新职业英语经贸英语教案Unit1.docx
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新职业英语经贸英语教案Unit1.docx
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新职业英语经贸英语教案Unit1
Unit1
BusinessRelations
本单元结合国际经贸业务中的典型工作流程、工作场景,概述经贸行业中的第一个工作环节——“建立业务关系”:
●建立业务关系:
通过整体介绍首先明确建立业务关系的重要性、常用方法以及一些注意事项,并结合具体实力初步掌握业务关系的方法,如写商务信件(ReadingA);
●客户接待:
在具体的场景下——包括打电话和直接会面,公司相关人员约见、接待客户,向客户介绍自己的公司及产品,并就合作意向和事宜进行初步接洽(Listening&Speaking);
●客户背景:
通过多种途径了解客户的背景信息,对可能进行合作的客户及其产品有比较清楚准确的了解(ReadingB);
●确立业务关系:
客户与公司通过比较正式的形式——书面方式,沟通和确立业务关系(Writing).
UnitObjectives
Afterstudyingthisunit,youareableto:
●Understandhowtoestablishbusinessrelations
●Receiveaclient
●Answerphonecallsfrompotentialcustomers
●Writeandansweremailsforestablishingbusinessrelations
1.Warming-up
Task1
Thefollowinglogosrepresentsomeofthemostfamousmultinationalcompaniesintheworld.Whichonesareyoufamiliarwith?
Pleasechooseandtalkaboutthecompaniesandtheirproductsorservicesbriefly.
Phliops
RoyalPhilipsElectronicsoftheNetherlandsfocusesonimprovingpeople’slivesthroughtimelyinnovations.Asaworldleaderinhealthcare,lifestyleandlighting.Philipsintegratestechnologiesanddesignintopeople-centricsolutions,providingagreatvarietyofproductssuchasjuicer,coffeemaker,patientmonitor,etc.
Nokia
NokiaCorporationisaFinnishmultinationalcommunicationscorporationengagedinthemanufacturingofmobiledevicesandinconvergingInternetandcommunicationsindustries.Itistheworld’slargestmanufacturerofmobiletelephone.
Wal-Mart
Wal-MartStores,Inc.isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe2008FortuneGlobal500.ThecompanywasfoundedbySamWaltonin1962,incorporatedonOctober31,1969,andlistedontheNewYorkStockExchangein1972.
Lenovo
LenovoGroupLimitedintheworld’sfourthlargestpersonalcomputermanufacturer,afterHewlett-PackardandDelloftheUSandAcerofChina’sTaiwan.Lenovoproducesdesktops,laptops,servers,hand-heldcomputers,imagingequipment,andmobilephonehandsets.ItsexecutiveheadquartersarelocatedinBeijing,China,andinMorrisville,NorthCarolina,theUS.
Dunhill
AlfredDunhill,Ltd.IsaBritish-basedcompany,specializinginmen’sluxuryleathergoods,writingimplements,lighters,timepieces,fragrancesandclothing.
Toyota
ToyotaMotorCorporationisamultinationalcorporationheadquarteredinJapan,andtheworld’slargestautomaker.Inadditiontomanufacturingautomobiles,Toyotaprovidesfinancialservicesandalsobuildsrobots.
Task2
Receptionsarenormallyconsideredthefirstbusinesscardofacompany.Amongthefollowingqualities,whatwouldmakeaqualifiedreceptionist?
Arrangeyourchoicesinorderfromthemostimportanttotheleastandexplainwhy.
⏹StandardMandarin(普通话)
⏹CordialandFriendlyAttitude
⏹AttractiveAppearance
⏹GoodManagementSkill
⏹GreatFamiliaritywithProducts
⏹ConsiderableFlexibility
2.ReadingA
BackgroundInformation
Inmoderninternationaltrade,itisprimaryandnecessaryforacompanytoseekprospectiveclientsandtoestablishbusinessrelationswiththemsoastostartanddevelopitsbusiness.Indoingthis,thesellerandthebuyeroftenchoosewritingletters,sendingemails,makingphonecalls,orsimplymeetingeachother,amongwhich,writinglettersoremailsismostfrequentlyused.Agoodletterforestablishingbusinessrelationsshouldcomplywiththefollowingprinciples:
complete—thelettershouldincludenecessaryinformation;considerate—thelettershouldbecomposedwithdueconsiderationofthereceiver’sneedorexpectation;courteous—thetoneofthelettershouldbecourteousandpolite;clear—thewriter’sideasshouldbeexpressedclearlyintheletter,avoidingpossiblymisleadingwordsorexpressions;concise—thelettershouldbeconciseanddirect;correct—theinformation,grammar,andpunctuations,etc.inthelettershouldbecorrect.
Task1
Beforereadingthepassage,seehowmuchyouknowaboutestablishingbusinessrelationsbyansweringthefollowingquestions.
1.Whydocompaniesneedtoestablishbusinessrelations?
Becauseestablishingbusinessrelationsistheveryfirststepofdoingbusinesswithclients,especiallywhenyourcompanyisnewlyestablished,ortheclientisnew,oryourcompanyisenteringanewmarket.
2.Whatarethemethodsgenerallyadoptedtoestablishbusinessrelations?
Meetinginperson,makingphonecalls,writingbusinessletters,sendingemails,etc
3.Whatkindofbusinesslettercontributestosuccessfulestablishmentofbusinessrelations?
Asuccessfulbusinesslettershouldbepolite,cordial,friendly,withyourintentionclearlystated,andincludenecessaryinformationsuchastheintroductiontoyourcompanyandproducts.
Text
EstablishBusinessRelations
Establishingbusinessrelationsisusuallythefirststepforacompanyto
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