剑桥商务英语初级分类真题3.docx
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剑桥商务英语初级分类真题3.docx
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剑桥商务英语初级分类真题3
Test3
READINGANDWRITING
PARTONE
Questions1-5
·Lookatquestions1-5.
·Ineachquestion,whichsentenceiscorrect?
·Foreachquestion,markoneletter(A,BorC)onyourAnswerSheet.
1.Goodswillbedespatchedtoyouonreceiptofpaymentinfull.
AYoumustpaythewholeamountbeforegoodsaresent.
BYouneedn'tpayinfulluntilyourgoodsarrive.
CYourgoodswillbesentwhenyouhavepaidadeposit.
2.
ATheengineerwascalledbecauseofaproblemwithequipment.
BStaffshouldtelltheengineeraboutanyequipmentproblemstheyhavefound.
CThemanagerwantstoknowbeforeFridayaboutproblemswithequipment.
3.Creasey'sOfficeSupport
Abroadrangeofsmallbusinessservicesprovidedbyaworkforcewithcombinedexperienceofover45years.
Tel:
01358782323
ACreasey's,asmallcompany,wishestobecomepartnerswithamoreexperiencedorganisation.
BCreasey'siscombiningwithothersmallbusinessestoprovideavarietyofofficeservices.
CCreasey'sofferstheservicesofitsskilledpersonneltosmallcompanies.
4.Maria,
Enclosedisthescheduleforthisyear'strainingdays.Ifyoucan'tmanageanyofthem,contactJohn.
WhatshouldMariado?
ANotifyJohnofthetrainingdaysshemightmiss.
BInformJohnaboutthescheduleforhistrainingdays.
CAskJohnhowtoarrangehertrainingschedule.
5.DFNMotorstoextenditsMichiganassemblyplantnextyear-600newjobs
RecruitmentandtrainingtostartJanuary
CLICKHEREFORFULLSTORY
AAcarcompanyisincreasingthecapacityofitsfactoryinMichigan.
BThestaffatacarfactoryinMichiganwillincreaseto600people.
CAcarfactoryinMichiganistrainingrecruitstostartworkinJanuary.
PARTTWO
Questions6-10
·Lookatthelistbelow.Itshowsalistofarticlesinabusinessjournal.
·Forquestions6-10,decidewhicharticle(A-H)eachpersonontheoppositepageshouldread.
·Foreachquestion,markthecorrectletter(A-H)onyourAnswerSheet.
·Donotuseanylettermorethanonce.
CONTENTS
ABankchargesoncurrencyexchange:
areyougettingthebestdeal?
BCareerladder:
executiveemploymentopportunities
CBranding:
re-inventingyourproduct
DSettingupstaffretirementschemes
EWhichpolicycanbestprotectyourpremisesagainstdamageortheft?
FGettingoutofthered:
reducingoverheads
GTransportissues-howtheyaffectyourbusiness
HExportingyourbrand-howtoachievethis
6.MesutAkmanrunsasuccessfulcycle-manufacturingbusinessandwantstosellsomeestablishedproductlinestooverseasmarkets.
7.LenaFeldtneedstopayoffdebtsandcutcostsattheexecutiveemploymentagencywheresheisaseniormanager.
8.JaniceCarter,PAtotheChiefExecutiveatCentralBank,islookingforaninsurancedealtocovercompanyproperty.
9.MichaelKaminskiwantstoorganisepensionsforpart-timeemployeesintheadvertisingcompanywhereheisHeadofHumanResources.
10.NicolasPerez,ownerofaninsurancecompany,wantstochangehiscompany'simagetoattractmorecustomersinthedomesticmarket.
PARTTHREE
Questions11-15
·Lookatthechartbelow.Itshowsamanufacturingcompany'sexpenditureonrecruitmentandtraining,anditsproductionlevelsoveraten-yearperiod.
·Whichyeardoeseachsentence(11-15)describe?
·Foreachsentence,markoneletter(A-H)onyourAnswerSheet.
·Donotuseanylettermorethanonce.
Expenditureonrecruitmentandtraining,andnumbersofunitsproduced
11.Adropinexpenditureonbothrecruitmentandtrainingresultedinadeclineinthenumberofunitsproduced.
12.Productiondroppedsharplythisyear,eventhoughthetrainingbudgetsawanincreaseonthepreviousyear.
13.Despitethefactthatspendingonrecruitmentandtrainingincreasedonlyslightly,outputexperiencedasignificantupturn.
14.Fewerunitswereproducedthanthepreviousyear,eventhoughlevelsofrecruitmentspendingweremaintained,andthetrainingbudgetwasonlyslightlycut.
15.Inthisyear,theamountspentontrainingwentupagain,andproductionrosemoresteeplythanatanyothertimeduringtheperiod.
PARTFOUR
Questions16-22
·ReadthereportbelowaboutatalkonCustomerRelationshipMarketing(CRM).
·Aresentences16-22ontheoppositepage'Right'or'Wrong'?
Ifthereisnotenoughinformationtoanswer'Right'or'Wrong',choose'Doesn'tsay'.
·Foreachsentence(16-22),markoneletter(A,BorC)onyourAnswerSheet.
CRM-Marketinginthe21stcentury
Withover1,000publishednewspaperarticles,threesuccessfulbooksandhiscurrentjobasChairmanofhisownmarketingconsultancy,SwanPartners,RichardSwaniswellqualifiedtolectureonmarketing.Attheindustry'srecentannualconference,hefocusedhistalkonCustomerRelationshipMarketing(CRM).
AccordingtoSwan,existingcustomersarebetweenthreeandeighttimesmorelikelytobuythananon-customerwiththesameprofile,soincreasingcustomerloyaltyisimportant:
ifyourecordthemeasurementsofsomeone'sjeans,nexttimeyoucanofferthemapairthatfitexactly;notewhichhotelguestsaskforiceintheirdrinksandproduceitnexttimetheyvisit.AlthoughitisessentialforeffectiveCRMtorecordcustomerinformationonagoodcomputerdatabase,therealskillisininterpretingwhatyourcustomerstellyouandknowingwhatpromisestheythinkyouhavemade.
Swanbelievesthatsuccessrequiresanequalmixofmarketresearch,deliveringwhatthecustomerexpects,findinganyweakareasinthesystemandaskingcustomersfortheirafter-salesopinionsandsuggestions.'But,'hewarns,'approachCRMwithcare.Ifyoucan'tmeasurecustomerresponse,thenit'sbettertokeeptomoretraditionalmarketingmethods.'
16.Inadditiontobeinganauthor,RichardSwanisactivelyinvolvedinthebusinessworld.
ARightBWrongCDoesn'tsay
17.SwanPartnersarethemarketleadersindeliveringCRM.
ARightBWrongCDoesn'tsay
18.OneaspectofSwan'stalkwastoexplaintheadvantagesofdevelopingasolidcustomerbase.
ARightBWrongCDoesn'tsay
19.SwanbelievestheCRMapproachisbestsuitedtoserviceindustries.
ARightBWrongCDoesn'tsay
20.HavingtherighttechnologyisthemostimportantcomponentofsuccessfulCRM.
ARightBWrongCDoesn'tsay
21.InSwan'sopinion,achievingcompanygrowthdependsonacombinationofseveralfactors.
ARightBWrongCDoesn'tsay
22.Swanthinksallcompaniesshouldmovefromold-fashionedmarketingtoCRM.
ARightBWrongCDoesn'tsay
PARTFIVE
Questions23-28
·Readthearticlebelowaboutthequalitiesofagoodboss.
·Foreachquestion(23-28)ontheoppositepage,choosethecorrectanswer.
·Markoneletter(A,BorC)onyourAnswerSheet.
Whatmakesagoodbossbetter?
Differentbusinessesrequiredifferentmanagementskills.Butsomeoftheseskillsarecommontoallgoodmanagers.Everyone'sopinionofwhatmakesagoodbossdiffers.Eachworkenvironmentplacesdifferentdemandsonmanagers,andagoodbossinoneworkplacemightnotbeaseffectiveelsewhere.
Inlargecompanies,wheredelegationandorganisationareimportant,theroleofthebossorchiefexecutiveistoencourageandgenerallygetthebestoutofhisorhermanagers.Inasmallbusiness,however,theboss'sjobistoensure,withoutthehelpofanymiddlemanagement,thatstaffatalllevelsmeettargets.Thisrequiresadifferentsetofskills.
'Beingagoodmanagerisimportantinanyorganisation,butit'sparticularlysoinsmallbusinesses,'saysDavidHarvey,Directorofmanagement-researchcompanyOptima.'Thisisbecauseinasmallcompany,theDirectorshapesthecompanycultureandtheoverallatmosphereintheworkplace.Withouteffectiveleadership,thecompanywillfail,regardlessofthestrengthsorweaknessesofthecompetition.'
Themostsuccessfulsmallbusinessesarethosewherethebosscangettheemployeestotakeanactiveroleinthedevelopmentoftheorganisation.Itisn'tjustaboutpayingstaffmore.Asenseofpurposeisalsoimportant.Thisdoesn'thavetotaketheformofambitiousmissionstatements,whicharesopopularwithsomemanagementschools.Instead,it'saboutcommunicatingasetofbusinessprioritiesthateveryoneintheorganisationfeelsisimportantandthattheywanttoachieve.Ifyoutakeaholidaycompany,thissenseofpurposecanbeaboutfocusingonfirst-classcustomerservice,sothatallholidaymakersfeelwelllooked-afteronarrivalinaresort.
Agoodbosscaresaboutthedevelopmentofstaffandrecognisesthatthecompanywillalsogainifstaffareencouragedtoachievetheirpotentialandsucceedintheircareers.Peopledevelopmentdependsonappropriatetrainingandprovidingtherightenvironmentinwhichpeoplecanlearn,eitherformallyoronthejob.
Itispossibletoacquireleadershipskills.Whilesomepeoplehaveaninstinctiveunderstandingofwhatmakesagoodmanager,otherscanlearnastheygoalong.
23.Whatdoesthewritersayaboutgoodmanagersinthefirstparagraph?
ATheywouldsucceedinalltypesoforganisation.
BTheysharecertainqualitieswithoneanother.
CTheylearntheirskillsinagoodworkingenvironment.
24.WhatdoesthewritersaytheCEOofalargecompanymustdo?
AEncouragestaffatalllevels.
BSethigherperformancetargets.
CMotivatemanagerstoachievewhattheycan.
25.WhydoesDavidHarveybelievedirectorsareimportantinsmallcompanies?
ATheyareresponsibleforstayingaheadofcompetitors.
BNooneelsetakespartinthedecision-making.
CTheirstyledirectlyaffectsallthestaff.
26.Accordingtothewriter,whatcanabossdotopromotesuccessinasmallcompany?
AGivestafftheopportunitytoearn
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