新职业英语2通用版Unit 8 Business start up.docx

新职业英语2通用版Unit 8 Business start up.docx

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新职业英语2通用版Unit8Businessstartup

Unit8Businessstartup

Teachingobjective

Afterstudyingthisunit,thestudentsareabletomasterthekeywordsandstructures,andmoreimportantly,tocommunicateforthefollowingpurposes:

✓knowthebasicstepsinstartingupacompany

✓discusswhatbusinesstostart

✓talkaboutthewaystoraisecapital

✓expressapreferenceinchoosingabusinesslocation

✓makecommentsoninterviewperformances

✓deliverathank-youspeech

Themethodofapproach

1.Discussing,listening,reading,presenting,androle-playingbythestudents;

2.Explanationanddemonstrationbytheteacher;

3.After-classresearchandpracticebythestudents.

Unitcontent

ReadingA:

RiskitWhenYoung

ReadingB:

SettingupsHome-basedeBayBusiness

Listening&Speaking:

StartingsBusiness

Writing:

Report

Mini-project:

DraftingaBusinessStart-upPlan

LearningStrategy:

UsingtheInternettoLearnEnglish

Timerequirement:

8-9periods

UnitFocus

ambitionapproachauctionbiddercoursecrafts

debitcarddumbendupfeedbackfigureinfund

get（sth）offthegroundgraduateschoolhindsightimpressiveinventoryminoroddontrackpayoffpromptrangerouteslipunderone’sbeltutilityverificationwaresworkaday

Teachingprocedures

Thisunitisarrangedforatimespanof8hours,duringwhichatimelimitissuggestedforeachstep.Thoughit’salwaysimportanttokeepatimelimitinmindforeachactivity,ateachershouldneversticktoarigidtimeplaninteaching,butratherfollowamoreflexibletimetablewhendealingwithunexpectedin-classoccurrencesandmakenecessaryadjustmentsaccordingly.Notethatnoteverystepsuggestedhereisamustinteaching.Ateachercanmakewhateverchangeshethinksnecessary.

Hour1:

Courseintroduction45minutes

Warming-upTask110minutes

Objective:

Sscanidentifytheadvantagesanddisadvantagesofbeinganemployeeandaself-employer.

Steps:

•SsreadWarming-upTask.

•ExplaindifficultwordstoSs.

•AskSstodiscusswiththeirpartnersanddothetask.

•AskSstogivetheiranswers

•Givecomments.

Key

NewwordsinReadingA15minutes

Objective:

Sscangetfamiliarwiththenewwordsandexpressions,etc.

Steps:

DiscussionsbeforeReadingA10minutes

Objective:

Sscangetfamiliarwiththenewwordsandexpressions,etc..

Steps:

•SsknowsomethingaboutReadingA.

•Ssdiscussthefollowingthequestions:

Startanbusiness,orstartgraduateschoolandanewjob?

•Commentbrieflyontheirwork.

Hours2-3:

ReadingA45minutes

Languagepoints35minutes

Paragraph1

approachv.tocomeneartosomeoneorsomethingindistanceortime;tobegintodealwithaproblem,task,etc.inaparticularway

e.g.Itisnotallowedtoapproachtheforbiddenarea.

e.g.Astheyapproachedthewood,arabbitranoutofthetrees.

Paragraph2

sucksomeoneintosomethingtoinvolvesomeoneinanactivityorasituation,especiallyonetheydon’twanttobeinvolvedin

e.g.Thegovernmentshouldcarryoutapolicytohelptheteenagerswhoaresuckedintoalifeofcrime.

slipawaytostopexisting;todisappear

e.g.Theirsupportgraduallyslippedaway.

e.g.Thoseyoungguysweresuckedintocomputergamesandtimeslippedawayquickly.

Paragraph4

hindsightn.theabilitytounderstandfactsaboutasituationonlyafterithashappened

e.g.Byhindsight,Ishouldhavegonethereearlier.

e.g.Weoftenrealizemistakeswe’vemadewithhindsight.

dumba.（informal,especiallyAmE）stupid

e.g.Thatwasaprettydumbthingtodo.

Paragraph5

coursen.thegeneraldirectioninwhichsomeone’sideasoractionsaremoving

e.g.Thepresidentappearslikelytochangecourseonsomekeyissues.

e.g.Politiciansareoftenobligedtosteeracoursebetweendifferentinterests.

fundn.asumofmoneyorotherresourcessetasideforaspecificpurpose

e.g.Thegovernmentsuppliedthemwiththefundtobuildthehospital.

scrapev.tomanagetowinorgetsomethingwithdifficulty

e.g.Thefamilyscrapedtogethersomecashtosendtheboytofurtherhisstudyabroad.

e.g.Thatpoorguyscrapedalivingbythecraftofmakingfurniture.

get（something）offthegroundtostarthappeningsuccessfully

e.g.Withoutmoremoney,themovieisunlikelytogetofftheground.

payoff（ofaplanoraction）tobesuccessfulandbringgoodresults

e.g.Youaretakingariskonabetthatwillpayoffpoorly.

raisev.tobringorcollectmoney

e.g.Thelocalgovernmentraisesmoneyfromtheneighborsforacharityeveryyear.

e.g.Hefailstoraisetheextrathreethousanddollars.

high-profilea.（onlybeforenoun）receivingorattractingalotofpublicattentionontelevision,innewspapers,etc.

e.g.Theyhavestartedahigh-profilecampaigntoraisestandards.

Paragraph7

rangev.toincludeavarietyofdifferentthingsinadditiontothosementioned;tovarybetweentwoparticularamounts,sizes,etc.

e.g.Thepaperdealswiththenation’sproblems,rangingfrominflationtoairpollution.

e.g.Therewere120studentswhoseagesrangedfrom10to18.

utilityn.aserviceprovidedforthepublic,suchaswater,electricity,orgas;thestateofbeinguseful,profitableorbeneficial.

e.g.Theirresearchprojecthaslimitedpracticalutility.

Paragraph8

ontrackactingorthinkinginawaythatislikelytoachieveaparticularresult

e.g.Jamesisontrackforthegoldmedal.

e.g.Afterlongfrustration,wehaveputtheprojectontrackagain.

Paragraph9

underone’sbelthavingalreadyachievedorobtainedsomething

e.g.I’vegot50flightmissionsundermybelt.

impressivea.makingastrongorvividimpression;strikingorremarkable

e.g.Therewillbeanimpressiveceremonyforthegame.

e.g.Thisaircraft’ssafetyrecordisanimpressivetestamenttoitsdesigners’skill.

Notes:

WePay:

WePaywasfoundedbyBillClericoandRichAbermaninAugust2008followingthreeobservations:

1）Collectingmoneyisastruggleforgroupsofallsizes—fromagroupoffriendssplittingthecostofaskihousetoafraternitycollectingmembershipfeesandsolicitingdonations.

2）Peoplecollectingmoneyhavetwooptions:

holdsharedfundsinapersonalbankaccountorgothroughthetroubleofsettingupaseparatebankaccount.

3）Maintainingtransparencyandsharingaccountactivityinformationwithgroupmembersisachallenge.

Task15minutes

Objective:

Sscanwritedowntheimportantevents

Steps:

•SsdoTask1.

•AskSstoworkindividually.

•Checktheanswers.

SuggestedAnswers

1.AttheendoftheirsenioryearatBostonCollege.

BothRichAbermanandBillClericofacedatoughdecisionastowhethertheyshouldstartanonline-paymentprocessingbusiness,orgraduateschoolandfindanewjob.

2.Justafewmonthsaftergraduation

Theychangedcourse:

AbermanleftlawschoolandClericoquithisjob,andtheyfoundedWePay.

3.Ayearaftertheirfoundingthecompany

AbermanandClericohaveraisednearly$2millionforWePayfromhigh-profileInternetinvestors.

4.Onmarch30

Wepaylauncheditsservice,allowingindividualsandgroupsallovertheworldtoestablishanaccountandcollectmoneyinavarietyofways.

Task25minutes

Objective:

Sscananswerthequestionsaccordingtothepassageandfillintheblanks.

Steps:

•Ssreadthepassage.

•Sscompletethetask.

•Sscomparetheirworkwithothers.

•SelectSstopresenttheirwork.

Key

SuggestedAnswers:

Languagelab45minutes

Task15minutes

Objective:

SsknowthespellingandmeaningofthewordsandexpressionsfromReadingA.

Steps:

•SsreadTask1.

•AllowSs5minutestodothetask.

•Checktheanswers.

Key

Key:

1.A2.D3.F4.E5.G6.B7.H8.C9.J10.I

Task210minutes

Objective:

SscanusethewordsandexpressionsfromReadingA.

Steps:

•SsdoTask2.

•AskSstoworkindividually.

•Checktheanswers.

Answers

1.dumb2.raise3.innovative4.ranging5.sucked/sucks

6.impressive7.approaches8.route9.slip10.hindsight

Task310minutes

Objective:

SscanusethewordsandexpressionsfromReadingA.

Steps:

•SsdoTask3.

•AskSstoworkindividually.

•Checktheanswers.

Key:

1.Shetriedtogetherlifebackontrackafterherdivorce.

2.TheUNispilingonthepressureandthetwosidesmaybothhavetowithdraw.

3.Onemonth’shardworkpaidoff,andtheywereveryhappytofindthesaleswentupdramatically.

4.Onecannotbesuccessfulinbusinessunlessheiswillingtotakearisk.

5.Ijustwanttocheckthetimeofthemeetingwithyouandwon’ttakeupmuchtime.

Task410minutes

Objective:

SscanexpressideasinwritingusingthetwomodelsoutlinedforTask4.

Steps:

•ReadthemodelstoSswithanexplanationifneeded.

•Ssworkinpairs.

•Checktheanswers.

Key:

Model1

1.Hermothercouldhearhersingingassheranupstairs.

2.Wefoundhimwaitingtoreceiveus.

3.Manypeopleobservedtheshipleavingtheharbor.

Model2

1.Willyoudroptheletterinthepostboxasyougopastthepostoffice?

2.IwasdoingmyhomeworkasmyfatherwaswatchingTV.

MyfatherwaswatchingTVasIwasdoingmyhomework.

3.ItwillwarmupalittlebitonSundayasthecoldfrontpasses.

Task510minutes

Objective:

SscanusethevocabularyinReadingAfortranslation.

Steps:

•Ssworkindividuallyorinpairsandtranslatethesentences.

•AsktwoSstowritetheirtranslationsontheboard.

•Commentbrieflyontheirworkwithemphasisonthestructuresoftheirsentences.

SuggestedAnswers:

1.Youwillregretitifyouletthisopportunityslipaway.

2.Littlebylittleherevealedhisambitions.

3.Walksoftlyasyouapproach