商务英语BEC中级考试训练题.docx
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商务英语BEC中级考试训练题.docx
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商务英语BEC中级考试训练题
2019年商务英语BEC中级考试训练题
单项选择题1、根据下面资料,回答题SpeakingYourCustomers'LanguageModerninternationaltradingpracticesarehighlightingthegrowingimportanceoflanguagetraining.Modern-daybusinessreallydoestranscenDnationalbarriers.ThankstosophisticateDITanDcommunicationssystems,businessescannowmarkettheirproductsonA.trulyglobalscale.TheworlDisindisputablybecomingA.smallerplace,asserviceanDmanufacturingcompaniessearchtheinternationalmarketplacefornewsuppliersanDclients.Businessesmust,however,beawarethatoncetheyexpanDtheareA.inwhichtheyoperate,theyfaceincreaseDcompetition.ThestandarDanDqualityoftheirgoodsbecomeincreasinglyimportantinkeepingupwithcompetitors.Butmostofall,itistheserviceelementaccompanyingthegoodswhichiscrucialtoA.company'ssuccessinA.particularmarket.ThisnewphilosophyhasleDtomanycompanies,someofwhichhaveevenoffereDproductsofA.lesserquality,gainingsuccessoverseas.Althoughglobalizationmay,insomesenses,havebroughtnationaleconomiesclosertogether,societiesarounDtheworlDstillhaveradicallydifferentexpectations,processesanDstandards.ThesearenotA.functionofeconomiC.change,butaremoredeep-rooteDanDdifficulttoalter.TheycanbeA.majorproblemforbusinessesexpandingabroad,withthegreatestobstacleofallbeingthelanguagebarrier.Ifyouhavetodealwithclients,suppliersanDdistributorsinA.rangeofcountries,youwillnotonlyneeDtheskillstocommunicatewiththem,youwillalsoneeDtoreconcileanynationalbiasesyouhavewiththediversewaysofdoingbusinessthatexistarounDtheglobe.Thevalueofeffectivecommunicationisnottobeunderestimated.Newtechnologysuchasvideo-conferencinganDemailhasplayeDA.partinmakingthecommunicationprocesseasieranDitmayalsobepossiblethattheintroductionoflanguageinterpretationsoftwarewillhelpwithsomeglobalcommunicationsproblems.But,ofcourse,itisthehumanelementofthecommunicationprocessthatissovitalinbusiness,especiallyinnegotiations,presentationsanDteam-building.Itisessentialformanagerstomeetregularlywithstaff,customersanDpartners,sothatissuescanbediscussed,messagescommunicateDanDfeedbackobtained.Thevalueofwell-organizeDlanguagetrainingisimmense,anDcanbringbenefitstoalllevelsanDdepartmentswithinA.multinationalorganization.Unfortunately,however,manyorganizationshaveA.verynarrowviewwhenitcomestotrainingofanykind.Often,anurgentrequirementhastobeidentifieDbeforetrainingisauthorized.Then,A.trainingcompanyisemployeDorA.programmeisdevelopeDin-house,theteamistrained,anDthatisseenastheenDofthematter.However,thefactremainsthattrainingprogrammesareeffectiveonlyiftheyarerelevanttoA.company'sbroader,long-termneeds.TheyshoulDberegardeDasaninvestmentratherthanA.cost.ChangesinexpectationsanDattitudesarecertaintocontinueforcompaniesthattradeglobally.AlthoughsuchcompaniesarenotyetfaceDwiththeirinternationalpartnersanDclientsdemandingthatbusinessbeconducteDintheirmothertongue,theyrealizethatoverseascompetitionisincreasinglyfast.Ifthesecompanieswanttocontinuetoachievesuccessontheinternationaltradingcircuit,theymustbeprepareDtoadapttosituationsanDspeakthelocallanguage.Ifnot,someoneelsewill.Accordingtothefirstparagraph,improveDcommunicationshaveenableDcompaniesto_______A.offerA.widervarietyofproductsanDservicesB.expanDbeyonDtheirdomestiC.marketsC.performbetterthantheirinternationalcompetitorsD.openmoremanufacturingfacilitiesabroad2、根据下面资料,回答题Sell,Sell,SellLastyearoverε13bnwasspentonadvertisingintheUKandresearchindicatesthatmostpeoplewillhaveseen2msalesmessagesbythetimetheyare30.Advertisingisbigbusinessandoftenactsastheinterfacebetweencommerceandculture.Whiletherearemanyadvertsthatjustirritate,therearesomethatareminiatureworksofart.(0)..G...Theadvertisersthemselvesbelievetheyaredeliveringanimportantmessagebecausetheyareprotectingandpromotingaclient'sbrandandextendinggreaterchoicetotheconsumer.(8)Insteadofbeingfree,manyTVchannelswouldonlybeavailableonsubscriptionpackagesofaboutε500permonthandnewspapersmightcostsixtimesmorethantheirpresentcoverpdce.Therearemanydifferentmodelsofadvertisingpractice,butnooneispreciselysurewhatmakesagoodadvert.(9)Whilesometrytogetyoutobuyaproduct,others,suchasanti-smokingcampaigns,aimtogetyounottodosomething.Someadvertsarenotaimedatconsumersatall,butatretailers,shareholdersoremployees.Forexample,manufacturersoftenadvertisetheirproductsintrademagazinestoreassureretailersthatanewbrandwillbewidelypromoted.Petrolcompaniesoftenchoosetoemphasizehowenvironmentallyfriendlytheyare;thisistooffsetanynegativepublicperceptionsoftheindustryratherthantopersuadeconsumerstobuyanindividualbrandofpetrol.(10)Thisisbecausepetrolisregarded,inadvertisingterms,asadistresspurchase.Wegetitbecausewecan'tdowithoutit,notbecausewereallywantit.Ingeneral,however,themainaimofadvertisingistoattributeemotionalqualitiestoaproductinordertocreateanindividualbrandthattheconsumercanassociatewith.Workingoutwhetheranadverthasbeensuccessfulisextremelydifficult.(11)Forexample,whatpersuadedthemtobuyacar?
Youcannotbesurewhetheritwastheadvertising,theprice,theopposition'sdistribution,changesinthelaworchangesinconsumerattitudesthatwasthedeterminingfactor.Whatadvertisingcan'tdoismakeconsumersbuysomethingtheydon'twant.Itcanperhapspersuadeyoutotrysomethingonce,butifyoudon'tlikewhatyouget,youwon'ttryitagain,(12)Inotherwords,wherethereisnoemotionalengagement,suchasaconsumer'sfeelingsaboutabagofpeas,beliefsaremuchhardertoshift.A.Moreover,itisalmostimpossibletogetpeopletochangethewaytheyviewthingstheyareindifferentto.B.Overthelasttenyears,otherformsofadvertising,suchasdirectmarketing,havebecomeincreasinglypopularaswellasscientific.C.Theydon't,astheindustrywellknows,careenoughtobebrandloyaltosuchaproduct.D.Whetheryouacceptthisargumentornot,youhavetorecognizethatwithoutadvertisingourworldwouldbeverydifferent.E.Theproblemliesinisolatingpreciselywhatmotivatespeopletobehaveinaparticularway.F.Thisispartlybecausenotalladvertisementsaredesignedtodothesamething.G.Theproductioncostsinvolvedinthesecanreachhigherfiguresthanthosefortheaveragemovie.(8)应选3、根据下面资料,回答题AToooftenweaccuseothersofnotlistening,pretendingthatweourselvesarefaultless,yetinourheartsweknowthatmanyofthemistakeswemakecomeaboutbecausewehaven'tlistenedcarefullyenough.Wegetthingswrongbecausewehaven'tquiteunderstoodwhatsomeonemeantwhentheyweretalkingtous.Anyonewhohasevertakentheminutesofalongmeetingwillknowhowharditistoremember-despitethebenefitofnotes-exactlywhateveryonesaid.Butsuccessdependsongettingthingsright-andthatmeanslistening.BListeningisnotthesamethingashearing;itisnotaneffortlessactivity.Itdemandsattentionandconcentration.Itmaymeanquizzingthespeakerforadditionalinformationorforclarification-itisalwaysbettertoaskthantocontinueregardlessandgetthingswrong.However,ifyouallowyourmindtowanderontosomethingelse,evenforafewminutes,you'llmisswhatthespeakerissaying-probablyattheverymomentwhenheorsheissayingsomethingcritical.Andnothavingheard,youwon'tknowyou'vemissedanythinguntilit'stoolate.CThemostcommonbadhabitwehaveistostartthinkingofwhatwearegoingtosayaboutthesubjectlongbeforetheotherspeakerhasfinished.Wethenstoplistening.Evenworse,thisoftenaddsrudenesstoinattentiveness,asonceyouhavedecidedwhattosaythereisafairchanceyouwillinterrupttosayit.Goodlistenersdon'tinterrupt.Infact,itisoftenworthexplainingthemainideaofwhatyouhavejustbeentoldbeforegoingontomakeyourownpoints.Nobodyisoffendedbythisanditshowsthatyouhavelistenedwell.DAboveall,bepatientandacceptthatmanypeoplearenotverygoodcommunicators.It'shelpfultorememberthatthewayspeoplemoveandpositionthemselveswhiletheyarespeakingcanrevealagreatdealaboutwhattheyaresaying.Equallyimportantlyyoushouldputyourselfintheotherperson'sshoes,bothintellectuallyandemotionally;itwillhelpyoutounderstandwhattheyaregettingatandformaresponse.Butdon'tbetooclever.Facedwithaknow-all,manypeoplekeepquietbecausetheyseenopointincontinuing.Sometimesitisnecessarytoinsistonfurtherexplanation.4、根据下面内容,回答题BusinessMeetingsItisimportantthatideasanD.suggestionstableD.atformalmeetingsarevoiceD.atthe(0)..D...time.ThisisachieveD.bykeepingtothe(19)......shownontheagenda.Forexample,thereisno(20)......indiscussingideastodowithItemSixontheagendA.whenItemTwohasnotyetbeen(21)......SuchdeviationsfromtheagendA.may(22).......inconfusionamongthepeopleatthemeeting;theymayalso(23)......concentrationiftheyseesomethingasirrelevant.Tomakecertainthatthemeetingproceedsinanorderlyfashion,itisthereforeusefulto(24)......somegrounD.rules.First,everyonewillneeD.tounderstanD.thattheymust(25)......theircommentstothetopiC.underdiscussion.TheChaircanthenencourageonepersontospeakatA.(26)......sothatanyideasoffereD.ca
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