商务英语BEC高级阅读试题及答案卷三.docx
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商务英语BEC高级阅读试题及答案卷三.docx
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商务英语BEC高级阅读试题及答案卷三
2020年商务英语(BEC)高级阅读试题及答案(卷三)
Isthereanyplaceintheworld’sbiggestandfastest-growingindustryforsomeonestartingupinbusinessontheirown?
Theanswer,itseems,isadefinite‘yes’.__H__.Astheholidayandtouristbusinessisgrowingbyatleast10percentayear,theprospectsforsmallindependenttravelagentswithflexiblemarketsandlowoverheadshaveneverbeensobright.
Nowondernextyearwillseearecordnumberofindependentstart-ups–atleast10,000,accordingtooneestimate.__9__.Theywillbenefitfromcomputertechnology,whichmeanstheyonlongerneedretailshopsinordertooperateastravelagents.Atleast50percentofindependentoperatorsarealreadyhome-based,linkedbycomputertobookingcenters,ticketwholesalersanddatabaseservices,whichcancutpricesbyhalf,comparedtothemaintravelagentchains.__10__.Iftheydo,thesedynamicindependentsBEComelikeminitouroperators,creatingtheirownpackagesfromotherpeople’sholidays,ratherthanjustsellingastandardholidayoutofabrochureforonly10percentcommission.
Thebiggestproblemwithrunningyourowntravelcompanycanbetogenerateenoughincometomakeitpossibletoapplyforalicensetosellairticketsdirect.__11__.However,manyindependentsarequitehappywiththissystem.Thebrokersarefullybondedandthereforeyourcustomersarewellprotected.Atthesametime,youcanstillgetgoodratesofcommission.Evenpart-timeagentssecuringaroundtenbookingsamonthcanearnaround$1,000amonth.__12__.
Anevengreaterincomethanthatispossiblewiththerightkindofspecialization.Businessandsportstravelareparticularlylucrative.__13__.Onewaytogetthiskindofdealcanbetoapproachcompaniesinyourareadirectandoffertocaterfortheircorporateandleisuretravelneeds.Youmaybeabletoimproveontheirexistingdeals,especiallyiftheyarecurrentlydealingwithoneofthelargertravelcompanies.__14__.Infact,youronlyproblemmaywellturnouttobethatyoubecomesosuccessfulsellingholidaysyouneverhavetimetotakeoneyourself!
ASuchbigcompaniesmayhave75percentofthetravelbusiness,butthere’splentyleftforthesmalleroperator,particularlyiftheyspecialize.
BThiscouldbefivetimesasmuchifyoumakeityouronlyjob.
CTheirlowoverheadsshouldmeantheyareabletoundercuttheircompetitors.
DThesewillrangefrompart-timerstofull-timefreelancetravelbrokers.
EOtherwiseyouhavetoworkthroughbrokersandcomputerizeddistributorswhoalltaketheircutoftheprofit.
FEvenso,youneedtoensurethestaffhavetherighttraining.
GForexample,thereareagentsofferingexoticconferencelocationsorparachutinginthedesert.
HInfact,there’sneverbeenabettertimetotryyourluckinthetraveltrade.
使用返指方法一:
9,11,14。
使用返指方法二:
13。
使用返指方法三:
12。
使用返指方法四:
10。
重要词汇和表达:
Overheads;start-up;wholesaler;dynamic;brochure;broker;bonded;secure;specialization;undercut;distributor;exotic;parachuting;
小资料:
10ReasonsWhyYouShouldHaveaPrestigeHomeTravelBusiness?
EasytoGetStarted-WorkActivelyorJustReferClients
GreatWaytogetExtraCashoraFullTimeIncome
FunandLifelongActivity
IdealPostRetirementBusinesstoStretchYourDollar
TravelAgentOnlyDiscounts
IdealInternetBusiness
GetPaidEverytimeYouTravel
IncredibleTaxBenefitsandDeductions
WorkPartorFullTime
EnrichYourLifestyleasaMemberoftheTravelIndustry
Partone:
Inthispart,theinterlocutorasksquestiononanumberofwork-relatedandnon-workrelatedsubjectstoeachcandidateinturn.Youhavetogiveinformationaboutyourselfandexpresspersonalopinions.
Parttwo
Thecandidatechoosesonetopicandspeaksaboutitforapproximatelyoneminute.Oneminute'spreparationtimeisallowed.
ACustomerrelations:
theimportanceofmakingcustomersfeelvalued
Bcompanygrowth:
theimportancetoacompanyofcontrollingexpansion
CMarketing:
howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany
PartThree:
Inthispartofthetest,candidatesaregivenatopictodiscussandareallowed30secondstolookatthepromptcard,beforetalkingtogetherforaboutthreeminutes.
Afterwards,theexaminerasksmorequestionsrelatedtothetopic.
Fortwocandidates
StaffSuggestionScheme
Yourcompanyisplanningtointroduceasuggestionschemeandtoencouragemembersofstaffatalllevelstocontributeideas.Youhavebeenaskedtoconsiderwaysofsettingupthescheme.
Discuss,anddecidetogether:
●Howtosetuptheschemesothatallstafffeeltheycancontribute
●Howsuggestionsfrommembersofstaffcouldbeevaluated.
Forthreecandidates
Staffsuggestionscheme:
Youcompanyisplanningt
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