BEC中级第二辑阅读真题版.docx
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BEC中级第二辑阅读真题版.docx
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BEC中级第二辑阅读真题版
1thecontactbetweencoachandemployeenotsolvingalldifficultiesatwork
2thediscussionofhowcertainsituationscouldbebetterhandlediftheyoccuragain
3acoachencouraginganemployeetoapplywhathasbeentaughttoroutineworksituations
4coachingprovidingnewinteresttoindividualswhoareunhappyintheircurrentpositions
5coachingprovidingasupportiveenvironmenttodiscussperformance
6employeesbeingaskedtoanalysethemselvesandpractisegreaterself-awareness
7coachingenablingacompanytorespondrapidlytoalackofexpertiseinacertainarea
Coaching
A
Coachinginvolvestwoormorepeoplesittingdowntogethertotalkthroughissuesthathavecome
uprecentlyatwork,andanalysinghowtheyweremanagedandhowtheymightbedealtwith
moreeffectivelyonsubsequentoccasions.Coachingthustransfersskillsandinformationfromone
persontoanotherinanon-the-jobsituationsothattheworkexperienceofthecoachisusedto
adviseandguidetheindividualbeingcoached.Italsoallowssuccessesandfailurestobe
evaluatedinanon-threateningatmosphere.
B
Coachingmeansinfluencingthelearner'spersonaldevelopment,forexamplehisorherconfidence
andambition.Itcantakeplaceanytimeduringanindividual'scareer.Coachingisintendedto
assistindividualstofunctionmoreeffectively,anditisapowerfullearningmodel.Itbeginswhere
skills-basedtrainingends,andhelpsindividualstouseformallylearntknowledgeinday-to-day
workandmanagementsituations.Individualsbeingcoachedareinademandingsituationwith
theircoach,whichrequiresthemtoconsidertheirownbehaviourandquestiontheirreasonsfor
doingthings.
C
Thecoachprofessionallyassiststhecareerdevelopmentofanotherindividual,outsidethenormal
manager/subordinaterelationship.Intheory,thecoachingrelationshipshouldprovideanswersto
everyproblem,butinpracticeitfallsshortofthis.However,itcanprovideaspacefordiscussion
andfeedbackontopicssuchaspeoplemanagementandskills,behaviourpatterns,
confidence-buildingandtimemanagement.Throughcoaching,anorganisationcanmeetskills
shortages,discusstargetsandindicatehowemployeesshoulddealwithchallengingsituations,all
atshortnotice.
D
Effectivecoachesareusuallythosewhogetsatisfactionfromthesuccessofothersandwhogive
timetothecoachingrole.Givingpeoplecoachingresponsibilitiescansupporttheirdevelopment,
eitherbyencouragingmanagementpotentialthroughsmall-scaleone-to-oneassignments,orby
providingaddedjobsatisfactiontomanagerswhofeeltheyarestuckintheirpresentjobs.Acoach
isalsoaconfidentialadviser,accustomedtodevelopingpositiveandeffectiveapproachesto
complexmanagement,organisationalandchangeproblems.
BUFFETZONE
LucyRobertsonstartedworkingatatakeawayfoodbusinesstosupplementherincomeduringher
studentdaysatEdinburghUniversity,Severalyearslatershehadboughtthebusinessandnow,17
yearson,sheownsGrapevineCaterers,probablyScotland'sleadingindependentcaterers,witha
turnoverofalmost£6m.
Shehadneverplannedtoownabusiness,andhadcertainlyneverconsideredacareerincatering.
(0).......However,herunplannedcareerbeganin1985,whenshereturnedtoEdinburghand
discoveredthatthetakeawayshehadworkedinwasupforsale.Onimpulse,sheboughtit,but
admitsthatatthetimesheknewnothingaboutcatering.(8).........Itwasadifficulttime,but
essentialintermsofgainingtheexperiencesheneeded.Thelate1980sboomwasgoodfor
business,withlargenumbersofofficeworkerswantingtakeawayfoodfortheirlunches.
(9)........'Atonepointtherewere26foodoutletswithina5-kilometreradius,'Robertsonrecalls.As
theeconomychangedandtheoncepackedofficeblocksstartedtobecomevacant,itbecameclear
thatRobertsonwouldneedtodiversify.(10)........Itchangedthedirectionofthecompanyforgood.
AsRobertsonbegantowincateringcontracts,shedecidedthatthecompanywouldhavetomove
tolargerpremises.In1994,themovewasmadewhensheboughtanothercateringbusinessthat
alreadyhadanumberofprofitablecontractsforboardroomlunches.
Meanwhile,Robertson'smaincompetitor,theoldestcateringcompanyinEdinburgh,wascausing
hersomeanxiety.'Customerloyaltyisnottobeunderestimated,'shewarns.ButRobertsonisnot
someonewhoiseasilyputoff.(11)........Partlyasaresultofthis,turnoverdoubled,andhaving
outgrownanothersite,Robertsonboughtacity-centrelocationforthegroup'sheadquarters.
Bynow,Grapevine'smaincompetitorwasanewcateringcompanycalledTowngates.Although
RobertsontriedtoraiseenoughmoneytobuyTowngates,shedidnotsucceed.Thenluck
intervenedandTowngateswentbankrupt.(12)........Manyacceptedandthecompany'sturnover
wentfrom£700,000to£l.5millionalmostovernight.
However,thecompany'sgrowthwasnotassmoothasitsoundsinretrospect.Robertsonadmits,
'Wewereclosetotheedgeduringthegrowthperiod.Likemanyunder-capitalisedcompanies
tryingtogrow,itmighteasilyhavecollapsed.'Butthat,shefeels,isthechallengeofdeveloping
yourownbusiness.
AButthereareplentyofsimilarcontractstobewonintheeastofScotlandbeforeRobertsonturns
herattentionelsewhere.
BHerwayroundthisparticularproblemwastorecruitthecateringmanageroftherivalcompany.
CButthisdemandwasshort-lived,andbeforelong,increasingcompetitionmadeitharderto
makeaprofit.
D'Itwasadramaticlearningcurveandverysmallamountsofmoneywereearnedatfirst,’says
Robertson.
EShedecidedthatthesolution,sincemanycompaniesrequiredworkinglunchesformeetings
withclients,wastoprepareanddelivermealstobusinesspremises.
FOnhearingthis,Robertsonimmediatelycontactedalloftheirclientsandofferedtheservicesof
GrapevineCaterers.
GInstead,shestudiedaccountancyafterleavinguniversity,andasteadyifunspectacular
professionalpathseemedset.
HOWTOMARKETYOURSELF
Wemanageourowncareersnow.Soknowinghowtobrandandpositionyourselfinthemarketas
'Meplc'atdifferentstagesofyourworkinglifeisbecominganincreasinglyvitalskill.Atleast
thatiswhatimageexpertMarySpillanebelieves.'Employmentasweknowitisdecreasing.Jobs
don'texist,workexists.Inthenextdecademostofuswillbesuppliers,notstaff.Wewillhave
clientsnotbosses.Ifyouareunder30,youprobablyknowthatthereisonlyonefirmtojoinfor
life:
Meplc.Itpromotesyouandyourpotentialtoothers.'
'We'reworkinginmulti-national,multicultural,multi-corporateteamsandit'simportantto
understandtheimplicationsofthis.Weneedtocreateapersonalbrandthatisunique,but
complementsthebrandofthecorporationweareworkingfor.Youhavetofindawaytodoitso
thatyouarenotjustatypicalemployee,'advisesSpillane.'Youhavetodecidewhatcentralvalues
youwanttoproject,andalsowhatmayneedtoalterfromsituationtosituation.'
ManypeopleonlyrememberMarySpillanefortheyearsshespentrunningacosmeticscompany,
butsheactuallyhasmastersdegreesininformationscienceandpolitics.Sheusedtohidethat
hard-hittingside,butisnoweagertoshowitandforgetaboutcosmetics.'NowthatI'mworkingin
theboardroomsofmajorplcsandglobalcompanies,I'mplayingupmydegreesandmanagement
backgroundsothattheimagesideisseenonlyasanadditiontothevalueside,'saysSpillane.
Somecontractstakelongerthanothers.'TheCitylawfirmsI'mcurrentlyworkingforarereally
difficultbecausetheydon'thaveanyideaofwhattheirbrandshouldbe,andarestillvery
traditionalevenwhentalkingaboutbecomingmodern.I'mshowingthemhowtodoeverything
fromchangingtheirreceptionareas-whichtendtobeveryoff-puttingwiththeirhigh-fronted
receptiondesks-tohowtomakesmalltalkthatislessformalandrigid.Companiesrebrand
themselvesallthetime,spendingmillionsonnewofficeinteriorsandsoon.Butwithoutan
underlyingchangeofattitudes,itcanproveanemptyexercise.'
Shearguesthatforindividualstoo,theremustbemorethanasurfacechange,asrebrandinggoes
deeperthanamerechangeofwardrobe.Beyondadviceonappearance,shetellsclients,'Remind
yourselfofwhatyouareselling:
thepersonalvaluesthatcompriseyourbrand.Learntopresent
yourselfinawaythatwillprojectwhatyouwanttodeliver.Lifelonglearningisessential,together
withthesortofdiscoveryandadventurethatpromotepersonalgrowth.Alwayshavean
up-to-the-minuteCVreadytoprintout,refreshingiteveryfewmonthswithyourmostrecent
achievements,justtoremindothersofyourbrandvalue.'
Shebelievesitisessentialthatyouunderstandbothyourpublicselfandyourprivateself,aswell
asyourblindspotsandyourpotential,inordertocreateaneffectivebrand.Thepublicselfisthe
imageyouprojecttotheworld,theprivateselfiswhatyouknowaboutyourselfbutothersdon't,
aridblindspotsarethosethingsthatothersseeaboutyoubutyoucan'tseeforyourself.By
decidingwhatimageyouwantotherpeopletosee,emphasisingmoreofyourprivateselfand
sortingoutafewblindspots,youwillincreasenotonlyyourpotentialtoinfluenceothers,butalso
yourself-esteemandself-confidence.'
13Inthefirstparagraph,MarySpillanesayspeopleshouldlearnhowtomarketthemselves
because
Aitencouragescompaniestogivethemajobforlife.
Binthefutureitwillbeacompanyrequirement.
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