商务英语阅读试题和答案.docx
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商务英语阅读试题和答案.docx
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商务英语阅读试题和答案
2018年1月广东省高等教育自学考试商务英语阅读试题
(课程代码05439)
I.TranslatethefollowingwordsorphrasesintoChinese(10%)
1.inflation2.turnover
3.fringebenefit4.bearerbond
5.consignment6.mutualfund
7.brokerage8.certificateoforigin
9.mortgage10.counteroffer
Ⅱ.TranslatethefollowingwordsorphrasesIntoEnglish(10%)
11.经济衰退12.股权证
13.预付款14.期末存货
15.电汇16.赔偿、偿还
17.存款18.配额、限额
19.仲裁20.风险资本
Ⅲ.Choosethebestanswertofillintheblanks(10%)
21.Themostmajorfunctionofmoneyis_________.
A.astoreofvalueB.theunitofaccount
C.themediumofexchangeD.astandardofdeferredpayment
22.WhichofthefollowingisNOTmentionedineconomicloss?
A.Thedestructionofone’shomeinafire.
B.Lossofincomeowingtoillness.
C.Lossofpropertyowingtotheft.
D.Thedestructionofone’spropertyinanaccident.
23.Aninsurancepolicyis_________.
A.agovernmentlawoninsurance
B.awrittencontractbetweentheinsurerandtheinsured
C.apieceofpaperwiththeinsurer’ssignatureonit
D.asetofrulestoregulatetheinsurancemarket
24.WhichofthefollowingcanNOTbeafeatureofabond?
A.Ithasacertaindenomination.B.Ithasaprefixedinterestrate.
C.Itinvolveshighrisk.D.Ithasaprefixedmaturitydate.
25._________isasmallstructurewithoneormoreopensidesthatisusedtovendmerchandise(asnewspapers)orservices.
A.TelephoneboothB.Kiosk
C.NewsstandD.Departmentstore
26.Marketerscancommunicatewithlargenumbersofpotentialcustomersatthesametimeby_________.
A.personalsellingB.directselling
C.masssellingD.sendingleaflets
27.Whatismeantby“consideration”inacontract?
A.Anitemofconsiderablevaluegiventotheotherparty.
B.Anitemofvaluegiventotheotherparty.
C.Moneyinexchangeofgoods.
D.Carefulthinkingbeforesigningacontract.
28.Tobeawisecustomer,wemustevaluate__________andchoosetobuywhatis__________.
A.theprice;thecheapest
B.theproductquality;oftopquality
C.thetotalproductoffer;ofthebestvaluetous
D.theafter-saleservice;providedwiththebestafter-saleservice
29.ThefollowingaretheelementsofmarketingmixEXCEPT__________.
A.priceB.placeC.point-of-saleD.promotion
30.Whatisthemajorfeatureofaglobalmarketingstrategy?
A.uniformityB.flexibilityC.localizationD.diversity
IV.Inthispart,therearesomereadingpassagesfollowedby15questionsorunfinishedstatements.ForeachofthemtherearefouranswersmarkedA,B,CandD.Youshoulddecideonthebestoneaccordingtoyourunderstanding(30%)
Passage1
CorporateCulture
Thetermcorporateculturereferstoanorganization’svaluesystem.Managerialphilosophies,workplacepractices,andorganizationalnetworkareincludedintheconceptofcorporateculture.TysonFood’scorporatecultureisreflectedinthefactthateveryone-even
CEODonTysonwearsclothesofayellowishbrowncoloronthejob.
Theleaderswhodevelopedthecompanyandthecorporateculturetypicallyshapethecorporateculture.Onegenerationofemployeespassesonacorporateculturetoneweremployees.Sometimesthisispartofformaltraining.NewmanagerswhoattendMcDonald’sHamburgerUniversitymaylearnskillsinmanagement,buttheyalsopickupthebasicsoftheorganization’scorporateculture.Employeescanabsorbcorporateculturethroughinformalcontactsaswell,bytalkingwithotherworkersandthroughtheirexperiencesonthejob.
Corporateculturehasamajorimpactonthesuccessofanorganization.Inorganizationswithstrongcultures,everyoneknowsandsupportstheorganizations’objectives.Inthosewithweakcultures,noclearsenseofpurposeexists.Infact,theauthorsoftheclassicbookInSearchofExcellenceconcludedthepresenceofastrongcorporateculturewasthesinglecommonthreadamongmanydiversebuthighlysuccessfulcompaniessuchasGeneralElectricandMcDonald’s.
Asyoucanimagine,changingacompany’scorporateculturecanbeverydifficult.Butsomemanagerstrytodojustthatwhentheyfeelthecurrentcultureisweak,orwhentheorganization’sobjectiveschangeandtheoldculturenolongerfits.Sometimesthecompetitivesituationofacompanychanges.Forinstance,electricutilities,whichoncehadtheirprofitsguaranteedbypublicregulation,nowfacemorecompetitionthanever.FirmsthatwerecomfortablecompetingagainstotherAmericancompaniesnowfindthemselvesfightingcompetitorsfromoverseas,too.
ManagementexpertPeterDuckersfeelsthat,ratherthantryingtochangeculture,managersshouldfocusonchangingemployeesandcorporatepractices,asfollows.
——Definewhatresultsareneeded.Specifyinmeasurabletermswhattheorganizationordepartment,oroffice)needstoachieve.
——Determinewheretheseresultsarealreadybeingachievedwithinthecurrentorganization.Analyzethedepartmentsthatarealreadyeffectiveandfindoutwhattheyaredoingdifferentlyfromtherest.
——Determinewhattopmanagementcandotoencouragethesegoodresults.Duckerssuggeststhatexecutivesopenlyaskwhattheycandotohelp,andthendoit.
——Changetherewardsystem-ordevelopanewone-torecognizetheseeffectivepractices.Whenemployeesrealizethattheorganizationreallydoesrewardthenewapproach,theywilladoptitmuchmorequickly.Whetheronewantstochangeanorganizationcultureornot,itisimportanttochoosemanagersandemployeeswhosepersonalstylesfittheorganization’sgoals.
31.Accordingtothepassage,corporateculture_________.
A.meanstheculturalatmosphereinacompany
B.isestablishedbytopleadersandcan’tbechanged
C.involvesthecorevaluesofacompany
D.haslittleinfluenceontheperformanceofacompany
32.InMcDonald’sHamburgerUniversity,newmanagers_________.
A.learnthecompany’scorporatecultureatlength
B.areonlyinterestedinlearningmanagementskills
C.learnallthenecessaryskillsandpracticesofthecompany
D.havechancestoknowaboutthecompany’scorporateculture
33.Ifanorganizationhasastrongcorporateculture,_________.
A.itcanbesureofachievinggreatsuccess
B.itwillbeassuccessfulasGeneralElectricandMcDonald’sp
C.itsstafftendtoworkforacommongoal
D.itmayhaveastronginfluenceonthemarket
34.Onereasonwhysomemanagerstrytochangeacompany’scorporatecultureisthat_________.
A.theexistingcorporatecultureisverystrong
B.theytrytoadaptthecorporateculturetonewsituations
C.thecompanyisfacingalotofcompetition
D.theyarenotsoconservativeastheoldgeneration
35.WhichofthefollowingisNOTadvisedbyPeterDuckers?
A.Evaluatingdifferentperformancesofvariousdepartments.
B.Improvingthecommunicationamongmanagers.
C.Determinewhatistobeachievedbytheorganization.
D.Improvingtherewardsystemsoastoencouragenewpractices.
Passage2
EarlyDevelopmentsinAmericanEconomy
EarlyAmericanindustriesdependedlargelyonskilledartisansworkinginsmallshopstoservealocalmarket.ButtheIndustrialRevolutionthatstartedinEnglandduringthe18thcenturydidnottakelongtocrosstheAtlantic.ItbroughtmanychangestoAmericanindustrybetween1776and1860.BecauselaborwasscarceintheUnitedStatesandwageswerehigh,employerswelcomedanynewmethodthatcouldreducetherequirementforlabor.
Onekeydevelopmentwastheintroductionofthefactorysystem,whichgatheredmanyworkerstogetherinoneworkplaceandproducedgoodsfordistributionoverawidearea.ThefirstfactoryintheUnitedStatesisgenerallydatedto1793,whenanEnglishmannamedSamuelSlatercametoAmericatobuildacottonclothfactory.Hebuiltthemachineryfrommemory,becauseitwasacrimetocarryfactoryplantoutofEngland.ThesuccessofSlater’sfactorystartedaprocessofchangethatturnedthenortheasternregionoftheUnitedStatesintoanimportantmanufacturingcenter.Themakingoftextilesalsomeantincreaseddemandforcotton,growninthesouthernregionfortheUnitedStates.Asaresult,thenationbecameamajorcottonproducer.
Anotherimportantdevelopmentwasthe“Americansystem”ofmassproduction,whichoriginatedinthefirearmsindustryabout1800.Thenewsystemrequiredprecisionengineeringtocreatepartsthatwereinterchangeable.This,inreturn,allowedthefinalproducttobeassembledinstages,eachworkerspecializinginaspecificoperation.
JustasSlater’snewfactorysystemwasbeingintroduced,anAmericannamedEliWhitneymadecottonproductionmoreefficientbyinventingamachine-thecottongin-thatrapidlyremovedtheseedsfromtheboilsofcotton.Removingtheseedsbyhandwasadifficulttask;Whitney’smachinemadethejobalmosteasy.
Whitneyalsobeganmanufacturingriflesinanewway.Gunshadalwaysbeenmadebygunmakersworkingintheirhomesorsmallshops.Becausethegunswerehandmadeindividually,apartfromonegunwouldnotnecessarilyfitanothergun.Whitneybeganmakinggunswithmachinery,sothatallthepartswerethesameineachgun.Thismethodofmanufacturinggoodsinafactory,withinterchangeableparts,helpedtoadvanceAmericanindustry.
In1913,theautomakerHenryFordintroducedthe“movingassembly”line.Thiswasavariationontheearlierpracticeofcontinuousassembly.Byimprovingefficiency,itmadepossibleamajorsavinginlaborcosts.Anewbreedofindustrialmanagersbeganthecarefulstudyoffactoryoperationswiththeaimoffindingthemostefficientwaysoforganizingtasks.Theirconceptsof“scientificmanagement”helpedtolowerthecostsofproductionstillfurther.
Lowercostsmadepossiblebothhigherwagesforworkersandlowerpricesforc
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