航空运输企业核心竞争力各组成要素及其价值作用的分析研究百度.docx
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航空运输企业核心竞争力各组成要素及其价值作用的分析研究百度.docx
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航空运输企业核心竞争力各组成要素及其价值作用的分析研究XX
Marketcompetitioninthemarketcontinuetopromoteresourceallocationatthesametime,alsomakecompetitorsthroughrestructuring,allocationandintegrationofinternalresourcestothemarketresourceallocationhasreasonableshareandeffectiveadvantage.Airtransportoffiercecompetitioninthemarketinacertainsocialpositiveeffectatthesametime,alsototheairtransportenterprisesandputsforwardthemostseriouschallenge.
Facethecompetitivepressureofthemarket,anumberofaviationtransportationenterprisesbegintoadjustbusinessstrategy.Forexample,intheflightapplication,productpromotion,theintroductionoflargemodels,developnewmarketsandotheraspects,hopingthatthroughtheadjustmentofstrategytoattractandstabilizetouristmarket.Infact,thesestrategyadjustmentorredistributionofresourcesaroundtheaviationtransportationenterprisesshouldpossessandthecorecompetitivepowertobegin.
Competitivenessisaviationtransportationenterprisesinmarketcompetitionforresourcesallocationofbasicsurvivalskills,andaviationtransportationenterprisesoperatingonthebasisofability.Thecompetitivenessofavarietyoffactors,butnoteverykindoffactorsareabletobecomecompetitiveadvantage.Advantagecompetitivenessdependsontheairtransportenterprisesinmarketcompetitiontheeffectivenessandaviationtransportationenterprisescaninthecompetitionfromcompetitorsandenablescompaniestoenterbenigndevelopmentofmultiplefunctionembodiment.Inacertainsense,competitivenessandcompetitiveadvantageistherelativemarketdevelopmentandcompetitionchangesinspecificperiodreflectedakindofadvantageorability,alongwithchangesinexternalfactorsandinternalfactorsoftheinterference,evenifthecompetitiveadvantagewillbetheenvironmentchangesinonlyakindofabilitytosurvive,foraviationtransportationenterprise'slong-termstrategicdevelopment,theseabilitiescanonlyplayaroleinashortperiodoftime,arenotenoughtomaintainairtransportenterprisessustainabledevelopmentstrategy.Howtomaintainthesustainabledevelopmentofaviationtransportationenterprises,inordertodeterminethedominantpositioninthemarketcompetition?
Constructionofcorecompetitivenessisaviationtransportationenterprisesinproductionandoperationmanagementprocesstofaceanimportanttask.Corecompetitivenessismoreconcernedaboutthelong-termdevelopmentofenterprises,competitioninthemarketinessencedifferentfromcompetitorsandthemarketresourcesofmotivepower.
One,theconceptofcorecompetenceandcharacter
Corecompetenceistheenterpriseorganizationcapitalandsocialcapitalofthecollection,organizationcapitalreferstotheorganizationtoassumethetaskofthecoordinationoftheassets,andsocialcapitalreferstotheresourcesavailabletopeopleusedtoobtaintheincomethatpartofthevalueofsocialstructure,itactsthroughthepeopleofmutualrelationsbetweenthechangeoforganizationalcapital;"reflectsthecoordinationandorganizationofproductiontechnology,socialcapitalhasshowntheimportanceofsocialenvironment",whichcanbeembodiedintheorganizationalstructure,thelattercanreflectenterpriseculture.
Forairtransportenterprisescorecompetitiveness,aviationtransportationenterprisescorecompetitivenessshouldbebasedonthevaluechainoftheindustryasthebasis,isoneoftheinternalcoreresource(technicalability,organizationcoordinatedability,marketabilityofmeetinganemergencyandinnovationetcrecombinationandassignedtomaintainingandenhancingcontinuousprofitsasthegoal,toexternalresourcescoordinationandwitheachassociatedpartytomeettheinterestdistributivecompleteoperatingsystem,andthroughtheeffectiveoperationofthesystemtotheirownuniquecompetitiveadvantageinstabilityandexpansionofthemarketgainstoachieveairtransportforthelong-termdevelopmentstrategy.
Two,tobuildthecorecompetenceintheactioninpractice
Airtransportenterprisedevelopmentinthepresenceofmultiplesourcesofcompetition,thescalerangingfromaviationcompanyinthemarketcompetitiontoconstructandestablishdifferentdevelopmentway.
Airtransportenterprisepresentsthesefeatures,notasinglefactorcanbegenerated,aroundtheconstructionofcorecompetitivenessamongmanyfactors,duetodifferentfactorscombinedtoproduceadifferentmanagementstrategyandtactics,butalsobringdifferentairtransportenterprisesofdifferentmanagementefficiencyandmarketpositioning.Airtransportenterprisesaroundthemarketoperation,butnoteveryairtransportenterprisestoconstructandbuilditsownbrandcorecompetitiveness.Constructionofcorecompetitivenessandnotaccomplishatonestroke,itisrelatedtotheinternalscientific,effectivemanagement,relationshiptotheenterpriseculturecorrectly,isrelatedtotheexternalsocialenvironmentonwhichitmadetheeffectevaluationandsoonmanyaspects.Buttheestablishmentofcorecompetitivenesswillnodoubtmakeenterprisetakethelastscientific,healthydevelopmenttrack,intheoperationofthemarketwilltakeitleisurelyandunoppressively,winningathousandmiles.
Three,tobuildthecorecompetenceofthekeyelementsofthevalueanalysis
Asmentioned,therearealotoffactorsconsistingofthecompetitivenessofenterprises,butinalotoffactorsonlyafewofthekeyfactorsincombination,canrealizetheenterprise'soverallefficiencyandeffectiveness.Thisarticletriesfromtheinternalandexternalenvironmentalfactors,basedontheenterprisevaluechainperspectiveofaviationtransportationenterprisescorecompetitivenessfactoranalysis.
Theinternalfactorsinthedevelopmentandchangeofenterprisesisthesurvivalandcompetitivepower.FromMichaelPotter'svaluechaintheorywecanseeinthevaluechainofenterprisesystem,isdividedintotwopartsthebehavior,wherebytheauxiliaryandmainbehaviorbehavior.Theauxiliaryactsconstituteabasicenterpriseproductionoperation,carryoutthemarketactivitysecurity.Adjunctivebehaviorestablishedmainlyaroundcanbringmorebenefitandsocialvalueofthemainbehaviorof.Thatistosay,theenterprisesupplementarybehaviorandmaincomplementeachother,canplaytheefficacy,adjunctivebehavioristhebasis,mainbehaviourisbenefit.Onlybasedontheauxiliaryactsonthemainbehaviorcanenterprisessurvivalvalue,butalsotocreatemorebusinessvalueandsocialvalue.
Basedontheenterprisevaluechaintheory,combinedwithairtransportenterprisesexternalenvironmentcharacteristics,compositionofaviationtransportationenterprisescorecompetitivenessfactorsmainlyinclude:
(athehumanresourcesespeciallythedevelopmentandapplicationofhumanresources
Enterprise'sdevelopmentisinseparablefromthecultivationanddevelopmentoftalents.Asaresultofairtransportenterprisesuniqueprofessioncharacteristicandthedemand,thedemandfortalentismainlyconcentratedintheflight,aircraftmaintenance,flightdispatchingandotherfields,thefieldofpersonneltrainingandabsorptionofairtransportisessentialforthenormaloperationofenterprisesisthekeylink,theaviationtransportationenterprisesafetyinproductionanddevelopmentofthecornerstone.Onthevaluechaintheory,thiskindoftalentedpersonbelongstotheauxiliarybehaviorunittalentedpersons.Withthemodernenterprisemanagementmechanismanddevelopment,aviationtransportationenterprisesbeginstalentfocusfromadjunctivebehaviorunitturnedtotheoperationanddevelopmentofenterprisestobringlastingbenefits,enterprisevaluechaininthemainunitofthemarketingdepartment.
Inthemanagementofhumanresources,thehumanresourcesdepartmentofenterprisedevelopmentisthebaron.Humanresourcesdepartmentfunctionshavebeeninfiltratedintothecompany'sstrategicplanninganddevelopment,intothemanagemantdecisionoftheenterprise,fortheenterprisedevelopmenttraining,screening,andselectedavarietyoftalents,andtheappropriatepersonneltransportintotherightjob.
Inthetalentscreeningandpostdeployment,haveascientific,strictmanagementprocess,namely,establishandperfectthesystemofemployeeoccupationcareerdesign.Talentshaveclassesandfunctionsofpoints,asthehumanresourcesdepartmentofthecompanyasadesigner,differentmaterialsusedindifferentplaces.Inthepersonneldivisionshouldhaveakeydistinction,namelyhumanresources,humanresourcesandlaborresourcesin.Differentpositionshavedifferentdemandfortalents,themosteasytoletthehumanresourcesdepartmenttoignoreistheresourcedevelopmentandapplication.Alongwiththedevelopmentofaviationtransportationenterprisesmarketcompetitionintensifies,theworlddifferentAirlinesbegantofocusonthemarketingdepartmentofhumanresourcesdevelopment,soastorealizetheenterpriseinthemarketingstrategicdevelopmentgoalsandtocreatemorevalue.Harnthaairlines,BritishAirways,SingaporeAirlinesairlinesandotherwell-knowninthecultivationoftalentsisnotonlytherecruitmentofflight,aircraftrepairandotherfieldshaveexperiencedtalents,paymoreattentiontothemarketingofhumanresourcesdevelopment,absorbandcultivateagroupofprofessional,businessandstronginhigheventhedoctor,inthemarketingstrategyofthecompanyofthedevelopmentputforwardmanyconstructivesolutions.
(twoinformationtechnologydevelopmentandapplicationability
Withthedevelopmentandpopularizationoftheinformationtechnologyindustry,theaviationtransportenter
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