Planning to Event to UniteCollege students in Chengdu活动策划.docx
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Planning to Event to UniteCollege students in Chengdu活动策划.docx
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PlanningtoEventtoUniteCollegestudentsinChengdu活动策划
PlanninganEventtoUnite–CollegestudentsinChengdu
Course:
EventPlanningandOrganization
StudentID:
2201012010219
Duedate:
Jan10th,2013
Lecturer:
JeanVuillemain
Words:
PlanningtoEventtoUnite–CollegestudentsinChengdu
Introduction
Thereportwillpresentsomebasicstepstoplananevent,aswellasexplainedtheimportanceofeachsteps.Thefollowingaretheeventplanningprocedures:
1.EventObjectives:
TheeventwilltakeplaceatCollegeA.Theeventisaimedatenhancingthecommunicationandcooperationbetweendifferentcolleges,aswellasenhancingmutualunderstandingandfriendshipbetweenthecolleges.Itisanefficientwaytobuildaharmoniouscampus.
2.TheFormoftheEvent:
SingingPKContestandotheractivities.Example:
casualfootballmatchandbasketballmatch
3.EventDates:
18:
30-21:
10,1st.July,2013
4.EventLocation:
SchoolAuditoriuminCollegeAandASchoolgym
5Host:
CollegeAandTourismManagementDepartmentofCollegeA
6Activitiesresponsibleperson:
StudentUnionofCollegeA(Chairman)andStudentUnionofTourismManagementDepartmentinCollegeA(Chairman)
7.Co-organizer:
CollegeB
8.TargetedParticipants:
8Contestants
JudgesandVIP-Guests(Needthelistinadvance)
Allthecolleges`PerformanceTroupes
EntireteachersandstudentsofTourismManagementofCollegeA
Thenumberofexpectation:
300
9.Itineraryfortheday.ItisreferredintheAppendix1
10.EventSchedulingChecklist:
i)Advertising:
▪FieldAdvertising:
Sendleafletstothestudentswhoareinterestedinthisevent.
▪OnlineAdvertising:
Releasethemessageonthestudentwebsite,Massivee-mailorsendmessagesbyQQgroupsregularly.
▪PosterAdvertising:
Thisincludesfirst-phasepreparationadvertisingandeveningpartystartingadvertising.
▪Distributinginvitations:
ThePublicityDepartmentofCollegeAisresponsibilityformakingtheinvitations.TheinvitationsaresenttoallthejudgesandVIP.gueststwo-daybeforetheeveningpartystart.
ii)EquipmentandMaterialsPreparation
▪Preparefortheleaflets:
800pieces;Invitations:
20pieces(OneWeekbeforetheactivities)
▪Prepareforthesoundequipment(compactdisks,Powerpointandsoon),stagepropertyfortheperformance,thesceneprop,thegiftsfortheactivities,certificates,playbill.(alltheequipmentmustlistedandallofthemmustbereadyontheopeningdayatnoon)
▪Allocatealltheequipmenttothecertainpersonandensurethecertainpeopletoprotectanddebugoflightingandsound.Alltheequipmentshouldbereturnedafterthiseventbycertainperson.
▪Assigncertainnumbersofstaff(remaintobedecided)tosafekeep,flittingandarrangealltheperformanceequipment.(Ititnecessarytofindacertainplacetodepositthematerials,twovolunteersresponsibleforit)
11.Staffing
CoordinatingDepartment:
StudentsUnionManagement
Task:
▪A)Planningandcoordinatingthewholeeveningparty.
▪B)Ensuretheinvitationsaresentoutandresponsibleforwelcomingalltheguestsandsettlingthemtotheirseats.
▪C)Choosethehosts(Note:
Hostshouldbeonemanandonewomenpartners.Theyshouldbewellknowntheflowofthewholeeveningpartyandtherulesofthecontestandgames.
▪D)Applyforvenue,equipment.
AdvertisingDepartment:
WholestaffofAdvertisingDepartmentofCollegeAStudentsUnion
Task:
▪A)Takegoodadvantageofposters,bannersandInternettoadvertising.
▪B)Livevideotapingandtakingphotosduringtheeveningpartyandactivities.
▪C)Designanddecoratethevenue(dominant)
StageDepartment:
InformationDepartmentofStudentUnion
Task:
▪A)Responsibleforsoundequipmentandstageequipmentduringtheevent(PlaythePPT)
▪B)Responsibleforthelightsandcurtains.
ProgrammeDepartment:
AlltheclassleadersofTourismManagementDepartment
Task:
▪A)Organizetheperformersandthecontestantswhereandwhentowaittocomeonthestage.
▪B)Flittingequipmentduringtheeveningparty
▪C)Keepintouchwithhostsduringthepreparationandinformthehostandthecontestantsandperformersassoonastheeventflowoncechanged.
EtiquetteDepartment:
theVolunteersfromtheTourismManagementDepartment
Task:
Guidethegueststotheseat/prizepresentation/Servedonwater
LogisticsDepartment:
VolunteersfromtheTourismManagementDepartment
Task:
▪A)Maintainordersoftheevent/Guideaudiencetheenterorwalk-offthearena
▪B)Assistthepresidiumtodealwiththeemergencyduringtheevent.
PublicRelationsDepartment:
WholestaffofPublicRelationsDepartment
Task:
▪Getsponsorsfortheevents
▪Assistotherdepartmentduringtheeveningparty.
Notice:
▪Inordertocomplythefairness,eachcollegeshoulddispatchtwojustices.
▪Confirmtheamountoftheparticipantsinadvancesothatcanmakeiteasiertoarrangetheseats.
▪ThecostwillbegonedutchbytheCollegeA`sstudentsUnionandCollegeBstudentsUnion.
▪Thehostandco-organizerwillnotberesponsibleforthecarfeeandboardwages.
11.Budget
Abudgetisa“financialdocumentusedtoprojectfutureincomeandexpenses.(Murray.J,2013).”Itcankeepatrackofeachsourcewheremoneyisbeingspentsoastoreducetheunnecessaryexpenses.Theeventorganizersoftenaskforfinancialsupportifthecostisbeyondthebudget,orinotherword“solicitsponsorship”.Sponsorshipis“thefinancialorin-kindsupportofanactivity,usedprimarilytoreachspecifiedbusinessgoals.(Friedman.S,2013)”Inshort,Thesponsorsofferthefinancialsupporttotheeventandtheeventorganizerstakesontheresponsibilityofcreatingawareness,oractivation,inthepubliceyetothesponsors`productsorbrand.Sponsorshipcanhelpdefrayrisingcostswithoutanywaste.
ThebudgetofthiseventcanbeseeninAppendix2
12ContingenciesPlan
Contingencyplanningis“preparingfordifferentunforeseenscenariosbeforetheyhaveachancetohappen.(MyattM,2011)”Itisapowerfulguaranteetoreducethedamageorinjury,orlossofandcontinuityofotherunpredictableproblems.SeveralmeasureshavelistedinAppendix3incasethecontingencyhappenedduringtheevent.
14.GanttChart
AGanttchartis“abarchartusedtoillustrateaprojectschedule,includingstartandfinishdatesofactivitiesandasummaryofactivitiesofaproject.(Rodriguez.J,2013)”It“visualizeprojectmanagementtimelinesbytransformingtasknames,startdates,durations,andenddatesintocascadinghorizontalbarcharts”(Schmitz.T,2013)asyoucanseeinfig.1.Itisahelpfultoolforaeventplanningandkeepingtrackofthestatusofindividualtaskswithinaevent.TheGanttChartofthiseventcanbeseeninAppendix4
Fig.1(Rodriguez.J,2013)
15.Evaluation
Aplanningassessmentcannotonly“preventdisaster,butalsotaketheeventtothenextlevelbyaddressingpointsyoumightnothaveevenconsidered!
(Ritter.E,2012)”Whenfinishedanevent,Itisimportanttostartthinkingofwhyandhowtoevaluateit.“Thekeytoevaluatingthesuccessofaneventistoactquickly.Beginthedaytheeventhasendedifpossible.Thelongeryouwaitthe“fuzzier”thedetailswillbecome.(EventzillaTeam,2009)”
Thefollowingsarethe5reasonswhymakingaevaluationafteranevent:
▪Ithelpstheorganizergetfeedbackfromparticipantsandfindthebestandworstpartofanevent.
▪Ithelpstheorganizertochecktheeventwhetheritmetitsoriginalgoals,aswellasgivetheorganizersinsightintothingsthatmightneedtobechangedforthenextevent.
▪Itshowsvolunteersandstaffthevalueoftheirwork.
▪Itshowstheimpactoftheeventonthetargetpeople.
▪Somesponsorsmayrequireevaluationstoshowvaluefortheirfinancialsupport.
Whenevaluatinganevent,therearesomebasicquestionsneedtoconsider:
▪Didtheeventcompletelyreachitsgoals?
Whyorwhynot?
▪Identifywhichaspectsarewellworkedoutandwhataspectsneedtobefine-tuning.Whichvendorscanbeusedagaininthenextevent?
▪Whatitemsweremissingonthechecklistandwhatshouldhavebeenaddedintheevent?
▪Wastheeventwellattended?
Whythishappenandhowtoimproveoccupancyrate?
▪Whataretheinformalandformalfeedbackfromtheparticipatesabouttheevent?
Isitpositive?
▪Wasthiseventworthdoinginthisway?
Inordertohaveabetterideaoftheeventsoundresults,Itmaywisetoconsiderhavingaquestionnaireforparticipantstofillout.Thequestionnaireshouldbemadeassimpleaspossiblesothattheattendeescanhaveabetterunderstand.Thequestionnaireshouldincludenomorethan15questionsandmostofquestionsshouldbedesignedasmultiplechoice.ThelastquestioncouldbeaOpen-endedquestion,forexample,askingtheaudienceaboutthesuggestionsoftheevent.Allthedatahasbeencollectedshouldbemadeintochartswhichcanmakeiteasiertoseetheresults,
Reference:
(2013)ContingencyPlanning[Online]Availablefrom:
[AccessedinApr.7,2013]
EventzillaTeam(2009)5waystomeasure&evaluatethesuccessofevents[Online]Availablefrom:
[AccessedinApr.10,2013]
Friedman.S,(2013)Sponsorship:
AKeytoPowerfulMarketing[Online]Availablefrom:
[AccessedinApr.7,2013]
Murray.J,(2013)Budget[Online]Availablefrom:
[AccessedinApr.7,2013]
MyattM(2011)ContingencyPlanning[Online]Availablefrom:
http:
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