HND大综合1GU1答案.docx
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HND大综合1GU1答案.docx
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HND大综合1GU1答案
HND-大综合1-GU1答案
Thirdly,themobiledevicesdivisionhasallowedOpaltoselltheirphonestocompetingnetworksallowingaccesstoamuchlargermarket.
Fourthly,astheircharacteristic,Opalhasadoptedastrongstanceinrelationtotheenvironment,andtheywereoneofthefirstphonemanufacturersintheworldtoofferacomprehensivemobilephonerecyclingschemeandoffersenvironmentallyfriendlyproductsandservices.
Weaknesses
Firstly,thefirsthand-heldphoneswerehighpricedbecauseofthehighresearchanddevelopmentcostsandtheneedforhighlyspecializedproductionfacilities.Andthismaycausetheneedsofalargeamountofinvestmentcapitalandthedecreaseinsales.
Secondly,Opalisamediumsizedproducerofhandsets,whichmeansitownslimitedproduceresourcesandinvestmentcapitalresources.Itmaynotbeabletomeettheneedsofcooperationwithothercompanies.
Thirdly,theregulatorycomplexitiesofoperatingwithintheChinesemarketmayhinderthedevelopmentandexpansionofOpal.
Lastly,theregulatorycomplexitiesofoperatingwithintheChinesemarketandthefiercecompetitionmayhindertheexpansionofOpalandincreaseacertainlevelofrisk.
PARTB
ChoosetwoKeyvalueshighlightedinAppendix3andforeach,explainhowithasimpacteduponthecompany’sactivities.8
Firstly,thecustomerdeservesserviceexcellence.
Opalisacustomer-focusedorganization.Enterprise'scorevalueistofocusoncustomerserviceanditsquality.Bydoingso,thecustomersatisfactionandloyaltycanbeestablishedandthenthegrowthofsalesandprofitscanbeachieved.
Accordingtothecase,inordertoenhancethequalityandsatisfactionofcustomerservices,theOpalhasestablishedtheServiceDevelopmentSectionandCustomerCareDepartment.Withtherapiddevelopmentoftechnology,theServiceDevelopmentSectionistaskedtoenhancethecustomerexperienceofthemobileandweb-basedservices.AndtheCustomerCaresectionistaskedtoensurethatcustomerexpectationsareconsistentlymet.Bothofthemareaimtoprovidecustomerswithexcellentservices.
Secondly,weacceptthatwhilewearedrivenbytechnologywewillalwaysaspiretodrivetechnology.
ThedevelopmentoftechnologycanprovideOpalwithhighertech-competitiveness,andhelpittodevelopnewproductsandexpandtolargermarket.AsforOpal,theycontinueinvestinotherinnovativeproductsandmarketresearch,andhasbeenverysuccessfulinidentifyingmarkettrendsandthenusingthelatesttechnologicaldevelopmentstosatisfycustomerneeds.And,thereisaSpecialprojectssectioninOpalwhichrequiressignificantinvestmentandprovidestheleading-edgetechnologyrequiredformobileandothers.
Section2
Question1
PARTA
EvaluatepossiblesourcesoffinancethatGoldcouldaccessasitseekstoexpanditsbusinessoperations.
Firstly,issuingsharesareafinancingwaythatOpalcanaccess.ItcanmeetapartoftheOpal’scapitalneedsduringitsexpansion,eventhoughtheamountofsharecapitalissuedwillbelimitedtotheauthorizedsharecapitalamount.
Secondly,issuingdebenturesareausefulwaytoo.Debenturesareloansmadetocompaniesthatcarryafixedrateofinterest.However,thedebentureholdersneedtorepaytheprinciplesontimeandtheydonotparticipateintherunningofthecompanylikeshareholdersdo.
Thirdly,eventhoughbothissuingsharesanddividendsareappropriateforOpal,therestillsomedifferencesbetweenthem.Theshareholdershavethecontrolrightofthecompany,butthedividendholdersdonot.And,thedividendsholdersneedtorepaytheprincipleontime,whileitwon’tbenecessaryforshareholders.Lastly,theshareholderscangetbenefitsfromthedividendswhilethedebentureholderscangetthemfromtheinterests.
PARTB
找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。
IdentifyONEitemofinformationwhichbothashareholderandanyofthe
organisationsGoldworkswithwithintheChinesemarket,coulduseasameasuretomonitortheeffectivenessoftheorganisation.
Theturnover,profit,costs,dividendandearningspersharecouldreflecttheeffectivenessofacompany.AsforOpal,ithasinvestedalotinthehighresearchanddevelopmentandtheneedforhighlyspecializedproductionfacilitiescostsalottoo.Meanwhile,thedownwardpressureonpriceshasledtolowerprofitmarginsandareducedrateofgrowthinturnover.Exceptforthat,thedividendsdirectlyaffectontheshareholders’benefits,itdeterminestherepaymentsofinvestmentandwhethertheinvestorsarewillingcontinuetoinvestornot.ThedividendandearningspershareofOpalisincreasingwhichmeansitisattractingmorepotentialshareholderstoinvestinOpalandtheexistingshareholderstoinvestmore,anditisessentialforthefinanceandtheexpansionofOpal.
PARTC
ExplainthepossibleeffectsthattheexpansionintotheChinesemarketcouldhaveupontheprofitabilityofthebusiness.
Firstly,inthelongrun,theprofitabilityofDiamondwouldincrease.BecauseChinaispotentiallythelargestglobaltelecommunicationsmarket,anditprovidesDiamondwithanunrivalledopportunitytogenerategrowth.ThesizeofChina’spopulationishuge,andthereareroomremainsformassiveexpansion.
Secondly,intheshort-term,theprofitabilityofDiamondwouldnotgrowrapidly.Chinaisanemergingmarket,thecompetitionislikelytobeseverewith43foreignnationalmanufacturersandnetworkprovidersalreadyhavingapresenceinChinaandafurther25mediumtolargefirmssettoenterthemarketoverthecoming3years.Diamondneedstoinvestanumberofmoneyintothenewmarket,andthecostscannotbetakenbackintheshort-term.
Thirdly,theprofitabilityofDiamondwouldnotgrowrapidlyintheshort-termbecauseinordertoenterthenewmarket,Diamondmayfacingthebigfundinggap,anditwouldcostalottofinancetheneededcapital.
Fourthly,theprofitabilitywouldnotgrowrapidlyintheshort-termbecauseofthelow-pricecompetition.Inordertogainalargermarketshareandcoverage,andsurviveintheintensecompetition,DiamondmaychoosetolowerthepriceatthebeginningofenteringtheChinesemarket.
Question2
PARTA
ExplainanychangestothepoliciesofgovernmentsthatmaysupportthemarketprogressionandexpansionofOpal.8
Asthe‘night-watchman’,thegovernmentshouldnotdirectlyintervenethemarketoperation,soitshouldprovidefurtherderegulationforcompanies.
Exceptforthis,governmentshouldsupervisethemarketandregulatetheeconomicactivitiestoprovidecompanieslikeOpalwithastableandpeacefulenvironment.Besides,governmentcanprovideOpalwithmorefinancialsourcesorsupportandimplementsomerewardinvestmenttofacilitatetheexpansionofOpal.AndOpalneedstomakemoretradeagreementswithothercountries’government.
PARTB
AnalysethemainfactorsthatwillaffectdemandfortheproductsofOpal.6
Firstly,thepricehasaninverserelationshipwithdemand,thehighertheprice,thelesspeoplewillchoosetheproduct.ThedownwardpressureonpricesmightleadtomoredemandofOpal’sproducts.
Secondly,thetechnologyisofgreatimportance,andOpalidentifiedthemarkettrendsandthenusesthelatesttechnologicaldevelopmentstosatisfycustomerneeds,bydoingso,morecustomerswillbeattractedandthedemandwillincrease.
Thirdly,thepurchasingpowerofpeoplewilldirectlyaffectthedemand,sinceOpaliscuttingtheprices,morepeoplewillbeabletoaffordthecostsofOpal’sproducts,thedemandwillincrease.
PARTC
DescribeactionsthatOpalcouldtaketostimulatedemandfortheirproductswithintheChinesemarket.6
Firstly,cuttingpricescanattractmoresubscribersandmakeOpalmorecompetitive.Secondly,cooperatewiththelocalwell-knownfirmscanestablishtherecognitionofthebrand.
Thirdly,demandcanbeimprovedbyadvertisingandotherpromotionalactivities.
Fourthly,Opalcansharetheresourceswithothercompaniestoenhancethecompetitivenessofthewholeindustry.
Fifthly,cooperatewiththeinternationalcompanies,suchasNokiaandSiemens,canattractandsharetheirloyalcustomersandenhancetheinternationalreputation.
Lastbutnotleast,Opalneedstodevelopthetechnologyandprovideconsumerswiththenewandup-dateproductswithmorefunctions.
Question3
PARTA
Analysepossibleopportunitiesthemarketingdepartmentmayhave,todevelopeachofthefourelementsofthemarketingmix.12
Product,price,promotionandpricearethefourelementsofthemarketingmix.
Asforproducts,firstly,Opalcanconcentrateonthedevelopmentofenvironmentfriendlymobilephones,devicesandrelevantmobilephoneapplicationssinceitisthecharacteristicofitsproducts.Secondly,Opalmaybeabletocontinueinvestin‘Smartphone’orintelligenttechnology.Itcurrentlyproducesover120modelswithinitsportfolio,includingdevicesthatusestateoftheartsmartphonetechnology.Lastly,Opalcandevelop4Gtechnology.Opalisworkingwithanumberofelectronicscompaniesandnetworkoperators.Basedon3Gtechnology,Opalcandevelopthe4Gtechnologyundertheirtechnologicalassistances.
Asfortheprice,firstly,Opalhastheunitcostadvantageforlow-pricebasedstrategy.Opalcancutpricesofproductssincethecostsarelowerthenewplantoftheartproductionfacilitycanproducehandsetsfortheglobalmarketatsignificantlylowerunitcosts.Secondly,OpalcanchargetheirnetworkcustomersfortheWAPusage,textingandcallingsincethevalueformoneyserviceshavebeenprovided.Inaddition,Opalcanusetargetedpricingfortheemergingmarkets.ThecooperationwithHuaweihelpsOpaltoe
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