最新牛津高中英语M4U1课文背诵与检测.docx
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最新牛津高中英语M4U1课文背诵与检测.docx
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最新牛津高中英语M4U1课文背诵与检测
M4U1Readingadvertisements
Nowadays,wecanfindadvertisementsalmostwhereverwego.Wearesousedtothemthatweoftendonotevenrealize(howmanyweseeandhearinaday).Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.
Whatisanadvertisement?
Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements—commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblem(thataffectspublicwelfare).
Doesanadvertisementtellpeoplethecompletetruth?
Therearelawstoprotectpeoplefromadvertisements(thatcheatpeople).However,westillmustbeawareoftheskilfulmethods(usedinadstotryandsellusthings).Evenifanaddoesnotlie,itdoesnotmean(itisaltogetherinnocent).Onetoothpasteaddeclares,‘Bright-Teethfightsbadbreath!
’thisstatementtriestofoolyouintoassuming(thatthetoothpastecuresbadbreath,yetitdoesnotsaythat)!
All(itsays)is(thatitfightsit),andthatisnotthesamethingatall.Onegrocerytellscustomers,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?
’thisadisveryclever,becauseittellscustomers(theyaregoodcooks).However,itneversays(thatthisgroceryhasthefreshestfood)!
Thegroceryjusthopes(thatwhenyoureadthead,youwillfeelpleasedwiththenicecomment,rememberthewords‘freshestfood’,andmakeamentalconnectionwiththefoodinthegrocery).Wemustnotfallforthiskindoftrick!
Publicserviceadvertisements
Notalladsplaytricksonusthough.PSAsusesomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremade【toservethepublic】.PSAsaimtoteachusandhelpusleadbetterlives.OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertisingcampaignin1996,andsincethenvarioustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemyourself,suchas,‘Yestolife,notodrugs’and‘Knowledgechangeslife’theseadsdealwithwidespreadsocialconcerns.TherearealsoPSAs(thatencouragepeopletosupportpublicservieprojects,suchasProjectHope).Itsmottois‘ProjectHope-educatingeverychild’.ThereareevenPSAstoteachushowtolivehealthylives.Oneoftheseis,‘Whenyousmokecigarettes,youareslowlykillingyourself.’Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvice(theygive).
Finally,Iwishtotellyouthis:
thinkaboutwhyyoushoulddothethings(theadsuggests),orbuytheproductorservice(theadpromotes).Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!
M4U1Project
Developinganadcampaign
Howdoyoubuildanadcampaign?
Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisements(usingvariouskindsofadstoreachacertainaudience).Whenyoustartasuccessfuladcampaign,youmusthave(aclearaimandanaudience)inmind.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.
Therearethreemajorquestions(youmustfirstconsider):
1Whoistheaudienceforyouradcampaign?
Thepeople(youwanttoreach)areyourtargetaudience.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Youwillneedtoexplore(whattheaudiencealreadythinks).Itisveryimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.
2Whatdoyouwantyouradcampaigntosay?
Afteryouhavedecided(whoyouraudienceis),itistimetodecide(whatyouwanttheaudiencetoknoworthinkabout).Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.Youcangatherthisinformationfromyourresearch.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself:
●Whatdoesmyaudiencealreadyknowaboutthisproblem?
●Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?
●Istheresomehistorybehindtheproblem(thattheywouldbeinterestedin)?
●Howdoestheproblempersonallyaffecttheirlives?
3Howdoyoureachyouraudience?
Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.Youmustdecide(whatapproachyouwanttouse).Thisdecisionshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatgroupbest.
Anti-smokingadcampaign
Everyyearmillionsofpeoplearoundtheworlddieduetosmoking.Everypacketofcigarettescontainspoisonouschemicals(thatcanresultinlungcancerandheartdisease).Thiscostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.TherearehugenumbersofsmokersinAsia.Thisiswhywehavechosenanti-smokingasthesubjectofouradcampaign.
Thetargetaudienceishigh-schoolteenagers.Ourmainaimistodiscourageyoungpeoplefromsmoking.Ourresearchshows(thatyoungpeoplecareabouttheirhealthandfuture).Wewilleducatethemaboutthebadphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.Wewillexplainalltheadvantagesofnotsmoking,suchassavingmoney(whichcanthenbespentonotherthings).Ourinterviewsalsoindicate(thatyoungpeopleareconcernedaboutwhatiscoolandwhattheirfriendslike).Wewillshowhowsmokingisnotcoolorattractive,becauseitmakespeoplesmellterrible,andgivesthembadteeth,skinandfingernails.Ifwecanconvinceyoungpeoplenottostart,theymightthenurgetheirparentsandotherpeopletogiveupsmoking,too.
Ourcampaignwillstarton31May,WorldNoTobaccoDay.Wewillputlargepostersaroundtheschoolwithourlogoandslogan.Ourwebsitewillprovidestudentswithmoreinformationaboutsmoking.Wewillalsopublishanarticleintheschoolmagazine(informingstudentsaboutthedangersofsmoking),andwewillorganizeanessaycompetitionaswell.
Ourslogan:
Smokingkills!
Manypeoplethinkthatsmokingiscoolorenjoyable,buttheyarenotonlyfullyawareofthedamage(thatitdoestotheirhealth).Thisis(whywechosethispictureasourlogo).Wewanttoshockpeopleintorealizing(thatmanysmokersdiealltoosoonfromillnessesanddiseases(relatedtosmoking)).
M4U1Reading检测
Nowadays,wecanfind1._________almostwhereverwego.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Ididsome2.________onadvertisements,andhavesomeveryimportantinformationto3.__________withyou.
Whatisanadvertisement?
Anadvertisementuseswordsandpicturesto4._________peopletobuyaproductor
5._______,orto6.________inanidea.Newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements—7.___________advertisementsandpublicserviceadvertisements(PSAs).Acommercialadvertisementisonewhichsomeonehaspaidforto8._______aproductorservice.PSAsareoftenrunforfree,andare9._________toeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublic10.__________.
Doesanadvertisementtellpeoplethecompletetruth?
Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.However,westillmustbeawareofthe11._________methodsusedinadstotryandsellusthings.Evenifanaddoesnotlie,itdoesnotmeanitisaltogether12._________.Onetoothpasteaddeclares,‘Bright-Teethfightsbadbreath!
’thisstatementtriestofoolyouinto
13._________thatthetoothpastecuresbadbreath,yetitdoesnotsaythat!
Allitsaysisthatitfightsit,andthatisnotthesamethingatall.Onegrocerytells14.___________,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?
’thisadisveryclever,becauseittellscustomerstheyaregoodcooks.However,itneversaysthatthisgroceryhasthefreshestfood!
Thegroceryjusthopesthatwhenyoureadthead,youwillfeelpleasedwiththenice15.__________,rememberthewords‘freshestfood’,andmakeamentalconnectionwiththefoodinthegrocery.Wemustnotfallforthiskindoftrick!
Publicserviceadvertisements
Notalladsplaytricksonus16.________.PSAsusesomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremadetoservethepublic.PSAs
17.__________toteachusandhelpusleadbetterlives.OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertising18.____________in1996,andsincethenvarioustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemyourself,suchas,‘Yestolife,notodrugs’and’19.__________changeslife’theseadsdealwithwidespreadsocialconcerns.TherearealsoPSAsthatencouragepeopletosupportpublicservieprojects,suchasProjectHope.Its20.________is‘ProjectHope-educatingeverychild’.ThereareevenPSAstoteachushowtolivehealthylives.Oneoftheseis,‘Whenyousmoke21.________,youareslowlykillingyourself.’Alloftheseadsaremeantto22.________thepublic,andyouca
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