标准商业计划书.docx

标准商业计划书.docx

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标准商业计划书

标准商业计划书

标准商业计划书

设计人：

_______________________

日期：

_________________________

一、企业概况

企业名称:

_____________________________________________________________________________

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

法律模式：

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

联系地址：

___________________________________________________________________________

___________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

电话：

________________________________E_mail:

_________________________

经营范围：

[]制造业[]服务业[]批发商[]零售商

商业计划简述

产品或服务

___________________________________________________________________________

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

顾客

__________________________________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

所有者

（姓名、地址、资质、企业中的作用、相关经历）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

吸收就业人数__________________________________

启动资本

投资_______________________________________

营运资本___________________________________

总计_______________________________________

资本来源

业主的储蓄_______________________________

合伙人出资_______________________________

民间借贷_______________________________

银行贷款_______________________________

二、商业构想和市场分析

商业构想描述

（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等等）

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

三、主营产品

产品或服务的详细描述

产品/服务

（1）

（2）

名称

规格（例如大小、颜色、

质量等）

包装

售后服务

产品/服务

（3）

（4）

名称

规格（例如大小、颜色、

质量等）

包装

售后服务

四、定价计划

产品/服务

（1）

（2）

顾客愿意出的价格

高；中；低

高；中；低

竞争对手的价格

高；中；低

高；中；低

我方价格

我方价格制订的原因

折扣空间

有（%）无

有（%）无

产品/服务

（3）

（4）

顾客愿意出的价格

高；中；低

高；中；低

竞争对手的价格

高；中；低

高；中；低

我方价格

我方价格制订的原因

折扣空间

有（%）无

有（%）无

五、选址计划

企业的位置

企业选址计划的描述

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

选择此地的原因

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

通过将货物或服务销售给以下渠道来接近顾客：

[]个人[]零售商[]批发商[]其他人

选择这种分销方式的原因

_______________________________________