电子商务教学大纲英文材料.docx
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电子商务教学大纲英文材料.docx
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电子商务教学大纲英文材料
SyllabusofElectronicCommerce
CourseTittle:
1.E-commerceCaseAnalysis
2.IntroductiontoElectronicCommerce
3.ManagementInformationSystem
4.BusinessDatabaseApplication
5.NetworkBasicandApplication
6.NetworkMarketing
7.WebDevelopmentandManagement
8.LogisticsInformationManagement
9.InformationSecurityTechnology
SyllabusofIntroductiontoE-commerce
OneCourseDescription
For:
E-commerce
ClassHours:
54
TeachingMethods:
LecturesandPractice
Evaluation:
FinalExam(80%),RoutineParticipation(20%)
TwoCourseTaskandNature
ThegrowthoftheInternetcontinuestohaveatremendousinfluenceonbusiness.Companiesandorganizationsofalltypesandsizesarerethinkingtheirstrategiesandhowtheyruntheiroperations.ThisnewcourseintheTempleE-Marketingprogramchallengesstudentstoexploretherealitiesandimplicationsofe-commercefromamarketer'sperspective.Business-to-consumer(B2C)andbusiness-to-business(B2B)e-commercemarketsareexamined.Thecourseintroducesstudentstoawiderangeofelectroniccommerceissuesformarketers,asafoundationforcontinuallearninginthedynamice-commerceenvironment.
ThreeObjectivesandPrerequisite
1.ToknowthehistoryandfutureofE-commerce
2.TogainanunderstandingoftheworkingenvironmentofE-commerce
3.TogaintheabilityofoperatingE-commercethroughInternet
4.TobecomefamiliarwiththeotherknowledgeofE-commerce:
industrialapplication,laws,security,socialbackgrounds
FourContentandPrerequisite
ChapterOneProductionandDevelopmentofE-commerce
TeachingRequests:
TounderstandbasicconceptsofE-commerce,therelationsbetweencommerceandelectronicinE-commercethehistoryofE-commerce,aswellastherelaventsubjects.
TeachingContent:
1.TraditionalCommerceandE-commerce
2.ConceptsofE-commerce
3.TheHistoryE-commerce,
4.CommontrademodesofE-commerce:
B2B,B2C,C2C
ChapterTwoIntroductionofE-commerceTechnology
TeachingRequests:
TounderstandthebasicnetworktechnologiesinE-commerce,informationsecurityaswellasthebuildingandmaintenanceofE-commerceweb.
TeachingContent:
1.BasicInformationofInternet
1.1.TCP/IPContract,IPAddress,DomainName
1.2.WWWService
1.3.TheE-mail
1.4.OtherInternetService:
InstantMessaging,UploadandDownload,OnlineGames,WebSearch,blogandsoon
2.E-commerceSecurityTechnology,ElectronicTradeSecurity
2.1.CommercialSystemSecurity
2.2.InformationEncryptionTechnology,DigitalSignatureandCertificateTechnologyandPKISystem
2.3.SSL,SET
3.WebBuildingandMaintenanceTechnology
3.1.WebPageDesignandMaking
3.2.WebPlanningandBuilding
3.3.WebUpdatingandMaintaining
ChapterThreeOnlineShoppingandMarketing
TeachingRequests:
TolearnhowtoshopthroughtheInternetandopenanonlineshop.
TeachingContent:
1.OnlineShopping
1.1.E-bankingServiceApplying
1.2.B2C,C2C
1.3.ShoppingCart
1.4.OnlinePayment
1.5.OnlineShoppingNotes
2.OnlineShopOperating
2.1.Preparation:
BusinessOption,MarketResearch,ItemsPicting
2.2.OnlineShops:
Self-buildingshop,RentingShop,FreeShop
2.3.OnlineShopDecorationandOperation
ChapterFourIndustrialApplicationsofE-commerce
TeachingRequests:
ToknowthesuccessfulapplicationsofE-commerceindifferentindustries.
TeachingContent:
1.ApplicationofE-commerceingovernmentdepartments:
E-Government
2.ApplicationofE-commerceinmodernlogistics:
SCM,CRM
3.ApplicationofE-commerceininternationaltrade:
EDI
4.ApplicationofE-commerceinthefieldsofeducation,medicare,milatia,tourism
5.NewdevelopmentofE-commerce:
MobileCommerce
6.E-commercelegalenvironment
FiveTeachingReferenceBooks
Remaintobedecided.
SixSupplementaryProvisions
Thissyllabuscanberevisedaccordingtotheteachingspecificsituationbecauseofitsflexibility.Theinformationandknowledgeinthiscourserenewsconstantly,sothesyllabusshouldberevisedregularly.
SyllabusofInternetMarketing
OneCourseDescription
For:
E-commerce,Marketing
ClassHours:
54
TeachingMethods:
LecturesandPractice
Evaluation:
FinalExam(80%),RoutineParticipation(20%)
TwoCourseNatureandTask
1.Nature:
MainCourse
2.Task:
Intheeraofnetworkeconomy,avirtualmarketwhichisbasedontheInternetandhasitsownclearcharacteristicsinrulesandmeansofcompetitioncomparedwiththetraditionalmarkethascomeintobeen.StudentsareexpectedtogainathoroughunderstandingofInternetmarketingtheoreticalsystemandgettoknowcomprehensivelytheprinciples,characteristics,environmentandmeansofmarketinginavirtualmarket.AndstudentsarealsoexpectedtomastercertainInternetmarketingtechniques.
ThreeTeachingContentandRequests:
ChapterOneIntroductiontoInternetMarketing
1.1ContentandCharacteristicsofInternetMarketing
1.2InternetMarketingandTraditionalMarketing
1.3TheoreticalBasisofInternetMarketing
KeyPoints:
differencesandsimilaritiesbetweenInternetmarketingandtraditionalmarketingandtheirintegration.
ChapterTwoNetworkMarketandNetworkConsumer
2.1NetworkMarket
2.2NetworkConsumer
KeyPoints:
characteristicsofnetworkmarketandnetworkconsumer,networkbuyingprocessandtargetnetworkmarketing.
ChapterThreeNetworkMarketingStrategy
3.1StrategicAnalysisofNetworkMarketing
3.2StrategyDevelopmentofNetworkMarketing
KeyPoints:
strategicanalysisofnetworkmarketing.
ChapterFourNetworkMarketResearch
4.1IntroductiontoNetworkMarketResearch
4.2StepsandMeansofNetworkMarketResearch
4.3NetworkMarketingInformation
KeyPoints:
meansandinstrumentsofnetworkmarket.
ChapterFiveProductsandPricingTacticsinNetworkMarketing
5.1ProductsTacticsinNetworkMarketing
5.2BrandTacticsinNetworkMarketing
5.3PricingTacticsinNetworkMarketing
KeyPoints:
productsandpricingtacticsinnetworkmarketing.
ChapterSixNetworkMarketingChannels
6.1IntroductiontoNetworkMarketingChannels
6.2NetworkDirectMarketing
6.3NetworkMarketBrokers
6.4ShoppingAgentandE-commerce
KeyPoints:
networkdirectmarketingandnetworkmarketbrokers.
ChapterSevenNetworkMarketingPromotions
7.1IntroductiontoNetworkMarketingPromotions
7.2NetworkMarketingSitesSpreading
7.3NetworkMarketingEffectsonPublicRelations
KeyPoints:
networkmarketingpromotionsmeansandtheirimplementation.
ChapterEightNetworkMarketingAdvertising
8.1IntroductiontoNetworkMarketingAdvertising
8.2NetworkMarketingAdvertisingImplementation
KeyPoints:
characteristicsandtypesofnetworkmarketingadvertising.
ChapterNineCaseAnalysisofNetworkMarketinganditsComprehensiveApplication
9.1PrincipalFunctionsandCommonMethodsofNetworkMarketing
9.2CorporateWebandNetworkMarketing
9.3MeansofNetworkMarketing
9.4PrinciplesandApplicationofE-mailLicenceMarketing
9.5ExcavationofNetworkMarketingResourcesanditsApplication
KeyPoints:
meansofnetworkmarketingandprinciplesandapplicationofE-maillicencemarketing.
FourTeachingReferences
1.NetworkMarketing,byQuPengzhi,HigherEducationPress,2004.
2.NetworkMarketing,byKongWeicheng,ChongqingUniversityPress,2004.
3.BasisandPracticeofNetworkMarketing,TsinghuaUniversityPress,2002.
4.
SyllabusofInformationSecurityTechnology
OneCourseDescription
For:
E-commerce
ClassHours:
54,3hoursaweek
TeachingMethods:
LecturesandPractice
TwoCourseTaskandNature
1、Nature:
WithincreasinginterestbystudentsandfacultyinInformationSecurityCurriculum,andincreasingdemandforinformationsecurityprofessionalsfromindustry,manyinstitutionsarebeginningthetaskofcreatingameaningfulinformationsecurityprogram.Whethertheinstitutiondesiresasinglecourse,oranentiresetofcoursework,itisimportantthatthefacultyandadministratorsdesigningthecurriculumfollowanestablishmethodologyandresearchtheuniquedemandsofthisnewandexcitingfield.
2、Task:
A:
LetstudentsbefamiliarwiththeprinciplesandthemeansofrealizationofE-commerceandgettoknowhowtousesecuritytechnologiesofE-commerce.
B:
LetstudentsknowthedesignofsecuritysystemofE-commerce.
ThreeTeachingContentandRequests:
ChapterOneIntroductiontoSecrecyofE-commerceSecurity(2hours)
LetstudentsbefamiliarwiththedevelopmentandapplicationofE-commerceaswellasthethreatstoE-commercesecurity.AndthedemandsandmeasuresofE-commercesecuritywillalsobetaughttostudents.ThekeypointdemandsofE-commercesecurityandsomeimportantsecuritystandards.
ChapterTwoSoftwareSecurityTechnology(8hours)
Letstudentsknowthebasicdemandsofsoftware,securtymeansofpopularsoftware,theanti-trackingtechnologyofsoftware,WindowsNToperatingsystemandsecuritymanagementmeasures.Thekeypointistheanti-trackingtechnologyofsoftware,WindowsNToperatingsystemandthedifficultyistheprincipleofanti-trackingtechnologyofsoftware.
ChapterThreeDataEncryptionTechnology(8hours)
Letstudentsbefamiliarwiththeconceptofcryptography,popularcryptographyterminology,thebasicprinciplesofclassiccryptography,theconceptofhybridcryptosystem,symmetricalgorithmandasymmetricalgorithms,DESalgorithmandRSAalgorithm.ThekeypointissymmetricalgorithmandasymmetricalgorithmsandthedifficultyisDESalgorithmandRSAalgorithm.
ChapterFourDigitalSignature(6hours)
Letstudentsbefamiliarwiththeconceptofdistinguishment,populardistinguishmentagreements,theconceptandfunctionofdigitalsignature,theconceptofdigitaltimestamp,theconceptofmulti-signature,theconcept
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