BEC高级口语真题模拟答案.docx
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BEC高级口语真题模拟答案.docx
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BEC高级口语真题模拟答案
BEC高级口语真题答案
【剑桥BEC真题集第二辑】TEST1
A.客户关系:
让客户感到受到重视的重要性
B.公司发展:
控制公司扩张的重要性
C.营销:
如何确保公司的代理商始终保持高效率
PART2
A.Customerrelations:
theimportanceofmakingcustomersfeelvalued.
Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportancetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,thereisnochanceforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourproductsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.
B.Companygrowth:
theimportancetoacompanyofcontrollingexpansion
Asweknow,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstance,adepartmentstoreinourcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovince.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovince.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsandskilledmanagerialstaff.Acoupleofyearslater,thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.
C.Marketing:
howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany.
Asweallknow,signinganagencyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymaintainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetupcleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyouragent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.
PART3
A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsuggestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?
B.Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemistodrawupsomestaffmembers.
A.That’ssoundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?
Theheadofeachdepartment,orsomeprofessionalpeoplefromoutside?
B.Somedepartmentleaderscanbeincluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaffmembersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.
A.Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany’swebsiteforideacollectionsinceinternetisalmostavailableforallstaffmembers.
B.Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavethefinalsay.Thecommitteeissupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandfinancialstandards,forinstance.
A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethemtooffervaluablesuggestions….
【剑桥BEC真题集第二辑】TEST2
A.沟通技能:
给录用的员工培训外语的重要性
B.广告:
如何选择合适的机构处理公司公告
C.财政:
如何决定公司是否上市
PART2
A.Communicationskills:
theimportanceofforeignlanguagetrainingforselectedemployees.
Inmyopinion,itisveryimportanttoprovideselectedemployeeswithforeignlanguagetraining.Asweallknow,globalizationbringsmanychancesofinternationalbusinesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignlanguagesisimportant.Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignlanguagetrainingshouldbeoffered,especiallytothoseselectedoneswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.
B.Advertising:
howtoselectasuitableagencytohandleacompany’sadvertising
Inordertoselectasuitableagencytohandleacompany’sadvertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhaveagoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagencyshouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,face-to-facecommunicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesofthecompanyanditsproducts.
C.Finance:
howtodecidewhethertofloatacompanyonthestockmarket
Severalaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintofullview.Second,thepolicyconcerninglistingacompanyontothestockmarketshouldbecheckedtoseewhetheracompanymeetstherequirements.Third,theresponsibilitiesthatalistingcompanyhasbebearshouldbefullyunderstood,suchasdisclosureofdirector’sduty,allkindsofexpenses,taxandsoon.
PART3
A.Ourcompanywillopenanewbranchinanotherpartofthecountry.Therefore,somemembersofstaffneedtobesenttheretodobusiness.Thisisgoodnewsforusbecauseitmeansourcompanyisgrowing.
B.Yes,itcertainlyis.Butitisaproblemtomakerelocationattractiveforstaff,sinceitisfarfromhereandnotmanypeoplewanttoworkthere.Awayfromtheirfamiliesandoldco-workers,theymayfeellonelyandless-motivated.
A.That’saproblem.ButIthinkthecompanycanoffersomefinancialincentivestothosewhoaretobeassignedthere,forexample,relocationallowance.
B.Goodidea.Besides,thecompanycanaddressthestaff’shousingneedbyrelocatingorestablishingtemporarypermanenthousingarrangementforthem.
A.Iagree.Thecompanyshouldprovidestaffwithsufficientinformationaboutthenewlocation.
B.Yes,theinformationaboutthelocalpeoplecancultureisveryusefulandimportant.Thatcanhelpthemgetpreparedbeforetheyaresentthere.
A.Andsoistheinformationaboutthesurroundingenvironment,includingclimate,localcustoms,people’slivinghabits,etc.
B.Icouldn’tagreewithyouanymore.Alltheinformationyoumentionedwillmakethemadjusttothenewworkplace.
【剑桥BEC真题集第二辑】TEST3
PART2
A.Personnelmanagement:
theimportancetoacompanyofhavingwell-motivatedstaff
Firstofall,havingwell-motivatedstaffensuresbetterproductivity.Whenanemployeeishighlymotivated,thereshouldbenothingtopreventhimfromdevotinghimselftothejob.Hewillbeveryproactivetohisresponsibilities.Thiswillsignificantlyreducewastedtimeandeffort,whichinturncanenhanceproductivityandoverallperformance.Second,Ithinkawell-motivatedstaffwillshowgreaterloyaltyandcommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobandthefirm.Companyloyaltyinturnwillgreatlyreduceturnoverlevelandhelpretainthebestbrainneededbythefirm.Finally,ifeveryoneisverymotivatedatwork,staffmoraleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenandenthusiastic,howcanyoupossiblybeimmunetothatatmosphere?
Wearemostlikelytomakethemostofourtalentsandachieveourpersonalbestinsuchanenvironment.That’sall.Thankyou.
B.Strategicplanning:
howtodecidewhethertopurchaseorrentcompanypremises
Firstofall,weshouldmakesurethatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseortorentcompanyremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Therefore,weshouldcheckourcompany’sfinancialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany’scashfloworevenunderminethecompany’snormalproduction.Secondly,weshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.Dowewanttosetupourheadquartersforalong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?
Afterallthesecarefulstudieswecanfinallymakeourdecision.
C.Sales:
howtoensurethatpricelevelsfornewproductsaresetappropriately
First,weshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelweshouldsetatleastincludesallthecostandinvestmentandmakesusgainsomemargins.Second,wesh
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