BEC考生实用手册.docx
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BEC考生实用手册.docx
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BEC考生实用手册
UniversityofCambridgeESOL(Englishforspeakersofotherlanguages)
Examinations
Business
EnglishCertificates
InformationforCandidates
BECVANTAGE
WhytakeBEC?
Morethanever,youneedagoodknowledgeofEnglishtosucceedininternationalbusinessandcommerce.Ifyoucanshowyouthejobsmarketandmorechoiceifyouwanttoworkorstudyabroad.
TheBusinessEnglishCertificates(BEC)fromCambridgeESOLcreatedspecificallyforindividuallearnerswhowishtoobtainabusiness-relatedEnglishlanguagequalification.BytakinganinternationallyrecognizedbusinessqualificationlikeBEC,youcanshowthatyouappropriatestandardandcanuseitinaprofessionalcontext.
BECisavailableatthreelevels:
BECPreliminary,BECVantageandBECHigher.BECVantageissetatLevel2oftheCommonEuropeanFrameworkofReferenceforLanguages(CEFR).
WhytakeaCambridgeESOLexam?
UniversityofCambridgeESOLExaminations(CambridgeESOL)offerstheworld’sleadingrangeofqualificationsforlearnersandteachersofEnglish.Around1.75millionpeopleinover135countriestakeCambridgeESOLexamseveryyear.
·Developeffectivecommunicationskills
TheCambridgeESOLexaminationscoverallfourlanguageskills–listening,speaking,readingandwriting.TheyincludearangeoftaskswhichassessyourabilitytouseEnglish,sothatyoudevelopthefullrangeofskillsyouneedtocommunicateeffectivelyinavarietyofcontexts.
·Worldwiderecognition
UniversitiesandemployersallovertheworldrecogniseCambridgeESOLexamsasameasureofyourachievementinEnglish.WhetheryouareAustraliaorworkinITinItaly,aCambridgeESOLexaminationisavaluablestampinyourpassporttosuccess.
·Qualityyoucantrust
Wedoextensiveresearchandtriallingtomakesurethatyougetthefairest,mostaccurateassessmentofyourabilityandthatourexamsaremostrelevanttotherangeofusesforwhichyouneedEnglish.
PreparingforBEC
IfyouwouldlikemorepracticematerialtoaudioCDoftheListeningtest.Youcanfindmoreinformation,pricesanddetailsofourwebsiteat:
toBECVantage.IfyouwouldliketoseeafullsamplepaperforBECVantage,youcandownloadonefromourwebsiteat:
arelatedthemeorasingletextdividedintofoursections.Althoughthecontextofeachtextwillbesimilar,therewillalsobeinformationthatisparticulartoeachtext.Thereisalsoasetofsevenstatementsrelatedtothetexts.Youtheexamplebelow,youcanseefourstatements(1–4)aboutthemobilephoneindustryandfourtextswhicharecommentsbymobilephoneretailers.Youtheexam,therearesevenstatementslikethosebelow,soyoumayonce.
PartTwo(5questions)
Thisisamatchingtask.Thereisatextwhichsentences.Youtermsofmeaningandstructure.Thefirstgapisalwaysgivenasanexamplesothatyouyoustillunderstandwithoutallthesentences.Readthroughthegappedtextandthelistofsentencesfirst,inordertogetanideaofwhatitisabout.
Whenyouchoosethecorrectsentenceforagap,youshouldreadbeforeandafterthetexttocheckthatitfitswell.Finally,readthroughtheentiretextinsertingthesentencesasyougoalongtocheckthattheinformationmakessense.
Intheexamplebelowthereisanarticleaboutasurveyofbusinesswomenstayinginremoved.Readthesentencesafterthetextanddecidewhichsentencebelongsinwhichgap.Intheexamyoumarkthecorrectanswer(A–G)foreachgap(8–12)onyourAnswerSheet.Youcanonlyuseeachletteronce.
PartThree(6questions)
Thistaskconsistsofatextandsixcomprehensionquestions.Eachonearticleaboutproductlifecycles.Readitandtrytoanswerthequestions(13–15)whichfollow.You.Therearethreemorequestionsliketheonesbelowintheexam.
ProductLifeCyclesandSalesStrategy
Oneofthemostimportantconceptsinsalesmanagementandmarketingisthatoftheproductlifecycle.Thisisaitslifetheproductormaybeformulatebettermarketingplans.Allproductsasmuchastheyarecreated,sellwithvaryingprofitabilityoveraperiodoftime,andthenbecomeobsoleteandarereplacedorsimplynolongerproduced.Aproduct’ssalespositionandprofitabilitycanbeexpectedtofluctuateovertimeandso,ateachsuccessivestageintheproduct’scycle,itisnecessarytoadoptdifferenttactics.
Thetwomainfeaturesoftheproductlifecycleareunitsalesandunitprofit.Theunitsalesfiguresusuallyjumponintroduction,asaresponseto,ascustomersbuytheproductexperimentally.Thisisgenerallyfollowedbyalevelingoffwhileitisevaluated–thelengthofthisperioddependingontheusetowhichtheproductisput.Then,unitsalesrisesteadilythroughthegrowthphasetothematurityphase,whentheproductiswidelyaccepted,andsoontosaturationlevel.Bythistime,competitorswillversionand,fromthispoint,thesalesteamwillalladditionalsales.Eventually,theproduct’ssalesdeclineasbetterversionsenterthemarketandcompetitionbecomestoostrong.
Inretrospect,mostfirmsknowwhatcompilethisinformationfromtherecordsofunitsales.
Unfortunately,unitsalesarenotthecompletestoryasitisunitprofitthatisthedecisivefactor,althoughthisisnotalwaysrecordedaccurately.Itisthisfigurethatsalesmanagementeffectivemarketingstrategyandtoproduceeffectiveprofits.
Atlaunch,theproductiscostedaccuratelyonthebasisofproductioncostsplussellingcosts.Initiallytheseremainfairlystable,but,whentheproductisprovingsuccessful,competitorswillbringouttheirown‘copy-cat’products.Withacompetitorinthefield,theoriginalfirmordertomaintainitsmarketposition.Itcanrunspecialsalespromotions,improvedeliveries,makemorefrequentsalescallsandsoon.Oftentheextraexpenditureisnotaccuratelychargedtotheproductandtheresultisthat,longbeforeunitsalesarenoticeablyfalling,theunitprofit.
Theproductlifecycle,then,presentsapictureofwhattheproduct’s‘lifetime’,sothisbeusedasanongoingaidtomanagementdecision-making?
Everysalesmanagerwhichtheprogressofsalesisplottedandthiscanbeusedasaguidetothestageofdevelopmenteachproductiscurrentlyin.Anessentialmanagementskillisbeingabletointerpretsalesresultsanddrawinthestagesastheyoccur.Decidingwhereeachstagebeginsandendscanbearandomexercise,thoughusuallythestagesarebasedonwheretherateofsalesgrowthordeclinebecomespronounced.
13Accordingtothetext,theendofaproduct’slifecycleismarkedby
Aasharpriseinproductioncosts.
Btheproductbecomingoutdated.
Canincreaseincustomercomplaints.
Dlesssupportfromsalesmanagement.
14Whatdoesthewritersayaboutsalesmanagementinthefirstparagraph?
ACompaniesshouldspendmoretimeontheirsalesplanning.
BTherearemanymanagerswhoneedtoimprovetheirsalesperformance.
CMostsalesmanagersfailtorecognisewhichstageaproduct
Aitisparticularlyinnovative.
Btheadvertisingbudgetcut.
Crivalcompaniesstarttoproducesomethingsimilar.
Dconsumerinterestswitchestoanewproductcategory.
PartFour(15questions)
Inthispartyougaps.Youeachgap.
Theexamplebelowissomeadviceabouttheuseoftechnologyinpresentations.Youthetext(19–23).Weonlyshowfivequestionsbelow.Intheexam,therearetenmorequestionslikethese.
GuidelinesforgivingPresentations
Mostpresentationstodaydependontheuseofsomesortoftechnology,suchasalaptopcomputerlinkedtoaprojector.Whilethistechnologycantheway.Asageneral(21)......,itisbetterto(22)......onthecontentofapresentationasameansof(23)......youraudience’sattention,ratherthanrelyingonsophisticatedequipment.
Bearinmindthatwhenanorganisationinvites(24)......foracontract,theymay(25)......fourorfivepresentationsfromdifferentcompaniesonthesameday.Eachofthesecompanieswillprobablybeusingthesamecomputergraphics(26)......andthesameequipment.Thechancesarethepresentationswillbesimilartoo.
That’swhythecontentand(27)......ofwhatyousayareimportant.Thinkaboutwhatyouwanttosayandpointsyouwanttogetacross.Audiencesareeasilyboredand(29)......torememberonlythemostentertaining,excitingorunusualideas.
Nextcreateyourmaterials,choosingtheimagesforyourpresentationcarefully.Rememberyoudonotwanttostopyouraudiencefromlisteningtoyou,nordoyouwantto(30)......them.
Finally,makeallthenecessary(31)......fortheequipmentyouneed.Iftechnologyistobeanimportant(32)......ofyourpresentation,makesureyouknowissentout.
Theexamplebelowisanarticleaboutatrainingcompany.Inmostofthelines34–45,thereisoneextraword.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningofthetext.Ifyoucanfindtheextraword,youCAPITALLETTERSonyourAnswerSheet.Somelinesare,yourAnswerSheet.Therearetwoexamplesatthebeginningofthetext,(0)and(00).Inline0theextrawrongwordis‘so’andline00iscorrect.
_Writing
Time:
45minutes
ForBECVantage,youwithacolleagueorcolleagueswithinthecompanyonabusiness-relatedmatter.Itmaybeanote,message,memoore-mail;andoneofthefollowing:
·apieceofcorrespondencewithsomebodyoutsidethecompany(e.g.acustomerorsupplier)onabusiness-relatedmatter.Itmaybealetter,faxore-mail
·areport;thismeansthepresentationofinformationinrelationtoaspecificissueorevent.Thereportwillcontainanintroduction,mainbodyoffindingsandconclusion;itmaybeamemoorane-mail
·apr
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