大疆科技DJI汪韬.docx

大疆科技DJI汪韬.docx

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大疆科技DJI汪韬

5/17/2015@11:

54上午16,776views

MoveOver,HongKong,ShenzhenNowChina'sBestCityForBusiness

ShenzhenpassedHongKongtointheChineseAcademyofSocialSciences2014rankings.HongKonghadheldthetopspoteversinceitsfirstinclusioninthesurveyadecadeago.Shenzhen,whichbordersHongKong,switchedplaces,risingfromNo.2lastyear.

Thesurveyof294cities,containedinCASS’sBlueBookonUrbanCompetitiveness,wasreleasedThursdayinBeijing.

TheShenzhenskyline（PhotobyDanielBerehulak/GettyImages）

ThePearlRiverDeltadominatedtherankingswith,inadditiontoShenzhenandHongKong,GuangzhouatNo.5andMacauatNo.9.

Shanghairemainedthirdfromthe2013survey.Beijingfelltwonotches,landingineighthplace.

HongKonglostitsleader-of-the-packpositionlargelybecauseitdidnotsupportinnovation.ItsCensusandStatisticsDepartmentreportedthatin2013,thelastyearforwhichfiguresareavailable,thecity’spublicandprivatesectorsanditseducationalinstitutionsspentanamountequalto%ofitsgrossdomesticproductonresearchanddevelopmentforinnovationandtechnology.Shenzhen,ontheotherhand,devoted%ofitsGDPlastyeartosuchareas.

WhytheheavyemphasisoninnovationPerhapsbecauseChinesePremier,withhismuch-publicizedunveiledinearlyMarch,hasplacedhishopesonnewbusinessestorevivethecountry’seconomy.HisconceptisthatBeijingcaninvestininnovation,andCASShasevidentlyadoptedthetheme.

HongKong,ontheotherhand,hasitsnoninterventionistphilosophyandrefrained,forthemostpart,frompickingwinnersandlosers.InanysurveyconductedbyaBeijing-basedorganization,HongKongisboundtoloseouttocitiesimplementingactivistpoliciesfavoredbythecountry’sleaders.

Fordecades,HongKonghasworriedaboutlosingouttoSingapore,runbyworld-classinterventionists.Now,itsconcernfocusesonnext-doorShenzhen.Afterall,HongKongcouldhavebeenthehomeofDJITechnology.

DJI—theinitialsstandfor—wasfoundedbymainland-born,whograduatedfromHongKong’sUniversityofScienceandTechnologyin2006.Hehadafternotgettingsupport.ThatyearhefoundedDJI,whichnowhas70%oftheglobalmarketforciviliandrones.

FrankWangistheworld’sfirstdronebillionaire.（Photo:

DavidHartungforForbes）

FastCompanymagazineDJI22ndonits2015listoftheworld’smostinnovativecompanies.FrankWang’sbusinessisestimatedtobeworthabout$8billion,andmanyseeitgoingto$10billionafterfurtherroundsoffunding.

Now,itseemseveryChinesedrone-makerhasflockedtoShenzhen.ThereareaboutahundredcompanieschasingDJI,andaround80%ofthemarelocatedinthatcity.

LikethetinyonestartedbyJohnMaandtwofriends.Theypooledsavings;movedtoShenzheninJuly;andbuilt70drones,whichtheyofferedforsaleonAlibabaGroup’sTaobaoplatformfor468yuanapiece.

WhyShenzhen“It’seasytofindhardwarefactoriestoturnyourideaintoproducts,nomatterifyouonlyhavejustafewthousandyuanorjustorderoneunit,”MatheSouthChinaMorningPost.Start-upslikeMa’sneedthecheapmanufacturingspaceShenzhenoffersaswellasitsexistingsupplychains.

YetShenzhenhasmuchmorethananindustrialinfrastructure.Thereareinthenorthernpartofthatcityrustingindustrialbuildingswhereyoungbusinesseshavereplacedold-linemanufacturers,wherethousandsofJohnMashavesetupshoptobecomeFrankWangs.

NowonderShenzhennowleadsChinaasitsmostcompetitivecity.LiChao,whoworkedontheCASSsurvey,saidShenzhen’s“productoutputperlandareaisthehighestinthecountry.”

Ofcourse,Shenzhen’sproductivityishelpedbyhostingHonHaiPrecisionIndustryCo.That’sbetterknownasFoxconnTechnologyGroup,theworld’slargestcontractmanufacturerofelectronicsandthemakerofproductsforAppleandotherconsumerproductscompanies.Foxconn’sLonghuafacility,bysomemeasuresthelargestfactoryontheplanet,isjustdowntheroadfromdingybuildingshostingsomeoftheworld’ssmallest—andsoontoberecognizedasmostinnovative—companies.

Shenzhen’sroleasincubatortotomorrow’sbusinessesispresumablysafeaslongasBeijingdoesnotmeddletoomuch.ThePearlRiverDeltahasjustbeenrecognizedbytheWorldBankastheworld’slargestmetropolitanareabysizeandpopulation,passingTokyo.

Beijing,however,isthinkingbiggerstill.Therehavebeencentralgovernmentplanstoofabout50millionpeople.Planningshouldcoordinatetransportationinfrastructure—helpingcompetitiveness—butcouldalsobringadversesideeffects,thedownsideofcentraltechnocratstryingtodotoomuch.

ItisnocoincidencethatfourofChina’smostcompetitivecitiesareintheDelta.Twoofthem,ShenzhenandGuangzhou,areinfreewheelingGuangdongprovince,farfromtheseatofCommunistPartypowerinBeijing.Thetwoothers,HongKongandMacau,areadjacenttoGuangdong.Withananything-goesmentalityintheDelta,almostanythingcanhappenthere.Afterall,anine-year-oldShenzhenstart-uphasjustcapturedmostofaglobalmarket.

ThereareundoubtedlymoreDJIsinthosehulkingbuildingsinShenzhen.Wejustdon’tknowtheirnamesyet.

5/07/2015@1:

12下午16,012views

DroneOverlordFrankWangOnDJI'sMilestones,MiscarriedGoProPartnership&CorporateEspionage

DJICEOFrankWang（Photo:

DavidHartungForForbes）

ForbesStaff

Atage34,FrankWangTaoisleadingtheglobalconsumerdroneindustrywithDajiangInnovation（DJI）,aShenzhen-basedmanufacturerthathefoundedoutofhisdormroomnineyearsago.Ontracktodoabout$1billioninrevenuein2015,DJIpioneeredthepopularmarketforflyingrobotslargelywithitssignaturePhantom,awhite-shelled,pre-assembleddronethatcanbeflownalmostrightoutofthebox.

ButunlikeotherChinesetechnologygiantssuchasAlibabaandXiaomi,whichgrewbigmainlybytappingintotheenormousconsumermarketintheirhomecountry,DJIderivesabout70%ofitssalesfromoutsideofAsia.ItisthefirstChinesecompanytoleadaglobaltechrevolution.

Inthreesit-downinterviewswithFORBES,WangsharedstoriesofDJI’searlydays,hisdriveasa“perfectionist”andchallengesthatthecompanyfacesahead.Hisfocushasallowedhimtoaccomplishachildhooddreamofcreatingaflyingrobot,andhenowheadsupthelargestconsumerdronemakerintheworld.（ToreadmoreaboutWang’sstorysee.）

BelowareselectionsfromWang’sinterviewswithFORBES,editedforclarity.

Forbes:

Whendidyoufirstbecomeinterestedinflyingrobots

FrankWang:

Therewasacomicbookinthe1980scalled“DongNaojinYeye”（GrandpaThink-Hard）whichfeaturedaredhelicopter.Irememberitsoclearly.IimaginedthatI’dmakeaplanelikethat,thatcouldfollowmewhenI’mhikingoronthetrain,anduseacameratosendtheimagestome.ActuallyatthetimeIdidn’tevenknowtheconceptofacamera.Ijustwantedtoflysobadly.EventhoughIcouldn’tturnmyselfintoaplane,Iwashappytojustmakeasmallplaneandwatchitfly.

F:

Howdidthecompanystart

FW:

Icompleted[ahelicopterflightcontrolcollegeproject]in2005.Ifoundedthecompanyin2006.AtthetimeImadeavideoofthehelicopterandthepeoplewhowatcheditthoughtitwasn’tbad.Someonethenapproachedmetobuyit.IthoughtitwasagooddealbecauseIsolditforRMB50,000（about$6,000）whileitcostRMB15,000（about$2,000）tomake.

F:

Whatwerethechallengesyoufacedintheearlydays

FW:

Almostallofthefirstgroupofemployeesleftaftertwoyears.Theymayhavefeltthefuturewasaquestionmark…Iwasaperfectionist,andwasabrasivewhenitcametointeractingwithotherpeople.

Togiveyouoneexample:

Ibelievedthatwhoevercontributedmoreshouldbegivenmoreshares.AtthetimewehadthreetofouremployeesandIwantedtogiveeachofthemshares,butIthoughttheshareamountsshouldn’tbeequal.Whoevercontributedmoreshouldbegivenmore.Itshouldn’tbeegalitarian.ButattheendIpissedeveryoneoff.Ipissedoffthepersonwhowasgivenfewershares.Hefeltthatitwasunfairsoheleft.ButIalsopissedoffthepersonwhowasgivenmore,[because]heaskedifhecouldgifthissharestotheotherperson.Isaid,“No,youhavetotakemoreshares.”WehadsomeargumentsandmytonewasinsensitiveandIsaidsomethinglike,“AtthiscompanyIamincharge.”Whenheleftthecompany,hesaidthisincidentmadehimfeelhurt.

F:

Youbeganwithmakingflightcontrolsystemsforhelicoptersbutlatermovedontomakingquadcopters.Whattriggeredthattransition

FW:

ANewZealanddistributortoldusthatshesold200gimbalsamonth,and95%ofthecustomersinstalledthegimbalsonmultirotors.Initiallywethoughtlightofmultirotorsbecausetheycouldn’tcarrymuchweightorflyforlong.Butwhenthedealertoldusthisinformation,wethoughtaboutseriouslymakinga[flightcontrollerforquadctopers.]Infactmostofthestuffwasthesameandwecoulduseoursoftwareonmultirotorswithsomesmallchanges…Thehardwarehardlyneededanychangesandsowemadeourfirstflightcontrolforamultirotorinjustafewmonths,sellingforRMB6000toRMB7000（about$700to$800）.Itwassuccessfulrightaway.

ThemainplayersinthemultirotormarketbackthenwasanopensourcecompanyfromGermanycalledMikroKopter.Itwasmostlydo-it-yourself,andyouhadtofindyourowncomponentsanddownloadyourowncode,sotheuserexperiencewasn’tgreat.Neitherwastheproduct’sreliability.Wewerethefirstonetoprovideacommercial-use,off-the-shelf[multirotor]flightcontrol.

Themultirotormarketwasratherprimitivebackthen.Wesoldafewhundredunitsamonth,andIbelievewehad70%ofthemarke