商务交际英语2考试样题.docx
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商务交际英语2考试样题.docx
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商务交际英语2考试样题
湖南广播电视大学开放教育期末考试
商务交际英语
(2)考试样题(开卷)
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I.MULTIPLECHOICES(10小题,每小题1分,共10分)
Choosetheletterindicatingthebestchoicetocompleteeachsentenceoranswereachquestion.Yourjudgmentshouldbebasedonyourunderstandingofthecoursebook.
1.The_________inaninstructionwarnreadersaboutpossibleinjuryorotherdangers.
A.specialskillsB.cautionsC.timeframe
2.Howdoesaprocessdescriptionfunction?
A.Itdescribeswhatanobjectislike.
B.Itexplainshowsomethingworks.
C.Itexplainshowtoperformaprocess.
3.Graphicaidsprovidea(n)________representationofwords.
A.audioB.verbalC.visual
4.A________isusedtoshowhowthepartsofawholearedistributed.
A.piechartB.linegraphC.map
5.Aservicecultureisacombinationof________policiesandattitudesthatpenetrateacompany.
A.customer-focusedB.technology-focusedC.capital-focused
6.Choosethemostappropriateresponsetothiscustomerinquiry:
“Whatwastheprofitmarginonthatproject?
Ineedtheinformationformymonthlyreport.”
A.WhywouldItellyou?
Youarenotmycustomer.
B.I’mnotsurebutitmightbeabout48percent.
C.Idon’tknow,butIcanfindoutforyou.I’llcallyouinafewminutes.
7.________iswhatyoudomostfrequentlyinthedailylife.
A.IntensivelisteningB.CasuallisteningC.Activelistening
8.Activeparticipationinmeetingsmeansthat________.
A.youshouldkeepthemeetingundercontrol
B.youarepartiallyresponsibleforthemeeting
C.youmustnotmakeanyimportantdecisions
9.WhichofthefollowingisNOTapopularmeetingtime?
A.Earlyinthemorning.B.Rightafterlunch.C.Lateintheevening.
10.Useageneralresumeif________.
A.youareapplyingforavarietyofjobs
B.you’vegotoneparticularjobinmind
C.you’vetargetedononeortwocompanies
II.TRUE/FALSE(10小题,每小题1分,共10分)
WriteaTinthespaceprovidedifthestatementistrue.WriteanFinthespaceifthestatementisfalse.Yourjudgmentshouldbebasedonyourunderstandingofthecoursebook.
11.Unfamiliartermsmaydiscouragepeoplefromreadingtheinstructions.
12.Indescribingaprocess,begineachstepwithaverb.
13.Adrawingisusedtoemphasizedetailsofanideaorprocedure.
14.Youneedtopaymoreattentiontoexternalcustomersthaninternalones.
15.Thepitchofyourvoiceisitshighnessorlowness.
16.Nonverbalsymbolsexistonlyinoralcommunication.
17.Thesocialzoneiscommonformostbusinessmeetingsorsocialgatherings.
18.Tomemorizeaspeechmeanstoreaditfromawrittencopyofthespeech.
19.Whenschedulingameeting,considerthetravelneedsoftheparticipants.
20.Thereisnoneedtodoresearchonspecificorganizationsinjobsearches.
III.QUESTIONSANDSHORTANSWERS(5小题,每小题2分,共10分)
21.WhatisanRFP?
Whatdoesacompanyuseitfor?
22.ListatleastTWOwaystofostertrustwithacustomer.
23.ListatleastTWOexamplesofnonverbalsymbols.
24.Whatdoesaneffectivemeetingneed?
25.ListatleastFOURsectionscontainedinaresume.
IV.READINGCOMPREHENSION(10小题,每小题2分,共20分)
Readthefollowingtwopassagesandanswerthequestions.
PassageOne
BenjaminContrerasworksintheshippingdepartmentofalargepublisher.Whencustomersreturndamagedbooks,thedamageoftenisnotobvioustotheclerkswhounpackthem.Theysometimesplacethesebooksbackonthewarehouseshelves.Thedamagedbooksarethenshippedoutagaintothenextcustomerwhoordersthem.Thatcustomerfindsthedamage,returnsthemagain,andusuallycomplainsabouttheinconvenience.
Benjaminthinksthecompanycouldavoidshippingoutdamagedbooksbycreatinglabelsthatidentifythebooksasdamaged.Thecompanycouldsendthenewlabelstocustomerswhowanttoreturndamagedbooks.Whenthedamagedbooksarrivedbackatthewarehousewiththenewlabels,theclerkswouldknowtogivethecustomercreditforthereturnandthendestroythebooks.
Benjamin’ssupervisor,KarenHorner,likesthisideaandhasthenewlabelsmade.SheasksBenjamintowritealettertocustomers,explaininghowtousethelabels.Karendecidesthathealsoshouldwriteacompletesetofinstructionsforreturningbooks.Thiswouldpreventcustomersfromshippingbythewrongmethod,sendingthebookstothewrongaddress,andsoon.ShealsoasksBenjamintowriteadescriptionofthereturnprocessforstaffinotherdepartmentsbecausetheyoftenaskquestionsaboutit.
Benjaminhasreadmanysetsofinstructionsandassumesthatadescriptionofaprocesswouldbeverysimilar.Hethinksheprobablycouldjustgiveotherstaffmembersacopyoftheinstructionshewritesforthecustomers.Benjaminisconcernedaboutthecustomers’reactiontotheinstructions.Heoftentalkswiththemonthephoneandknowstheyareverybusyandtendtobeimpatient.Theymaynotreadtheinstructions;somemaybeannoyedatevenreceivingthem.
26.WhichdepartmentdoesBenjaminworkin?
A.Salesdepartment.B.Shippingdepartment.C.Accountingdepartment.
27.AccordingtoBenjamin,iftherearelabelsthat________,thecompanycanavoidshippingoutdamagedbooks.
A.tellthebooksaredamaged
B.showthebooksarenewC.offercustomersdiscounts
28.Benjaminisaskedto________.
A.designthelabelsB.destroythebooksC.writeaninstruction
29.Benjaminiscustomers’reactionstotheinstruction.
A.surprisedatB.angrywithC.concernedabout
30.WhichofthefollowingwritingsisappliedbyBenjamin?
A.Objectdescription.B.Processdescription.C.Mechanismdescription.
PassageTwo
Fromtimetotime,whateverouroccupationsare,weneedtopersuadeotherstoseethingsourway.Oftenwehavetousepersuasiontofavorablyinfluencecustomers,suppliersandshareholders.Althoughpersuasionisaskillvaluableinanyjob,fewpeoplereceiveanyrelevanttraining-exceptprofessionalsalespeople.Selling,adirtywordtomanypeople,istheartofpersuasion.Everyonecanbenefitfromlearningthebasictechniquesofselling.
Customersdonotmakebuyingdecisionsunlesstheyrecognizeaneedwhichthesalespersoncansatisfy.Youneedtobeabletoasktherightquestionsinawaywhichisrelevanttoyourcustomers'interests.Ifyoucandoso,thecustomerwillanswerfullyandhonestly,becausehecanseeabenefitindoingso.Onceacustomeracknowledgesaneed,heismorewillingtolistentothebenefitsoftheproduct.Hewillnotnecessarilybeinterestedintheproductitself,butinwhatitcandotosatisfyhisneed.
Generallyspeaking,salespeopleemployfiveskills.First,theyaskquestionsandreallylistentotherepliessotheycanidentifythecustomer’sneedsexactly.Second,theydescribethosebenefitsoftheproductwhichmeetthatcustomer’sneeds.Third,theyuseevidencetosupportanyclaimsmade.Fourth,theyovercomeobjections.Finally,theyclosethesale.Thesetechniquescanbeusedpositivelybyusall,atworkandinourdailylives.
31.Accordingtothepassage,howcanwefavorablyinfluenceothers?
A.Byconsideringthingsintheirways.
B.Bypersuadingtheminfavorofus.
C.Bylisteningtothemeffectively.
32.Accordingtothepassage,whichofthefollowingstatementsistrue?
A.Persuasionisusefulonlyinmarketingandsales.
B.Everyonecanbesuccessfulinselling.
C.Manypeoplehavebadfeelingstotheword,selling.
33.Accordingtothepassage,customersdecidetobuyaproductwhen_______.
A.theyrealizetheproductisanecessitytothem
B.theirfriendsandrelativeshavethesameproduct
C.theyhaveenoughmoneytobuytheproduct
34.Ifasalespersonshowsyousomestatisticstoprovehisproductispopular,heisusingtheskill_____mentionedinthelastparagraph.
A.secondB.thirdC.fourth
35.Theauthor’sattitudetosellingis________.
A.positiveB.negativeC.indifferent
V.TRANSLATION(4段短文,每段5分,共20分)
TranslatethefollowingpassagesintoChinese.
36.Toorganizeapersuasivemessage,followthesesteps:
(1)gainthereader’sattention,
(2)showthereaderthatheorshehasaneed,(3)explainyoursolutiontothatneed,(4)presentthesupportinginformationand(5)endbyaskingforaspecificaction.
37.Agraphicaidprovidesavisualrepresentationofthewordsinyourmessage.Becausemostpeoplerememberwhattheyseemuchlongerandbetterthanwhattheyhear,graphicaidsareimportantforyoutoknowhowtouseasyouworktoimproveyourcommunicationskills.
38.Thinkoftheintroductionasatransitionfromthegreetingtothetopicoftheconversation.Anintroductionmaybedirectorindirect.
39.‘It’snotwhatyousay,buthowyousayitthatcounts.’Paralanguageinvolvesthenonverbalsymbolsthataccompanyaverbalmessageandrevealthedifferencebetweenwhatissaidandhowitissaid.
VI.WRITING(30分)
40.Createatablethatarrangesintorowsandcolumnstheinformationintheparagraphbelow.Includeatitleforthetableaswellaslabelsatthetopofeachcolumn.(10分)
TheUniversityhasseteightcoursesatLevelOnefromMondaytoFriday:
twoforMonday,InternationalTradefrom9:
00to11:
00andFoundationstoInternationalFinancefrom15:
00to17:
00;twoforTuesday,EconomicLawfrom9:
00to11:
00andHistoryofEconomyfrom15:
00to17:
00;oneforWednesday,ComparisonbetweenWesternandChineseCulturesfrom9:
00to11:
00;twoforThursday,EnglishReadingfrom9:
00to11:
00,andInternationalPoliticsfrom15:
00to
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