英文计划书完整版.docx
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英文计划书完整版.docx
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英文计划书完整版
PlanningBookforafemaleBar
Creativedirector
1,Theme
Moderncityfemalehaspsychologicalpressurewidely.Intoday'ssocietycompetitionpressureisbig,andawomanhastofacestressfromfamily,workandworkplaceandtofacecoldviolentpressureevenselfassessmentpressure.Differentmentalpressurestackstogether.However,manymoderncityfemalesoftenignoretheirpsychologicalandemotionalneeds.Accordingtostatistics,thepossibilityofcontemporaryfemalehavingdepressionandmentalanxietyistwicehigherthanmale.Therefore,vasturbanwomenreallyneedaspecialplacetoalleviateandtreatthepressureandthedepressioninside.Thisbarisdefinedasaleisurewomanbar,servicingforthefemaleandaimingtoprovideawarmplacetorelaxforurbanwomenandcreateafemalecompatriothome.Thebar'snameisAthena,standingforcourage,wisdomandbeingfreefromlove'sfetter.
2,LocationChoice
Becausemostmassesofurbanwomenalwaysliveinanoisyworkingenvironment,sochoosingthebar'spositionmustadheretheprincipleofquestingquiet,ontheotherhandmustensurethedailyconsumers,thereforethebarcouldbeinsuburbswhicharequietandnottoofarfromthedowntown,suchastop-graderesidentialareasinsuburbs.But,theareaneednottoobig,focusingonthesweetandcomfortable.Atwo-floorbuildingandeachlayerisaroundfiftysquaremeters.
3,Decoration
Thegeneralprincipleforthebar'sdecorationisconcisebutnotsimple.Theleisurebars,areusuallytreatedasteahousestoo,whichareplacesforguestsrelaxingspiritandraisingagender.Theseplacesaremainlysatisfytheguestswhowanttorelax,meettalkanddate,soseatsmustbeverycomfortable,lamplightmustbedownyandaudiovolumemustbesmall.Inawordtheenvironmentmustbesweetelegance.Inadditiontootherdrinks,softdrinksaremainlysupplied,andcoffeeisanimportantone.Thedecorationneednottoocomplex,buttogiveguestsakindofrelaxedfeeling,atthesametimeshouldpayattentiontoelegancetosatisfytheaestheticrequirementsofurbanwomen.Asthebar'snameisAthena,soitcanbedecoratedwithancientGreekandRomanstyle,butalsoretainmodernfeatureandnotdowntothetrend.Forexample,wecandesignawhitedoor,engravedwithAthenalikeandtwopillarsineveryside.Indoordesignshouldinsistonbrightcolordepartmentandlamplightisdowny,givingguestsakindoflivelyandcordialfeeling,andcan'tdimlikeordinarybar,lettingpeoplefeelvertiginous.Forexample,wecanusedeskandchairwithwhitedepartmentandplacelongdeskstofacilitatecustomers'communication.What'smore,weusegentlecolorforwalls,hangingsomeinternationalfamouswomen'sportraitsandintroducingtheirdeedstostimulatethecustomers.Wecanuseecruwoodforthebarstagewhichisbetterclassicandclearataglance,makingsurethestageislongenoughforcustomerssittingdownandtalking.Showcasesdonotneedtoobigandwineandbeverageneednottoomuch.Onthefirstlayer,theremusthaveenoughspaceforcustomertakingvariousactivitieswhichcannotbetoointense,suchassinging,games,andsimpledance.Atacorner,wecandesignasmall-sizedstage,withakaraoke,providingforthecustomers'singingorspeeches.Thesecondfloormainlyusedforchatting.Wecandesignfoursmallroomspartedbywoodengrid.Peoplecantalkwitheachothersittingonthesofaorjustsittingonthefloor.EveryroomhasdifferentnameswhicharerespectivelynamedwithfourgoddessesinancientGreekandRomanmythology.HeraJunowhoistheprotectorofmarriageandtakescareofmarriedwomenspecially.AphroditeVenus,sheisinchargeoflove,desireandbeauty.NikeVictorywhoisvictorygoddess.Nemesiswhoisrevengegoddessandhermissionistohelpotherstorevengeandpurposejustice.
4,Music
Onthefirstlayer,wecanmainlyplaysomesuitablepopmusicforfemale,andonthesecondfloorweplaysomesoothinglightmusicprimarily.Wealsocanchangethemusicaccordingtomostcustomers'requirements,orallowcustomerstotakemusictoplayafterselecting.
5,ThemeActivities
Withinaweek,wehavefixedbutdifferentactivitiesforinteractingwithguestseverydayorprovidedifferenttopicstodiscusswithcustomers.Forexample,Monday"toknownewfriends",thefirstdayofaweek,representinganewstart,wecanletthecustomerstointroducethemselves.Everybodycanmakesomenewfriendsonthisday.Tuesday"tellyourstory",guestscantelltheirlifeexperienceorinspirationtosharewitheveryone,orifcustomershaveanydifficultyortrouble,theycanspeaktogetheroutforadvice.Wednesday"singyouremotions",nomattergladorsad,it'sonthisnight,customerschoosesongswhicharesuittheirmoodandsingouttheirfeeling.Thursday"thankforlife",fourworkingdayshavealreadypassed,andafteronedaypeoplecanhavearest.Everyone'sheartmaybealittleimpetuous,soonthisday,wecancallforpeopletothankforlife,findingnicethingsinlifeandwaitingforthearrivaloftheweekendpatiently.Friday"releaseyourstress",tomorrowisrestingday,peoplecanthoroughlyintonightletthemselvesrelaxanddowhattheyalwayswantedtodobutdidn'tdo,suchascallingsomeonetheyalwaysmissedbutnevercontact,orsayingsorryfranklytoothers,etc.Saturday"freeactivities",thereisnospecificthemetoday,guestscandowhattheywanttodo.Duringthecustomerfreeactivitiestime,staffscommunicatewithcustomersandcollectthecustomers'opinionsandsuggestiontothebar.
Sunday"learnsuccessfulwomen",wemayhostasmallexhibitionaboutthreeorfourfamousfemale(candidatesareacceptableforcustomers'suggestion)deeds,givingcustomerssomerevelationandlettingthemmeetnextMondayconfidently(feesrestrictedwithinrmb300pertime).
6,Staffs
Thewaiters(excepttheshopkeepers)areallmenwithstrictrequirementsfortheirheightandappearance.Wehadbetterestablishaspecializedcustomercontactbookforcommunicationandsatisfactionsurvey.Inprinciple,customersarenotallowedtotakedrinksandfoodandwedon'tprovidedinners,mainlyprovidingteaandcakes,etc.
Marketingmanager
BarsandpubsarenotverywidespreadinJinan。
Andmostofthosebarjustwanttheirvisitorsbemoreandmore.Andinevitablyamongsomanyboystherewerelowtypestoo,snakesmixedupwithdragons.Theyfailtoappealtowomenandfamiliesandareusuallystaffedbyworkerswhohavereceivedlittleornotrainingandarenotpaidenoughtocarewhethertheconsumershavehadagoodtime.
1,PricePositioning:
Midrangepriceposition:
thenewgroupsalesforgroups,
2,PlaceIncultureeastroad,aplacethatyoung,trendyandvibrant。
Theideaistoattractagenerationofconfident,independentandoptimisticwomen.
3,Products
ⅰ,Beverages
ⅱ,Snacks.Hasdiversificationoffoodchoices,especiallythewidevarietyofsnacksinJinan
ⅲ,Entertainment.Chooselightpopmusic.Loudmusicwithastrongbeatisgoingoutoffashion,andsweeter,softermusicisbecomingpopular。
inviteBandsmostlymadeupofstudents。
ⅳ,Maintainsgoodcooperationrelationswiththemostwell-knownclothesbrandsandcollegegirls,holdmodelsCompetitionorfashionshow.
4,Promotion
ⅰ,Externalmarketing:
Musicchannelautomobilechannel
Bus-stopboardad
On-linead.CPC(CostperClickorCostperThousandClick–Through)
ProvideCommercialsponsorshipforliterarypartiesandtheculturalactivitiesofuniversitystudents,singingcontestsforexample.
ⅱ,Internalmarketing:
Internalmarketingmainlyincludesthespecialmarkers,importantcirculars,winelist,andintroductionsofsellingvarieties;staff'spersonalmarketing;designationandlighting;servicemoodandatmosphereofthebar;thecolor,smell,tasteofthedrinksandfoods,etc.
Internalmarketingbeginswhentheconsumerjustcomesintothebar.Howtoletherstayandtoconsumewithself-initiativesisthemostimportantforinternalmarketing.Thewaitress’sbeautifulappearance,lovelysmile,warmandfriendlyservice,andkindregardsareessentialforretainingcustomers.Meanwhile,theenvironmentandatmosphereofthebaraffectthegustsalot.Aftertheguestsintothebar,effectivemarketingtoolsandleadingwordsofthestaffcoulddeterminethenumberoftheirspending.Whentheguestsleavethebar,waitressshouldpresentaminiatureofwinelist,ahandkerchief,orapackageoftissuetotheguests.Ofcourse,thesefreebiesareallwiththeaddressandtelephonenumberofthebaronthem,tomakeamemorialandwelcomethegusttocomenexttime,bringingwithherfriends.WecanalsocooperatewiththemostpopularcosmeticsdepartmenttofJinan,andpresentcosmeticssampletoourconsumers.
⑴Displayisalsoameansofinternalmarketing.exhibitionscanbeplacedinthebarcabinetandtheglasswindowsfacingontothestreet,onthetablebesidestheentrance,andeverycornerscanbedecorated.Exhibitartisundoubtedlyofasilenttemptationtofemales,whichhaveapositiveeffectontheirconsumingbehavior.
⑵Designanddecorationofthebarisalsoofimportanceininternalmarketing.Whethertheenvironmentandatmosphereinsidefeelscomfortableandwarm?
Ingeneral,thedizzyingglareoflightswillnotleaveagoodimpression,andtheoddandstrongcontrastincolorswillnotnecessarilybringgoodresultseither.Therefore,besuretoconsulttheprofessionalexpertsbeforedesignating.
⑶Winelist.WineonthelistshouldbeclassifiedfortheconvenientoftheconsumersIfmostcustomersarenotfamiliarwiththewine,attachedinstructionsbeforeeachclassoreachsubclass,Inaddition,wewilloffertwodiffer
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