularyconsolidationonunit10a

5．    商务文章阅读赏析

6．    阅读考试第四、五部分

7．    听力考试第二部分总结

8．    Homework

I.HomeworkReview

Asamanagerintheserviceindustrysector,I’velookedathundredsofCVsinmytime.Theyarenotnecessarilytheblanddocumentssomebossesmightthinktheyare!

Theyarefulloflittlepointerstowardsindividuals’personalitiesandsuitabilityforthejob.ThefirstthingIalwayslookatisanapplicant’semploymentrecord.Icheckforcontinuityandstability.Ifsomebodyhasalonglistofpreviousjobs,allofvaryinglength,alarmbellsstartringing.Ratherthananirregularroutefromjobtojob,whatIhopetoseeisstablecareerprogression.Whatdoestheircareerpathlooklike–isitallstepsforward,oraretherealotofsidewaysmoves?

AndIamalwayspleasedtofindafamilypersonwithchildren,becauseinmyexperiencetheytendtoberesponsibleandreliable.

blandadjective

1withoutanyexcitement,strongopinions,orspecialcharacter平淡的

ￚ同义词dull

afewblandcomments一些平淡的评价

2foodthatisblandhasverylittletaste味淡的

ablanddiet味淡的饮食

ￚblandlyadverb

ￚblandnessnoun[uncountable]

sidewaysadverbifyouaremovedsidewaysatwork,youaregivenajobthatisdifferentbutisatthesamelevelasyouroldjob工作平调

Hewouldbemovedsideways,ratherthandemoted.他将会被平调，而不是被贬职。

ￚsidewaysadjective

asidewaysglance

13.Whatfactdoesthewriterhopetolearnfromapplicants’CVs?

AThattheyhaveexperienceofmanydifferentjobs.

BThattheircareershavedevelopedsteadily.

CTheopiniontheiremployershadofthem

DWhethertheyaremarriedorsingle.

B.第一段指出，作者认为从某人的简历中可以看出他的个性以及他是否适合某项工作。

作者首先想从简历中了解的是某位申请者的工作记录、其工作持续性和稳定性。

他想看到的不是申请人不定期的跳槽纪录而是他稳定的职业历程。

文中还提到有家室的人往往是负责任的、可靠的，但这只是稳定性的表现之一。

IneverrelyonCVsalone.Wegetapplicantstofillinoneofourownapplicationforms.Weaskwhythey’veapplied,whattheiraspirationsandpersonalgoalsare,andalsoabouttheirinterestsandhobbiesandanyclubstheybelongto.Thatgivesyouausefulinsightintotheirpersonalityandlifestyle.Theapplicationformalsoenablesustotesthowmuchpeoplehaveactuallybeenprogressingintheircareers,becauseweaskfordetailsofthesalariestheyhavereceivedforeachjob.

14.Thewritersaystheapplicationformisusefulbecauseit

Arevealssomethingoftheapplicant’scharacter.

Bgivesinformationabouttheapplicant’sfamily.

Cexplainswhatskillstheapplicanthasforthejob.

Dshowshowmuchtheapplicantwantstoearn.

A.文章第二段提到作者还会让申请者填写内容翔实的申请表,这会使我们了解到申请者的个性和生活方式（theirpersonalityandlifestyle）、其职业生涯的实际进展过程等；表格内容还包括他们在以前的工作中所得工资的具体情况。

It’salwaysworthlookingatCVsanddesigningapplicationformswithgreatcare.Takingonemployeesmightberewarding,butitisalsoabiginvestmentforanybusiness.Mistakesinchoosingstaffcancostcompaniesdear,soitmakessensetospendtimeensuringyougettherightperson.

15.Accordingtothewriter,whyareCVsandapplicationformssoimportant?

AInterviewingpeopleisanexpensiveprocess.

BTheyindicatewhetherapplicantsreallywantthejob.

CTheyindicatewhetherapplicantsareefficientornot.

DEmployingthewrongpeoplecanbedisastrous.

D.文章第三段提到看简历并精心设计申请表，因为错误的选择职员会使公司付出惨重代价（Mistakesinchoosingstaffcancostcompaniesdear）。

Intheservicesector,oneoftheaimsofcompaniesistomaintainandimprovecustomerservice,andthisisachievedpartlythroughlowstaffturnover.Youneedtotakeonpeoplewhounderstandthatandwillwanttostay.That’swhy,whenyou’vetakenstaffon,thenextthingisgettingthebestoutofthem

MymanagementstylecomesfromthedayswhenItookovermyfirstbusiness,anailingroadhaulagefirmwhichIwascertainIcouldturntoaprofitablecompany.Thefirstthingistotreatothersasyou’dliketobetreatedyourself.AssoonasItookoverthebusiness,Italktoeverybodyindividually,andlookedforwaystomakesuretheirparticularskillsbenefitedthecompany.

ailingadjective[usuallybeforenoun]

1anailingcompany,organization,oreconomyishavingalotofproblemsandisnotsuccessful境况不佳的

theailingcarindustry境况不佳的汽车行业

2formalillandnotlikelytogetbetter衰弱的

haulagenoun[uncountable]thebusinessofcarryinggoodsintrucksortrainsforothercompanies公路运输

theroadhaulageindustry公路运输行业

Ididn’thavemuchexperienceofmanagingpeople,butaboveallIalwaystriedtobefairandhonestwitheveryone.Asaresult,Ithinkthestaffknewthatandacceptedmydecisions,eveniftheydidn’tagreewiththemall.Also,bossesmustbeabletocommunicate.Youalsoneedtocreateteamspirit,andbuildonthestrengthoftheteam.Iexplainedmyplansforthecompanytoallthestaff,andletthemallknowwhatIneededfromthem.Thelorrydriversrespondedbrilliantly,andwerethekeytoturningthebusinessround.Theyunderstoodthatwehadtodevelopaprofessionalreputation,andfromthenonthedaysofpoorqualitydeliverieswereover.

16.Onereasonwhythewriterwassuccessfulinherfirstbusinesswasthat

Ashewasusedtodealingwithpeople.

Bshewasopenwiththestaff.

Cthebusinesswasalreadydoingwellwhenshestarted.

Dthestaffagreedwithallherdecisions.

B.文章第五、六段中首先谈到作者在自己的管理生涯中待人如待己，并经常和每个职员分别进行交谈，从中找到他们有益于公司的技能；他还强调老板的交流能力（communication）、团队精神以及相互理解，可见作者和职员之间是开诚布公的（open）。

Lastly,Iamagreatbelieverinprofit-sharing.Ittakesateamtomakeacompanywork,soprofitsshouldbesharedbyall.Jobsatisfactionisimportant,butitdoesn’tpaytherent.Sharedprofitandbonuseshelptostrengthenteamspiritbygivingeveryoneacommongoalthattheyworktowardstogether.

17.Thewriterbelievesprofit-sharingisagoodideabecause

Aitencouragesacompetitivespirit.

Beveryoneearnsthesamesalary.

Ceveryonesharesacompetitivespirit.

Ditcreatesjobsatisfaction.

C.作者最后谈到他非常相信“profitsharing”。

它可以使一个公司运转起来，所以利润应当大家一起分享。

文中最后一句“Sharedprofitandbonuseshelptostrengthenteamspiritbygivingeveryoneacommongoalthattheyworktowardstogether.”说明利润共享可以加强团队精神，使每个人都有一个共同的奋斗目标。

注意：

文中虽提到"jobsatisfaction"，但作者自己又否定了它，即"butitdoesn'tpaytherent"。

18Whichwouldmakethebesttitleforthistext?

AProfit-sharingasmotivation

BHowIturnedabusinessround

CPeople–thekeytobusinesssuccess

DTheimportanceofawell-presentedCV

C.从文章整体看，无论是作者首先谈到简历和求职申请表的问题，还是后面谈到的交流和利润共享问题，所有这些都是以“人”为中心谈如何在这基础使公司取得成功。

A、B、D做标题都有些片面。

II.Marketingdisasters

disasternoun[uncountableandcountable]

1asuddeneventsuchasaflood,storm,oraccidentwhichcausesgreatdamageorsuffering灾难

OnehundredandtwentypeoplediedinChina’sworstairdisaster.120人在中国最严重的空难中丧生。

The1987hurricanewastheworstnaturaldisastertohitEnglandfordecades.1987年飓风是几十年以来袭击英国最严重的一次自然灾害。

Theirexpeditionnearlyendedindisaster,whenoneoftheclimbersslidoffthemountain.由于其中的一名登山者从山上摔了下去，他们的远征几乎是以灾难而告终。

Luckilythepilotsawtheotherplanejustintime,andadisasterwasnarrowlyaverted.非常幸运的事，飞行员及时地看见了另外一架飞机，就在千钧一发之际避免了一场灾难的发生。

2somethingthatisverybadorafailure,especiallywhenthisisveryannoyingordisappointing坏事，失败

somethingisacomplete/total/disaster

Becauseoftheweather,theparadewasatotaldisaster.由于天气不好，此次游行庆祝活动完全失败了。

Theeveningwasanunmitigateddisaster（=acompletefailure）.今晚彻底失败了。

disasterfor

Thecutsinfundingwillbeadisasterfortheschools.减少资金对学校而言不利。

Themarketingmix

营销组合：

指公司能够控制的影响销售的四个要素。

Exercise1:

speaking.

FourPs:

Product:

choosingtherightproductwiththeappropriatepositioninginthemarket（upmarket/downmarketetc）

Place:

thedistributionchannelsused.

Promotion:

probably,thecompanywillseektodifferentiateitsproductinsomewayandwillneedtopromoteit–throughadvertising,PRorspecialpromotions.

Price:

thepricemustcorrespondwiththepositioninginthemarket.,demand,thematurityoftheproductetc.

Mauritiusn.毛里求斯（非洲岛国）

Thailand（---Bangkok）

Maldives马尔代夫（群岛）[亚洲岛国]

Seychellesn.塞舌尔

VirginIslands

theVirginIslands

agroupofabout100smallislandsintheeastCaribbeanSea,someofwhichareruledbytheUSastheUSVirginIslands,andsomebytheUK,astheBritishVirginIslands维尔京群岛

NewZealand

Caribbeann.[theCaribbean]（=theCaribbeanSea）加勒比海

Bahamasn.巴哈马群岛

Australia

Exercise2:

Reading.

Agoodideaatthetime…

heaven-sentadjectiveliterary

happeningfortunatelyatexactlytherighttime天赐的，最合适宜的

aheaven-sentopportunity天赐良机

thesomething/somebodyfromhell

informalnotpolite

somethingorsomeonethatistheworstyoucanimagine你可以想象的最恶劣的

Shewastheflatmatefromhell.她是最坏的同屋。

Itwastheholidayfromhell.这是一次糟糕的假期。

goldenadjective

1havingabrightyellowcolourlikegold金黄色的

goldenhair金色头发

goldensand金色沙子

2agoldenopportunity

agoodchancetogetsomethingvaluableortobeverysuccessful好机会

Hewastedagoldenopportunitywhenhemissedfromthepenaltyspot.他罚点球时没有罚中，浪费了一次好机会。

3goldenboy/girl

someonewhoispopularandsuccessful受人欢迎的男孩/女孩

Hollywood'sgoldengirl,JuliaRoberts

4[onlybeforenoun]agoldenperiodoftimeisoneofgreathappinessorsuccess黄金时刻

goldenyears/daysetc好年景/好日子

thegoldenyearsofchildhood孩提时代的好年华

thegoldenageofradio广播的黄金时代

inspirationnoun[uncountableandcountable]

1agoodideaaboutwhatyoushoulddo,write,sayetc,especiallyonewhichyougetsuddenly启示；灵感

TheMalvernHillshaveprovidedinspirationformanyartistsandmusiciansoverthedecades.马尔文山十年来为许多艺术家和音乐家提供了灵感。

Heraisedhiseyestothealtarasifseekinginspiration.他抬眼望着神坛，好像在找寻灵感。

Hedrawsinspirationfromordinaryscenes.他从普通场景中找寻灵感。

Hehasalwaysbeenasourceofinsp