高级橱窗设计Window Display and Photography.docx
- 文档编号:4995062
- 上传时间:2022-12-12
- 格式:DOCX
- 页数:10
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高级橱窗设计Window Display and Photography.docx
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高级橱窗设计WindowDisplayandPhotography
WindowDisplayandPhotography
Playwith Dimensions
Various,SloaneStreet,London
ThispostlooksattwothingsthatIlove:
photographyandvisualdisplay.I’vealwayslovedthe3dimensionalplaybetweenthebackdrop,theoversizedprops,themannequins,thetextontheglass..Ifindwindowsareoftenartisticandplayful,whereasafashionphotographwithamodelgazingintotheviewer’seyes,cancanstimulateamuchmoresubtleyetastrongemotionalmessageaboutthebrand.
Theadvertisingshotsareusuallytheepitomeofthemarketingcampaignsonowonderbrandsareusingthemintheirwindows.Large-scalephotographsaremostoftenusedasbackdrops,whethertosetthescenewithalocationimageorasapureadvertisingshot. DuringmywindowwalksIdiscovered innovativeusesofmerchandiseandotherelementsinthewindowsthatmakethephotographsseemalotmorethree-dimensional.
Ilovethebacklightbehindthewomaninthephotoitreallymakesthephotocomealive.AlthoughIamnotsureifthemannequindisplayisstrongenoughtocompetewiththebackground.
TheadvertisingshotstakecentrestageinthesetwowindowsfromPrada.Theaccessoriesfeaturedintheshotsaremerchandisedonthedisplaybench.Veryeffectiveandcommercialwaytoconcentrateonthebrandingand‘the’-items.
Theoversizelifestyleshotseemsunrelated,butcreatesamoodforthiswindowatBrowns.
AlbertaFerretti.
Thebeautyindustryisallaboutbrandingandthiswindowisveryeffectivewithalargeblackandwhitephoto.Theproductitselfisaminordetail.
InthisGucci-windowyougetaperfectillusionofarealstaircasewithpart photograph andpartbuildset.
Perlaprintedtheircampaignphotosonboxes,itmakesthebackdropmoreinterestingandthree-dimensional.
HarveyNicholsareknowntobecreative withtheirwindows, herethey’realsousinganimageprintedondifferentdimensions. Thephotoisthendressedwithjeansandaccessories.Resultisafreshandfunkywindow.
Billionareareexhibitingtheirshoerangeinclassicframes,whichalmostsaystheirproductsareart.
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