格里芬管理学英文题库计划职能及其答案.docx
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格里芬管理学英文题库计划职能及其答案.docx
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格里芬管理学英文题库计划职能及其答案
格里芬管理学英文题库:
计划职能
第7章规划与决策的基本要素
1、Thefirststepintheplanningprocessis
1)Statingtheorganization’smission.
2)Understandingtheenvironment.
3)Combiningtacticalgoalsandplans.
4)Decisionmaking.
2、The_____oftheQuakerOatsCompanyis“tomeettheneedsofconsumersthroughinnovativemarketingandmanufacturingofhealthful,good-tastingproductsthatcontributetoahealthylifestyleandconsumerwell-beingaroundtheworld,yieldingabove-averagereturnsovertimeandforourshareholders.”
1)Operationalgoal
2)Tacticalplan
3)Strategicplan
4)Mission
5)Operationalplan
3、Inordertoenhanceemployeemotivation,goalsshouldbe
1)Easytoaccomplish.
2)Broad.
3)Separatefromrewards.
4)Moderatelydifficult.
4、A(n)________isastatementoftheorganization’suniquepurposeanditsscopeofoperations.
1)Mission
2)Strategicgoal
3)Operationalgoal
4)Tacticalgoal
5、A(n)_____forMothersAgainstDrunkDrivingcouldbe“toreducethenumberofdeathsasthedirectresultofdrunkdrivingby10percentnextyear.”
1)Tacticalplan
2)Mission
3)Operationalgoal
4)Operationalplan
5)Strategicgoal
6、A(n)_____forMothersAgainstDrunkDrivingcouldbe“torunanadeveryweekduringtheBuffy,theVampireSlayertelevisionshow.”Itwoulddevelopnaturallyoutofatacticalgoal“todevelopanadvertisingcampaignforthesummermonthsthatwouldreachteenagers.”
1)Vision
2)Mission
3)Operationalgoal
4)Operationalplan
5)Strategicgoal
7、KaselIndustriessellsslicingmachinesusedinmeatprocessing.MiddlemanagersatKaselIndustrieshaveseta(n)_____toincreaseproductionby20percentbyeliminatingtwoassemblylinestepswithinthenext18months.
1)Tacticalgoal
2)Mission
3)Operationalgoal
4)Operationalplan
5)Strategicgoal
8、Whichofthefollowingstatementsbestreflectstheproperapproachtogoalsetting?
1)Topexecutivessetgoalsforeveryoneintheorganization.
2)Goalsshouldbesetstartingfromthebottomoftheorganization.
3)Individualgoalsshouldbesetfirstandthenorganizationalgoals.
4)Managersshouldsetgoalsfortheirownlevelintheorganization.
5)Middlemanagerssetgoalsforallmanagerslowerthanthem
9、Tacticalplansaretobattleswhatstrategyistowar.
1)TRUE
2)FALSE
10、Achievingatargetlevelofmarketshareforaspecificproductisanexampleofa(n)
1)Mission.
2)Strategicgoal.
3)Operationalgoal.
4)Tacticalgoal.
11、Tacticalgoalsareestablishedby
1)Theboardofdirectors.
2)Lower-levelmanagers.
3)Operationalemployees.
4)Middle-levelmanagers.
12、Optimizinginvolvesdealingwiththeconsistenciesbetweendifferentgoals.
1)TRUE
2)FALSE
13、Organizationsthatoperateincomplex,dynamicenvironmentsneedalongerplanninghorizonthanorganizationsinstableenvironments.
1)TRUE
2)FALSE
14、Linemanagersplayanimportantroleintheplanningprocessbecausethey
1)Developmissionstatements.
2)Provideinformationabouttheexternalenvironment.
3)ServeasconsultantstotheCEO.
4)Mustexecuteplansdevelopedbytopmanagement.
15、ThetacticalplanwastoincreasesalesofKingbreadmixesthroughtheuseofsalespromotions.The_____plandonebyamarketingmanagerlowinthemanagementhierarchyincludedthedevelopmentofa50-cents-offcoupontogoontheoutsideofeachbreadmixbox.
1)Strategic
2)Standing
3)Contingency
4)Single-use
5)Operational
16、Torespondtoextremeeconomicshifts,anorganizationshoulddevelop
1)Contingencyplans.
2)Standardoperatingprocedures.
3)Standingplans.
4)Rules.
17、Tacticalplansmustflowfromandbeconsistentwith
1)Contingencyplans.
2)Operationalplans.
3)Strategicplans.
4)Intermediateplans
18、Thenarrowestformofstandingplansare
1)Policies.
2)Projects.
3)Rules.
4)Standardoperatingprocedures.
19、CharlesandEdithSmitharebuildinganewhome.Theplanstheydevelopfortheirprojectcouldbeconsideredaprogram.
1)TRUE
2)FALSE
20、MinimumSATscoresareanexampleofacommoncollegeadmissionspolicy.
1)TRUE
2)FALSE
21、Whichofthefollowingtypesofplansisleastsubjecttochangebecauseofthetimeframeinvolved?
1)Strategic
2)Functional
3)ContingencyTactical
4)Operational
22、Thestepstobefollowedincaseofafirecanbefoundonthebackofanymoteldoor.Theseinstructionscouldbeconsideredanexampleofasingle-useplan.
1)TRUE
2)FALSE
23、Youjustreceivednewsthatanewproductyouputonsupermarketshelvessixweekagoisamiserablefailurebecauseyourcompetitorcameoutwithabetterproductthatismoreconvenienttouse.Youdidnotforeseethisturnofevents,andnowyoumustdevelopaplantotakecareofthesituation.Whatkindofplanareyouabouttodevelop?
1)Contingency
2)Standing
3)Action
4)Reaction
5)Functional
24、Standardoperatingproceduresandrulesandregulationscanserveasasubstitutefordecisionmaking.
1)TRUE
2)FALSE
25、Formalgoalsettingoccasionallyfailsbecauseof
1)Under-emphasisonquantitativegoals.
2)Managers’reluctancetoassigngoalstosubordinates.
3)Toomuchinvolvementbytopmanagement.
4)Toomuchrequiredpaperworkandrecord-keeping.
26、Communicationandparticipationaretwoofthemostcommonbarrierstogoalsettingandplanning.
1)TRUE
2)FALSE
27、Reluctancebymanagerstoestablishgoalsmeansthattheymaybetryingtoavoidaccountability.
1)TRUE
2)FALSE
28、VicClarkisasalesmanager.EveryDecemberherequireshissalespeopletosettheirsalesgoalsforthefollowingyear,ortheycannotattendtheannualsalesmeetinginJamaica.Clark’sactionreflectswhichbarriertogoalsettingandplanning?
1)Inappropriategoals
2)Improperrewardsystem
3)Dynamicandcomplexenvironment
4)Reluctancetoestablishgoals
5)Resistancetochange
29、Employeesshouldberewardedforestablishingeffectivegoalsandplanseveniftheydonotsuccessfullyachievethem.
1)TRUE
2)FALSE
30、WhichofthefollowingisNOTnecessaryforaManagementByObjective(MBO)programtobeeffective?
1)Cleargoalsassignedtoemployeesbymanagement
2)Involvementbytopmanagementandsubordinates
3)Animplementationconsistentwithoverallorganizationalgoals
4)EmployeesunderstandingwhyMBOwasadopted
5)Aformalgoalsettingprocess
第8章战略与战略规划的管理
1、Strategyisaspecificmethodforaccomplishinganorganization’sgoals.
1)TRUE
2)FALSE
2、Sustainedcompetitiveadvantageisthepracticeofsuccessfullyduplicatinganotherfirm’sdistinctivecompetence.
1)TRUE
2)FALSE
3、Corporate-levelstrategydefinesthemixofindustriesandmarketsthatareofinteresttoafirm.
1)TRUE
2)FALSE
4、Coca-Colaranks#1astheworld’smostvaluablebrand.Thisisanexampleof
1)Scope.
2)Synergy.
3)Distinctivecompetence.Competitiveresponse.
4)Resourcedeployment.
5、Assigningbothshort-andlong-termresponsibilitiestoallseniormanagersischaracteristicofdeliberatestrategy.
1)TRUE
2)FALSE
6、MicroManagers,Inc.usesaplanningprocessthatassignsmostseniormanagersbothoperationalandstrategicresponsibilities.Thisisanexampleofanemergentstrategy.
1)TRUE
2)FALSE
7、Organizationsoftenfinditmoredifficulttoaccuratelyevaluatetheirweaknessesthantheirstrengths.
1)TRUE
2)FALSE
8、Wheneverthefederalgovernmentchangesincometaxformsorchangeshowcurrentformsaretobefilledout,itcreatesa(n)_____fortaxpreparationfirmslikeH&RBlock.
1)Organizationalweakness
2)Strategiclimitation
3)Entropy
4)Organizationalthreat
5)Organizationalopportunity
9、Afirm’sreputationisanimportantaspectofeffectiveuseofdifferentiationstrategy
1)TRUE
2)FALSE
10、Anorganizationthatreducescostsbelowthoseofcompetingfirmsisusinga(n)
1)Differentiationstrategy.
2)Overallcostleadershipstrategy.
3)Prospectorstrategy.
4)Reactorstrategy
11、Creativeideasandentrepreneurialbehaviorarecharacteristicsof
1)Differentiationstrategy.
2)Prospectorstrategy.
3)Focusstrategy.
4)Reactorstrategy.
12、Maintainingstablegrowthismoreimportantthandevelopingnewproductswhenusing
1)Focusstrategy.
2)Prospectorstrategy.
3)Defenderstrategy.
4)Reactorstrategy.
13、Itisnotuncommonforfirmstoconsciouslyfollowareactorstrategy
1)TRUE
2)FALSE
14、Pea-in-the-Podisasmallchainofretailersthatsellclothesonlytopregnantwomenandnewmothers.Itsqualitymaterials,innovativedesigns,reasonableprices,and_____strategycreateacompetitiveadvantageforthechain.
1)Guerrilla
2)Overallcostleadership
3)Focus
4)Emergent
5)Defender
15、Threatofnewentrantstothemarketisnotastrategicconcernduringthe__________stageoftheProductLifeCycle.
1)Introduction
2)Growth
3)Mature
4)Decline
16、ChelseaMillingCompanyproducesJiffyMixandothermixes.Thecompanyisthefourthlargestbakingmixproducer,hasneverspentacentonadvertising,andsellsitsproductfor1/2-1/3thecostofitscompetitors.Thecompanypursuesa(n)_____strategy.
1)Guerrilla
2)Overallcostleadership
3)Focus
4)Differentiation
5)Defender
17、Highlevelsofadvertisingareoftenpartof__________strategy.
1)Focus.
2)Growth
3)Differentiation
4)Reactor
18、Ralston-Purina’sproductsincludeanumberofoldstandbys,butalargepercentageofitsrevenuesalsocomesfromproductsthatdidnotexistfiveyearsago.Ralston-Purina’sapproachtothingsrepresentsaprospectorstrategy.
1)TRUE
2)FALSE
19、Decentralizationislinkedto__________strategy.
1)Prospector
2)Costleadership
3)Defender
4)Focus
20、Analyzerstrategyblends__________strategies.
1)Introductionandfocus
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