毕业设计修改稿.docx
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毕业设计修改稿.docx
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毕业设计修改稿
Howtoestablishbusinessrelationshipwiththe
Foreigncompany
Thebackgroundofbusiness
China'sgarmentindustryisbecomingmature,theinternationalcompetitionistheproductsquality,innovationadvantage,productdevelopment,,brandinnovationadvantage,culturalinnovationofhigh-leveladvantagesinsteadofthelaborcostadvantage
InternationalmarketfortheChinesegarmentindustryitsmeaningismorethanexports,"resources"hasbeenreferredtoanimportantposition
InternationalIndustrialresourcesexistinthedesign,development,production,marketing,andmanagement,promotionandsoonofallaspectsthatincludedhuman,financial,material,intangibleassetsandotherfields.Rationalandefficientuselessofinternationalresources.
Theindustry,profitsofenterprisesisamajorsourceofnew,moreChineseproductstointernationalmarketsisakeytothedoor.
1:
CompanyIntroduction
1.Ensembleintroductionofourcompany:
Inordertoshowthefashion,toprovidetheproductswithgoodqualityandreasonableprice,tosavethetimeandbringtheclienttoareallybuyingofficeforfashionandfashionaccessories,theSimpleLifeGarmentsTradingCompanywasborn!
Ourcompanyhasfivepartners.Threeofthemhavetheirwovengarmentmanufactories;othershavetheirownknittedproductmanufactories.Thereare700peopleworkindifferentmanufactories.Thesemanufactoriescanproducethegoodswithclientrequirementatanytime.Meanwhile,inJanuary,2006,wesetupourSimpleLife-SpeedSamplingRoomwhichhas13employees.Thiswouldbeagreathelptothebuyerswhohavetheirowndesigngoods.2:
Productclassification:
AsasupplyChainManageracrossmanyproducers,ourmainbusinesscoverallkindsofwovengarmentsmanufactories,suchasleisuredown,feathertouchpadding,P.Pfillerorwithoutfillingjacketsorcoats,fashionpantsandskirtsandfashionsuits,realleathergarments.Meanwhile,variationsofknittedproducts,suchanT-shirt,sweaterjackets,sweaters.Bothwovenandknittedgarments,wedoalotofgarmentheavywasherandpigmentgarmentdyingstyleswhichlooksmoreoriginalandunique!
Besides,wealsodothehardgoodssuchasfashionaccessories,furnishings,gifts,andgripsackandtravellingcase.OurcurrentproductsaresoldgoodforChainStores,Designerlabels,FashionhousesandImportersbasedinGermany,France,UK,Swiss.3:
Corporateculture:
3.1.Teamworkisworkperformedbyateamtowardsacommongoal.
Inordertocultivatethepositiveworkingstyleandatmosphere,aharmoniousinterpersonalrelationshipwithintheteamisextremelycrucial.Allteammatesoughttobesincere,respectful,generous,trustfulandregardfultoeachother.Everymemberoftheteamshoulddisciplinehimselforherselfandsparenoeffortstoformadynamicteaminwhichwecancomplementoneanother’scapabilities,shoulderresponsibilities,gothroughsetbacksandsharebenefitstogether.
3.2Innovationistheotheraimofourcorporatecultureofourcompany.Infashionindustryinnovationisveryimportanttoacompany;weneeddesignthenewstylecloth.Acompanywhichhasthecouragetoinnovatewillbethewinnerinthisindustryatlast.
4:
Short-termgoal:
Theshort-termgoalofourcompanyistoexpandtheItalianmarket.
AsweallknowItalyistheheavenoffashion,MilanFashionWeekisoneofthemostfamousFashionWeek.Wecanseealotofwordfamousbrandtakeanactivepartinthisactivity,suchasGucciLV,Prada,Versace,Giorgio,Armaniandsoon.OurproductswithfashionstyleandgoodqualitywillhavebroadmarketinItaly.Thereasonablepricewillbethebiggestcompetitiveadvantage.
2:
Selectthepartnercompany
Beforeweestablishthebusinessrelationshipweneedtodoasurvey.
2.1:
BackgroundinformationofWonderfulGarmentsImport﹠ExportCo.,Ltd:
WonderfulGarmentsImport&ExportCo.,Ltd.isoneofthespecializedforeigntradeimport&exportcompaniesinMilanItaly。
Itisanintegratedshare-holdingfirmwithbusinessscopesininternationaltrade,realestatedevelopment,laborforceexport,foreigneconomiccooperationandoverseasexhibitionbusiness,etc.
2.2:
TheHistoryofWonderfulGarmentsImport&ExportCo.,Ltd.
Itwasfoundedin1979,withabusinesshistoryofover30years.Thecompanyhasbeengrowingconstantlyeversince.In1998,thecompanyintoashare-holdingfirmwitharegisteredcapitalofEURO45millionanditpassedthecertificationofISO9001:
2000qualitysysteminthesameyear.Relyingonexperienceandsuperiorityin30years'internationalizationmanagementprocess,theyhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket.
2.3:
Theshort-termgoalofWonderfulGarmentsImport&ExportCo.,Ltd.
Thecompanyinsistsonmulti-dimensionaldevelopmentalstrategy.Thereare18businessdepartmentinthecompany.Exportbusinessscopecoversknitted/wovengarments,fabricsandtextiles,hometextiles,casesandbags,shoesandcaps,gloves,hardware,etc..Afteryearsofhardwork,thecompanyalreadybecomesanintegratedenterpriseaimingatnotonlytradebusiness,butalsoinvestment,realestate,miningindustryfromatraditionaltradingcompany.
Facedwithdomesticandinternationaldevelopandchallenges.Thecompanysincerelywelcomescustomersbothathomeandabroadinclosecooperationformutualbenefits.
3:
Writeananalysisreport
3.1:
Report1(Thisreportisforourcompany.)
OurcompanydecidedtoestablishcooperativerelationswiththeWonderfulGarmentsImport&ExportCo.,Ltd,thenecessityandthebenefitsofcooperationareindicatedinthisreport.
3.1.1.Whatareweshortnessandwhatcanwedo.
Currently,ourcompany'sindustrialchainisstillnotperfect:
wehaveagoodprocess,butnotagoodfabric;haveagoodprocess,goodfabric,butnotagoodmarket.Itisdifficulttoachieveinternationalbypromoteourbrandunilaterally,weneedtocombinewithforeignbrandsandfindinternationalshortcut.
Cooperatewithinternationalbrands,withproveninternationalbrandsoperatingmode,isaninternationalshortcut.
3.1.2.Whywechoosedtocorperatewithforeigncompany.
Witheconomicdevelopmentandscientificculturalprogress,clothingandapparelindustryisincreasinglywell-developedandmaturemarkets,especiallyafterChinaentredintoWTO,ourgarmententerprisesarefacingbothopportunitiesandchallenges.Tothisend,wemustmaketimelyadjustmentsandimprovementsinsomeparts:
designanddevelopment,productionmanagement,brandmarketingandmarketingservices.So,theselectionofco-operationwiththeinternationalfashionindustryshouldbeaverydesirableandnecessaryapproach.
Internationalcompanygenerallyhasalonghistory,whethertheproductionprocess,technology,plantmanagement,marketingmodelsareallmorematurethanthedomesticbrands.Theyhasitsownsetofperfectoperationsystemthatcanbringusadvancedexperience.
3.1.3.Whatkindofbenefitswecangetthroughthecooperation.
Throughthiscollaboration,wecannotonlydrawfromtheessenceoffashion,butalsocanthroughthewindowtotheworldofself,forthenextEuropeanmarketinfuture.
3.2.Report2(ThisreportisforWonderfulClothingCompany.)
DearSirs,
WehaveyournameandaddressfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinItaly.Wewishtoinformyouthatwespecializeinbothclothingandfashion,andshallbepleasedtoenterintobusinessrelationswithyou.
3.2.1.Aboutusandthechineseeconomictrend.
Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbyourcorporationwithdetailedspecificationsandmeansofpacking.
Ourcompany’spurposeis"tobuildaknowledge-basedinternationalbrand",withinternationalbusinessphilosophy,andthemodeofoperationisinlinewithinternationalstandards
Asweallknow,inrecentyears,anumberofinternationalclothingbrandshavestartedtotakethestrengthofthegarmentanddomesticjointventures,cooperativemannertoachievethepurposeoflocalization;anddomesticapparelbrandsarealsolookingforthestrengthoftheinternationallyrenownedcompany,withitssophisticatedbrandworkstoachieveinternationalobjectives.China'stextileexportquotas’abolishmentisaimtoachievetheintegrationofinternationalmarkets,goingoutandbringingindifferentwaysareinternational.
3.2.2.Thedifferentsituationbetweenusfterthecrisis.
Wehavelearnedthatyourcompanyhasahistoryfor30years.Relyingonexperienceandsuperiorityin30years'internationalizationmanagementprocess,youhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket.Becauseofthefinancialcrisis,theworldeconomiconlygotaweakrecoveryandstillstayingattheshadowofthecrisis,andweknowthatyourcompanyhasgonethroughadifficultperiod.AstheChinesegovernment'smacro-control,ourcompanyhasnotbeentoomanylossesinthelastyearbeforethecrisishadbeenrestoredtoprofitability,andthecompany'sturnoverhasbeenasteadyincrease.AsOurshorttermgoalistoopentheItalianmarket,sowehopetocooperatewithyourcompany.WearewillingtobeyouragentinChina,andhelpyoutoopenthechinesemarket.Wecanalsoprovideyouwithsilkandotherfabrics,savingyourcompanyunnecessarycosts.AndwehopethatyourcompanycanprovideuswithsellingourproductsinItaly'srelativelygoodchannel,andtohelpmycompanymaketheappropriatepublicity.
3.2.3.Ourannualclothingtable.
Hereisourannualclothingtable,hopeyoucanhaveabetterunderstandingofourcompany'sproductsprojectthroughit.
SpringandSummer
Autumn
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